{"id":42188,"date":"2024-01-09T13:06:15","date_gmt":"2024-01-09T12:06:15","guid":{"rendered":"https:\/\/www.unyp.cz\/?page_id=42188"},"modified":"2026-07-03T13:42:28","modified_gmt":"2026-07-03T12:42:28","slug":"magistersky-program-digital-marketing-and-analytics-msc","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/magistersky-program-digital-marketing-and-analytics-msc\/","title":{"rendered":"Magistersk\u00fd program Digital Marketing & Analytics (MSc)"},"content":{"rendered":"\n\n\n
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\n \"Dublin\n <\/div>\n\n
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Z\u00edskejte irsk\u00fd titul MSc<\/h2>\n\n

Studujte v Praze a z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS) p\u0159i rozvoji praktick\u00fdch dovednost\u00ed v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky.<\/p>\n <\/div>\n<\/div>\n\n\n\n

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Magistersk\u00fd program Digital Marketing & Analytics je prakticky zam\u011b\u0159en\u00fd a realizovan\u00fd ve spolupr\u00e1ci s Dublin Business School (Irsko).<\/p>\n\n\n\n

Studujte v angli\u010dtin\u011b na University of New York in Prague (UNYP)<\/a> a z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd irsk\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS).<\/p>\n\n\n\n

Program propojuje mezin\u00e1rodn\u00ed studijn\u00ed prost\u0159ed\u00ed UNYP s akademick\u00fdmi zku\u0161enostmi Dublin Business School a p\u0159ipravuje absolventy na kari\u00e9ru v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky.<\/p>\n\n\n\n

\"Studenti<\/figure>\n\n\n\n
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Pro\u010d si vybrat tento magistersk\u00fd program?<\/strong><\/h2>\n\n\n\n
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  • Z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd irsk\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS).<\/li>\n\n\n\n
  • Studujte v angli\u010dtin\u011b v Praze, dynamick\u00e9m centru technologi\u00ed, inovac\u00ed a marketingu.<\/li>\n\n\n\n
  • Propojte marketingovou strategii s analytikou a prac\u00ed s daty.<\/li>\n\n\n\n
  • Z\u00edskejte praktick\u00e9 zku\u0161enosti s re\u00e1ln\u00fdmi n\u00e1stroji, kampan\u011bmi a datov\u00fdmi sadami.<\/li>\n\n\n\n
  • Ve\u010dern\u00ed forma studia umo\u017e\u0148uje skloubit studium s profesn\u00ed kari\u00e9rou.<\/li>\n<\/ul>\n\n\n\n
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    Co se nau\u010d\u00edte<\/strong><\/h2>\n\n\n\n

    Program v\u00e1m poskytne praktick\u00e9 dovednosti v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky pro datov\u011b orientovan\u00e9 marketingov\u00e9 role. Nau\u010d\u00edte se:<\/p>\n\n\n\n

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    • pl\u00e1novat a \u0159\u00eddit integrovan\u00e9 digit\u00e1ln\u00ed marketingov\u00e9 kampan\u011b (SEO, SEM, soci\u00e1ln\u00ed s\u00edt\u011b, obsahov\u00fd marketing a e-mail marketing),<\/li>\n\n\n\n
    • analyzovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a jejich z\u00e1kaznickou cestu na z\u00e1klad\u011b dat,<\/li>\n\n\n\n
    • vyu\u017e\u00edvat n\u00e1stroje marketingov\u00e9 analytiky k m\u011b\u0159en\u00ed a optimalizaci v\u00fdkonnosti kampan\u00ed,<\/li>\n\n\n\n
    • vytv\u00e1\u0159et dashboardy a vizualizace dat pro podporu rozhodov\u00e1n\u00ed,<\/li>\n\n\n\n
    • prezentovat datov\u011b podlo\u017een\u00e9 poznatky klient\u016fm, managementu a dal\u0161\u00edm stakeholder\u016fm.<\/li>\n<\/ul>\n\n\n\n
      \"Studenti<\/figure>\n\n\n\n
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      Kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n

      Tento magistersk\u00fd program v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v oblasti digit\u00e1ln\u00edho marketingu, marketingov\u00e9 analytiky a datov\u011b orientovan\u00e9ho strategick\u00e9ho \u0159\u00edzen\u00ed, nap\u0159\u00edklad na pozic\u00edch:<\/p>\n\n\n\n

      Digital Marketing Manager<\/td>Marketing Analyst \/ Data Strategist<\/td><\/tr>
      Performance Marketing Specialist<\/td>CRM and Retention Manager<\/td><\/tr>
      SEO\/SEM Specialist<\/td>Social Media Strategist<\/td><\/tr>
      E-commerce Manager<\/td>Digital Brand Manager<\/td><\/tr>
      Product Marketing Specialist<\/td>Insights and Research Analyst<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

      Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed v marketingov\u00fdch t\u00fdmech, agentur\u00e1ch, technologick\u00fdch spole\u010dnostech, startupech i nadn\u00e1rodn\u00edch organizac\u00edch.<\/p>\n\n\n\n

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      Pro koho je program ur\u010den?<\/strong><\/h2>\n\n\n\n

      Program je ide\u00e1ln\u00ed pro uchaze\u010de, kte\u0159\u00ed:<\/p>\n\n\n\n

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      • maj\u00ed bakal\u00e1\u0159sk\u00fd titul<\/strong> v oblasti marketingu, businessu, komunikace, analytiky, IT nebo p\u0159\u00edbuzn\u00e9m oboru,<\/li>\n\n\n\n
      • cht\u011bj\u00ed se uplatnit v digit\u00e1ln\u00edm marketingu<\/strong> nebo v datov\u011b orientovan\u00fdch rol\u00edch<\/strong>,<\/li>\n\n\n\n
      • usiluj\u00ed o kari\u00e9rn\u00ed posun<\/strong> sm\u011brem ke strategick\u00fdm nebo mana\u017eersk\u00fdm pozic\u00edm,<\/li>\n\n\n\n
      • cht\u011bj\u00ed studovat v angli\u010dtin\u011b<\/strong> v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed,<\/li>\n\n\n\n
      • cht\u011bj\u00ed propojit kreativn\u00ed my\u0161len\u00ed<\/strong> s analytick\u00fdm p\u0159\u00edstupem<\/strong> a prac\u00ed s daty.<\/li>\n<\/ul>\n\n\n\n
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        Zku\u0161enosti absolvent\u016f programu Digital Marketing & Analytics<\/strong><\/h4>\n\n\n\n
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