{"id":20469,"date":"2022-10-20T17:06:05","date_gmt":"2022-10-20T16:06:05","guid":{"rendered":"https:\/\/www.unyp.cz\/bakalarske-programy\/bachelor-of-digital-media-arts\/"},"modified":"2026-05-22T15:11:53","modified_gmt":"2026-05-22T14:11:53","slug":"bakalarsky-program-umeni-digitalnich-medii","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-umeni-digitalnich-medii\/","title":{"rendered":"Digital Media Arts"},"content":{"rendered":"\n<h2 id=\"h-moderni-studium-digitalnich-medii-pro-kreativni-a-vsestranne-osobnosti\" class=\"wp-block-heading\"><strong>Modern\u00ed studium digit\u00e1ln\u00edch m\u00e9di\u00ed pro kreativn\u00ed a v\u0161estrann\u00e9 osobnosti.<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program Digital Media Arts na <a href=\"https:\/\/www.unyp.cz\/cs\/\">University of New York in Prague<\/a> (UNYP) propojuje kreativitu, digit\u00e1ln\u00ed m\u00e9dia a modern\u00ed komunikaci v interdisciplin\u00e1rn\u00edm studiu zam\u011b\u0159en\u00e9m na dne\u0161n\u00ed dynamick\u00fd medi\u00e1ln\u00ed sv\u011bt.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studenti objevuj\u00ed, jak vznik\u00e1 digit\u00e1ln\u00ed obsah, jak m\u00e9dia ovliv\u0148uj\u00ed zp\u016fsob, kter\u00fdm komunikujeme, a jak kreativn\u011b pracovat s obrazem, p\u0159\u00edb\u011bhem i technologiemi nap\u0159\u00ed\u010d r\u016fzn\u00fdmi platformami. Program rozv\u00edj\u00ed praktick\u00e9 dovednosti, kreativn\u00ed my\u0161len\u00ed i \u0161irok\u00fd p\u0159ehled pot\u0159ebn\u00fd pro uplatn\u011bn\u00ed v sou\u010dasn\u00fdch kreativn\u00edch oborech a digit\u00e1ln\u00edch m\u00e9di\u00edch.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Je ide\u00e1ln\u00ed pro studenty, kte\u0159\u00ed necht\u011bj\u00ed b\u00fdt \u00fazce specializovan\u00ed, ale cht\u011bj\u00ed tvo\u0159it, p\u0159em\u00fd\u0161let v souvislostech a orientovat se v rychle se m\u011bn\u00edc\u00edm digit\u00e1ln\u00edm sv\u011bt\u011b. Program p\u0159ipravuje studenty na prost\u0159ed\u00ed, ve kter\u00e9m je schopnost kreativn\u011b p\u0159em\u00fd\u0161let, adaptovat se a orientovat se v digit\u00e1ln\u00edch m\u00e9di\u00edch a sou\u010dasn\u00e9 komunikaci st\u00e1le d\u016fle\u017eit\u011bj\u0161\u00ed.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"h-seznamte-se-s-vyucujicimi-programu-digital-media-arts\" class=\"wp-block-heading\"><strong>Seznamte se s vyu\u010duj\u00edc\u00edmi programu Digital Media Arts<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Study Digital Media Arts at UNYP with Soumik Kundu Babuya. #UNYP #DigitalMediaArts #StudyInPrague\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pBr03O-pXRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Poznejte program Digital Media Arts na UNYP pohledem jednoho z na\u0161ich vyu\u010duj\u00edc\u00edch a zjist\u011bte, jak se kreativita propojuje s modern\u00edmi technologiemi v praxi.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-proc-studovat-digital-media-arts-na-unyp\" class=\"wp-block-heading\"><strong>Pro\u010d studovat Digital Media Arts na UNYP?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digit\u00e1ln\u00ed m\u00e9dia dnes formuj\u00ed zp\u016fsob, jak\u00fdm komunikujeme, tvo\u0159\u00edme, pracujeme i budujeme zna\u010dky. Kreativn\u00ed pr\u016fmysly se neust\u00e1le prom\u011b\u0148uj\u00ed a schopnost orientovat se v digit\u00e1ln\u00edm sv\u011bt\u011b je d\u016fle\u017eit\u00e1 nap\u0159\u00ed\u010d modern\u00edmi medi\u00e1ln\u00edmi a kreativn\u00edmi profesemi.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Media Arts p\u0159ipravuje studenty na sv\u011bt, ve kter\u00e9m se propojuje kreativita, komunikace, technologie a digit\u00e1ln\u00ed kultura.<\/p>\n\n\n\n<h3 id=\"h-kreativita-v-digitalnim-svete\" class=\"wp-block-heading\">Kreativita v digit\u00e1ln\u00edm sv\u011bt\u011b<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Media Arts propojuje kreativn\u00ed my\u0161len\u00ed, digit\u00e1ln\u00ed m\u00e9dia a modern\u00ed komunikaci v programu, kter\u00fd reflektuje zp\u016fsob, jak\u00fdm dnes vznik\u00e1 obsah, zna\u010dky i online kultura. Studenti objevuj\u00ed souvislosti mezi m\u00e9dii, technologiemi, publikem a kreativn\u00ed tvorbou nap\u0159\u00ed\u010d r\u016fzn\u00fdmi platformami.<\/p>\n\n\n\n<h3 id=\"h-siroky-prehled-misto-uzke-specializace\" class=\"wp-block-heading\">\u0160irok\u00fd p\u0159ehled m\u00edsto \u00fazk\u00e9 specializace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Program je ur\u010den pro studenty, kte\u0159\u00ed cht\u011bj\u00ed rozv\u00edjet kreativn\u00ed a strategick\u00e9 my\u0161len\u00ed nap\u0159\u00ed\u010d oblastmi digit\u00e1ln\u00edch m\u00e9di\u00ed, multimedi\u00e1ln\u00ed tvorby, vizu\u00e1ln\u00ed komunikace nebo online obsahu. D\u016fraz je kladen na adaptabilitu, mezioborov\u00fd p\u0159\u00edstup a schopnost orientovat se v rychle se m\u011bn\u00edc\u00edm medi\u00e1ln\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 id=\"h-prakticke-projekty-a-moderni-prostredi\" class=\"wp-block-heading\">Praktick\u00e9 projekty a modern\u00ed prost\u0159ed\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed studia jsou t\u00fdmov\u00e9 projekty, kreativn\u00ed zad\u00e1n\u00ed i pr\u00e1ce s modern\u00edmi digit\u00e1ln\u00edmi n\u00e1stroji a technologiemi. Studenti z\u00edsk\u00e1vaj\u00ed zku\u0161enosti, kter\u00e9 reflektuj\u00ed sou\u010dasn\u00e9 fungov\u00e1n\u00ed kreativn\u00edch obor\u016f a digit\u00e1ln\u00edch m\u00e9di\u00ed v praxi.<\/p>\n\n\n\n<h3 id=\"h-mezinarodni-perspektiva\" class=\"wp-block-heading\">Mezin\u00e1rodn\u00ed perspektiva<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Studium prob\u00edh\u00e1 v angli\u010dtin\u011b v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed student\u016f z cel\u00e9ho sv\u011bta. Studenti tak z\u00edsk\u00e1vaj\u00ed zku\u0161enosti s komunikac\u00ed a spoluprac\u00ed v glob\u00e1ln\u00edm a kulturn\u011b rozmanit\u00e9m prost\u0159ed\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-je-tento-program-pro-vas\" class=\"wp-block-heading\"><strong>Je tento program pro v\u00e1s?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Media Arts je ide\u00e1ln\u00ed pro studenty, kter\u00e9 zaj\u00edm\u00e1 kreativita, m\u00e9dia, digit\u00e1ln\u00ed kultura a modern\u00ed komunikace, ale necht\u011bj\u00ed se u\u017e od za\u010d\u00e1tku \u00fazce specializovat pouze na jednu oblast. Program oslov\u00ed zv\u00eddav\u00e9 a kreativn\u00ed osobnosti, kter\u00e9 bav\u00ed p\u0159em\u00fd\u0161let v souvislostech, sledovat nov\u00e9 trendy a objevovat, jak digit\u00e1ln\u00ed sv\u011bt ovliv\u0148uje zp\u016fsob, jak\u00fdm tvo\u0159\u00edme, komunikujeme i vn\u00edm\u00e1me obsah.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studium je vhodn\u00e9 pro studenty, kte\u0159\u00ed cht\u011bj\u00ed rozv\u00edjet kreativn\u00ed my\u0161len\u00ed, z\u00edskat \u0161irok\u00fd p\u0159ehled o sou\u010dasn\u00fdch m\u00e9di\u00edch a p\u0159ipravit se na dynamick\u00e9 prost\u0159ed\u00ed modern\u00edch kreativn\u00edch obor\u016f.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1407569888  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg\" alt=\"\" class=\"wp-image-70185\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-co-se-behem-studia-naucite\" class=\"wp-block-heading\"><strong>Co se b\u011bhem studia nau\u010d\u00edte?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">B\u011bhem studia z\u00edsk\u00e1te p\u0159ehled o tom, jak funguj\u00ed sou\u010dasn\u00e1 digit\u00e1ln\u00ed m\u00e9dia, online komunikace a kreativn\u00ed pr\u016fmysly. Nau\u010d\u00edte se pracovat s r\u016fzn\u00fdmi formami digit\u00e1ln\u00ed tvorby, rozv\u00edjet vlastn\u00ed kreativn\u00ed p\u0159\u00edstup a orientovat se v rychle se prom\u011b\u0148uj\u00edc\u00edm medi\u00e1ln\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program propojuje kreativn\u00ed my\u0161len\u00ed s praktick\u00fdm porozum\u011bn\u00edm tomu, jak dnes funguj\u00ed zna\u010dky, publikum, soci\u00e1ln\u00ed m\u00e9dia, digit\u00e1ln\u00ed obsah i modern\u00ed technologie.<\/p>\n\n\n\n<h3 id=\"h-behem-studia-se-budete-venovat-napriklad-oblastem-jako\" class=\"wp-block-heading\">B\u011bhem studia se budete v\u011bnovat nap\u0159\u00edklad oblastem jako:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Digit\u00e1ln\u00ed obsah<\/li>\n\n\n\n<li>Storytelling<\/li>\n\n\n\n<li>Soci\u00e1ln\u00ed m\u00e9dia<\/li>\n\n\n\n<li>Vizu\u00e1ln\u00ed komunikace<\/li>\n\n\n\n<li>Multimedi\u00e1ln\u00ed tvorba<\/li>\n\n\n\n<li>Branding a kreativn\u00ed strategie<\/li>\n\n\n\n<li>Digit\u00e1ln\u00ed kultura<\/li>\n\n\n\n<li>Online komunikace<\/li>\n\n\n\n<li>Kreativn\u00ed projekty<\/li>\n\n\n\n<li>Nov\u00e9 technologie a AI<\/li>\n\n\n\n<li>T\u00fdmov\u00e1 spolupr\u00e1ce<\/li>\n\n\n\n<li>Kreativn\u00ed my\u0161len\u00ed<\/li>\n<\/ul>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Zaj\u00edm\u00e1 v\u00e1s pr\u00e1ce se zna\u010dkami, m\u00e9dii a komunikac\u00ed? Pod\u00edvejte se na n\u00e1\u0161 program <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-komunikace-a-media\/\">Komunikace a m\u00e9dia<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Hled\u00e1te navazuj\u00edc\u00ed magistersk\u00e9 studium? Prozkoumejte <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/\">na\u0161e magistersk\u00e9 programy<\/a> na UNYP a pokra\u010dujte ve studiu v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed v Praze.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-studentske-projekty\" class=\"wp-block-heading\"><strong>Studentsk\u00e9 projekty<\/strong><\/h2>\n\n\n\n<blockquote class=\"instagram-media advgb-dyn-dfd0daa9\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DO6CTooCHIS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/DO6CTooCHIS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DO6CTooCHIS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by University of New York in Prague (@unyp)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-kam-vas-muze-studium-posunout\" class=\"wp-block-heading\"><strong>Kam v\u00e1s m\u016f\u017ee studium posunout?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Absolventi programu Digital Media Arts se uplat\u0148uj\u00ed v \u0161irok\u00e9 \u0161k\u00e1le kreativn\u00edch a medi\u00e1ln\u00edch obor\u016f, kde je d\u016fle\u017eit\u00e1 kombinace kreativn\u00edho my\u0161len\u00ed, digit\u00e1ln\u00edch dovednost\u00ed a porozum\u011bn\u00ed sou\u010dasn\u00e9 komunikaci.<\/p>\n\n\n\n<h3 id=\"h-absolventi-mohou-smerovat-napriklad-do-oblasti-jako\" class=\"wp-block-heading\">Absolventi mohou sm\u011b\u0159ovat nap\u0159\u00edklad do oblast\u00ed jako:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Kreativn\u00ed produkce<\/li>\n\n\n\n<li>Digit\u00e1ln\u00ed m\u00e9dia<\/li>\n\n\n\n<li>Tvorba obsahu<\/li>\n\n\n\n<li>Soci\u00e1ln\u00ed m\u00e9dia<\/li>\n\n\n\n<li>Branding a komunikace<\/li>\n\n\n\n<li>Kreativn\u00ed strategie<\/li>\n\n\n\n<li>Marketingov\u00e1 komunikace<\/li>\n\n\n\n<li>Medi\u00e1ln\u00ed a kreativn\u00ed agentury<\/li>\n\n\n\n<li>Kulturn\u00ed a kreativn\u00ed pr\u016fmysly<\/li>\n\n\n\n<li>Digit\u00e1ln\u00ed projekty a startupy<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specifikace-programu\" class=\"wp-block-heading\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Informace<\/th><th>Detail<\/th><\/tr><\/thead><tbody><tr><td>Typ studia<\/td><td>Bakal\u00e1\u0159sk\u00e9<\/td><\/tr><tr><td>Oblast<\/td><td>Arts &amp; Humanities<\/td><\/tr><tr><td>Titul<\/td><td>Bachelor of Arts (B.A.) nebo Bachelor of Science (B.S.)<\/td><\/tr><tr><td>Specializace<\/td><td>Dle zvolen\u00e9ho zam\u011b\u0159en\u00ed<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-prehled-programu-ke-stazeni\" class=\"wp-block-heading\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-677f3144-f2f4-4c08-b995-346c09fb461a\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/bachelor-of-digital-media-arts-1.pdf\">Bachelor of Digital Media Arts<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/bachelor-of-digital-media-arts-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-677f3144-f2f4-4c08-b995-346c09fb461a\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1779458662264\"><strong class=\"schema-faq-question\">Je program v\u00edce kreativn\u00ed, nebo strategicky zam\u011b\u0159en\u00fd?<\/strong> <p class=\"schema-faq-answer\">Digital Media Arts propojuje kreativitu, digit\u00e1ln\u00ed m\u00e9dia, komunikaci a modern\u00ed technologie v \u0161iroce zam\u011b\u0159en\u00e9m interdisciplin\u00e1rn\u00edm programu. Studenti rozv\u00edjej\u00ed kreativn\u00ed my\u0161len\u00ed a z\u00e1rove\u0148 z\u00edsk\u00e1vaj\u00ed p\u0159ehled o tom, jak dnes funguj\u00ed m\u00e9dia, online komunikace a digit\u00e1ln\u00ed kultura.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779458701709\"><strong class=\"schema-faq-question\">Pot\u0159ebuji m\u00edt p\u0159edchoz\u00ed zku\u0161enosti s designem nebo m\u00e9dii?<\/strong> <p class=\"schema-faq-answer\">Ne. Program je vhodn\u00fd jak pro za\u010d\u00e1te\u010dn\u00edky, tak pro studenty, kte\u0159\u00ed u\u017e maj\u00ed zku\u0161enosti s kreativn\u00ed tvorbou nebo digit\u00e1ln\u00edmi m\u00e9dii. D\u016fle\u017eit\u011bj\u0161\u00ed ne\u017e technick\u00e9 znalosti je kreativita, zv\u00eddavost a z\u00e1jem o m\u00e9dia, komunikaci a digit\u00e1ln\u00ed prost\u0159ed\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779458647076\"><strong class=\"schema-faq-question\">Pro\u010d studovat Digital Media Arts v angli\u010dtin\u011b?<\/strong> <p class=\"schema-faq-answer\">Studium v angli\u010dtin\u011b pom\u00e1h\u00e1 student\u016fm rozv\u00edjet komunika\u010dn\u00ed dovednosti, sebejistotu i schopnost pracovat v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed. V oblasti digit\u00e1ln\u00edch m\u00e9di\u00ed, kreativn\u00edch pr\u016fmysl\u016f a modern\u00ed komunikace je angli\u010dtina b\u011b\u017enou sou\u010d\u00e1st\u00ed ka\u017edodenn\u00ed pr\u00e1ce a glob\u00e1ln\u00edch trend\u016f.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779458628211\"><strong class=\"schema-faq-question\">Je program vhodn\u00fd i pro studenty, kte\u0159\u00ed si je\u0161t\u011b nejsou jist\u00ed konkr\u00e9tn\u00ed specializac\u00ed?<\/strong> <p class=\"schema-faq-answer\">Ano. Program je ide\u00e1ln\u00ed pro studenty, kte\u0159\u00ed necht\u011bj\u00ed b\u00fdt od za\u010d\u00e1tku \u00fazce specializovan\u00ed a cht\u011bj\u00ed z\u00edskat \u0161ir\u0161\u00ed p\u0159ehled o digit\u00e1ln\u00edch m\u00e9di\u00edch, kreativn\u00edch oborech a modern\u00ed komunikaci. \u0160irok\u00fd interdisciplin\u00e1rn\u00ed z\u00e1klad student\u016fm umo\u017e\u0148uje l\u00e9pe se orientovat v rychle se m\u011bn\u00edc\u00edm pracovn\u00edm prost\u0159ed\u00ed a postupn\u011b objevit oblast, kter\u00e9 se cht\u011bj\u00ed v\u011bnovat v\u00edce do hloubky.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779458560890\"><strong class=\"schema-faq-question\">Je titul z UNYP mezin\u00e1rodn\u011b uzn\u00e1van\u00fd?<\/strong> <p class=\"schema-faq-answer\">Absolventi se uplat\u0148uj\u00ed v \u0161irok\u00e9 \u0161k\u00e1le kreativn\u00edch, medi\u00e1ln\u00edch a digit\u00e1ln\u00edch obor\u016f, kde je d\u016fle\u017eit\u00e1 kreativita, komunikace a schopnost orientovat se v modern\u00edm digit\u00e1ln\u00edm prost\u0159ed\u00ed. D\u00edky \u0161irok\u00e9mu zam\u011b\u0159en\u00ed programu mohou absolventi pracovat nap\u0159\u00edklad v oblasti digit\u00e1ln\u00edch m\u00e9di\u00ed, tvorby obsahu, soci\u00e1ln\u00edch m\u00e9di\u00ed, brandingu, kreativn\u00ed strategie nebo marketingov\u00e9 komunikace \u2014 v \u010cesku i mezin\u00e1rodn\u011b.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779458924268\"><strong class=\"schema-faq-question\">Je titul z UNYP mezin\u00e1rodn\u011b uzn\u00e1van\u00fd?<\/strong> <p class=\"schema-faq-answer\">Ano. Program je akreditovan\u00fd v USA a titul je mezin\u00e1rodn\u011b uzn\u00e1van\u00fd. Studium prob\u00edh\u00e1 v angli\u010dtin\u011b v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed student\u016f z cel\u00e9ho sv\u011bta, co\u017e student\u016fm pom\u00e1h\u00e1 p\u0159ipravit se na kari\u00e9ru v modern\u00edm glob\u00e1ln\u00edm pracovn\u00edm prost\u0159ed\u00ed.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Modern\u00ed studium digit\u00e1ln\u00edch m\u00e9di\u00ed pro kreativn\u00ed a v\u0161estrann\u00e9 osobnosti. Program Digital Media Arts na University of New York in Prague (UNYP) propojuje kreativitu, digit\u00e1ln\u00ed m\u00e9dia a modern\u00ed komunikaci v interdisciplin\u00e1rn\u00edm studiu zam\u011b\u0159en\u00e9m na dne\u0161n\u00ed dynamick\u00fd medi\u00e1ln\u00ed sv\u011bt. Studenti objevuj\u00ed, jak vznik\u00e1 digit\u00e1ln\u00ed obsah, jak m\u00e9dia ovliv\u0148uj\u00ed zp\u016fsob, kter\u00fdm komunikujeme, a jak kreativn\u011b pracovat s obrazem, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[195,96,94,111,97],"class_list":["post-20469","page","type-page","status-publish","hentry","tag-communication-media-2","tag-komunikace-cs","tag-komunikace-a-media","tag-media-cs","tag-umeni-digitalnich-medii"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 4 years p\u0159ed","modified":"Aktualizov\u00e1no 3 weeks p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no October 20, 2022","modified":"Aktualizov\u00e1no May 22, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no October 20, 2022 5:06 PM","modified":"Aktualizov\u00e1no May 22, 2026 3:11 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20469"}],"version-history":[{"count":49,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20469\/revisions"}],"predecessor-version":[{"id":80408,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20469\/revisions\/80408"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}