{"id":20469,"date":"2022-10-20T17:06:05","date_gmt":"2022-10-20T16:06:05","guid":{"rendered":"https:\/\/www.unyp.cz\/bakalarske-programy\/bachelor-of-digital-media-arts\/"},"modified":"2026-02-13T17:06:51","modified_gmt":"2026-02-13T16:06:51","slug":"bakalarsky-program-umeni-digitalnich-medii","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-umeni-digitalnich-medii\/","title":{"rendered":"Bachelor of\u00a0Digital Media Arts"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1407569888  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg\" alt=\"\" class=\"wp-image-70185\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7096-1.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vase-budoucnost-v-digitalnich-mediich-zacina-zde\"><strong>Va\u0161e budoucnost v digit\u00e1ln\u00edch m\u00e9di\u00edch za\u010d\u00edn\u00e1 zde!<\/strong><\/h2>\n\n\n\n<p><strong>Z\u00edskejte americk\u00fd akreditovan\u00fd titul v oboru digit\u00e1ln\u00edch m\u00e9di\u00ed v srdci Prahy.<\/strong><\/p>\n\n\n\n<p>University of New York in Prague (UNYP) nab\u00edz\u00ed komplexn\u00ed bakal\u00e1\u0159sk\u00fd program v oboru Digital Media Arts, kter\u00fd spojuje kreativitu s technologi\u00ed a p\u0159ipravuje studenty na dynamickou kari\u00e9ru v digit\u00e1ln\u00ed sf\u00e9\u0159e.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proc-studovat-program-digital-media-arts\"><strong>Pro\u010d studovat program Digital Media Arts?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Praktick\u00e9 zku\u0161enosti: <\/strong>Zapojte se do praktick\u00fdch projekt\u016f v oblasti digit\u00e1ln\u00ed videoprodukce, grafick\u00e9ho designu, animace, tvorby webov\u00fdch str\u00e1nek a interaktivn\u00edch m\u00e9di\u00ed.<\/li>\n\n\n\n<li><strong>Americk\u00e1 akreditace:<\/strong> Absolvujte studium akreditovan\u00e9 State University of New York, Empire State University (SUNY, ESU).<\/li>\n\n\n\n<li><strong>Mezin\u00e1rodn\u00ed prost\u0159ed\u00ed: <\/strong>Studujte v Praze, pulzuj\u00edc\u00edm m\u011bst\u011b zn\u00e1m\u00e9m sv\u00fdm bohat\u00fdm kulturn\u00edm d\u011bdictv\u00edm a rostouc\u00edm digit\u00e1ln\u00edm pr\u016fmyslem.<\/li>\n\n\n\n<li><strong>Odborn\u00ed vyu\u010duj\u00edc\u00ed:<\/strong> U\u010dte se od zku\u0161en\u00fdch odborn\u00edk\u016f a akademik\u016f v oblasti digit\u00e1ln\u00edch m\u00e9di\u00ed a komunikace.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Study Digital Media Arts at UNYP with Soumik Kundu Babuya. #UNYP #DigitalMediaArts #StudyInPrague\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/pBr03O-pXRQ?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-hlavni-body-programu\"><strong>Hlavn\u00ed body programu<\/strong><\/h2>\n\n\n\n<p>U\u010debn\u00ed pl\u00e1n je navr\u017een tak, aby poskytl siln\u00fd teoretick\u00fd z\u00e1klad spojen\u00fd s praktick\u00fdmi dovednostmi:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Grafick\u00fd design a vizu\u00e1ln\u00ed komunikace:<\/strong> Ovl\u00e1dn\u011bte principy vizu\u00e1ln\u00edho vypr\u00e1v\u011bn\u00ed a nau\u010dte se vytv\u00e1\u0159et poutav\u00e9 digit\u00e1ln\u00ed vizu\u00e1ly pro r\u016fzn\u00e9 platformy.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Fotografie a digit\u00e1ln\u00ed zpracov\u00e1n\u00ed obrazu:<\/strong> Rozvi\u0148te profesion\u00e1ln\u00ed dovednosti v oblasti fotografie, \u00faprav obr\u00e1zk\u016f a vizu\u00e1ln\u00ed kompozice.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Marketing a soci\u00e1ln\u00ed m\u00e9dia:<\/strong> Nau\u010dte se vytv\u00e1\u0159et a distribuovat poutav\u00fd digit\u00e1ln\u00ed obsah nap\u0159\u00ed\u010d r\u016fzn\u00fdmi kan\u00e1ly.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Interaktivn\u00ed m\u00e9dia a webov\u00fd design:<\/strong> Navrhujte webov\u00e9 str\u00e1nky a interaktivn\u00ed medi\u00e1ln\u00ed aplikace zam\u011b\u0159en\u00e9 na u\u017eivatele.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Pohybliv\u00e1 grafika a animace:<\/strong> Vytv\u00e1\u0159ejte dynamick\u00e9 animace a motion grafiku pro \u0161irokou \u0161k\u00e1lu m\u00e9di\u00ed.<\/li>\n<\/ul>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Medi\u00e1ln\u00ed teorie a kulturn\u00ed studia:<\/strong> Porozum\u011bjte dopadu m\u00e9di\u00ed na spole\u010dnost a kulturu.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-priklad-zaverecneho-projektu-studenta\"><strong>P\u0159\u00edklad z\u00e1v\u011bre\u010dn\u00e9ho projektu studenta<\/strong><\/h2>\n\n\n\n<blockquote class=\"instagram-media advgb-dyn-dfd0daa9\" data-instgrm-captioned data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/DO6CTooCHIS\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; 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font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/DO6CTooCHIS\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\">A post shared by University of New York in Prague (@unyp)<\/a><\/p><\/div><\/blockquote>\n<script async src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-moznosti-uplatneni\"><strong>Mo\u017enosti uplatn\u011bn\u00ed<\/strong><\/h2>\n\n\n\n<p>Absolventi jsou dob\u0159e p\u0159ipraveni na r\u016fzn\u00e9 role v odv\u011btv\u00ed digit\u00e1ln\u00edch m\u00e9di\u00ed, v\u010detn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Tv\u016frce digit\u00e1ln\u00edho obsahu<\/strong><\/li>\n\n\n\n<li><strong>Grafick\u00fd design\u00e9r<\/strong><\/li>\n\n\n\n<li><strong>Mana\u017eer soci\u00e1ln\u00edch m\u00e9di\u00ed<\/strong><\/li>\n\n\n\n<li><strong>Webov\u00fd a UX\/UI design\u00e9r<\/strong><\/li>\n\n\n\n<li><strong>Producent film\u016f a vide\u00ed<\/strong><\/li>\n\n\n\n<li><strong>Anim\u00e1tor a design\u00e9r her<\/strong><\/li>\n<\/ul>\n\n\n\n<p>UNYP tak\u00e9 nab\u00edz\u00ed podporu p\u0159i zaji\u0161\u0165ov\u00e1n\u00ed st\u00e1\u017e\u00ed a kari\u00e9rn\u00ed poradenstv\u00ed, aby pomohla student\u016fm rozv\u00edjet jejich profesn\u00ed dovednosti a maximalizovat jejich kari\u00e9rn\u00ed potenci\u00e1l.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-specifikace-programu\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Titul<\/td><td>Obor studia<\/td><td>Koncentrace<\/td><\/tr><tr><td>Bachelor of Arts (B.A.) &#8211; Bachelor of Scients (B.S.) upon students\u00b4 choice<\/td><td>Arts &amp; Humanities<\/td><td>Bachelor of Arts (B.A.) &#8211; Bachelor of Science (B.S.) upon students\u00b4 choice<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prehled-programu-ke-stazeni\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-288328b0-5e61-475b-8d89-e385481056b7\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/dma-1-pager-1.pdf-1.pdf\">1-Page Digital Media Arts Program Overview for Download<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/dma-1-pager-1.pdf-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-288328b0-5e61-475b-8d89-e385481056b7\">Download<\/a><\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Va\u0161e budoucnost v digit\u00e1ln\u00edch m\u00e9di\u00edch za\u010d\u00edn\u00e1 zde! Z\u00edskejte americk\u00fd akreditovan\u00fd titul v oboru digit\u00e1ln\u00edch m\u00e9di\u00ed v srdci Prahy. University of New York in Prague (UNYP) nab\u00edz\u00ed komplexn\u00ed bakal\u00e1\u0159sk\u00fd program v oboru Digital Media Arts, kter\u00fd spojuje kreativitu s technologi\u00ed a p\u0159ipravuje studenty na dynamickou kari\u00e9ru v digit\u00e1ln\u00ed sf\u00e9\u0159e. Pro\u010d studovat program Digital Media Arts? Hlavn\u00ed [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[195,96,94,111,97],"class_list":["post-20469","page","type-page","status-publish","hentry","tag-communication-media-2","tag-komunikace-cs","tag-komunikace-a-media","tag-media-cs","tag-umeni-digitalnich-medii"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Posted 3 years ago","modified":"Updated 2 months ago"},"absolute_dates":{"created":"Posted on October 20, 2022","modified":"Updated on February 13, 2026"},"absolute_dates_time":{"created":"Posted on October 20, 2022 5:06 PM","modified":"Updated on February 13, 2026 5:06 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20469","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20469"}],"version-history":[{"count":30,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20469\/revisions"}],"predecessor-version":[{"id":75552,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20469\/revisions\/75552"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20469"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20469"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20469"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}