{"id":20454,"date":"2025-12-07T07:43:29","date_gmt":"2025-12-07T06:43:29","guid":{"rendered":"https:\/\/www.unyp.cz\/bakalarske-programy\/bachelor-of-communication-media\/"},"modified":"2026-04-23T15:24:42","modified_gmt":"2026-04-23T14:24:42","slug":"bakalarsky-program-komunikace-a-media","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-komunikace-a-media\/","title":{"rendered":"Komunikace a&nbsp;m\u00e9dia (Bc.) \u2013 PR, komunikace zna\u010dek a&nbsp;medi\u00e1ln\u00ed studia"},"content":{"rendered":"\n<p id=\"h-ziskejte-americky-akreditovany-titul-v-anglictine-a-vybudujte-si-profesionalni-portfolio-v-oblasti-medii-marketingu-a-public-relations\">Z\u00edskejte americky akreditovan\u00fd titul v angli\u010dtin\u011b a vybudujte si profesion\u00e1ln\u00ed portfolio v oblasti komunikace, marketingu a public relations.<\/p>\n\n\n\n<p>Bakal\u00e1\u0159sk\u00fd program <strong>Komunikace a m\u00e9dia (Bc.)<\/strong> na <a href=\"http:\/\/unyp.cz\">University of New York in Prague (UNYP)<\/a>, kter\u00fd je sou\u010d\u00e1st\u00ed <a href=\"https:\/\/www.unyp.cz\/cs\/katedra-mezinarodnich-vztahu-a-medialnich-studii\/\">\u0160koly mezin\u00e1rodn\u00edch vztah\u016f a m\u00e9di\u00ed<\/a>, v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v <strong>komunikaci, PR a medi\u00e1ln\u00edm managementu<\/strong>. Studium propojuje <strong>strategick\u00e9 my\u0161len\u00ed<\/strong> s \u0159\u00edzen\u00edm komunikace, zna\u010dky a m\u00e9di\u00ed.<\/p>\n\n\n\n<p>Program se zam\u011b\u0159uje na to, jak komunikace ovliv\u0148uje zna\u010dky, ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed a medi\u00e1ln\u00ed prost\u0159ed\u00ed, nejen na samotnou tvorbu obsahu.<\/p>\n\n\n\n<p>Studium prob\u00edh\u00e1 v Praze a klade d\u016fraz na praxi. Nau\u010d\u00edte se ps\u00e1t, pl\u00e1novat marketingov\u00e9 kampan\u011b a \u0159\u00eddit komunikaci nap\u0159\u00ed\u010d m\u00e9dii. B\u011bhem studia si vytvo\u0159\u00edte portfolio re\u00e1ln\u00fdch projekt\u016f a z\u00edsk\u00e1te zku\u0161enosti pro okam\u017eit\u00e9 uplatn\u011bn\u00ed v praxi.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=473606297  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg\" alt=\"Studenti programu komunikace a m\u00e9dia (Bc.) p\u0159i v\u00fduce v Praze\" class=\"wp-image-70258\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7080.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d studovat Komunikaci a m\u00e9dia na UNYP<\/strong><\/h2>\n\n\n\n<p id=\"h-dva-tituly-v-jednom-studiu\"><strong>Dva tituly v jednom studiu<\/strong><br>Z\u00edsk\u00e1te \u010desk\u00fd i americk\u00fd titul, co\u017e v\u00e1m d\u00e1v\u00e1 v\u00fdhodu na trhu pr\u00e1ce i p\u0159i dal\u0161\u00edm studiu.<\/p>\n\n\n\n<p><strong>Portfolio u\u017e b\u011bhem studia<\/strong><br>Budete vytv\u00e1\u0159et komunika\u010dn\u00ed kampan\u011b, medi\u00e1ln\u00ed projekty a strategick\u00e9 v\u00fdstupy.<\/p>\n\n\n\n<p><strong>P\u0159\u00edprava na kari\u00e9ru v marketingu a m\u00e9di\u00edch<\/strong><br>Z\u00edsk\u00e1te praktick\u00e9 dovednosti pro pr\u00e1ci v marketingu, PR i komunikaci.<\/p>\n\n\n\n<p><strong>Studium v angli\u010dtin\u011b v Praze<\/strong><br>Mezin\u00e1rodn\u00ed prost\u0159ed\u00ed v jednom z hlavn\u00edch center m\u00e9di\u00ed, kreativy a byznysu ve st\u0159edn\u00ed Evrop\u011b.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co se nau\u010d\u00edte<\/strong><\/h2>\n\n\n\n<p id=\"h-tvorit-projekty-do-portfolia\"><strong>Navrhovat komunika\u010dn\u00ed kampan\u011b a projekty do portfolia<\/strong><br>Navrhnete kampan\u011b a dal\u0161\u00ed v\u00fdstupy, kter\u00e9 vyu\u017eijete p\u0159i hled\u00e1n\u00ed pr\u00e1ce.<\/p>\n\n\n\n<p><strong>\u0158\u00eddit komunika\u010dn\u00ed strategie<\/strong><br>Pro firmy, zna\u010dky i ve\u0159ejn\u00e9 instituce.<\/p>\n\n\n\n<p><strong>Porozum\u011bt m\u00e9di\u00edm a spole\u010dnosti<\/strong><br>Jak m\u00e9dia, technologie a politika ovliv\u0148uj\u00ed ve\u0159ejn\u00e9 m\u00edn\u011bn\u00ed.<\/p>\n\n\n\n<p><strong>Z\u00edskat praxi b\u011bhem studia<\/strong><br>Mo\u017enost st\u00e1\u017e\u00ed v marketingu, m\u00e9di\u00edch, PR agentur\u00e1ch i startupech.<\/p>\n\n\n\n<p>\u2139\ufe0f Zaj\u00edm\u00e1 v\u00e1s sp\u00ed\u0161e tvorba digit\u00e1ln\u00edho obsahu a multim\u00e9di\u00ed a pr\u00e1ce s technologiemi?<br>Pod\u00edvejte se na program <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-umeni-digitalnich-medii\/\">Digit\u00e1ln\u00ed m\u00e9dia<\/a> na UNYP.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the Dean of Communication and Media at UNYP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/ZtmVoIgYp3A?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159ehled programu<\/strong><\/h2>\n\n\n\n<p>Program stoj\u00ed na siln\u00e9m z\u00e1kladu teorie komunikace, medi\u00e1ln\u00edch studi\u00ed a praktick\u00e9 aplikace v PR a marketingu.<\/p>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-povinne-predmety\"><strong>Povinn\u00e9 p\u0159edm\u011bty<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>\u00davod do komunikace<\/li>\n\n\n\n<li>Public Relations<\/li>\n\n\n\n<li>Masov\u00e1 m\u00e9dia a spole\u010dnost<\/li>\n\n\n\n<li>Teorie komunikace<\/li>\n\n\n\n<li>V\u00fdzkumn\u00e9 metody<\/li>\n\n\n\n<li>\u017durnalistick\u00fd workshop<\/li>\n\n\n\n<li>Medi\u00e1ln\u00ed psan\u00ed<\/li>\n\n\n\n<li>Etika m\u00e9di\u00ed<\/li>\n\n\n\n<li>Interkulturn\u00ed komunikace<\/li>\n\n\n\n<li>Z\u00e1v\u011bre\u010dn\u00fd projekt<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<h3 class=\"wp-block-heading\" id=\"h-volitelne-predmety\"><strong>Voliteln\u00e9 p\u0159edm\u011bty<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Brand management<\/li>\n\n\n\n<li>Pokro\u010dil\u00e9 PR<\/li>\n\n\n\n<li>Film a spole\u010dnost<\/li>\n\n\n\n<li>Komunikace pro spole\u010denskou zm\u011bnu <\/li>\n\n\n\n<li>Prezenta\u010dn\u00ed dovednosti<\/li>\n\n\n\n<li>Zpravodajsk\u00e9 psan\u00ed<\/li>\n\n\n\n<li>Storytelling<\/li>\n\n\n\n<li>Propaganda a p\u0159esv\u011bd\u010dov\u00e1n\u00ed<\/li>\n\n\n\n<li>Televize a kultura<\/li>\n<\/ul>\n<\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-koncentrace\"><strong>Koncentrace<\/strong><\/h2>\n\n\n\n<p>Zam\u011b\u0159en\u00ed v\u00e1m umo\u017en\u00ed specializovat se na strategickou komunikaci, pr\u00e1ci s m\u00e9dii nebo marketingov\u00e9 \u0159\u00edzen\u00ed zna\u010dek.<\/p>\n\n\n\n<p><strong>Multimedi\u00e1ln\u00ed \u017eurnalistika<\/strong><br>Tvorba obsahu pro online i tradi\u010dn\u00ed m\u00e9dia.<\/p>\n\n\n\n<p><strong>Public Relations<\/strong><br>\u0158\u00edzen\u00ed komunikace, pr\u00e1ce s m\u00e9dii a budov\u00e1n\u00ed vztah\u016f s ve\u0159ejnost\u00ed.<\/p>\n\n\n\n<p><strong>Marketing m\u00e9di\u00ed<\/strong><br>Tvorba kampan\u00ed, branding, marketing a reklama.<\/p>\n\n\n\n<p>\u2192 <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalar-v-oboru-komunikace-a-media-koncentrace\/\">Prozkoumejte koncentrace programu Komunikace a m\u00e9dia<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Studentsk\u00e9 projekty<\/strong><\/h2>\n\n\n\n<p>Studenti pravideln\u011b prezentuj\u00ed projekty z oblasti m\u00e9di\u00ed, fotografie nebo marketingov\u00fdch kampan\u00ed, \u010d\u00edm\u017e rozv\u00edjej\u00ed spolupr\u00e1ci i prezenta\u010dn\u00ed dovednosti.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201eKomunikace a m\u00e9dia je pro m\u011b ide\u00e1ln\u00ed kombinac\u00ed kreativity a praxe. D\u00e1v\u00e1 mi dovednosti, kter\u00e9 m\u016f\u017eu vyu\u017e\u00edt v marketingu i m\u00e9di\u00edch.\u201c<br>\u2014 Nikol, ro\u010dn\u00edk 2026<\/p>\n<\/blockquote>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cb-carousel-v2 cb-carousel-block\" data-cb-slides-per-view=\"1\" data-cb-slides-per-group=\"1\" data-cb-space-between=\"15\" data-cb-speed=\"300\" data-cb-navigation=\"true\" data-cb-pagination=\"true\" data-cb-breakpoints=\"{&quot;768&quot;:{&quot;slidesPerView&quot;:2,&quot;slidesPerGroup&quot;:1}}\"><div class=\"swiper\"><div class=\"cb-wrapper swiper-wrapper\">\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1538687537  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340.jpg\" alt=\"Studentsk\u00e9 projekty v programu komunikace a m\u00e9dia (Bc.) \u2013 prezentace a v\u00fdstava prac\u00ed student\u016f\" class=\"wp-image-70207\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3340-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=255112312  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337.jpg\" alt=\"Studenti programu komunikace a m\u00e9dia (Bc.) se \u00fa\u010dastn\u00ed prezentace projekt\u016f b\u011bhem v\u00fduky v Praze\" class=\"wp-image-70191\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3337-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1997403002  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351.jpg\" alt=\"Skupina student\u016f programu komunikace a m\u00e9dia (Bc.) sleduje prezentaci a diskutuje projekty\" class=\"wp-image-70194\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3351-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1598153867  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346.jpg\" alt=\"Student programu komunikace a m\u00e9dia (Bc.) prezentuje fotografick\u00e9 projekty b\u011bhem v\u00fduky v Praze\" class=\"wp-image-70210\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3346-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1597062577  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339.jpg\" alt=\"Fotografick\u00e9 pr\u00e1ce student\u016f programu komunikace a m\u00e9dia (Bc.) vystaven\u00e9 v r\u00e1mci v\u00fduky\" class=\"wp-image-70213\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3339-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-cb-slide-v2 cb-slide swiper-slide\">\n<figure class=\"wp-block-image size-large\"><img data-opt-id=4109121  fetchpriority=\"high\" decoding=\"async\" width=\"1333\" height=\"1000\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385.jpg\" alt=\"Studentka programu komunikace a m\u00e9dia (Bc.) prezentuje fotografick\u00e9 projekty b\u011bhem v\u00fduky v Praze\" class=\"wp-image-70219\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1333\/h:1000\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 1333w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:225\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:113\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:576\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1152\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1920\/h:1440\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/img_3385-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n<\/div>\n<\/div><\/div><div class=\"cb-pagination swiper-pagination\"><\/div><div class=\"cb-button-prev swiper-button-prev\"><\/div><div class=\"cb-button-next swiper-button-next\"><\/div><\/div>\n\n\n\n<p>Studenti komunikace a m\u00e9di\u00ed na UNYP prezentuj\u00ed sv\u00e9 fotografick\u00e9 projekty pedagog\u016fm v jedn\u00e9 ze spole\u010dn\u00fdch m\u00edstnost\u00ed UNYP.<\/p>\n\n\n\n<p>Sledujte projekty a p\u0159\u00edb\u011bhy na\u0161ich student\u016f na Instagramu <a href=\"https:\/\/www.instagram.com\/unyp\">@unyp<\/a><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-karierni-uplatneni\"><strong>Kari\u00e9rn\u00ed uplatn\u011bn\u00ed<\/strong><\/h2>\n\n\n\n<p>Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed nap\u0159\u00edklad jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>PR specialist\u00e9 a komunika\u010dn\u00ed mana\u017ee\u0159i<\/strong><\/li>\n\n\n\n<li><strong>Brand a marketingov\u00ed strat\u00e9gov\u00e9<\/strong><\/li>\n\n\n\n<li><strong>Specialist\u00e9 na medi\u00e1ln\u00ed komunikaci<\/strong><\/li>\n\n\n\n<li>Digit\u00e1ln\u00ed market\u00e9\u0159i<\/li>\n\n\n\n<li>Content specialist\u00e9 a tv\u016frci obsahu<\/li>\n<\/ul>\n\n\n\n<p>Uplatn\u00edte se v agentur\u00e1ch, firm\u00e1ch, m\u00e9di\u00edch, neziskov\u00fdch organizac\u00edch i startupech v \u010cesku i v zahrani\u010d\u00ed.<\/p>\n\n\n\n<p>D\u00edky kombinaci praxe a vlastn\u00edho portfolia budete p\u0159ipraveni nastoupit do zam\u011bstn\u00e1n\u00ed ihned po absolvov\u00e1n\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-program-specifications\"><strong>Program Specifications<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Typ studia<\/strong><\/th><th><strong>Ud\u011blovan\u00fd titul<\/strong><\/th><th><strong>Obor<\/strong><\/th><\/tr><\/thead><tbody><tr><td><strong>Americk\u00fd titul<\/strong><\/td><td>Bachelor of Arts (B.A.)<\/td><td>Communication and New Media<\/td><\/tr><tr><td><strong>\u010cesk\u00fd titul<\/strong><\/td><td>\u010cesk\u00fd \u201cBakal\u00e1\u0159\u201d (Bc.)<\/td><td>Communication and New Media<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Absolvov\u00e1n\u00edm z\u00edsk\u00e1te americky akreditovan\u00fd i evropsk\u00fd titul, co\u017e v\u00e1m d\u00e1v\u00e1 v\u00fdznamnou v\u00fdhodu pro mezin\u00e1rodn\u00ed kari\u00e9ru i dal\u0161\u00ed studium.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prehled-programu-ke-stazeni\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-a92dfb9a-f3b6-42f4-93cc-987747e90df8\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/cm-scaled.jpg\">Communication and Media 1-Page for Download (.jpg) <\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/cm-scaled.jpg\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-a92dfb9a-f3b6-42f4-93cc-987747e90df8\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-casto-kladene-otazky\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1775818892030\"><strong class=\"schema-faq-question\"><strong>Je titul uzn\u00e1van\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, z\u00edsk\u00e1te \u010desk\u00fd i americk\u00fd titul, uzn\u00e1van\u00fd v Evrop\u011b i mezin\u00e1rodn\u011b.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775818942312\"><strong class=\"schema-faq-question\"><strong>V \u010dem je program jin\u00fd?<\/strong><\/strong> <p class=\"schema-faq-answer\">D\u016fraz na praxi, mal\u00e9 studijn\u00ed skupiny a tvorbu komunika\u010dn\u00edch projekt\u016f b\u011bhem studia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775818954846\"><strong class=\"schema-faq-question\"><strong>V jak\u00e9m jazyce prob\u00edh\u00e1 v\u00fduka?<\/strong><\/strong> <p class=\"schema-faq-answer\">Studium prob\u00edh\u00e1 v angli\u010dtin\u011b.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775818967835\"><strong class=\"schema-faq-question\"><strong>Zahrnuje program praxe?<\/strong><\/strong> <p class=\"schema-faq-answer\">Ano, sou\u010d\u00e1st\u00ed jsou praktick\u00e9 komunika\u010dn\u00ed projekty i mo\u017enosti st\u00e1\u017e\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775819003486\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 dovednosti z\u00edsk\u00e1m?<\/strong><\/strong> <p class=\"schema-faq-answer\">Komunika\u010dn\u00ed strategie, medi\u00e1ln\u00ed komunikace, pr\u00e1ce se zna\u010dkou a analytick\u00e9 my\u0161len\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1775819016765\"><strong class=\"schema-faq-question\"><strong>Jak\u00e9 jsou kari\u00e9rn\u00ed mo\u017enosti?<\/strong><\/strong> <p class=\"schema-faq-answer\">PR, komunika\u010dn\u00ed management, marketing, m\u00e9dia a pr\u00e1ce se zna\u010dkou.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Z\u00edskejte americky akreditovan\u00fd titul v angli\u010dtin\u011b a vybudujte si profesion\u00e1ln\u00ed portfolio v oblasti komunikace, marketingu a public relations. Bakal\u00e1\u0159sk\u00fd program Komunikace a m\u00e9dia (Bc.) na University of New York in Prague (UNYP), kter\u00fd je sou\u010d\u00e1st\u00ed \u0160koly mezin\u00e1rodn\u00edch vztah\u016f a m\u00e9di\u00ed, v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v komunikaci, PR a medi\u00e1ln\u00edm managementu. Studium propojuje strategick\u00e9 my\u0161len\u00ed s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[195,96,94],"class_list":["post-20454","page","type-page","status-publish","hentry","tag-communication-media-2","tag-komunikace-cs","tag-komunikace-a-media"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Posted 5 months ago","modified":"Updated 2 weeks ago"},"absolute_dates":{"created":"Posted on December 7, 2025","modified":"Updated on April 23, 2026"},"absolute_dates_time":{"created":"Posted on December 7, 2025 7:43 AM","modified":"Updated on April 23, 2026 3:24 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20454","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20454"}],"version-history":[{"count":37,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20454\/revisions"}],"predecessor-version":[{"id":79197,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20454\/revisions\/79197"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20454"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20454"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20454"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}