{"id":20827,"date":"2022-10-14T10:00:57","date_gmt":"2022-10-14T09:00:57","guid":{"rendered":"https:\/\/www.unyp.cz\/?page_id=20827"},"modified":"2026-05-28T10:31:49","modified_gmt":"2026-05-28T09:31:49","slug":"mba-koncentrace","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/mba-koncentrace\/","title":{"rendered":"Koncentrace studia MBA"},"content":{"rendered":"\n<h4 id=\"h-rychle-odkazy\" class=\"wp-block-heading\"><strong>Rychl\u00e9 odkazy:<\/strong> <\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"#h-specializace-mba-v-managementu\">Management<\/a><\/li>\n\n\n\n<li><a href=\"#h-specializace-mba-ve-financich\">Finance<\/a><\/li>\n\n\n\n<li><a href=\"#h-specializace-mba-v-neuromanagementu\">Neuromanagement<\/a><\/li>\n\n\n\n<li><a href=\"#h-specializace-mba-v-podnikani\">Entrepreneurship<\/a><\/li>\n\n\n\n<li><a href=\"#h-specializace-mba-v-marketingu\">Marketing<\/a><\/li>\n\n\n\n<li><a href=\"#h-specializace-mba-v-global-business-services\">Global Business Services<\/a><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-prizpusobte-sve-mba-budoucnosti-kterou-chcete\" class=\"wp-block-heading\"><strong>P\u0159izp\u016fsobte sv\u00e9 MBA budoucnosti, kterou chcete<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na <a href=\"https:\/\/www.unyp.cz\/cs\/\">UNYP <\/a>nen\u00ed univerz\u00e1ln\u00ed MBA bal\u00ed\u010dek pro ka\u017ed\u00e9ho. Pot\u00e9, co si vybudujete pevn\u00e9 z\u00e1klady v hlavn\u00edch obchodn\u00edch discipl\u00edn\u00e1ch, si vyberete <strong>specializaci, kter\u00e1 v\u00e1m umo\u017en\u00ed prohloubit odborn\u00e9 znalosti<\/strong> v oblasti, kter\u00e1 v\u00e1s nejv\u00edce zaj\u00edm\u00e1 \u2013 a\u0165 u\u017e jde o <strong>veden\u00ed lid\u00ed, roz\u0161i\u0159ov\u00e1n\u00ed organizac\u00ed, \u0159\u00edzen\u00ed inovac\u00ed, porozum\u011bn\u00ed lidsk\u00e9mu chov\u00e1n\u00ed, ovl\u00e1dnut\u00ed finan\u010dn\u00ed strategie nebo formov\u00e1n\u00ed glob\u00e1ln\u00edch servisn\u00edch operac\u00ed.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\">Ka\u017ed\u00e1 specializace nab\u00edz\u00ed pokro\u010dil\u00e9 kurzy zam\u011b\u0159en\u00e9 na kari\u00e9ru a praktick\u00e9 projekty, kter\u00e9 v\u00e1m pomohou z\u00edskat nejen&nbsp;<strong>mezin\u00e1rodn\u011b uzn\u00e1van\u00fd titul MBA<\/strong>, ale tak\u00e9 jasn\u00fd profesn\u00ed profil a p\u0159\u00edb\u011bh, kter\u00fd v\u00e1s odli\u0161\u00ed.<\/span><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Chcete z\u00edskat <strong>kompletn\u00ed p\u0159ehled o studiu MBA na UNYP<\/strong>, pr\u016fb\u011bhu programu, p\u0159ij\u00edmac\u00edm \u0159\u00edzen\u00ed a form\u00e1tu studia? Prozkoumejte <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/mba-praha\/\">hlavn\u00ed str\u00e1nku programu MBA v Praze<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=2129911174  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"933\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721.jpg\" alt=\"\" class=\"wp-image-72332\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1024\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg 1536w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1279\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg 2048w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721-scaled.jpg\" data-fancybox=\"wpcp-wp-img-72332\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/12\/660a8721.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:11px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-o-programu-mba-na-unyp\" class=\"wp-block-heading\"><strong>O programu MBA na UNYP<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Akreditace:<\/strong> MBA program UNYP je akreditov\u00e1n organizac\u00ed International Accreditation Council for Business Education (IACBE).<\/li>\n\n\n\n<li><strong>Form\u00e1t:<\/strong> 19m\u011bs\u00ed\u010dn\u00ed program vyu\u010dovan\u00fd pln\u011b v angli\u010dtin\u011b.<\/li>\n\n\n\n<li><strong>Struktura:<\/strong> z\u00e1kladn\u00ed kurzy MBA a vybran\u00e1 specializace.<\/li>\n\n\n\n<li><span style=\"box-sizing: border-box; margin: 0px; padding: 0px;\"><strong>V\u00fdsledek:<\/strong>&nbsp;glob\u00e1ln\u011b relevantn\u00ed titul MBA pos\u00edlen\u00fd hlubok\u00fdmi znalostmi ve va\u0161em zvolen\u00e9m oboru.<\/span><\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specializace-v-managementu\" class=\"wp-block-heading\">\ud83d\udd37 <strong>Specializace v Managementu<\/strong><\/h2>\n\n\n\n<h3 id=\"h-od-spravy-ukolu-po-vedeni-tymu-a-strategii\" class=\"wp-block-heading\"><strong>Od spr\u00e1vy \u00fakol\u016f po veden\u00ed t\u00fdm\u016f a strategi\u00ed<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Specializace Management je ur\u010dena pro profesion\u00e1ly, kte\u0159\u00ed cht\u011bj\u00ed pozvednout sv\u00e9 v\u016fd\u010d\u00ed schopnosti a v\u00e9st organizace v obdob\u00ed r\u016fstu a zm\u011bn. Zam\u011b\u0159uje se na strategick\u00e9 my\u0161len\u00ed, organiza\u010dn\u00ed chov\u00e1n\u00ed, \u0159\u00edzen\u00ed zm\u011bn a veden\u00ed t\u00fdm\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kl\u00ed\u010dov\u00e9 siln\u00e9 str\u00e1nky:<\/strong> Strategick\u00e9 veden\u00ed | Organiza\u010dn\u00ed zm\u011bna | Rozhodov\u00e1n\u00ed | Management lid\u00ed<\/li>\n\n\n\n<li><strong>P\u0159\u00edklady kurz\u016f:<\/strong> Strategick\u00fd management | \u0158\u00edzen\u00ed zm\u011bn | Leadership v organizac\u00edch | Mana\u017eersk\u00e9 rozhodov\u00e1n\u00ed<\/li>\n\n\n\n<li><strong>Kari\u00e9rn\u00ed cesty:<\/strong> Gener\u00e1ln\u00ed mana\u017eer | Provozn\u00ed mana\u017eer | Strategick\u00fd konzultant | Mana\u017eer rozvoje obchodu | Vedouc\u00ed projektu<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specializace-ve-financich\" class=\"wp-block-heading\">\ud83d\udd37<strong> Specializace ve Financ\u00edch<\/strong><\/h2>\n\n\n\n<h3 id=\"h-vybudujte-si-financni-odbornost-pro-strategicka-obchodni-rozhodnuti\" class=\"wp-block-heading\"><strong>Vybudujte si finan\u010dn\u00ed odbornost pro strategick\u00e1 obchodn\u00ed rozhodnut\u00ed<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Specializace Finance v\u00e1s vybav\u00ed pokro\u010dil\u00fdmi znalostmi finan\u010dn\u00ed anal\u00fdzy, trh\u016f, podnikov\u00fdch financ\u00ed a \u0159\u00edzen\u00ed rizik. Nau\u010d\u00edte se, jak finan\u010dn\u00ed rozhodnut\u00ed formuj\u00ed strategii organizace a jej\u00ed dlouhodobou v\u00fdkonnost.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kl\u00ed\u010dov\u00e9 siln\u00e9 str\u00e1nky:<\/strong> Finan\u010dn\u00ed anal\u00fdza | Investi\u010dn\u00ed strategie | Podnikov\u00e9 finance | \u0158\u00edzen\u00ed rizik<\/li>\n\n\n\n<li><strong>P\u0159\u00edklady kurz\u016f:<\/strong> Mezin\u00e1rodn\u00ed obchod, finance a investice | Podnikatelsk\u00e9 finance: Venture kapit\u00e1l a Private equity | Finan\u010dn\u00ed strategie<\/li>\n\n\n\n<li><strong>Kari\u00e9rn\u00ed cesty:<\/strong> Finan\u010dn\u00ed analytik | Investi\u010dn\u00ed analytik | Mana\u017eer podnikov\u00fdch financ\u00ed | Mana\u017eer rizik | Specialista na spr\u00e1vu portfolia nebo aktiv<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specializace-v-neuromanagementu\" class=\"wp-block-heading\">\ud83d\udd37 <strong>Specializace v Neuromanagementu<\/strong><\/h2>\n\n\n\n<h3 id=\"h-vyuzijte-vedu-o-mozku-k-transformaci-vedeni-a-zmen\" class=\"wp-block-heading\"><strong>Vyu\u017eijte v\u011bdu o mozku k transformaci veden\u00ed a zm\u011bn<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Neuromanagement propojuje neurov\u011bdu a byznys a zkoum\u00e1, jak mozek ovliv\u0148uje rozhodov\u00e1n\u00ed, motivaci, leadership a organiza\u010dn\u00ed chov\u00e1n\u00ed. Je ide\u00e1ln\u00ed pro ty, kte\u0159\u00ed cht\u011bj\u00ed k \u0159\u00edzen\u00ed lid\u00ed a veden\u00ed zm\u011bn p\u0159istupovat na z\u00e1klad\u011b v\u011bdeck\u00fdch poznatk\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kl\u00ed\u010dov\u00e9 siln\u00e9 str\u00e1nky:<\/strong> Neuroleadership | Behavior\u00e1ln\u00ed poznatky | Emo\u010dn\u00ed inteligence | Neurov\u011bda rozhodov\u00e1n\u00ed<\/li>\n\n\n\n<li><strong>P\u0159\u00edklady kurz\u016f:<\/strong> Neuromarketing | Neuroleadership | Strategick\u00e9 p\u0159edv\u00edd\u00e1n\u00ed a neurov\u011bda<\/li>\n\n\n\n<li><strong>Kari\u00e9rn\u00ed cesty:<\/strong> Konzultant organiza\u010dn\u00edho rozvoje | Executive coach | Specialista na leadership | Leader v oblasti HR a rozvoje lid\u00ed | Mana\u017eer transformace<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Not Your Typical MBA Class: Neuromarketing &amp; Leadership course at UNYP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/yUbrXrXRzVw?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 id=\"h-specializace-v-podnikani\" class=\"wp-block-heading\">\ud83d\udd37 <strong>Specializace v Podnik\u00e1n\u00ed<\/strong><\/h2>\n\n\n\n<h3 id=\"h-promente-napady-v-prosperujici-podniky\" class=\"wp-block-heading\"><strong>Prom\u011b\u0148te n\u00e1pady v prosperuj\u00edc\u00ed podniky<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tato specializace p\u0159ipravuje budouc\u00ed zakladatele, inov\u00e1tory a tv\u016frce byznysu na p\u0159em\u011bnu p\u0159\u00edle\u017eitost\u00ed v udr\u017eiteln\u00e9 podniky. Nau\u010d\u00edte se navrhovat obchodn\u00ed modely, validovat n\u00e1pady, zaji\u0161\u0165ovat financov\u00e1n\u00ed a \u0161k\u00e1lovat nov\u00e9 produkty \u010di slu\u017eby.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kl\u00ed\u010dov\u00e9 siln\u00e9 str\u00e1nky:<\/strong> Zakl\u00e1d\u00e1n\u00ed nov\u00fdch podnik\u016f | Inova\u010dn\u00ed strategie | Podnikatelsk\u00e9 finance | Validace trhu<\/li>\n\n\n\n<li><strong>P\u0159\u00edklady kurz\u016f:<\/strong> Podnikatelsk\u00e9 finance: Venture kapit\u00e1l a Private equity | Mezin\u00e1rodn\u00ed obchod, finance a investice nebo Prodej a vyjedn\u00e1v\u00e1n\u00ed | Brand management<\/li>\n\n\n\n<li><strong>Kari\u00e9rn\u00ed cesty:<\/strong> Zakladatel startupu | Mana\u017eer inovac\u00ed | Vedouc\u00ed rozvoje podniku | Entrepreneur in Residence | Konzultant pro mal\u00e9 a st\u0159edn\u00ed podniky<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specializace-v-marketingu\" class=\"wp-block-heading\">\ud83d\udd37 <strong>Specializace v Marketingu<\/strong><\/h2>\n\n\n\n<h3 id=\"h-posunte-svou-marketingovou-karieru-ve-svete-znacek-dat-a-digitalnich-zazitku\" class=\"wp-block-heading\"><strong>Posu\u0148te svou marketingovou kari\u00e9ru ve sv\u011bt\u011b zna\u010dek, dat a digit\u00e1ln\u00edch z\u00e1\u017eitk\u016f<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingov\u00e1 specializace se zam\u011b\u0159uje na to, jak organizace rozum\u00ed z\u00e1kazn\u00edk\u016fm, jak pozicionuj\u00ed zna\u010dky, jak vyv\u00edjej\u00ed strategie a jak konkuruj\u00ed ve st\u00e1le digit\u00e1ln\u011bj\u0161\u00edm sv\u011bt\u011b. Z\u00edsk\u00e1te odbornost v strategick\u00e9m marketingu, spot\u0159ebitelsk\u00e9m chov\u00e1n\u00ed a integrovan\u00e9 komunikaci.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kl\u00ed\u010dov\u00e9 siln\u00e9 str\u00e1nky:<\/strong> Strategie zna\u010dky | Spot\u0159ebitelsk\u00e9 poznatky | Digit\u00e1ln\u00ed marketing | Pr\u016fzkum trhu<\/li>\n\n\n\n<li><strong>P\u0159\u00edklady kurz\u016f:<\/strong> Brand management | Neuromarketing a spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed | Prodej a vyjedn\u00e1v\u00e1n\u00ed<\/li>\n\n\n\n<li><strong>Kari\u00e9rn\u00ed cesty:<\/strong> Marketingov\u00fd mana\u017eer | Strat\u00e9g zna\u010dky | Vedouc\u00ed digit\u00e1ln\u00edho marketingu | Product marketing manager | Role sm\u011b\u0159uj\u00edc\u00ed k pozici CMO<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specializace-v-global-business-services\" class=\"wp-block-heading\">\ud83d\udd37 <strong>Specializace v Global Business Services<\/strong><\/h2>\n\n\n\n<h3 id=\"h-vedte-a-inovujte-v-ramci-globalnich-servisnich-operaci\" class=\"wp-block-heading\"><strong>Ve\u010fte a inovujte v r\u00e1mci glob\u00e1ln\u00edch servisn\u00edch operac\u00ed<\/strong> <\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tato specializace, nab\u00edzen\u00e1 ve spolupr\u00e1ci s Asociac\u00ed l\u00eddr\u016f podnikov\u00fdch slu\u017eeb (ABSL), je \u0161it\u00e1 na m\u00edru profesion\u00e1l\u016fm pracuj\u00edc\u00edm ve sd\u00edlen\u00fdch slu\u017eb\u00e1ch, BPO, digit\u00e1ln\u00edch operac\u00edch a nadn\u00e1rodn\u00edm servisn\u00edm prost\u0159ed\u00ed. Zam\u011b\u0159uje se na modely poskytov\u00e1n\u00ed slu\u017eeb, procesn\u00ed excelenci, digit\u00e1ln\u00ed transformaci a veden\u00ed glob\u00e1ln\u00edch t\u00fdm\u016f.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Kl\u00ed\u010dov\u00e9 siln\u00e9 str\u00e1nky:<\/strong> Servisn\u00ed operace | Optimalizace proces\u016f | Digit\u00e1ln\u00ed transformace | Veden\u00ed glob\u00e1ln\u00edch t\u00fdm\u016f<\/li>\n\n\n\n<li><strong>P\u0159\u00edklady kurz\u016f:<\/strong> Strategie sd\u00edlen\u00fdch slu\u017eeb | \u0158\u00edzen\u00ed obchodn\u00edch proces\u016f | Project management pro glob\u00e1ln\u00ed operace | Talent leadership pro servisn\u00ed organizace<\/li>\n\n\n\n<li><strong>Kari\u00e9rn\u00ed cesty:<\/strong> \u0158editel sd\u00edlen\u00fdch slu\u017eeb | Glob\u00e1ln\u00ed provozn\u00ed mana\u017eer | Konzultant pro zlep\u0161ov\u00e1n\u00ed proces\u016f | Vedouc\u00ed transformace | Mana\u017eer pro outsourcing a dodavatele<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image alignleft size-full is-resized\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/absl_logo_cmyk_full_twitter.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=2059527017  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/absl_logo_cmyk_full_twitter.jpg\" alt=\"\" class=\"wp-image-62746\" style=\"aspect-ratio:1.1506640595241118;width:163px;height:auto\"\/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/absl_logo_cmyk_full_twitter.jpg\" data-fancybox=\"wpcp-wp-img-62746\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/absl_logo_cmyk_full_twitter.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>O ABSL:<\/strong> Asociace l\u00eddr\u016f podnikov\u00fdch slu\u017eeb (ABSL) je p\u0159edn\u00ed organizace zastupuj\u00edc\u00ed <strong>sektor podnikov\u00fdch slu\u017eeb v \u010cesk\u00e9 republice<\/strong>. S v\u00edce ne\u017e 100 \u010dlensk\u00fdmi spole\u010dnostmi (v\u010detn\u011b firem z Fortune 500) poh\u00e1n\u00ed inovace, vzd\u011bl\u00e1v\u00e1n\u00ed a osv\u011bd\u010den\u00e9 postupy v cel\u00e9m regionu st\u0159edn\u00ed Evropy. Jako student MBA na UNYP z\u00edsk\u00e1te exkluzivn\u00ed p\u0159\u00edstup ke <strong>znalostem ABSL, akc\u00edm, mentoringu a p\u0159\u00edm\u00e9 spolupr\u00e1ci s l\u00eddry v oboru<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-casto-kladene-otazky\" class=\"wp-block-heading\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1779956610250\"><strong class=\"schema-faq-question\">Kdy si studenti vyb\u00edraj\u00ed koncentraci?<\/strong> <p class=\"schema-faq-answer\">Studenti si koncentraci vyb\u00edraj\u00ed po absolvov\u00e1n\u00ed z\u00e1kladn\u00edch kurz\u016f, kdy u\u017e maj\u00ed pevn\u00e9 z\u00e1klady v hlavn\u00edch obchodn\u00edch discipl\u00edn\u00e1ch.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779956626725\"><strong class=\"schema-faq-question\">Mohu b\u011bhem studia zm\u011bnit koncentraci?<\/strong> <p class=\"schema-faq-answer\">V n\u011bkter\u00fdch p\u0159\u00edpadech ano. Doporu\u010dujeme konzultaci se studijn\u00edm odd\u011blen\u00edm nebo akademick\u00fdm poradcem.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779956647246\"><strong class=\"schema-faq-question\">Li\u0161\u00ed se jednotliv\u00e9 koncentrace sv\u00fdm kari\u00e9rn\u00edm zam\u011b\u0159en\u00edm?<\/strong> <p class=\"schema-faq-answer\">Ano. Ka\u017ed\u00e1 koncentrace rozv\u00edj\u00ed jin\u00e9 kompetence a p\u0159ipravuje studenty na odli\u0161n\u00e9 profesn\u00ed sm\u011b\u0159ov\u00e1n\u00ed \u2013 od leadershipu a financ\u00ed a\u017e po digit\u00e1ln\u00ed transformaci nebo podnik\u00e1n\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779956662630\"><strong class=\"schema-faq-question\">Prob\u00edh\u00e1 v\u00fduka koncentrac\u00ed v angli\u010dtin\u011b?<\/strong> <p class=\"schema-faq-answer\">Ano, cel\u00e9 studium v\u010detn\u011b v\u0161ech koncentrac\u00ed prob\u00edh\u00e1 pln\u011b v anglick\u00e9m jazyce.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779956678998\"><strong class=\"schema-faq-question\">Ovliv\u0148uje zvolen\u00e1 koncentrace v\u00fdsledn\u00fd titul?<\/strong> <p class=\"schema-faq-answer\">V\u0161ichni absolventi z\u00edsk\u00e1vaj\u00ed titul MBA, p\u0159i\u010dem\u017e zvolen\u00e1 koncentrace je uvedena tak\u00e9 na diplomu a roz\u0161i\u0159uje jejich odborn\u00e9 zam\u011b\u0159en\u00ed v konkr\u00e9tn\u00ed oblasti.<\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:19px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Rychl\u00e9 odkazy: P\u0159izp\u016fsobte sv\u00e9 MBA budoucnosti, kterou chcete Na UNYP nen\u00ed univerz\u00e1ln\u00ed MBA bal\u00ed\u010dek pro ka\u017ed\u00e9ho. Pot\u00e9, co si vybudujete pevn\u00e9 z\u00e1klady v hlavn\u00edch obchodn\u00edch discipl\u00edn\u00e1ch, si vyberete specializaci, kter\u00e1 v\u00e1m umo\u017en\u00ed prohloubit odborn\u00e9 znalosti v oblasti, kter\u00e1 v\u00e1s nejv\u00edce zaj\u00edm\u00e1 \u2013 a\u0165 u\u017e jde o veden\u00ed lid\u00ed, roz\u0161i\u0159ov\u00e1n\u00ed organizac\u00ed, \u0159\u00edzen\u00ed inovac\u00ed, porozum\u011bn\u00ed lidsk\u00e9mu chov\u00e1n\u00ed, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":20171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-20827","page","type-page","status-publish","hentry"],"mb":[],"acf":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 4 years p\u0159ed","modified":"Aktualizov\u00e1no 4 months p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no October 14, 2022","modified":"Aktualizov\u00e1no May 28, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no October 14, 2022 10:00 AM","modified":"Aktualizov\u00e1no May 28, 2026 10:31 AM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_acf":[],"mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20827","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=20827"}],"version-history":[{"count":0,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20827\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20171"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=20827"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=20827"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=20827"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}