{"id":20360,"date":"2022-10-20T19:29:52","date_gmt":"2022-10-20T18:29:52","guid":{"rendered":"https:\/\/www.unyp.cz\/bachelor-in-communication-and-media-concentration-in-multimedia-journalism\/"},"modified":"2025-12-22T15:26:57","modified_gmt":"2025-12-22T14:26:57","slug":"bakalar-v-oboru-komunikace-a-media-koncentrace","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace\/","title":{"rendered":"Komunikace a&nbsp;m\u00e9dia &#8211; Koncentrace"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\" id=\"h-rychle-odkazy\">Rychl\u00e9 odkazy<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-multimedialni-zurnalistika\">Multimedi\u00e1ln\u00ed \u017eurnalistika<\/a><\/li>\n\n\n\n<li><a href=\"#h-vztahy-s-verejnosti\">Vztahy s ve\u0159ejnost\u00ed<\/a><\/li>\n\n\n\n<li><a href=\"#h-medialni-marketing\">Medi\u00e1ln\u00ed marketing<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-formujte-svuj-titul-v-komunikaci-a-mediich\"><strong>Formujte sv\u016fj titul v komunikaci a m\u00e9di\u00edch<\/strong><\/h2>\n\n\n\n<p id=\"h-\">Pokud studujete Komunikaci a m\u00e9dia na UNYP, m\u016f\u017eete si vybrat specializaci, kter\u00e1 v\u00e1m pom\u016f\u017ee zam\u011b\u0159it se na oblast odpov\u00eddaj\u00edc\u00ed va\u0161im z\u00e1jm\u016fm a kari\u00e9rn\u00edm c\u00edl\u016fm. UNYP nab\u00edz\u00ed t\u0159i koncentrace: <strong>Multimedi\u00e1ln\u00ed \u017eurnalistika, Vztahy s ve\u0159ejnost\u00ed a Medi\u00e1ln\u00ed marketing<\/strong>. Ka\u017ed\u00e1 specializace poskytuje praktick\u00e9 a c\u00edlen\u00e9 kurzy a mo\u017enost vypracovat bakal\u00e1\u0159skou pr\u00e1ci v oblasti va\u0161\u00ed volby \u2013 tak\u017ee absolventi odch\u00e1zej\u00ed s jasn\u00fdm sm\u011brem a siln\u011bj\u0161\u00edm profilem v oboru, kter\u00fd cht\u011bj\u00ed sledovat.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=573608595  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg\" alt=\"\" class=\"wp-image-71514\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7164.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-multimedialni-zurnalistika\"><strong>\ud83d\udd37 Multimedi\u00e1ln\u00ed \u017eurnalistika<\/strong><\/h2>\n\n\n\n<p>Koncentrace Multimedi\u00e1ln\u00ed \u017eurnalistika p\u0159ipravuje studenty na tvorbu poutav\u00e9ho obsahu pro sou\u010dasn\u00e9 medi\u00e1ln\u00ed prost\u0159ed\u00ed \u2013 od seri\u00f3zn\u00edch zpr\u00e1v po z\u00e1bavn\u00e9 \u010di cestovatelsk\u00e9 \u010dl\u00e1nky \u2013 s vyu\u017eit\u00edm tradi\u010dn\u00edch i digit\u00e1ln\u00edch technik vypr\u00e1v\u011bn\u00ed. Rozvinete dovednosti v <strong>psan\u00ed, tvorb\u011b videa, audio obsahu a \u017eurnalistice na soci\u00e1ln\u00edch s\u00edt\u00edch<\/strong> a odch\u00e1z\u00edte s portfoliem, kter\u00e9 dokazuje, \u017ee dok\u00e1\u017eete pracovat v rychl\u00e9m, multiplatformn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vybrane-kurzy\"><strong>Vybran\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p>\u00davod do medi\u00e1ln\u00edho psan\u00ed | Tvorba zpr\u00e1v | Vlogging a videoreport\u00e1\u017e | Podcasting a audio \u017eurnalistika<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moznosti-kariery\"><strong>Mo\u017enosti kari\u00e9ry<\/strong><\/h3>\n\n\n\n<p>Report\u00e9r | Spr\u00e1vce obsahu | Producent zpr\u00e1v | Freelance spisovatel | Kameraman | Producent podcast\u016f | \u017durnalista pro soci\u00e1ln\u00ed m\u00e9dia | Digit\u00e1ln\u00ed editor \/ Webov\u00fd producent | Televizn\u00ed \u017eurnalista | Vy\u0161et\u0159uj\u00edc\u00ed novin\u00e1\u0159<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vztahy-s-verejnosti\"><strong>\ud83d\udd37 Vztahy s ve\u0159ejnost\u00ed<\/strong><\/h2>\n\n\n\n<p>Koncentrace Vztahy s ve\u0159ejnost\u00ed se zam\u011b\u0159uje na komunikaci, vztahy a reputaci. Nau\u010d\u00edte se, jak profesion\u00e1lov\u00e9 v PR vyu\u017e\u00edvaj\u00ed m\u00e9dia a sd\u011blen\u00ed k formov\u00e1n\u00ed vn\u00edm\u00e1n\u00ed, budov\u00e1n\u00ed d\u016fv\u011bry a reprezentaci zna\u010dek \u2013 dovednosti, kter\u00e9 jsou st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed v podnik\u00e1n\u00ed, neziskov\u00e9m sektoru i ve\u0159ejn\u00e9m sektoru.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vybrane-kurzy-0\"><strong>Vybran\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p>Z\u00e1klady PR | Vztahy s m\u00e9dii | Ve\u0159ejn\u00e9 vystupov\u00e1n\u00ed | Event management | \u0158\u00edzen\u00ed probl\u00e9m\u016f a krizov\u00e1 komunikace<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moznosti-kariery-0\"><strong>Mo\u017enosti kari\u00e9ry<\/strong><\/h3>\n\n\n\n<p>Specialista na PR | Mana\u017eer firemn\u00ed komunikace | Spr\u00e1vce soci\u00e1ln\u00edch m\u00e9di\u00ed | Odborn\u00edk pro ve\u0159ejn\u00e9 z\u00e1le\u017eitosti \/ Vl\u00e1dn\u00ed vztahy | Mana\u017eer akc\u00ed \/ Specialista na experiential marketing<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=166226196  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg\" alt=\"\" class=\"wp-image-71518\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6975.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-medialni-marketing\"><strong>\ud83d\udd37 Medi\u00e1ln\u00ed marketing<\/strong><\/h2>\n\n\n\n<p>Koncentrace Medi\u00e1ln\u00ed marketing p\u0159ipravuje studenty na reklamu, propagaci produkt\u016f a strategii zna\u010dky ve sv\u011bt\u011b, kde marketing st\u00e1le v\u00edce spol\u00e9h\u00e1 na digit\u00e1ln\u00ed kan\u00e1ly (soci\u00e1ln\u00ed m\u00e9dia, mobiln\u00ed aplikace, spolupr\u00e1ce s influencery a dal\u0161\u00ed). Rozvinete kreativn\u00ed a strategick\u00e9 n\u00e1stroje pot\u0159ebn\u00e9 k realizaci kampan\u00ed, budov\u00e1n\u00ed zna\u010dek a konkurenci v rychle se m\u011bn\u00edc\u00edm komunika\u010dn\u00edm pr\u016fmyslu.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-vybrane-kurzy-1\"><strong>Vybran\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p>\u00davod do reklamy | Mezin\u00e1rodn\u00ed marketingov\u00e9 strategie | Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch | Reklamn\u00ed strategie | E-commerce a marketingov\u00e9 technologie<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-moznosti-kariery-1\"><strong>Mo\u017enosti kari\u00e9ry<\/strong><\/h3>\n\n\n\n<p>Mana\u017eer digit\u00e1ln\u00edho marketingu | Strateg soci\u00e1ln\u00edch m\u00e9di\u00ed | Specialista na obsahov\u00fd marketing | Mana\u017eer zna\u010dky | Specialista marketingov\u00e9 komunikace | Medi\u00e1ln\u00ed pl\u00e1nova\u010d \/ Medi\u00e1ln\u00ed n\u00e1kup\u010d\u00ed | Specialista performance marketingu (PPC)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-specifikace-programu\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<p>Tento rychl\u00fd p\u0159ehled ukazuje kl\u00ed\u010dov\u00e9 informace o programu \u2013 jak\u00fd titul z\u00edsk\u00e1te, oblast studia a po\u017eadavky pro p\u0159ihl\u00e1\u0161ku \u2013 abyste rychle zjistili, zda je program pro v\u00e1s vhodn\u00fd.<\/p>\n\n\n\n<p><strong>Titul:<\/strong> Bachelor of Arts (B.A.)<br><strong>Obor:<\/strong> Komunikace a m\u00e9dia<br><strong>Mo\u017enosti specializace:<\/strong> Multimedi\u00e1ln\u00ed \u017eurnalistika | Vztahy s ve\u0159ejnost\u00ed | Medi\u00e1ln\u00ed marketing<br><strong>Po\u017eadavky na specializaci:<\/strong> 12 kredit\u016f (24 ECTS) + t\u00e9ma bakal\u00e1\u0159sk\u00e9 pr\u00e1ce + st\u00e1tn\u00ed zkou\u0161ka v \u010de\u0161tin\u011b<br><strong>Uzn\u00e1n\u00ed: <\/strong>Koncentrace uvedena v dodatku k diplomu UNYP<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-nejste-si-jisti-ktera-specializace-je-pro-vas-nejlepsi\"><strong>Nejste si jisti, kter\u00e1 specializace je pro v\u00e1s nejlep\u0161\u00ed?<\/strong><\/h3>\n\n\n\n<p id=\"h-\">Promluvte si s na\u0161\u00edm p\u0159ij\u00edmac\u00edm t\u00fdmem, pom\u016f\u017eeme v\u00e1m vybrat tu spr\u00e1vnou cestu.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rychl\u00e9 odkazy Formujte sv\u016fj titul v komunikaci a m\u00e9di\u00edch Pokud studujete Komunikaci a m\u00e9dia na UNYP, m\u016f\u017eete si vybrat specializaci, kter\u00e1 v\u00e1m pom\u016f\u017ee zam\u011b\u0159it se na oblast odpov\u00eddaj\u00edc\u00ed va\u0161im z\u00e1jm\u016fm a kari\u00e9rn\u00edm c\u00edl\u016fm. UNYP nab\u00edz\u00ed t\u0159i koncentrace: Multimedi\u00e1ln\u00ed \u017eurnalistika, Vztahy s ve\u0159ejnost\u00ed a Medi\u00e1ln\u00ed marketing. Ka\u017ed\u00e1 specializace poskytuje praktick\u00e9 a c\u00edlen\u00e9 kurzy a mo\u017enost vypracovat [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[195,96,94],"class_list":["post-20360","page","type-page","status-publish","hentry","tag-communication-media-2","tag-komunikace-cs","tag-komunikace-a-media"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Posted 4 years ago","modified":"Updated 4 months ago"},"absolute_dates":{"created":"Posted on October 20, 2022","modified":"Updated on December 22, 2025"},"absolute_dates_time":{"created":"Posted on October 20, 2022 7:29 PM","modified":"Updated on December 22, 2025 3:26 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20360","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20360"}],"version-history":[{"count":18,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20360\/revisions"}],"predecessor-version":[{"id":72862,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20360\/revisions\/72862"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20360"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20360"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20360"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}