{"id":20454,"date":"2025-12-07T07:43:29","date_gmt":"2025-12-07T06:43:29","guid":{"rendered":"https:\/\/www.unyp.cz\/bakalarske-programy\/bachelor-of-communication-media\/"},"modified":"2026-05-21T16:38:07","modified_gmt":"2026-05-21T15:38:07","slug":"bakalarsky-program-komunikace-a-media","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-komunikace-a-media\/","title":{"rendered":"Komunikace a&nbsp;m\u00e9dia (Bc.) \u2013 PR, komunikace zna\u010dek a&nbsp;medi\u00e1ln\u00ed studia"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\" id=\"h-ziskejte-americky-akreditovany-titul-v-anglictine-a-vybudujte-si-profesionalni-portfolio-v-oblasti-medii-marketingu-a-public-relations\">Z\u00edskejte americky akreditovan\u00fd titul v angli\u010dtin\u011b a vybudujte si profesion\u00e1ln\u00ed portfolio v oblasti komunikace, marketingu a public relations.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Bakal\u00e1\u0159sk\u00fd program <strong>Komunikace a m\u00e9dia (Bc.)<\/strong> na <a href=\"http:\/\/www.unyp.cz\/cs\/\">University of New York in Prague (UNYP)<\/a>, kter\u00fd je sou\u010d\u00e1st\u00ed <a href=\"https:\/\/www.unyp.cz\/cs\/katedra-mezinarodnich-vztahu-a-medialnich-studii\/\">\u0160koly mezin\u00e1rodn\u00edch vztah\u016f a m\u00e9di\u00ed<\/a>, v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v <strong>komunikaci, PR a medi\u00e1ln\u00edm managementu<\/strong>. Studium propojuje <strong>strategick\u00e9 my\u0161len\u00ed<\/strong> s \u0159\u00edzen\u00edm komunikace, zna\u010dky a m\u00e9di\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program se zam\u011b\u0159uje na to, jak komunikace ovliv\u0148uje zna\u010dky, ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed a medi\u00e1ln\u00ed prost\u0159ed\u00ed, nejen na samotnou tvorbu obsahu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studium prob\u00edh\u00e1 v Praze a klade d\u016fraz na praxi. Nau\u010d\u00edte se ps\u00e1t, pl\u00e1novat marketingov\u00e9 kampan\u011b a \u0159\u00eddit komunikaci nap\u0159\u00ed\u010d m\u00e9dii. B\u011bhem studia si vytvo\u0159\u00edte portfolio re\u00e1ln\u00fdch projekt\u016f a z\u00edsk\u00e1te zku\u0161enosti pro okam\u017eit\u00e9 uplatn\u011bn\u00ed v praxi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=473606297  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg\" alt=\"Studenti programu komunikace a m\u00e9dia (Bc.) p\u0159i v\u00fduce v Praze\" class=\"wp-image-70258\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg\" data-fancybox=\"wpcp-wp-img-70258\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d studovat Komunikaci a m\u00e9dia na UNYP<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-dva-tituly-v-jednom-studiu\"><strong>Dva tituly v jednom studiu<\/strong><br>Z\u00edsk\u00e1te \u010desk\u00fd i americk\u00fd titul, co\u017e v\u00e1m d\u00e1v\u00e1 v\u00fdhodu na trhu pr\u00e1ce i p\u0159i dal\u0161\u00edm studiu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Portfolio u\u017e b\u011bhem studia<\/strong><br>Budete vytv\u00e1\u0159et komunika\u010dn\u00ed kampan\u011b, medi\u00e1ln\u00ed projekty a strategick\u00e9 v\u00fdstupy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>P\u0159\u00edprava na kari\u00e9ru v marketingu a m\u00e9di\u00edch<\/strong><br>Z\u00edsk\u00e1te praktick\u00e9 dovednosti pro pr\u00e1ci v marketingu, PR i komunikaci.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Studium v angli\u010dtin\u011b v Praze<\/strong><br>Mezin\u00e1rodn\u00ed prost\u0159ed\u00ed v jednom z hlavn\u00edch center m\u00e9di\u00ed, kreativy a byznysu ve st\u0159edn\u00ed Evrop\u011b.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co se nau\u010d\u00edte<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-tvorit-projekty-do-portfolia\"><strong>Navrhovat komunika\u010dn\u00ed kampan\u011b a projekty do portfolia<\/strong><br>Navrhnete kampan\u011b a dal\u0161\u00ed v\u00fdstupy, kter\u00e9 vyu\u017eijete p\u0159i hled\u00e1n\u00ed pr\u00e1ce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>\u0158\u00eddit komunika\u010dn\u00ed strategie<\/strong><br>Pro firmy, zna\u010dky i ve\u0159ejn\u00e9 instituce.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Porozum\u011bt m\u00e9di\u00edm a spole\u010dnosti<\/strong><br>Jak m\u00e9dia, technologie a politika ovliv\u0148uj\u00ed ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Z\u00edskat praxi b\u011bhem studia<\/strong><br>Mo\u017enost st\u00e1\u017e\u00ed v marketingu, m\u00e9di\u00edch, PR agentur\u00e1ch i startupech.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2139\ufe0f Zaj\u00edm\u00e1 v\u00e1s sp\u00ed\u0161e tvorba digit\u00e1ln\u00edho obsahu a multim\u00e9di\u00ed a pr\u00e1ce s technologiemi?<br>Pod\u00edvejte se na program <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-umeni-digitalnich-medii\/\">Digit\u00e1ln\u00ed m\u00e9dia<\/a> na UNYP.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the Dean of Communication and Media at UNYP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZtmVoIgYp3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159ehled programu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program stoj\u00ed na siln\u00e9m z\u00e1kladu teorie komunikace, medi\u00e1ln\u00edch studi\u00ed a praktick\u00e9 aplikace v PR a marketingu.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-f56f613f wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 id=\"h-povinne-predmety\" class=\"wp-block-heading\"><strong>Povinn\u00e9 p\u0159edm\u011bty<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00davod do komunikace<\/li>\n\n\n\n<li>Public Relations<\/li>\n\n\n\n<li>Masov\u00e1 m\u00e9dia a spole\u010dnost<\/li>\n\n\n\n<li>Teorie komunikace<\/li>\n\n\n\n<li>V\u00fdzkumn\u00e9 metody<\/li>\n\n\n\n<li>\u017durnalistick\u00fd workshop<\/li>\n\n\n\n<li>Medi\u00e1ln\u00ed psan\u00ed<\/li>\n\n\n\n<li>Etika m\u00e9di\u00ed<\/li>\n\n\n\n<li>Interkulturn\u00ed komunikace<\/li>\n\n\n\n<li>Z\u00e1v\u011bre\u010dn\u00fd projekt<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 id=\"h-volitelne-predmety\" class=\"wp-block-heading\"><strong>Voliteln\u00e9 p\u0159edm\u011bty<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand management<\/li>\n\n\n\n<li>Pokro\u010dil\u00e9 PR<\/li>\n\n\n\n<li>Film a spole\u010dnost<\/li>\n\n\n\n<li>Komunikace pro spole\u010denskou zm\u011bnu <\/li>\n\n\n\n<li>Prezenta\u010dn\u00ed dovednosti<\/li>\n\n\n\n<li>Zpravodajsk\u00e9 psan\u00ed<\/li>\n\n\n\n<li>Storytelling<\/li>\n\n\n\n<li>Propaganda a p\u0159esv\u011bd\u010dov\u00e1n\u00ed<\/li>\n\n\n\n<li>Televize a kultura<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-koncentrace\" class=\"wp-block-heading\"><strong>Koncentrace<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Zam\u011b\u0159en\u00ed v\u00e1m umo\u017en\u00ed specializovat se na strategickou komunikaci, pr\u00e1ci s m\u00e9dii nebo marketingov\u00e9 \u0159\u00edzen\u00ed zna\u010dek.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Multimedi\u00e1ln\u00ed \u017eurnalistika<\/strong><br>Tvorba obsahu pro online i tradi\u010dn\u00ed m\u00e9dia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Public Relations<\/strong><br>\u0158\u00edzen\u00ed komunikace, pr\u00e1ce s m\u00e9dii a budov\u00e1n\u00ed vztah\u016f s ve\u0159ejnost\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing m\u00e9di\u00ed<\/strong><br>Tvorba kampan\u00ed, branding, marketing a reklama.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2192 <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace\/\">Prozkoumejte koncentrace programu Komunikace a m\u00e9dia<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Studentsk\u00e9 projekty<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studenti pravideln\u011b prezentuj\u00ed projekty z oblasti m\u00e9di\u00ed, fotografie nebo marketingov\u00fdch kampan\u00ed, \u010d\u00edm\u017e rozv\u00edjej\u00ed spolupr\u00e1ci i prezenta\u010dn\u00ed dovednosti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\">\u201eKomunikace a m\u00e9dia je pro m\u011b ide\u00e1ln\u00ed kombinac\u00ed kreativity a praxe. D\u00e1v\u00e1 mi dovednosti, kter\u00e9 m\u016f\u017eu vyu\u017e\u00edt v marketingu i m\u00e9di\u00edch.\u201c<br>\u2014 Nikol, ro\u010dn\u00edk 2026<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1538687537  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340.jpg\" alt=\"Studentsk\u00e9 projekty v programu komunikace a m\u00e9dia (Bc.) \u2013 prezentace a v\u00fdstava prac\u00ed student\u016f\" class=\"wp-image-70207\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70208\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=255112312  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337.jpg\" alt=\"Studenti programu komunikace a m\u00e9dia (Bc.) se \u00fa\u010dastn\u00ed prezentace projekt\u016f b\u011bhem v\u00fduky v Praze\" class=\"wp-image-70191\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70192\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1997403002  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351.jpg\" alt=\"Skupina student\u016f programu komunikace a m\u00e9dia (Bc.) sleduje prezentaci a diskutuje projekty\" class=\"wp-image-70194\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70195\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1598153867  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346.jpg\" alt=\"Student programu komunikace a m\u00e9dia (Bc.) prezentuje fotografick\u00e9 projekty b\u011bhem v\u00fduky v Praze\" class=\"wp-image-70210\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70211\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1597062577  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339.jpg\" alt=\"Fotografick\u00e9 pr\u00e1ce student\u016f programu komunikace a m\u00e9dia (Bc.) vystaven\u00e9 v r\u00e1mci v\u00fduky\" class=\"wp-image-70213\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70214\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 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4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=4109121  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385.jpg\" alt=\"Studentka programu komunikace a m\u00e9dia (Bc.) prezentuje fotografick\u00e9 projekty b\u011bhem v\u00fduky v Praze\" class=\"wp-image-70219\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg\" data-fancybox=\"wpcp-wp-img-70220\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Studenti komunikace a m\u00e9di\u00ed na UNYP prezentuj\u00ed sv\u00e9 fotografick\u00e9 projekty pedagog\u016fm v jedn\u00e9 ze spole\u010dn\u00fdch m\u00edstnost\u00ed UNYP.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sledujte projekty a p\u0159\u00edb\u011bhy na\u0161ich student\u016f na Instagramu <a href=\"https:\/\/www.instagram.com\/unyp\">@unyp<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-karierni-uplatneni\" class=\"wp-block-heading\"><strong>Kari\u00e9rn\u00ed uplatn\u011bn\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed nap\u0159\u00edklad jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PR specialist\u00e9 a komunika\u010dn\u00ed mana\u017ee\u0159i<\/strong><\/li>\n\n\n\n<li><strong>Brand a marketingov\u00ed strat\u00e9gov\u00e9<\/strong><\/li>\n\n\n\n<li><strong>Specialist\u00e9 na medi\u00e1ln\u00ed komunikaci<\/strong><\/li>\n\n\n\n<li>Digit\u00e1ln\u00ed market\u00e9\u0159i<\/li>\n\n\n\n<li>Content specialist\u00e9 a tv\u016frci obsahu<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Uplatn\u00edte se v agentur\u00e1ch, firm\u00e1ch, m\u00e9di\u00edch, neziskov\u00fdch organizac\u00edch i startupech v \u010cesku i v zahrani\u010d\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">D\u00edky kombinaci praxe a vlastn\u00edho portfolia budete p\u0159ipraveni nastoupit do zam\u011bstn\u00e1n\u00ed ihned po absolvov\u00e1n\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-program-specifications\" class=\"wp-block-heading\"><strong>Program Specifications<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Typ studia<\/strong><\/th><th><strong>Ud\u011blovan\u00fd titul<\/strong><\/th><th><strong>Obor<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Americk\u00fd titul<\/strong><\/td><td>Bachelor of Arts (B.A.)<\/td><td>Communication and New Media<\/td><\/tr><tr><td><strong>\u010cesk\u00fd titul<\/strong><\/td><td>\u010cesk\u00fd \u201cBakal\u00e1\u0159\u201d (Bc.)<\/td><td>Communication and New Media<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Absolvov\u00e1n\u00edm z\u00edsk\u00e1te americky akreditovan\u00fd i evropsk\u00fd titul, co\u017e v\u00e1m d\u00e1v\u00e1 v\u00fdznamnou v\u00fdhodu pro mezin\u00e1rodn\u00ed kari\u00e9ru i dal\u0161\u00ed studium.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-prehled-programu-ke-stazeni\" class=\"wp-block-heading\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-932baafc-1840-4025-86ba-e4b3f3f8ed01\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/bachelor-of-arts-in-communication-and-media-1.pdf\">Bachelor of Arts in Communication and Media<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/bachelor-of-arts-in-communication-and-media-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-932baafc-1840-4025-86ba-e4b3f3f8ed01\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-casto-kladene-otazky\" class=\"wp-block-heading\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775818892030\"><strong class=\"schema-faq-question\"><strong>Je titul uzn\u00e1van\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, z\u00edsk\u00e1te \u010desk\u00fd i americk\u00fd titul, uzn\u00e1van\u00fd v Evrop\u011b i mezin\u00e1rodn\u011b.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775818942312\"><strong class=\"schema-faq-question\"><strong>V \u010dem je program jin\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">D\u016fraz na praxi, mal\u00e9 studijn\u00ed skupiny a tvorbu komunika\u010dn\u00edch projekt\u016f b\u011bhem studia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775818954846\"><strong class=\"schema-faq-question\"><strong>V jak\u00e9m jazyce prob\u00edh\u00e1 v\u00fduka?<\/strong><\/strong> <p class=\"schema-faq-answer\">Studium prob\u00edh\u00e1 v angli\u010dtin\u011b.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775818967835\"><strong class=\"schema-faq-question\"><strong>Zahrnuje program praxe?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, sou\u010d\u00e1st\u00ed jsou praktick\u00e9 komunika\u010dn\u00ed projekty i mo\u017enosti st\u00e1\u017e\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775819003486\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 dovednosti z\u00edsk\u00e1m?<\/strong><\/strong> <p class=\"schema-faq-answer\">Komunika\u010dn\u00ed strategie, medi\u00e1ln\u00ed komunikace, pr\u00e1ce se zna\u010dkou a analytick\u00e9 my\u0161len\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775819016765\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 jsou kari\u00e9rn\u00ed mo\u017enosti?<\/strong><\/strong> <p class=\"schema-faq-answer\">PR, komunika\u010dn\u00ed management, marketing, m\u00e9dia a pr\u00e1ce se zna\u010dkou.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00edskejte americky akreditovan\u00fd titul v angli\u010dtin\u011b a vybudujte si profesion\u00e1ln\u00ed portfolio v oblasti komunikace, marketingu a public relations. Bakal\u00e1\u0159sk\u00fd program Komunikace a m\u00e9dia (Bc.) na University of New York in Prague (UNYP), kter\u00fd je sou\u010d\u00e1st\u00ed \u0160koly mezin\u00e1rodn\u00edch vztah\u016f a m\u00e9di\u00ed, v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v komunikaci, PR a medi\u00e1ln\u00edm managementu. 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