{"id":20360,"date":"2022-10-20T19:29:52","date_gmt":"2022-10-20T18:29:52","guid":{"rendered":"https:\/\/www.unyp.cz\/bachelor-in-communication-and-media-concentration-in-multimedia-journalism\/"},"modified":"2025-12-22T15:26:57","modified_gmt":"2025-12-22T14:26:57","slug":"bakalar-v-oboru-komunikace-a-media-koncentrace","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace\/","title":{"rendered":"Komunikace a&nbsp;m\u00e9dia &#8211; Koncentrace"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-rychle-odkazy\">Rychl\u00e9 odkazy<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-multimedialni-zurnalistika\">Multimedi\u00e1ln\u00ed \u017eurnalistika<\/a><\/li>\n\n\n\n<li><a href=\"#h-vztahy-s-verejnosti\">Vztahy s ve\u0159ejnost\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#h-medialni-marketing\">Medi\u00e1ln\u00ed marketing<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-formujte-svuj-titul-v-komunikaci-a-mediich\"><strong>Formujte sv\u016fj titul v komunikaci a m\u00e9di\u00edch<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-\">Pokud studujete Komunikaci a m\u00e9dia na UNYP, m\u016f\u017eete si vybrat specializaci, kter\u00e1 v\u00e1m pom\u016f\u017ee zam\u011b\u0159it se na oblast odpov\u00eddaj\u00edc\u00ed va\u0161im z\u00e1jm\u016fm a kari\u00e9rn\u00edm c\u00edl\u016fm. UNYP nab\u00edz\u00ed t\u0159i koncentrace: <strong>Multimedi\u00e1ln\u00ed \u017eurnalistika, Vztahy s ve\u0159ejnost\u00ed a Medi\u00e1ln\u00ed marketing<\/strong>. Ka\u017ed\u00e1 specializace poskytuje praktick\u00e9 a c\u00edlen\u00e9 kurzy a mo\u017enost vypracovat bakal\u00e1\u0159skou pr\u00e1ci v oblasti va\u0161\u00ed volby \u2013 tak\u017ee absolventi odch\u00e1zej\u00ed s jasn\u00fdm sm\u011brem a siln\u011bj\u0161\u00edm profilem v oboru, kter\u00fd cht\u011bj\u00ed sledovat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=573608595  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg\" alt=\"\" class=\"wp-image-71514\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg\" data-fancybox=\"wpcp-wp-img-71514\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multimedialni-zurnalistika\"><strong>\ud83d\udd37 Multimedi\u00e1ln\u00ed \u017eurnalistika<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Koncentrace Multimedi\u00e1ln\u00ed \u017eurnalistika p\u0159ipravuje studenty na tvorbu poutav\u00e9ho obsahu pro sou\u010dasn\u00e9 medi\u00e1ln\u00ed prost\u0159ed\u00ed \u2013 od seri\u00f3zn\u00edch zpr\u00e1v po z\u00e1bavn\u00e9 \u010di cestovatelsk\u00e9 \u010dl\u00e1nky \u2013 s vyu\u017eit\u00edm tradi\u010dn\u00edch i digit\u00e1ln\u00edch technik vypr\u00e1v\u011bn\u00ed. Rozvinete dovednosti v <strong>psan\u00ed, tvorb\u011b videa, audio obsahu a \u017eurnalistice na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> a odch\u00e1z\u00edte s portfoliem, kter\u00e9 dokazuje, \u017ee dok\u00e1\u017eete pracovat v rychl\u00e9m, multiplatformn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vybrane-kurzy\"><strong>Vybran\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00davod do medi\u00e1ln\u00edho psan\u00ed | Tvorba zpr\u00e1v | Vlogging a videoreport\u00e1\u017e | Podcasting a audio \u017eurnalistika<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moznosti-kariery\"><strong>Mo\u017enosti kari\u00e9ry<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Report\u00e9r | Spr\u00e1vce obsahu | Producent zpr\u00e1v | Freelance spisovatel | Kameraman | Producent podcast\u016f | \u017durnalista pro soci\u00e1ln\u00ed m\u00e9dia | Digit\u00e1ln\u00ed editor \/ Webov\u00fd producent | Televizn\u00ed \u017eurnalista | Vy\u0161et\u0159uj\u00edc\u00ed novin\u00e1\u0159<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vztahy-s-verejnosti\"><strong>\ud83d\udd37 Vztahy s ve\u0159ejnost\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Koncentrace Vztahy s ve\u0159ejnost\u00ed se zam\u011b\u0159uje na komunikaci, vztahy a reputaci. Nau\u010d\u00edte se, jak profesion\u00e1lov\u00e9 v PR vyu\u017e\u00edvaj\u00ed m\u00e9dia a sd\u011blen\u00ed k formov\u00e1n\u00ed vn\u00edm\u00e1n\u00ed, budov\u00e1n\u00ed d\u016fv\u011bry a reprezentaci zna\u010dek \u2013 dovednosti, kter\u00e9 jsou st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed v podnik\u00e1n\u00ed, neziskov\u00e9m sektoru i ve\u0159ejn\u00e9m sektoru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vybrane-kurzy-0\"><strong>Vybran\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1klady PR | Vztahy s m\u00e9dii | Ve\u0159ejn\u00e9 vystupov\u00e1n\u00ed | Event management | \u0158\u00edzen\u00ed probl\u00e9m\u016f a krizov\u00e1 komunikace<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moznosti-kariery-0\"><strong>Mo\u017enosti kari\u00e9ry<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Specialista na PR | Mana\u017eer firemn\u00ed komunikace | Spr\u00e1vce soci\u00e1ln\u00edch m\u00e9di\u00ed | Odborn\u00edk pro ve\u0159ejn\u00e9 z\u00e1le\u017eitosti \/ Vl\u00e1dn\u00ed vztahy | Mana\u017eer akc\u00ed \/ Specialista na experiential marketing<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=166226196  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg\" alt=\"\" class=\"wp-image-71518\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg\" data-fancybox=\"wpcp-wp-img-71518\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-medialni-marketing\"><strong>\ud83d\udd37 Medi\u00e1ln\u00ed marketing<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Koncentrace Medi\u00e1ln\u00ed marketing p\u0159ipravuje studenty na reklamu, propagaci produkt\u016f a strategii zna\u010dky ve sv\u011bt\u011b, kde marketing st\u00e1le v\u00edce spol\u00e9h\u00e1 na digit\u00e1ln\u00ed kan\u00e1ly (soci\u00e1ln\u00ed m\u00e9dia, mobiln\u00ed aplikace, spolupr\u00e1ce s influencery a dal\u0161\u00ed). Rozvinete kreativn\u00ed a strategick\u00e9 n\u00e1stroje pot\u0159ebn\u00e9 k realizaci kampan\u00ed, budov\u00e1n\u00ed zna\u010dek a konkurenci v rychle se m\u011bn\u00edc\u00edm komunika\u010dn\u00edm pr\u016fmyslu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vybrane-kurzy-1\"><strong>Vybran\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">\u00davod do reklamy | Mezin\u00e1rodn\u00ed marketingov\u00e9 strategie | Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch | Reklamn\u00ed strategie | E-commerce a marketingov\u00e9 technologie<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moznosti-kariery-1\"><strong>Mo\u017enosti kari\u00e9ry<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Mana\u017eer digit\u00e1ln\u00edho marketingu | Strateg soci\u00e1ln\u00edch m\u00e9di\u00ed | Specialista na obsahov\u00fd marketing | Mana\u017eer zna\u010dky | Specialista marketingov\u00e9 komunikace | Medi\u00e1ln\u00ed pl\u00e1nova\u010d \/ Medi\u00e1ln\u00ed n\u00e1kup\u010d\u00ed | Specialista performance marketingu (PPC)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-specifikace-programu\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento rychl\u00fd p\u0159ehled ukazuje kl\u00ed\u010dov\u00e9 informace o programu \u2013 jak\u00fd titul z\u00edsk\u00e1te, oblast studia a po\u017eadavky pro p\u0159ihl\u00e1\u0161ku \u2013 abyste rychle zjistili, zda je program pro v\u00e1s vhodn\u00fd.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Titul:<\/strong> Bachelor of Arts (B.A.)<br><strong>Obor:<\/strong> Komunikace a m\u00e9dia<br><strong>Mo\u017enosti specializace:<\/strong> Multimedi\u00e1ln\u00ed \u017eurnalistika | Vztahy s ve\u0159ejnost\u00ed | Medi\u00e1ln\u00ed marketing<br><strong>Po\u017eadavky na specializaci:<\/strong> 12 kredit\u016f (24 ECTS) + t\u00e9ma bakal\u00e1\u0159sk\u00e9 pr\u00e1ce + st\u00e1tn\u00ed zkou\u0161ka v \u010de\u0161tin\u011b<br><strong>Uzn\u00e1n\u00ed: <\/strong>Koncentrace uvedena v dodatku k diplomu UNYP<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nejste-si-jisti-ktera-specializace-je-pro-vas-nejlepsi\"><strong>Nejste si jisti, kter\u00e1 specializace je pro v\u00e1s nejlep\u0161\u00ed?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-\">Promluvte si s na\u0161\u00edm p\u0159ij\u00edmac\u00edm t\u00fdmem, pom\u016f\u017eeme v\u00e1m vybrat tu spr\u00e1vnou cestu.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rychl\u00e9 odkazy Formujte sv\u016fj titul v komunikaci a m\u00e9di\u00edch Pokud studujete Komunikaci a m\u00e9dia na UNYP, m\u016f\u017eete si vybrat specializaci, kter\u00e1 v\u00e1m pom\u016f\u017ee zam\u011b\u0159it se na oblast odpov\u00eddaj\u00edc\u00ed va\u0161im z\u00e1jm\u016fm a kari\u00e9rn\u00edm c\u00edl\u016fm. UNYP nab\u00edz\u00ed t\u0159i koncentrace: Multimedi\u00e1ln\u00ed \u017eurnalistika, Vztahy s ve\u0159ejnost\u00ed a Medi\u00e1ln\u00ed marketing. Ka\u017ed\u00e1 specializace poskytuje praktick\u00e9 a c\u00edlen\u00e9 kurzy a mo\u017enost vypracovat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[195,96,94],"class_list":["post-20360","page","type-page","status-publish","hentry","tag-communication-media-2","tag-komunikace-cs","tag-komunikace-a-media"],"mb":[],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 4 years p\u0159ed","modified":"Aktualizov\u00e1no 9 months p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no October 20, 2022","modified":"Aktualizov\u00e1no December 22, 2025"},"absolute_dates_time":{"created":"Publikov\u00e1no October 20, 2022 7:29 PM","modified":"Aktualizov\u00e1no December 22, 2025 3:26 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_acf":[],"mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20360"}],"version-history":[{"count":0,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20360\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}