{"id":20446,"date":"2022-10-20T18:39:14","date_gmt":"2022-10-20T17:39:14","guid":{"rendered":"https:\/\/www.unyp.cz\/bakalarske-programy\/european-bachelor-in-business-administration-concentration-in-finance\/"},"modified":"2026-06-23T15:51:45","modified_gmt":"2026-06-23T14:51:45","slug":"bakalarsky-program-business-administration-koncentrace","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-business-administration-koncentrace\/","title":{"rendered":"Koncentrace programu Business Administration"},"content":{"rendered":"\n<h3 id=\"h-rychle-odkazy-na-koncentrace\" class=\"wp-block-heading\"><strong>Rychl\u00e9 odkazy na koncentrace<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li style=\"font-size:19px\"><a href=\"#fashion\">Fashion Design Management<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#Sportovni-management\">Sportovn\u00ed management<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#Finance\">Finance<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#lidske\">Lidsk\u00e9 zdroje<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#Datov\u00e1-analytika\">Datov\u00e1 analytika<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#Marketing\">Marketing<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#Behavior\u00e1ln\u00ed-ekonomika\">Behavior\u00e1ln\u00ed ekonomika<\/a><\/li>\n\n\n\n<li style=\"font-size:19px\"><a href=\"#Podnik\u00e1n\u00ed\">Podnik\u00e1n\u00ed<\/a><\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1156829316  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg\" alt=\"Business Administration students at UNYP\" class=\"wp-image-71800\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg\" data-fancybox=\"wpcp-wp-img-71801\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a7119.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-rozvijejte-sve-dovednosti-prostrednictvim-koncentrace-a-zlepsete-sve-karierni-vyhlidky\" class=\"wp-block-heading\"><strong>Rozv\u00edjejte sv\u00e9 dovednosti prost\u0159ednictv\u00edm koncentrace a zlep\u0161ete sv\u00e9 kari\u00e9rn\u00ed vyhl\u00eddky<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koncentrace<\/strong> v\u00e1m umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobit si studium oboru Business Administration tak, aby odpov\u00eddalo va\u0161im z\u00e1jm\u016fm a kari\u00e9rn\u00edm c\u00edl\u016fm, a to v r\u00e1mci jednoho akreditovan\u00e9ho programu. P\u0159id\u00e1vaj\u00ed zam\u011b\u0159enou, kari\u00e9rn\u011b relevantn\u00ed hloubku, tak\u017ee nam\u00edsto v\u00fdb\u011bru z mnoha odd\u011blen\u00fdch program\u016f si m\u016f\u017eete v r\u00e1mci studia vytvo\u0159it personalizovan\u011bj\u0161\u00ed cestu a absolvovat jej s jasn\u011bj\u0161\u00edm profilem pro zam\u011bstnavatele a budouc\u00ed vzd\u011bl\u00e1v\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Specializaci si obvykle vol\u00edte po dokon\u010den\u00ed z\u00e1kladn\u00edho podnikatelsk\u00e9ho z\u00e1kladu (zpravidla pozd\u011bji b\u011bhem studia), jakmile budete m\u00edt lep\u0161\u00ed p\u0159edstavu o tom, co v\u00e1s bav\u00ed a kam chcete sm\u011b\u0159ovat. Ka\u017ed\u00e1 specializace je spln\u011bna prost\u0159ednictv\u00edm specifick\u00e9ho souboru kurz\u016f nebo voliteln\u00fdch p\u0159edm\u011bt\u016f (tj. vyhrazen\u00e9ho bal\u00ed\u010dku kredit\u016f v r\u00e1mci po\u017eadavk\u016f na titul), co\u017e va\u0161emu studiu d\u00e1v\u00e1 v\u011bt\u0161\u00ed zam\u011b\u0159en\u00ed a hloubku, ani\u017e by omezovalo va\u0161e \u0161ir\u0161\u00ed obchodn\u00ed vzd\u011bl\u00e1n\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"fashion\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Fashion Design Management<\/strong><\/h2>\n\n\n\n<h3 id=\"h-naucte-se-jak-propojit-kreativitu-znacku-a-obchodni-strategii-v-modnim-prumyslu\" class=\"wp-block-heading\"><strong>Nau\u010dte se, jak propojit kreativitu, zna\u010dku a obchodn\u00ed strategii v m\u00f3dn\u00edm pr\u016fmyslu<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vybudujte si odborn\u00e9 znalosti, kter\u00e9 stoj\u00ed za \u00fasp\u011b\u0161n\u00fdmi m\u00f3dn\u00edmi zna\u010dkami, se zam\u011b\u0159en\u00edm na <strong>Fashion Design Management<\/strong>. Tato koncentrace kombinuje siln\u00fd obchodn\u00ed z\u00e1klad s porozum\u011bn\u00edm m\u00f3dn\u00edmu pr\u016fmyslu a p\u0159iprav\u00ed v\u00e1s na kari\u00e9ru na pomez\u00ed kreativity, brandingu, v\u00fdvoje produkt\u016f a strategick\u00e9ho \u0159\u00edzen\u00ed v rychle se m\u011bn\u00edc\u00edm glob\u00e1ln\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-fashion-design-management\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Fashion Design Management?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00f3da nen\u00ed jen o designu. Je to dynamick\u00e9 glob\u00e1ln\u00ed odv\u011btv\u00ed poh\u00e1n\u011bn\u00e9 spot\u0159ebitelsk\u00fdmi trendy, siln\u00fdmi zna\u010dkami, inovacemi a efektivn\u00edm managementem. Tato koncentrace v\u00e1m pom\u016f\u017ee pochopit, jak se m\u00f3dn\u00ed produkty dost\u00e1vaj\u00ed od prvotn\u00edho n\u00e1padu a\u017e k z\u00e1kazn\u00edk\u016fm, a z\u00e1rove\u0148 rozvinout obchodn\u00ed a mana\u017eersk\u00e9 dovednosti pot\u0159ebn\u00e9 pro \u0159\u00edzen\u00ed zna\u010dek, koordinaci kreativn\u00edch t\u00fdm\u016f a strategick\u00e9 rozhodov\u00e1n\u00ed v konkuren\u010dn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat\" class=\"wp-block-heading\">Co budete studovat:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fashion marketing a branding | Obchodn\u00ed strategie v m\u00f3dn\u00edm pr\u016fmyslu | Spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed a anal\u00fdza trend\u016f | V\u00fdvoj produkt\u016f a merchandising | Management luxusn\u00edch zna\u010dek | M\u00f3dn\u00ed komunikace | Retail a e-commerce management | Udr\u017eitelnost v m\u00f3dn\u00edm pr\u016fmyslu | Projektov\u00e9 \u0159\u00edzen\u00ed v m\u00f3dn\u00edm pr\u016fmyslu<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koordin\u00e1tor m\u00f3dn\u00ed zna\u010dky | Specialista na m\u00f3dn\u00ed marketing | Asistent v\u00fdvoje produkt\u016f | Koordin\u00e1tor merchandisingu | Mana\u017eer retailov\u00fdch operac\u00ed | Asistent n\u00e1kup\u010d\u00edho v m\u00f3dn\u00edm pr\u016fmyslu | Koordin\u00e1tor komunikace zna\u010dky | E-commerce specialista | Analytik m\u00f3dn\u00edho byznysu<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Zjist\u011bte v\u00edce o koncentraci <a href=\"https:\/\/www.unyp.cz\/cs\/fashion-design-management\/\">Fashion Design Management<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"Sportovni-management\" class=\"wp-block-heading\"><strong>\ud83d\udd37&nbsp;Koncentrace Sportovn\u00ed management<\/strong><\/h2>\n\n\n\n<h3 id=\"h-rozvijejte-obchodni-dovednosti-potrebne-k-uspechu-v-globalnim-sportovnim-odvetvi\" class=\"wp-block-heading\">Rozv\u00edjejte obchodn\u00ed dovednosti pot\u0159ebn\u00e9 k \u00fasp\u011bchu v glob\u00e1ln\u00edm sportovn\u00edm odv\u011btv\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Prom\u011b\u0148te sv\u016fj z\u00e1jem o sport v podnikatelskou expert\u00edzu s koncentrac\u00ed <strong>Sportovn\u00ed<\/strong> <strong>management<\/strong> na UNYP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato koncentrace kombinuje kl\u00ed\u010dov\u00e9 <strong>obchodn\u00ed znalosti s realitou sportovn\u00edho pr\u016fmyslu<\/strong> a p\u0159ipravuje v\u00e1s na to, abyste pochopili, jak sportovn\u00ed organizace funguj\u00ed, roz\u0161i\u0159uj\u00ed sv\u00e9 publikum, \u0159\u00edd\u00ed ud\u00e1losti a buduj\u00ed cenn\u00e1 partnerstv\u00ed na glob\u00e1ln\u00edm trhu.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-sportovni-management\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Sportovn\u00ed management?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sport je rychle se rozv\u00edjej\u00edc\u00ed<strong> mezin\u00e1rodn\u00ed odv\u011btv\u00ed<\/strong>, kter\u00e9 je utv\u00e1\u0159en\u00e9 budov\u00e1n\u00edm zna\u010dky (<em>brandingem<\/em>), v\u00fdkonnost\u00ed (<em>performance<\/em>), zapojen\u00edm fanou\u0161k\u016f (<em>fan engagement<\/em>), sponzorstv\u00edm a chytr\u00fdm \u0159\u00edzen\u00edm provozu (<em>smart operations<\/em>).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Tato koncentrace v\u00e1m pom\u016f\u017ee vybudovat obchodn\u00ed dovednosti pot\u0159ebn\u00e9 pro pr\u00e1ci v z\u00e1kulis\u00ed \u2013 abyste mohli p\u0159isp\u011bt sportovn\u00edm organizac\u00edm s <strong>jistotou, strategi\u00ed a skute\u010dn\u00fdm pochopen\u00edm<\/strong> toho, jak tento pr\u016fmysl funguje.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-0\" class=\"wp-block-heading\">Co budete studovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">T\u00e9mata, kter\u00e1 prozkoum\u00e1te:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Event management&nbsp;|&nbsp;Spr\u00e1va za\u0159\u00edzen\u00ed&nbsp;|&nbsp;V\u00fd\u017eiva a zdrav\u00ed&nbsp;|&nbsp;Sportovn\u00ed kou\u010dov\u00e1n\u00ed&nbsp;|&nbsp;Sportovn\u00ed st\u00e1\u017e&nbsp;|&nbsp;Sportovn\u00ed pr\u00e1vo&nbsp;|&nbsp;Sportovn\u00ed management&nbsp;|&nbsp;Sportovn\u00ed marketing a sponzoring&nbsp;|&nbsp;Sportovn\u00ed psychologie<\/strong><\/p>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-0\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Koordin\u00e1tor sportovn\u00edho marketingu | Asistent sponzoringu a partnerstv\u00ed | Koordin\u00e1tor provozu ud\u00e1lost\u00ed | Koordin\u00e1tor sportovn\u00edch program\u016f | Asistent sportovn\u00edho PR \/ komunikace | Koordin\u00e1tor komunity a zapojen\u00ed fanou\u0161k\u016f | Asistent klubov\u00e9 administrativy | Koordin\u00e1tor slu\u017eeb pro sportovce | Analytik sportovn\u00edho obchodu<\/strong><\/p>\n<\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-pridana-hodnota-projektove-orientovana-vyuka-s-ceskym-olympijskym-tymem\" class=\"wp-block-heading\">\u27a1\ufe0f P\u0159idan\u00e1 hodnota: Projektov\u011b orientovan\u00e1 v\u00fduka s \u010cesk\u00fdm olympijsk\u00fdm t\u00fdmem<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Jako <strong>dal\u0161\u00ed v\u00fdhoda<\/strong> studia sportovn\u00edho managementu na UNYP je pro v\u00e1s p\u0159\u00ednosn\u00e9 na\u0161e partnerstv\u00ed s <strong>\u010cesk\u00fdm olympijsk\u00fdm t\u00fdmem<\/strong>, kter\u00fd do v\u00fduky p\u0159in\u00e1\u0161\u00ed <strong>re\u00e1ln\u00fd sportovn\u00ed byznys<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Prost\u0159ednictv\u00edm projektov\u011b orientovan\u00e9 v\u00fduky budete pracovat na zad\u00e1n\u00edch inspirovan\u00fdch pot\u0159ebami odv\u011btv\u00ed \u2013 nap\u0159\u00edklad na sponzorsk\u00fdch strategi\u00edch, zapojen\u00ed fanou\u0161k\u016f (fan engagement), partnerstv\u00edch se zna\u010dkami (brand partnerships) a sportovn\u00ed komunikaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem toho budete z\u00edsk\u00e1vat praktick\u00e9 dovednosti a vytv\u00e1\u0159et v\u00fdstupy, kter\u00e9 m\u016f\u017eete za\u0159adit do sv\u00e9ho profesn\u00edho portfolia.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"UNYP x \u010cesk\u00fd olympijsk\u00fd t\u00fdm 2024 Summer Olympics\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/LeqndkNzcDw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"Finance\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Finance<\/strong><\/h2>\n\n\n\n<h3 id=\"h-naucte-se-jak-merit-vykon-rozumet-zakaznikum-a-podporovat-strategii-pomoci-dat\" class=\"wp-block-heading\">Nau\u010dte se, jak m\u011b\u0159it v\u00fdkon, rozum\u011bt z\u00e1kazn\u00edk\u016fm a podporovat strategii pomoc\u00ed dat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vybudujte si finan\u010dn\u00ed expert\u00edzu, kter\u00e1 podpo\u0159\u00ed chytr\u00e1 obchodn\u00ed rozhodnut\u00ed, se zam\u011b\u0159en\u00edm na&nbsp;<strong>Finance<\/strong>. Tato koncentrace kombinuje siln\u00fd obchodn\u00ed z\u00e1klad s kurzy zam\u011b\u0159en\u00fdmi na finance \u2013 p\u0159ipravuje v\u00e1s na to, abyste pochopili, jak organizace \u0159\u00edd\u00ed pen\u00edze, hodnot\u00ed v\u00fdkon a p\u0159ij\u00edmaj\u00ed rozhodnut\u00ed, kter\u00e1 vedou k udr\u017eiteln\u00e9mu r\u016fstu.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-finance\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Finance?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Finance utv\u00e1\u0159ej\u00ed zp\u016fsob, jak\u00fdm spole\u010dnosti investuj\u00ed, expanduj\u00ed a \u0159\u00edd\u00ed rizika. Tato koncentrace v\u00e1m pom\u016f\u017ee rozvinout <strong>siln\u00e9 analytick\u00e9 my\u0161len\u00ed<\/strong> a <strong>finan\u010dn\u00ed gramotnost<\/strong> \u2013 dovednosti, kter\u00e9 jsou cenn\u00e9 nap\u0159\u00ed\u010d odv\u011btv\u00edmi, od nadn\u00e1rodn\u00edch korporac\u00ed a\u017e po startupy. Nau\u010d\u00edte se, jak finan\u010dn\u00ed vhled podporuje strategii, progn\u00f3zov\u00e1n\u00ed a rozhodov\u00e1n\u00ed v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-1\" class=\"wp-block-heading\">Co budete studovat:<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finan\u010dn\u00ed v\u00fdkaznictv\u00ed a anal\u00fdza | Podnikov\u00e9 finance a oce\u0148ov\u00e1n\u00ed | Finan\u010dn\u00ed trhy a instituce | Z\u00e1klady investov\u00e1n\u00ed | Riziko a v\u00fdnos | Tvorba rozpo\u010dtu a progn\u00f3zov\u00e1n\u00ed | Finan\u010dn\u00ed rozhodov\u00e1n\u00ed | Etika a odpov\u011bdnost ve financ\u00edch<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-1\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finan\u010dn\u00ed analytik | Junior associate pro podnikov\u00e9 finance | Asistent investi\u010dn\u00edch operac\u00ed | Rizikov\u00fd analytik | \u00dav\u011brov\u00fd analytik | Asistent treasury | Asistent finan\u010dn\u00edho pl\u00e1nov\u00e1n\u00ed | Bankovn\u00ed spolupracovn\u00edk (vstupn\u00ed \u00farove\u0148) | Asistent finan\u010dn\u00edho v\u00fdkaznictv\u00ed<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"lidske\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Lidsk\u00e9 zdroje<\/strong><\/h2>\n\n\n\n<h3 id=\"h-rozvijejte-sve-dovednosti-pro-nabor-rozvoj-a-vedeni-tymu-v-globalnim-pracovnim-prostredi\" class=\"wp-block-heading\">Rozv\u00edjejte sv\u00e9 dovednosti pro n\u00e1bor, rozvoj a veden\u00ed t\u00fdm\u016f v glob\u00e1ln\u00edm pracovn\u00edm prost\u0159ed\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vybudujte si dovednosti pro podporu lid\u00ed, t\u00fdm\u016f a firemn\u00ed kultury s koncentrac\u00ed <strong>Lidsk\u00e9 zdroje<\/strong> (<em>Human Resources<\/em>). Tato koncentrace kombinuje kl\u00ed\u010dov\u00e9 obchodn\u00ed znalosti s praktick\u00fdm u\u010den\u00edm zam\u011b\u0159en\u00fdm na HR \u2013 p\u0159ipravuje v\u00e1s na to, abyste v modern\u00edch organizac\u00edch p\u0159isp\u011bli k n\u00e1boru, rozvoji zam\u011bstnanc\u016f, \u0159\u00edzen\u00ed v\u00fdkonu a person\u00e1ln\u00edmu provozu (<em>people operations<\/em>).<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-lidske-zdroje\" class=\"wp-block-heading\"><strong>Pro\u010d si vybrat koncentraci Lidsk\u00e9 zdroje?<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Skv\u011bl\u00e9 organizace jsou postaveny skv\u011bl\u00fdmi lidmi \u2013 a HR hraje \u00fast\u0159edn\u00ed roli p\u0159i hled\u00e1n\u00ed, rozvoji a udr\u017een\u00ed talent\u016f. Tato koncentrace v\u00e1m pom\u016f\u017ee pochopit, jak se kultura pracovi\u0161t\u011b, veden\u00ed (<em>leadership<\/em>) a person\u00e1ln\u00ed strategie propojuj\u00ed s obchodn\u00edm v\u00fdkonem, abyste mohli podporovat jak zam\u011bstnance, tak organiza\u010dn\u00ed c\u00edle.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-2\" class=\"wp-block-heading\">Co budete studovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0158\u00edzen\u00ed lidsk\u00fdch zdroj\u016f (HRM) | N\u00e1bor a v\u00fdb\u011br | \u0160kolen\u00ed a rozvoj | \u0158\u00edzen\u00ed v\u00fdkonu | Veden\u00ed (Leadership) | Komunikace na pracovi\u0161ti | Anga\u017eovanost zam\u011bstnanc\u016f | Organiza\u010dn\u00ed kultura<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-2\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>N\u00e1bor a z\u00edsk\u00e1v\u00e1n\u00ed talent\u016f | Koordin\u00e1tor HR | Specialista People Operations | Koordin\u00e1tor vzd\u011bl\u00e1v\u00e1n\u00ed a rozvoje | Specialista na budov\u00e1n\u00ed zna\u010dky zam\u011bstnavatele | HR Generalista (vstupn\u00ed \u00farove\u0148) | Koordin\u00e1tor odm\u011b\u0148ov\u00e1n\u00ed a benefit\u016f | HR Analytik | Koordin\u00e1tor vztah\u016f se zam\u011bstnanci<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=433893797  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg\" alt=\"Marketing concentration class\" class=\"wp-image-71803\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1024\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg\" data-fancybox=\"wpcp-wp-img-71804\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a6942.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"Datov\u00e1-analytika\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Datov\u00e1 analytika<\/strong><\/h2>\n\n\n\n<h3 id=\"h-naucte-se-jak-merit-vykon-rozumet-zakaznikum-a-podporovat-strategii-pomoci-dat-0\" class=\"wp-block-heading\">Nau\u010dte se, jak m\u011b\u0159it v\u00fdkon, rozum\u011bt z\u00e1kazn\u00edk\u016fm a podporovat strategii pomoc\u00ed dat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Vybudujte si dovednosti pro chyt\u0159ej\u0161\u00ed obchodn\u00ed rozhodov\u00e1n\u00ed s koncentrac\u00ed na&nbsp;datovou analytiku (Data Analytics). Tato koncentrace kombinuje kl\u00ed\u010dov\u00e9 obchodn\u00ed znalosti s praktick\u00fdm analytick\u00fdm my\u0161len\u00edm \u2013 pom\u016f\u017ee v\u00e1m interpretovat data, odhalovat vzorce a <strong>p\u0159em\u011b\u0148ovat poznatky na strategie<\/strong>, kter\u00e9 vedou k v\u00fdsledk\u016fm.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-datova-analytika\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Datov\u00e1 analytika?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Ka\u017ed\u00e9 odv\u011btv\u00ed se st\u00e1v\u00e1 datov\u011b \u0159\u00edzen\u00fdm. Tato koncentrace v\u00e1m pom\u016f\u017ee propojit byznys a analytiku, abyste mohli kl\u00e1st spr\u00e1vn\u00e9 ot\u00e1zky, sebev\u011bdom\u011b pracovat s daty a jasn\u011b sd\u011blovat poznatky osob\u00e1m s rozhodovac\u00ed pravomoc\u00ed. Rozvinete dovednosti, kter\u00e9 podpo\u0159\u00ed role v oblasti <strong>business intelligence<\/strong>, anal\u00fdzy v\u00fdkonu, marketingov\u00e9 analytiky, financ\u00ed a provozu.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-3\" class=\"wp-block-heading\">Co budete studovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rozhodov\u00e1n\u00ed na z\u00e1klad\u011b dat | Podnikov\u00e1 statistika | Interpretace a vykazov\u00e1n\u00ed dat | Vizualizace dat | R\u00e1mce KPI a m\u011b\u0159en\u00ed v\u00fdkonu | Progn\u00f3zov\u00e1n\u00ed a anal\u00fdza trend\u016f | Anal\u00fdza z\u00e1kazn\u00edk\u016f a trhu | Anal\u00fdza pro strategii a provoz<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-3\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Business analytik | Datov\u00fd analytik (vstupn\u00ed \u00farove\u0148) | Asistent Business Intelligence | Asistent marketingov\u00e9 anal\u00fdzy | Operations analytik | Asistent CRM \/ z\u00e1kaznick\u00fdch poznatk\u016f | Junior specialista reportingu | Analytik v\u00fdkonu | Projektov\u00fd koordin\u00e1tor (se zam\u011b\u0159en\u00edm na data)<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"Marketing\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Marketing <\/strong><\/h2>\n\n\n\n<h3 id=\"h-rozvijejte-zadane-dovednosti-k-rustu-znacek-a-zakaznicke-poptavky\" class=\"wp-block-heading\">Rozv\u00edjejte \u017e\u00e1dan\u00e9 dovednosti k r\u016fstu zna\u010dek a z\u00e1kaznick\u00e9 popt\u00e1vky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nau\u010dte se, jak zna\u010dky rostou, jak se z\u00e1kazn\u00edci rozhoduj\u00ed a jak vytv\u00e1\u0159et kampan\u011b, kter\u00e9 maj\u00ed v\u00fdsledky, s koncentrac\u00ed <strong>Marketing<\/strong>. Tato koncentrace kombinuje siln\u00fd obchodn\u00ed z\u00e1klad s modern\u00ed marketingovou strategi\u00ed \u2013 p\u0159ipravuje v\u00e1s na role v oblasti budov\u00e1n\u00ed zna\u010dky (<em>branding<\/em>), digit\u00e1ln\u00edho marketingu, tvorby obsahu, komunikace a pr\u016fzkumu trhu v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-marketing\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Marketing?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketing spojuje kreativitu, strategii a data. Tato koncentrace v\u00e1m pom\u016f\u017ee pochopit, jak um\u00edstit produkty na trh (<em>positioning<\/em>), sd\u011blovat hodnotu a budovat r\u016fst z\u00e1kazn\u00edk\u016f nap\u0159\u00ed\u010d kan\u00e1ly. Rozvinete praktick\u00e9 dovednosti pro dne\u0161n\u00ed marketingov\u00fd sv\u011bt \u2013 kde jdou ruku v ruce siln\u00e9 p\u0159\u00edb\u011bhy (<em>storytelling<\/em>) a m\u011b\u0159iteln\u00fd v\u00fdkon.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-4\" class=\"wp-block-heading\">Co budete studovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Pokro\u010dil\u00fd marketing | Dobrodru\u017estv\u00ed v digit\u00e1ln\u00edm marketingu | Reklamn\u00ed strategie | Spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed | E-commerce a marketingov\u00e9 technologie | Emoce v marketingu | Mezin\u00e1rodn\u00ed marketingov\u00e9 strategie | \u00davod do reklamy | Cenov\u00e9 strategie | Principy public relations | Prodej a \u0159\u00edzen\u00ed prodeje | Marketing na soci\u00e1ln\u00edch s\u00edt\u00edch | Sportovn\u00ed marketing a sponzoring | Vir\u00e1ln\u00ed a Guerrilla marketing<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-4\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Specialista digit\u00e1ln\u00edho marketingu | Brand koordin\u00e1tor | Marketingov\u00fd koordin\u00e1tor | Specialista content marketingu | Strat\u00e9g soci\u00e1ln\u00edch m\u00e9di\u00ed | Asistent performance marketingu | Marketingov\u00fd analytik | Specialista CRM \/ email marketingu | Asistent pr\u016fzkumu trhu<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"Behavior\u00e1ln\u00ed-ekonomika\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Behavior\u00e1ln\u00ed ekonomika<\/strong><\/h2>\n\n\n\n<h3 id=\"h-premente-behavioralni-poznatky-na-lepsi-rozhodovani-a-lepsi-karierni-vyhlidky\" class=\"wp-block-heading\">P\u0159em\u011b\u0148te behavior\u00e1ln\u00ed poznatky na lep\u0161\u00ed rozhodov\u00e1n\u00ed a lep\u0161\u00ed kari\u00e9rn\u00ed vyhl\u00eddky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Pochopte, co skute\u010dn\u011b ovliv\u0148uje rozhodov\u00e1n\u00ed, s koncentrac\u00ed <strong>Behavior\u00e1ln\u00ed ekonomie<\/strong> (<em>Behavioral Economics<\/em>). Tato koncentrace kombinuje z\u00e1klady byznysu s poznatky z psychologie a ekonomie \u2013 pom\u00e1h\u00e1 v\u00e1m pochopit, jak se lid\u00e9 rozhoduj\u00ed, utr\u00e1cej\u00ed, komu d\u016fv\u011b\u0159uj\u00ed, koho n\u00e1sleduj\u00ed a jak se to m\u011bn\u00ed. Tato koncentrace je ide\u00e1ln\u00ed volbou, pokud v\u00e1s zaj\u00edm\u00e1 marketing, produktov\u00e1 strategie, management, pochopen\u00ed spot\u0159ebitele (<em>consumer insight<\/em>) nebo byznysov\u00e1 rozhodnut\u00ed zalo\u017een\u00e1 na chov\u00e1n\u00ed.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-behavioralni-ekonomie\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Behavior\u00e1ln\u00ed ekonomie?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tradi\u010dn\u00ed ekonomie p\u0159edpokl\u00e1d\u00e1, \u017ee lid\u00e9 \u010din\u00ed dokonale racion\u00e1ln\u00ed volby \u2013 ale re\u00e1ln\u00fd \u017eivot je slo\u017eit\u011bj\u0161\u00ed. Behavior\u00e1ln\u00ed ekonomie v\u00e1m pom\u016f\u017ee pochopit <strong>p\u0159edpojatosti, zvyky a soci\u00e1ln\u00ed vlivy<\/strong> stoj\u00edc\u00ed za rozhodov\u00e1n\u00edm. V byznysu se z toho st\u00e1v\u00e1 konkuren\u010dn\u00ed v\u00fdhoda: m\u016f\u017eete zlep\u0161it z\u00e1kaznickou zku\u0161enost, zost\u0159it sd\u011blen\u00ed, navrhnout lep\u0161\u00ed pob\u00eddky a vybudovat strategie zalo\u017een\u00e9 na tom, jak se lid\u00e9 skute\u010dn\u011b chovaj\u00ed.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-5\" class=\"wp-block-heading\">Co budete studovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Behavior\u00e1ln\u00ed rozhodov\u00e1n\u00ed | Kognitivn\u00ed zkreslen\u00ed a \u00fasudek | Motivace a pob\u00eddky | Psychologie spot\u0159ebitele | Soci\u00e1ln\u00ed vliv a d\u016fv\u011bra | Architektura volby (\u201eNudges\u201c) | Behavior\u00e1ln\u00ed poznatky pro strategii | Etika v designu zalo\u017een\u00e9m na chov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-5\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Asistent marketingu a spot\u0159ebitelsk\u00fdch poznatk\u016f | Koordin\u00e1tor z\u00e1kaznick\u00e9 zku\u0161enosti (CX) | Asistent pro produkt nebo r\u016fst | Asistent pr\u016fzkumu trhu | Asistent brand strategie | Asistent behavior\u00e1ln\u00edho v\u00fdzkumu | Asistent HR \/ Talent Insights | Junior konzultant | Analytik politiky nebo programu (vstupn\u00ed \u00farove\u0148)<\/strong><\/p>\n\n\n\n<figure class=\"wp-block-image\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=806715170  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614.jpg\" alt=\"UNYP students attending the class\" class=\"wp-image-71806\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1024\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1279\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614-scaled.jpg\" data-fancybox=\"wpcp-wp-img-71807\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/vlf_7614.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"Podnik\u00e1n\u00ed\" class=\"wp-block-heading\"><strong>\ud83d\udd37 Koncentrace Podnik\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n<h3 id=\"h-naucte-se-jak-prezentovat-a-budovat-startupy-v-moderni-dobe\" class=\"wp-block-heading\"><strong>Nau\u010dte se, jak prezentovat a budovat startupy<\/strong> <strong>v modern\u00ed dob\u011b<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">P\u0159em\u011b\u0148te n\u00e1pady v akci se zam\u011b\u0159en\u00edm&nbsp;<strong>na podnik\u00e1n\u00ed<\/strong>&nbsp;<\/span><strong>(Entrepreneurship).<\/strong> Tato koncentrace stav\u00ed na kl\u00ed\u010dov\u00fdch z\u00e1kladech byznysu a pom\u00e1h\u00e1 v\u00e1m rozv\u00edjet my\u0161len\u00ed a dovednosti pro vytv\u00e1\u0159en\u00ed hodnoty, a\u0165 u\u017e chcete zalo\u017eit vlastn\u00ed podnik, p\u0159ipojit se ke startupu, nebo \u0159\u00eddit inovace uvnit\u0159 zaveden\u00e9 organizace.<\/p>\n\n\n\n<h3 id=\"h-proc-si-vybrat-koncentraci-podnikani\" class=\"wp-block-heading\">Pro\u010d si vybrat koncentraci Podnik\u00e1n\u00ed?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Podnik\u00e1n\u00ed je o \u0159e\u0161en\u00ed probl\u00e9m\u016f, rozpozn\u00e1v\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed a sebev\u011bdom\u00e9m rozhodov\u00e1n\u00ed v nejist\u00e9m prost\u0159ed\u00ed. Tato koncentrace v\u00e1m pom\u016f\u017ee nau\u010dit se, jak testovat n\u00e1pady, budovat udr\u017eiteln\u00e9 obchodn\u00ed modely, komunikovat hodnotu a rozv\u00edjet projekty s ohledem na re\u00e1ln\u00e1 omezen\u00ed.<\/p>\n\n\n\n<h3 id=\"h-co-budete-studovat-6\" class=\"wp-block-heading\">Co budete studovat?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Budete zkoumat t\u00e9mata jako:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Rozpozn\u00e1n\u00ed p\u0159\u00edle\u017eitost\u00ed a ov\u011b\u0159en\u00ed n\u00e1pad\u016f | Obchodn\u00ed modely a strategie vstupu na trh | Z\u00e1klady financov\u00e1n\u00ed a fundraisingu startup\u016f | Inovace a v\u00fdvoj produkt\u016f | Branding, pitching a storytelling | Strategie r\u016fstu a \u0161k\u00e1lov\u00e1n\u00ed | Podnikatelsk\u00e9 veden\u00ed a rozhodov\u00e1n\u00ed<\/strong><\/p>\n\n\n\n<h3 id=\"h-jak-muze-vypadat-vase-karierni-draha-6\" class=\"wp-block-heading\">Jak m\u016f\u017ee vypadat va\u0161e kari\u00e9rn\u00ed dr\u00e1ha?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Zakladatel startupu | Associate pro rozvoj podnik\u00e1n\u00ed | Asistent pro inovace nebo produkt | Projektov\u00fd koordin\u00e1tor | Asistent r\u016fstov\u00e9ho marketingu | Asistent pro Venture Support \/ Akceler\u00e1tor | Junior konzultant | Account Manager (vstupn\u00ed \u00farove\u0148) | Mana\u017eer mal\u00e9ho podniku<\/strong><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specifikace-programu\" class=\"wp-block-heading\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento rychl\u00fd p\u0159ehled zahrnuje kl\u00ed\u010dov\u00e1 fakta o programu na prvn\u00ed pohled \u2013 <strong>jak\u00fd titul z\u00edsk\u00e1te, jakou oblast budete studovat a co pot\u0159ebujete k pod\u00e1n\u00ed p\u0159ihl\u00e1\u0161ky<\/strong> \u2013 abyste okam\u017eit\u011b zjistili, zda se pro v\u00e1s program hod\u00ed, ne\u017e se pono\u0159\u00edte do detail\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Titul:<\/strong>&nbsp;Bachelor of Arts (B.A.)<br><strong>Obor:<\/strong>&nbsp;Business Administration<br><strong>Mo\u017enosti koncentrac\u00ed:<\/strong>&nbsp;Human Resources | Marketing | Sports Management | Entrepreneurship | Finance | Data Analytics | Behavioral Economics<br><strong>Po\u017eadavky:<\/strong>&nbsp;<strong>12 kredit\u016f (24 ECTS)<\/strong>&nbsp;+ t\u00e9ma diplomov\u00e9 pr\u00e1ce + st\u00e1tn\u00ed zkou\u0161ka z \u010de\u0161tiny<br><strong>Uzn\u00e1n\u00ed:<\/strong> Zam\u011b\u0159en\u00ed je uveden\u00e9 v dodatku k diplomu<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-prozkoumejte-program-business-administration\" class=\"wp-block-heading\"><strong>Prozkoumejte program Business Administration<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete kompletn\u00ed p\u0159ehled studijn\u00edch program\u016f, z\u00e1kladn\u00edch p\u0159edm\u011bt\u016f a dal\u0161\u00edch koncentrac\u00ed?<\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Rychl\u00e9 odkazy na koncentrace Rozv\u00edjejte sv\u00e9 dovednosti prost\u0159ednictv\u00edm koncentrace a zlep\u0161ete sv\u00e9 kari\u00e9rn\u00ed vyhl\u00eddky Koncentrace v\u00e1m umo\u017e\u0148uj\u00ed p\u0159izp\u016fsobit si studium oboru Business Administration tak, aby odpov\u00eddalo va\u0161im z\u00e1jm\u016fm a kari\u00e9rn\u00edm c\u00edl\u016fm, a to v r\u00e1mci jednoho akreditovan\u00e9ho programu. P\u0159id\u00e1vaj\u00ed zam\u011b\u0159enou, kari\u00e9rn\u011b relevantn\u00ed hloubku, tak\u017ee nam\u00edsto v\u00fdb\u011bru z mnoha odd\u011blen\u00fdch program\u016f si m\u016f\u017eete v r\u00e1mci studia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[89,100],"class_list":["post-20446","page","type-page","status-publish","hentry","tag-business-administration-cs","tag-finance-cs"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 4 years p\u0159ed","modified":"Aktualizov\u00e1no 3 months p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no October 20, 2022","modified":"Aktualizov\u00e1no June 23, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no October 20, 2022 6:39 PM","modified":"Aktualizov\u00e1no June 23, 2026 3:51 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_acf":[],"mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20446"}],"version-history":[{"count":4,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20446\/revisions"}],"predecessor-version":[{"id":82195,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20446\/revisions\/82195"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}