{"id":20454,"date":"2025-12-07T07:43:29","date_gmt":"2025-12-07T06:43:29","guid":{"rendered":"https:\/\/www.unyp.cz\/bakalarske-programy\/bachelor-of-communication-media\/"},"modified":"2025-12-22T16:09:25","modified_gmt":"2025-12-22T15:09:25","slug":"bakalarsky-program-komunikace-a-media","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-komunikace-a-media\/","title":{"rendered":"Bachelor of\u00a0Communication &amp; Media"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-opt-id=426629942  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a6924.jpg\" alt=\"\" class=\"wp-image-70182\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a6924.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a6924.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a6924.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a6924.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a6924.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-studujte-komunikaci-a-media-na-unyp-v-praze\"><strong>Studujte Komunikaci a m\u00e9dia na UNYP v Praze<\/strong><\/h2>\n\n\n\n<p>Nau\u010dte se tvo\u0159it, ovliv\u0148ovat a navazovat kontakty ve sv\u011bt\u011b zalo\u017een\u00e9m na komunikaci. Bakal\u00e1\u0159sk\u00fd program Komunikace a m\u00e9dia na University of New York in Prague (UNYP) vybav\u00ed studenty znalostmi o tom, jak m\u00e9dia, kultura a technologie formuj\u00ed spole\u010dnost a jak je efektivn\u011b vyu\u017e\u00edvat v byznysu, public relations a kreativn\u00edch odv\u011btv\u00edch.<\/p>\n\n\n\n<p>Z\u00edskejte dvoj\u00ed titul, americk\u00fd akreditovan\u00fd bakal\u00e1\u0159sk\u00fd titul od SUNY Empire State University (USA) a \u010desk\u00fd akreditovan\u00fd titul Bc. od UNYP. Absolventi jsou p\u0159ipraveni na mezin\u00e1rodn\u00ed kari\u00e9ru v \u017eurnalistice, public relations, marketingu nebo digit\u00e1ln\u00edch m\u00e9di\u00edch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proc-si-vybrat-program-komunikace-a-media\"><strong>Pro\u010d si vybrat program Komunikace a m\u00e9dia<\/strong>:<\/h2>\n\n\n\n<p><strong>Glob\u00e1ln\u00ed zku\u0161enosti:<\/strong> Navazujte kontakty se spolu\u017e\u00e1ky z v\u00edce ne\u017e 80 zem\u00ed v jednom z nejinovativn\u011bj\u0161\u00edch evropsk\u00fdch m\u011bst.<\/p>\n\n\n\n<p><strong>Americk\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed v Evrop\u011b:<\/strong> Studujte komunikaci a m\u00e9dia v Praze, v angli\u010dtin\u011b, s mezin\u00e1rodn\u00edm akademick\u00fdm sborem.<\/p>\n\n\n\n<p><strong>Dva tituly, dvojn\u00e1sobn\u00e1 hodnota:<\/strong> Z\u00edskejte americk\u00fd i \u010desk\u00fd akreditovan\u00fd bakal\u00e1\u0159sk\u00fd titul.<\/p>\n\n\n\n<p><strong>U\u010dte se prost\u0159ednictv\u00edm praktick\u00fdch zku\u0161enost\u00ed:<\/strong> Praktikujte \u017eurnalistiku, medi\u00e1ln\u00ed produkci a storytelling v r\u016fzn\u00fdch form\u00e1tech.<\/p>\n\n\n\n<p><strong>P\u0159\u00edprava na kari\u00e9ru:<\/strong> Rozv\u00edjejte profesn\u00ed portfolio v oblasti PR, marketingu a medi\u00e1ln\u00ed strategie.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the Dean of Communication and Media at UNYP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZtmVoIgYp3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eKomunikace je srdcem ka\u017ed\u00e9ho odv\u011btv\u00ed a ka\u017ed\u00e9 \u00fasp\u011b\u0161n\u00e9 kari\u00e9ry. UNYP v\u00e1m poskytuje n\u00e1stroje k vyj\u00e1d\u0159en\u00ed my\u0161lenek, na kter\u00fdch z\u00e1le\u017e\u00ed.\u201c<\/p>\n<\/blockquote>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hlavni-body-programu\"><strong>Hlavn\u00ed body programu<\/strong><\/h2>\n\n\n\n<p>N\u00e1\u0161 bakal\u00e1\u0159sk\u00fd studijn\u00ed program Komunikace a m\u00e9dia kombinuje kritick\u00e9 my\u0161len\u00ed, medi\u00e1ln\u00ed anal\u00fdzu a tv\u016fr\u010d\u00ed dovednosti, co\u017e v\u00e1m umo\u017en\u00ed usp\u011bt v dne\u0161n\u00edm rychle se vyv\u00edjej\u00edc\u00edm medi\u00e1ln\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Ovl\u00e1dn\u011bte n\u00e1stroje digit\u00e1ln\u00ed komunikace:<\/strong> nau\u010dte se strategii soci\u00e1ln\u00edch m\u00e9di\u00ed, tvorbu obsahu a analytiku.<\/li>\n\n\n\n<li><strong>Rozv\u00edjejte siln\u00e9 p\u0159esv\u011bd\u010dovac\u00ed komunika\u010dn\u00ed dovednosti:<\/strong> vytv\u00e1\u0159ejte poutav\u00e9 p\u0159\u00edb\u011bhy pro byznys, m\u00e9dia a neziskov\u00fd sektor.<\/li>\n\n\n\n<li><strong>Seznamte se s glob\u00e1ln\u00edmi medi\u00e1ln\u00edmi syst\u00e9my:<\/strong> studujte, jak se prol\u00ednaj\u00ed mezin\u00e1rodn\u00ed m\u00e9dia, politika a kultura.<\/li>\n\n\n\n<li><strong>Z\u00edskejte zku\u0161enosti z re\u00e1ln\u00e9ho sv\u011bta:<\/strong> absolvujte st\u00e1\u017ee v PR agentur\u00e1ch, vys\u00edlac\u00edch spole\u010dnostech, neziskov\u00fdch organizac\u00edch nebo start-upech v Praze.<\/li>\n\n\n\n<li><strong>Myslete kriticky: <\/strong>zkoumejte medi\u00e1ln\u00ed etiku, propagandu a roli komunikace v demokratick\u00e9 spole\u010dnosti.<\/li>\n\n\n\n<li><strong>Prezentujte svou pr\u00e1ci profesion\u00e1ln\u011b: <\/strong>Vytvo\u0159te kampan\u011b, podcasty nebo dokumenty jako z\u00e1v\u011bre\u010dn\u00e9 projekty.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=473606297  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg\" alt=\"\" class=\"wp-image-70259\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prehled-programu\"><strong>P\u0159ehled programu<\/strong><\/h2>\n\n\n\n<p>Program Komunikace a m\u00e9dia poskytuje pevn\u00e9 z\u00e1klady v teorii komunikace, kulturn\u00edch studi\u00edch a sou\u010dasn\u00fdch medi\u00e1ln\u00edch praktik\u00e1ch.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-koncentrace\">Koncentrace<\/h3>\n\n\n\n<p>Zvolte si koncentraci, abyste si studium Komunikace a m\u00e9di\u00ed p\u0159izp\u016fsobili sv\u00fdm profesn\u00edm c\u00edl\u016fm a z\u00edskali specializovan\u00e9 dovednosti pro dne\u0161n\u00ed glob\u00e1ln\u00ed medi\u00e1ln\u00ed prost\u0159ed\u00ed.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong><a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace-v-multimedialni-zurnalistice\/\">Multimedi\u00e1ln\u00ed \u017eurnalistika<\/a>:<\/strong> Nau\u010dte se reportovat, ps\u00e1t a vytv\u00e1\u0159et multimedi\u00e1ln\u00ed p\u0159\u00edb\u011bhy nap\u0159\u00ed\u010d digit\u00e1ln\u00edmi i tradi\u010dn\u00edmi platformami pro glob\u00e1ln\u00ed publikum.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace-v-public-relations\/\">Vztahy s ve\u0159ejnost\u00ed<\/a>:<\/strong> Ovl\u00e1dn\u011bte strategickou komunikaci, vztahy s m\u00e9dii a krizov\u00e9 \u0159\u00edzen\u00ed, abyste utv\u00e1\u0159eli zp\u016fsob, jak\u00fdm se organizace spojuj\u00ed s ve\u0159ejnost\u00ed.<\/li>\n\n\n\n<li><strong><a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace-v-medialnim-marketingu\/\">Medi\u00e1ln\u00ed Marketing<\/a>:<\/strong> Vyv\u00edjejte kreativn\u00ed a datov\u011b \u0159\u00edzen\u00e9 kampan\u011b v oblasti brandingu, digit\u00e1ln\u00edho marketingu a reklamy, abyste zaujali publikum po cel\u00e9m sv\u011bt\u011b.<\/li>\n<\/ul>\n\n\n\n<p>Ka\u017ed\u00e1 koncentrace je uvedena v dodatku k va\u0161emu diplomu a je v souladu s bakal\u00e1\u0159sk\u00fdmi osnovami programu Komunikace a m\u00e9dia, kter\u00e9 jsou vyu\u010dov\u00e1ny v angli\u010dtin\u011b v Praze.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-zakladni-kurzy\">Z\u00e1kladn\u00ed kurzy<\/h3>\n\n\n\n<p>\u00davod do komunikace \u2022 Principy vztah\u016f s ve\u0159ejnost\u00ed \u2022 Masm\u00e9dia a spole\u010dnost \u2022 Teorie komunikace \u2022 V\u00fdzkumn\u00e9 metody \u2022 \u017durnalistick\u00e1 d\u00edlna \u2022 Psan\u00ed pro m\u00e9dia \u2022 Medi\u00e1ln\u00ed etika \u2022 Interkulturn\u00ed komunikace \u2022 Z\u00e1v\u011bre\u010dn\u00fd projekt<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-volitelne-predmety\">Voliteln\u00e9 p\u0159edm\u011bty<\/h3>\n\n\n\n<p>\u0158\u00edzen\u00ed zna\u010dky \u2022 Pokro\u010dil\u00e9 vztahy s ve\u0159ejnost\u00ed \u2022 Kino a spole\u010dnost \u2022 Komunikace pro spole\u010denskou zm\u011bnu \u2022 Ve\u0159ejn\u00e9 vystupov\u00e1n\u00ed \u2022 Psan\u00ed zpr\u00e1v \u2022 Digit\u00e1ln\u00ed storytelling \u2022 Propaganda a p\u0159esv\u011bd\u010dov\u00e1n\u00ed \u2022 Televize a kultura<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-student-showcase\"><strong>Student Showcase<\/strong><\/h2>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201ePro m\u011b je komunikace a m\u00e9dia tou spr\u00e1vnou volbou, proto\u017ee kombinuj\u00ed n\u011bco velmi praktick\u00e9ho pro digit\u00e1ln\u00ed sv\u011bt, ve kter\u00e9m \u017eijeme, s kreativitou a sebevyj\u00e1d\u0159en\u00edm. L\u00edb\u00ed se mi, \u017ee mi to tak\u00e9 d\u00e1v\u00e1 dovednosti, kter\u00e9 mohu vyu\u017e\u00edt v mnoha r\u016fzn\u00fdch kari\u00e9r\u00e1ch, od medi\u00e1ln\u00ed produkce a\u017e po marketing a dal\u0161\u00ed.\u201c \u2013 Nikol, ro\u010dn\u00edk 2026<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1538687537  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340.jpg\" alt=\"\" class=\"wp-image-70207\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 1536w, 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https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1598153867  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346.jpg\" alt=\"\" class=\"wp-image-70210\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 300w, 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src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339.jpg\" alt=\"\" class=\"wp-image-70213\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=4109121  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385.jpg\" alt=\"\" class=\"wp-image-70219\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p>Studenti komunikace a m\u00e9di\u00ed na UNYP prezentuj\u00ed sv\u00e9 fotografick\u00e9 projekty pedagog\u016fm v jedn\u00e9 ze spole\u010dn\u00fdch m\u00edstnost\u00ed UNYP.<\/p>\n\n\n\n<p>Sledujte projekty a p\u0159\u00edb\u011bhy na\u0161ich student\u016f na Instagramu <a href=\"https:\/\/www.instagram.com\/unyp\">@unyp<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-pracovni-prilezitosti\"><strong>Pracovn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n<p>Bakal\u00e1\u0159sk\u00fd titul v oboru komunikace a m\u00e9dia otev\u00edr\u00e1 dve\u0159e k rozmanit\u00fdm glob\u00e1ln\u00edm kari\u00e9r\u00e1m, jako jsou:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Public Relations Specialist<\/strong> (Specialista vztah\u016f s ve\u0159ejnost\u00ed)<\/li>\n\n\n\n<li><strong>Media and Communications Officer<\/strong> (Referent pro m\u00e9dia a komunikaci)<\/li>\n\n\n\n<li><strong>Digital Marketing Strategist<\/strong> (Strat\u00e9g digit\u00e1ln\u00edho marketingu)<\/li>\n\n\n\n<li><strong>Journalist or Editor<\/strong> (Novin\u00e1\u0159 nebo redaktor)<\/li>\n\n\n\n<li><strong>Corporate Communications Manager<\/strong> (Mana\u017eer korpor\u00e1tn\u00ed komunikace)<\/li>\n\n\n\n<li><strong>Social Media Manager<\/strong> (Mana\u017eer soci\u00e1ln\u00edch m\u00e9di\u00ed)<\/li>\n\n\n\n<li><strong>Content Creator or Producer<\/strong> (Tv\u016frce nebo producent obsahu)<\/li>\n\n\n\n<li><strong>Advertising Account Executive<\/strong> (Obchodn\u00ed z\u00e1stupce v reklam\u011b)<\/li>\n<\/ul>\n\n\n\n<p>Absolventi pracuj\u00ed v medi\u00e1ln\u00edch agentur\u00e1ch, nadn\u00e1rodn\u00edch spole\u010dnostech, nevl\u00e1dn\u00edch organizac\u00edch a kreativn\u00edch start-upech po cel\u00e9 Evrop\u011b i mimo ni.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-specifikace-programu\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Titul<\/td><td>Obor studia<\/td><td><strong>Program<\/strong><\/td><\/tr><tr><td>Bachelor of Arts (B.A.)<\/td><td>Cultural Study<\/td><td>Communication and New Media<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Pokud uva\u017eujete o dal\u0161\u00edm studiu na UNYP, doporu\u010dujeme v\u00e1m prozkoumat <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/\">na\u0161e mo\u017enosti magistersk\u00e9ho studia<\/a>.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prehled-programu-ke-stazeni\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-a92dfb9a-f3b6-42f4-93cc-987747e90df8\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/cm-scaled.jpg\">Communication and Media 1-Page for Download (.jpg) <\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/cm-scaled.jpg\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a92dfb9a-f3b6-42f4-93cc-987747e90df8\">Download<\/a><\/div>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-jste-pripraveni-nastartovat-svou-globalni-medialni-karieru\"><strong>Jste p\u0159ipraveni nastartovat svou glob\u00e1ln\u00ed medi\u00e1ln\u00ed kari\u00e9ru?<\/strong><\/h2>\n\n\n\n<p>\ud83d\udc49 Ud\u011blejte dal\u0161\u00ed krok ke sv\u00e9mu bakal\u00e1\u0159sk\u00e9mu titulu v oboru komunikace a m\u00e9dia v Praze.<\/p>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Studujte Komunikaci a m\u00e9dia na UNYP v Praze Nau\u010dte se tvo\u0159it, ovliv\u0148ovat a navazovat kontakty ve sv\u011bt\u011b zalo\u017een\u00e9m na komunikaci. Bakal\u00e1\u0159sk\u00fd program Komunikace a m\u00e9dia na University of New York in Prague (UNYP) vybav\u00ed studenty znalostmi o tom, jak m\u00e9dia, kultura a technologie formuj\u00ed spole\u010dnost a jak je efektivn\u011b vyu\u017e\u00edvat v byznysu, public relations a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[195,96,94],"class_list":["post-20454","page","type-page","status-publish","hentry","tag-communication-media-2","tag-komunikace-cs","tag-komunikace-a-media"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Posted 4 months ago","modified":"Updated 4 months ago"},"absolute_dates":{"created":"Posted on December 7, 2025","modified":"Updated on December 22, 2025"},"absolute_dates_time":{"created":"Posted on December 7, 2025 7:43 AM","modified":"Updated on December 22, 2025 4:09 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20454"}],"version-history":[{"count":23,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20454\/revisions"}],"predecessor-version":[{"id":72866,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20454\/revisions\/72866"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}