{"id":20377,"date":"2022-10-20T18:23:09","date_gmt":"2022-10-20T17:23:09","guid":{"rendered":"https:\/\/www.unyp.cz\/bachelor-of-business-administration\/"},"modified":"2026-09-30T10:25:21","modified_gmt":"2026-09-30T09:25:21","slug":"bakalarsky-program-business-administration","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-business-administration\/","title":{"rendered":"Studium Business Administration v&nbsp;Praze | Americk\u00fd i&nbsp;\u010desk\u00fd titul Bc."},"content":{"rendered":"\n<h2 id=\"h-bakalarske-studium-business-administration-v-anglictine-zamerene-na-praxi-management-a-mezinarodni-business\" class=\"wp-block-heading\"><strong>Bakal\u00e1\u0159sk\u00e9 studium Business Administration v angli\u010dtin\u011b zam\u011b\u0159en\u00e9 na praxi, management a mezin\u00e1rodn\u00ed business.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Bakal\u00e1\u0159sk\u00e9 studium <strong>Business Administration<\/strong> na University of New York in Prague nab\u00edz\u00ed modern\u00ed vzd\u011bl\u00e1n\u00ed v oblasti managementu, businessu a podnik\u00e1n\u00ed v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed v Praze. V r\u00e1mci du\u00e1ln\u00edho studijn\u00edho programu z\u00edsk\u00e1te <strong>americk\u00fd titul B.S. in Business, Management &amp; Economics<\/strong> ze SUNY Empire State University a z\u00e1rove\u0148 <strong>\u010desk\u00fd titul Bc. akreditovan\u00fd v \u010cesk\u00e9 republice<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studium prob\u00edh\u00e1 v angli\u010dtin\u011b a kombinuje americk\u00fd styl v\u00fduky s d\u016frazem na <strong>praktick\u00e9 zku\u0161enosti<\/strong>, strategick\u00e9 my\u0161len\u00ed a profesn\u00ed uplatn\u011bn\u00ed absolvent\u016f. D\u00edky pr\u00e1ci na re\u00e1ln\u00fdch projektech, povinn\u00e9 odborn\u00e9 praxi a mezin\u00e1rodn\u00edmu prost\u0159ed\u00ed z\u00edsk\u00e1te konkuren\u010dn\u00ed v\u00fdhodu pro kari\u00e9ru v \u010desk\u00fdch i mezin\u00e1rodn\u00edch firm\u00e1ch.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1491962048  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650.jpg\" alt=\"\" class=\"wp-image-70914\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1024\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1280\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70914\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-proc-studovat-business-administration-na-unyp\" class=\"wp-block-heading\"><strong>Pro\u010d studovat Business Administration na UNYP?<\/strong><\/h2>\n\n\n\n<h3 id=\"h-dva-tituly-v-jednom-programu\" class=\"wp-block-heading\">Dva tituly v jednom programu<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>americk\u00fd titul B.S. in Business, Management &amp; Economics<\/strong> ze SUNY Empire State University a z\u00e1rove\u0148 <strong>\u010desk\u00fd titul Bc. akreditovan\u00fd v \u010cesk\u00e9 republice<\/strong>. Kombinace americk\u00e9ho vzd\u011bl\u00e1n\u00ed a \u010desk\u00e9 akreditace v\u00e1m otev\u00edr\u00e1 \u0161ir\u0161\u00ed mo\u017enosti pracovn\u00edho uplatn\u011bn\u00ed v \u010cesku i zahrani\u010d\u00ed.<\/p>\n\n\n\n<h3 id=\"h-povinna-odborna-praxe-professional-immersion-experience\" class=\"wp-block-heading\">Povinn\u00e1 odborn\u00e1 praxe (Professional Immersion Experience)<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte re\u00e1ln\u00e9 pracovn\u00ed zku\u0161enosti d\u00edky povinn\u00e9 st\u00e1\u017ei v nadn\u00e1rodn\u00ed spole\u010dnosti nebo v p\u0159edn\u00ed \u010desk\u00e9 spole\u010dnosti. U\u017e b\u011bhem studia si vybudujete profesn\u00ed zku\u0161enosti, kontakty a praktick\u00e9 dovednosti, kter\u00e9 zam\u011bstnavatel\u00e9 vy\u017eaduj\u00ed.<\/p>\n\n\n\n<h3 id=\"h-studium-businessu-v-anglictine-v-praze\" class=\"wp-block-heading\">Studium businessu v angli\u010dtin\u011b v Praze<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Studujte business v angli\u010dtin\u011b v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed v centru Prahy a p\u0159ipravte se na pr\u00e1ci v \u010desk\u00fdch i mezin\u00e1rodn\u00edch firm\u00e1ch. Ka\u017edodenn\u00ed komunikace v angli\u010dtin\u011b v\u00e1m pom\u016f\u017ee z\u00edskat sebev\u011bdom\u00ed i konkuren\u010dn\u00ed v\u00fdhodu na trhu pr\u00e1ce.<\/p>\n\n\n\n<h3 id=\"h-prakticky-zamereny-studijni-plan\" class=\"wp-block-heading\">Prakticky zam\u011b\u0159en\u00fd studijn\u00ed pl\u00e1n<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pracujte na re\u00e1ln\u00fdch p\u0159\u00edpadov\u00fdch studi\u00edch, t\u00fdmov\u00fdch projektech a strategick\u00fdch \u00fakolech inspirovan\u00fdch prax\u00ed. Studium klade d\u016fraz na praktick\u00e9 vyu\u017eit\u00ed znalost\u00ed, analytick\u00e9 my\u0161len\u00ed a schopnost \u0159e\u0161it business probl\u00e9my v re\u00e1ln\u00e9m prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 id=\"h-volba-specializace\" class=\"wp-block-heading\">Volba specializace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159izp\u016fsobte si studium sv\u00fdm z\u00e1jm\u016fm a kari\u00e9rn\u00edm pl\u00e1n\u016fm. Vybrat si m\u016f\u017eete specializace jako <strong>Finance, Marketing, Human Resources, Entrepreneurship, Data Analytics, Sports Management<\/strong> nebo <strong>Behavioral Economics<\/strong>.<\/p>\n\n\n\n<h3 id=\"h-individualni-pristup\" class=\"wp-block-heading\">Individu\u00e1ln\u00ed p\u0159\u00edstup<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Men\u0161\u00ed studijn\u00ed skupiny, mentoring a individu\u00e1ln\u00ed podpora vyu\u010duj\u00edc\u00edch vytv\u00e1\u0159ej\u00ed prost\u0159ed\u00ed, ve kter\u00e9m mohou studenti aktivn\u011b rozv\u00edjet sv\u00e9 akademick\u00e9 i profesn\u00ed dovednosti.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-pro-koho-je-program-business-administration-vhodny\" class=\"wp-block-heading\"><strong>Pro koho je program Business Administration vhodn\u00fd?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program je vhodn\u00fd pro studenty, kte\u0159\u00ed cht\u011bj\u00ed z\u00edskat praktick\u00e9 business vzd\u011bl\u00e1n\u00ed v angli\u010dtin\u011b a p\u0159ipravit se na kari\u00e9ru v \u010desk\u00e9m i mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Chcete studovat business, management nebo podnik\u00e1n\u00ed v angli\u010dtin\u011b<\/li>\n\n\n\n<li>Hled\u00e1te prakticky zam\u011b\u0159en\u00e9 studium propojen\u00e9 s re\u00e1lnou prax\u00ed<\/li>\n\n\n\n<li>Zaj\u00edm\u00e1 v\u00e1s marketing, finance, management, data nebo podnik\u00e1n\u00ed<\/li>\n\n\n\n<li>Chcete z\u00edskat mezin\u00e1rodn\u00ed zku\u0161enost b\u011bhem studia v Praze<\/li>\n\n\n\n<li>Pl\u00e1nujete kari\u00e9ru v mezin\u00e1rodn\u00ed firm\u011b, startupu nebo vlastn\u00edm podnik\u00e1n\u00ed<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-poznejte-pristup-unyp-ke-studiu-business-administration\" class=\"wp-block-heading\"><strong>Poznejte p\u0159\u00edstup UNYP ke studiu Business Administration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Pod\u00edvejte se, jak program <strong>Business Administration na UNYP<\/strong> propojuje americk\u00fd styl vzd\u011bl\u00e1v\u00e1n\u00ed s praktickou v\u00fdukou a p\u0159ipravuje studenty na kari\u00e9ru v \u010desk\u00e9m i mezin\u00e1rodn\u00edm business prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Ve videu p\u0159edstavuje d\u011bkan School of Business a IT filozofii programu, d\u016fraz na praktick\u00e9 zku\u0161enosti, individu\u00e1ln\u00ed p\u0159\u00edstup ke student\u016fm a mo\u017enosti profesn\u00edho uplatn\u011bn\u00ed absolvent\u016f po ukon\u010den\u00ed studia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the Dean of Business and IT at UNYP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VApK3tns3A0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u201eStudenti nejsou pouze sou\u010d\u00e1st\u00ed univerzity \u2013 jsou jej\u00edm srdcem. Nem\u016f\u017eeme p\u0159edv\u00eddat, jakou profesn\u00ed dr\u00e1hu si ka\u017ed\u00fd z na\u0161ich student\u016f zvol\u00ed, ale m\u016f\u017eeme jim d\u00e1t sebev\u011bdom\u00ed, zv\u00eddavost a schopnost p\u0159izp\u016fsobit se, aby mohli utv\u00e1\u0159et svou vlastn\u00ed budoucnost.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2014 Dr. Stefano Cavagnetto, 2026<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-hlavni-prednosti-programu\" class=\"wp-block-heading\"><strong>Hlavn\u00ed p\u0159ednosti programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Siln\u00e9 z\u00e1klady businessu<\/th><th>Strategick\u00e9 a analytick\u00e9 my\u0161len\u00ed<\/th><\/tr><\/thead><tbody><tr><td>Z\u00edskejte p\u0159ehled v kl\u00ed\u010dov\u00fdch oblastech managementu, marketingu, financ\u00ed, ekonomie a podnik\u00e1n\u00ed, kter\u00e9 tvo\u0159\u00ed z\u00e1klad modern\u00edho businessu.<\/td><td>Rozv\u00edjejte schopnost analyzovat probl\u00e9my, pracovat v t\u00fdmu, efektivn\u011b komunikovat a rozhodovat se v dynamick\u00e9m business prost\u0159ed\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Mezin\u00e1rodn\u00ed business perspektiva<\/th><th>Praktick\u00e1 v\u00fduka a zku\u0161enosti z praxe<\/th><\/tr><\/thead><tbody><tr><td>Nau\u010dte se porozum\u011bt fungov\u00e1n\u00ed firem, glob\u00e1ln\u00edm trh\u016fm a obchodn\u00edm strategi\u00edm v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/td><td>Z\u00edskejte praktick\u00e9 zku\u0161enosti prost\u0159ednictv\u00edm st\u00e1\u017e\u00ed, p\u0159\u00edpadov\u00fdch studi\u00ed, t\u00fdmov\u00fdch projekt\u016f a spolupr\u00e1ce s firmami u\u017e b\u011bhem studia.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>P\u0159ipravenost na kari\u00e9ru<\/th><\/tr><\/thead><tbody><tr><td>Absolventi programu nach\u00e1zej\u00ed uplatn\u011bn\u00ed v managementu, marketingu, financ\u00edch, poradenstv\u00ed, podnik\u00e1n\u00ed i mezin\u00e1rodn\u00edch spole\u010dnostech v \u010cesku i zahrani\u010d\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-zkusenosti-studentu\" class=\"wp-block-heading\"><strong>Zku\u0161enosti student\u016f<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eKdy\u017e jsem se rozhodoval, kde studovat, cht\u011bl jsem vzd\u011bl\u00e1n\u00ed, kter\u00e9 je mezin\u00e1rodn\u00ed, praktick\u00e9 a propojen\u00e9 s re\u00e1ln\u00fdm sv\u011btem. Pr\u00e1v\u011b to m\u011b p\u0159ivedlo na UNYP.\u201c<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Amit G.<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-prehled-studijniho-programu\" class=\"wp-block-heading\"><strong>P\u0159ehled studijn\u00edho programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Povinn\u00e9 p\u0159edm\u011bty (v\u00fdb\u011br)<\/th><th>Voliteln\u00e9 p\u0159edm\u011bty (v\u00fdb\u011br)<\/th><\/tr><\/thead><tbody><tr><td>Principles of Management<\/td><td>Operations Management<\/td><\/tr><tr><td>Principles of Marketing<\/td><td>Investment Analysis &amp; Portfolio Management<\/td><\/tr><tr><td>Financial Accounting<\/td><td>Women in Management<\/td><\/tr><tr><td>Corporate Finance<\/td><td>Persuasion &amp; Propaganda<\/td><\/tr><tr><td>Microeconomics<\/td><td>Career Self-Management and Self-Marketing<\/td><\/tr><tr><td>Macroeconomics<\/td><td>Public Speaking<\/td><\/tr><tr><td>Statistics &amp; Data Analysis<\/td><td>Entrepreneurship Essentials<\/td><\/tr><tr><td>Organizational Behavior<\/td><td><\/td><\/tr><tr><td>Strategic Management<\/td><td><\/td><\/tr><tr><td>Senior Project \/ Thesis<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-koncentrace-programu-business-administration\" class=\"wp-block-heading\"><strong>Koncentrace programu Business Administration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Vyberte si jednu ze sedmi koncentrac\u00ed a p\u0159izp\u016fsobte si studium podle sv\u00fdch z\u00e1jm\u016f, siln\u00fdch str\u00e1nek a budouc\u00ed kari\u00e9ry. V r\u00e1mci du\u00e1ln\u00edho programu z\u00edsk\u00e1te <strong>americk\u00fd titul B.S.<\/strong> ze SUNY Empire State University a z\u00e1rove\u0148 <strong>\u010desk\u00fd titul Bc.<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Human Resources<\/th><th>Marketing<\/th><\/tr><\/thead><tbody><tr><td>Rozv\u00edjejte dovednosti v oblasti \u0159\u00edzen\u00ed lid\u00ed, n\u00e1boru, rozvoje zam\u011bstnanc\u016f a firemn\u00ed kultury.<\/td><td>Nau\u010dte se budovat zna\u010dky, vytv\u00e1\u0159et digit\u00e1ln\u00ed marketingov\u00e9 strategie a analyzovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Sports Management<\/th><th>Entrepreneurship<\/th><\/tr><\/thead><tbody><tr><td>Poznejte fungov\u00e1n\u00ed sportovn\u00edho businessu \u2014 od event managementu a marketingu a\u017e po sponzoring a \u0159\u00edzen\u00ed sportovn\u00edch organizac\u00ed.<\/td><td>Nau\u010dte se prom\u011bnit podnikatelsk\u00e9 n\u00e1pady ve funk\u010dn\u00ed projekty d\u00edky inovac\u00edm, strategii a praktick\u00e9mu p\u0159\u00edstupu k podnik\u00e1n\u00ed.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Finance<\/th><th>Data Analytics<\/th><\/tr><\/thead><tbody><tr><td>Zam\u011b\u0159te se na finan\u010dn\u00ed anal\u00fdzu, investice, finan\u010dn\u00ed rozhodov\u00e1n\u00ed a \u0159\u00edzen\u00ed v\u00fdkonnosti firem.<\/td><td>Rozv\u00edjejte analytick\u00e9 a datov\u011b orientovan\u00e9 my\u0161len\u00ed prost\u0159ednictv\u00edm anal\u00fdz, reportingu a business intelligence n\u00e1stroj\u016f.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Behavioral Economics<\/th><th>Fashion Design Management<\/th><\/tr><\/thead><tbody><tr><td>Behavioral Economics<br>Pochopte, jak lid\u00e9 skute\u010dn\u011b rozhoduj\u00ed \u2014 a jak psychologick\u00e9 faktory ovliv\u0148uj\u00ed trhy, z\u00e1kaznick\u00e9 chov\u00e1n\u00ed a business strategie.<\/td><td>Poznejte fungov\u00e1n\u00ed m\u00f3dn\u00edho pr\u016fmyslu a p\u0159ipravte se na sv\u011bt, kde se propojuje kreativita, budov\u00e1n\u00ed zna\u010dky, v\u00fdvoj produkt\u016f a obchodn\u00ed strategie.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 Prozkoumejte <strong>v\u0161echny koncentrace<\/strong> \u2013 <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-business-administration-koncentrace\/\">klikn\u011bte zde<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7634.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1780600159  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7634.jpg\" alt=\"\" class=\"wp-image-70917\"\/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7634.jpg\" data-fancybox=\"wpcp-wp-img-70917\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7634.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-karierni-uplatneni\" class=\"wp-block-heading\"><strong>Kari\u00e9rn\u00ed uplatn\u011bn\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Absolventi bakal\u00e1\u0159sk\u00e9ho studia&nbsp;<strong>Business Administration<\/strong>&nbsp;nach\u00e1zej\u00ed uplatn\u011bn\u00ed v \u010desk\u00fdch i mezin\u00e1rodn\u00edch firm\u00e1ch, v startupov\u00e9m prost\u0159ed\u00ed, v managementu i v podnik\u00e1n\u00ed.<\/span> D\u00edky kombinaci praktick\u00fdch zku\u0161enost\u00ed, studia v angli\u010dtin\u011b a mezin\u00e1rodn\u00edho prost\u0159ed\u00ed jsou p\u0159ipraveni na \u0161irokou \u0161k\u00e1lu kari\u00e9rn\u00edch p\u0159\u00edle\u017eitost\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Business analytik<\/li>\n\n\n\n<li>Marketing specialista \/ koordin\u00e1tor<\/li>\n\n\n\n<li>Finan\u010dn\u00ed poradce<\/li>\n\n\n\n<li>HR specialista<\/li>\n\n\n\n<li>Datov\u00fd analytik<\/li>\n\n\n\n<li>Mana\u017eer sportovn\u00edch program\u016f<\/li>\n\n\n\n<li>Zakladatel startupu \/ podnikatel<\/li>\n\n\n\n<li>Konzultant v oblasti managementu nebo digit\u00e1ln\u00edho businessu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky <strong>americky akreditovan\u00e9mu titulu<\/strong>, \u010desk\u00e9mu titulu Bc. a studiu v Praze z\u00edsk\u00e1te siln\u00fd z\u00e1klad pro kari\u00e9ru v korpor\u00e1tn\u00edm prost\u0159ed\u00ed, v mezin\u00e1rodn\u00edch spole\u010dnostech i pro navazuj\u00edc\u00ed magistersk\u00e9 studium v oblasti businessu, managementu nebo ekonomie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud se po absolvov\u00e1n\u00ed programu rozhodnete pokra\u010dovat ve studiu na UNYP, m\u016f\u017eete <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/\">nav\u00e1zat na n\u011bkter\u00fd z na\u0161ich magistersk\u00fdch nebo MBA program\u016f<\/a> zam\u011b\u0159en\u00fdch na business, management a leadership.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specifikace-titulu\" class=\"wp-block-heading\"><strong>Specifikace titul\u016f<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Typ titulu<\/th><th>Z\u00edskan\u00fd titul<\/th><th>Oblast studia<\/th><\/tr><\/thead><tbody><tr><td>Americk\u00fd titul<\/td><td>Bachelor of Science (B.S.)<\/td><td>Business, Management and Economics \u2013 Business Administration<\/td><\/tr><tr><td>Evropsk\u00fd titul (voliteln\u00fd)<\/td><td>\u010cesk\u00fd \u201eBakal\u00e1\u0159\u201c (Bc.)<\/td><td>Business, Management and Economics \u2013 Business Administration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Pro v\u00edce informac\u00ed o spolupr\u00e1ci se State University of New York, Empire State University, nav\u0161tivte tuto str\u00e1nku.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">* Matematick\u00fd aptitude test je povinn\u00fd pro uchaze\u010de o studium Business, IT a pro uchaze\u010de o stipendia. Test slou\u017e\u00ed k ur\u010den\u00ed \u00farovn\u011b matematick\u00fdch p\u0159edm\u011bt\u016f b\u011bhem studia, trv\u00e1 a\u017e 2 hodiny a doporu\u010duje se p\u0159edchoz\u00ed p\u0159\u00edprava. Pro v\u00edce informac\u00ed kontaktujte t\u00fdm <a href=\"mailto:admissions@unyp.cz\">UNYP Admissions<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-stahnout-prehled-studijniho-programu\" class=\"wp-block-heading\"><strong>St\u00e1hnout p\u0159ehled studijn\u00edho programu<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-29ee6c64-05ce-4311-8d65-848ca7e29adf\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/bachelor-of-science-in-business-administration.pdf\">Bachelor of Science in Business Administration<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/bachelor-of-science-in-business-administration.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-29ee6c64-05ce-4311-8d65-848ca7e29adf\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-casto-kladene-otazky-o-studiu-business-administration\" class=\"wp-block-heading\"><strong>\u010casto kladen\u00e9 ot\u00e1zky o studiu Business Administration<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1778599600830\"><strong class=\"schema-faq-question\">Je mo\u017en\u00e9 studovat Business Administration v angli\u010dtin\u011b i jako \u010desk\u00fd student?<\/strong> <p class=\"schema-faq-answer\">Ano. Program je otev\u0159en \u010desk\u00fdm i mezin\u00e1rodn\u00edm student\u016fm, kte\u0159\u00ed cht\u011bj\u00ed studovat business v angli\u010dtin\u011b v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed v Praze.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778599614964\"><strong class=\"schema-faq-question\">Je program Business Administration na UNYP akreditovan\u00fd?<\/strong> <p class=\"schema-faq-answer\">Ano. Studenti z\u00edsk\u00e1vaj\u00ed americk\u00fd titul Bachelor of Science (B.S.) ze SUNY Empire State University a z\u00e1rove\u0148 \u010desk\u00fd akreditovan\u00fd titul Bc. uzn\u00e1van\u00fd v \u010cesk\u00e9 republice.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778599627767\"><strong class=\"schema-faq-question\">Jak\u00fd je rozd\u00edl oproti tradi\u010dn\u00edmu bakal\u00e1\u0159sk\u00e9mu studiu v \u010cesku?<\/strong> <p class=\"schema-faq-answer\">Program je postaven na americk\u00e9m vzd\u011bl\u00e1vac\u00edm syst\u00e9mu, kter\u00fd klade d\u016fraz na praktickou v\u00fduku, t\u00fdmovou spolupr\u00e1ci, prezentace a pr\u00e1ci na re\u00e1ln\u00fdch projektech. Studenti z\u00e1rove\u0148 z\u00edsk\u00e1vaj\u00ed b\u011bhem studia individu\u00e1ln\u011bj\u0161\u00ed p\u0159\u00edstup a mezin\u00e1rodn\u00ed zku\u0161enost.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778599636452\"><strong class=\"schema-faq-question\">Mohu b\u011bhem studia z\u00edskat praktick\u00e9 zku\u0161enosti?<\/strong> <p class=\"schema-faq-answer\">Ano. Sou\u010d\u00e1st\u00ed programu je povinn\u00e1 odborn\u00e1 praxe (Professional Immersion Experience), d\u00edky kter\u00e9 studenti z\u00edsk\u00e1vaj\u00ed zku\u0161enosti z re\u00e1ln\u00e9ho pracovn\u00edho prost\u0159ed\u00ed v mezin\u00e1rodn\u00edch i \u010desk\u00fdch spole\u010dnostech.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778599646282\"><strong class=\"schema-faq-question\">Jak\u00e9 je uplatn\u011bn\u00ed absolvent\u016f Business Administration?<\/strong> <p class=\"schema-faq-answer\">Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed nap\u0159\u00edklad v managementu, marketingu, financ\u00edch, datov\u00e9 analytice, poradenstv\u00ed nebo podnik\u00e1n\u00ed. Mnoho absolvent\u016f pokra\u010duje tak\u00e9 v navazuj\u00edc\u00edm magistersk\u00e9m studiu v \u010cesku i zahrani\u010d\u00ed.<br><\/p> <\/div> <\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h3 id=\"h-nastartujte-svou-karieru-v-businessu\" class=\"wp-block-heading\"><strong>Nastartujte svou kari\u00e9ru v businessu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte americk\u00fd titul B.S. i \u010desk\u00fd titul Bc., praktick\u00e9 zku\u0161enosti a mezin\u00e1rodn\u00ed vzd\u011bl\u00e1n\u00ed v Praze. Studium Business Administration na UNYP v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v \u010desk\u00fdch i mezin\u00e1rodn\u00edch firm\u00e1ch.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Bakal\u00e1\u0159sk\u00e9 studium Business Administration v angli\u010dtin\u011b zam\u011b\u0159en\u00e9 na praxi, management a mezin\u00e1rodn\u00ed business. Bakal\u00e1\u0159sk\u00e9 studium Business Administration na University of New York in Prague nab\u00edz\u00ed modern\u00ed vzd\u011bl\u00e1n\u00ed v oblasti managementu, businessu a podnik\u00e1n\u00ed v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed v Praze. V r\u00e1mci du\u00e1ln\u00edho studijn\u00edho programu z\u00edsk\u00e1te americk\u00fd titul B.S. in Business, Management &amp; Economics ze SUNY Empire [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":70914,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[89],"class_list":["post-20377","page","type-page","status-publish","has-post-thumbnail","hentry","tag-business-administration-cs"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 4 years p\u0159ed","modified":"Aktualizov\u00e1no 2 weeks p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no October 20, 2022","modified":"Aktualizov\u00e1no September 30, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no October 20, 2022 6:23 PM","modified":"Aktualizov\u00e1no September 30, 2026 10:25 AM"},"featured_img_caption":"","featured_img":"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7650-scaled.jpg","series_order":"","mfb_acf":[],"mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20377","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20377"}],"version-history":[{"count":3,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20377\/revisions"}],"predecessor-version":[{"id":85537,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20377\/revisions\/85537"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media\/70914"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20377"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20377"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20377"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}