{"id":42188,"date":"2024-01-09T13:06:15","date_gmt":"2024-01-09T12:06:15","guid":{"rendered":"https:\/\/www.unyp.cz\/?page_id=42188"},"modified":"2026-05-26T01:28:46","modified_gmt":"2026-05-26T00:28:46","slug":"magistersky-program-digital-marketing-and-analytics-msc","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/magistersky-program-digital-marketing-and-analytics-msc\/","title":{"rendered":"Magistersk\u00fd program Digital Marketing and Analytics (MSc.)"},"content":{"rendered":"\n<h2 id=\"h-mezinarodni-magistersky-program-v-anglictine-zamereny-na-digitalni-marketing-marketingovou-analytiku-ai-a-strategicky-marketing\" class=\"wp-block-heading\"><strong>Mezin\u00e1rodn\u00ed magistersk\u00fd program v angli\u010dtin\u011b zam\u011b\u0159en\u00fd na digit\u00e1ln\u00ed marketing, marketingovou analytiku, AI a strategick\u00fd marketing.<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile has-unyp-light-blue-background-color has-background\" style=\"grid-template-columns:28% auto\"><figure class=\"wp-block-media-text__media\"><img data-opt-id=1253088295  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"998\" src=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png\" alt=\"\" class=\"wp-image-63498 size-full\" srcset=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 1400w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 300w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 150w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 768w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 1536w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<div class=\"wp-block-group is-vertical is-layout-flex wp-container-core-group-is-layout-c020569f wp-block-group-is-layout-flex\">\n<p class=\"wp-container-content-9cfa9a5a advgb-dyn-51bda2bd wp-block-paragraph\" style=\"padding-top:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--30)\">Program Digital Marketing &amp; Analytics propojuje strategick\u00fd marketing, analytiku, AI a modern\u00ed marketingov\u00e9 technologie v prakticky zam\u011b\u0159en\u00e9m mezin\u00e1rodn\u00edm studiu realizovan\u00e9m ve spolupr\u00e1ci s <a href=\"https:\/\/www.dbs.ie\/\">Dublin Business School<\/a>.<br><br>Ve\u010dern\u00ed forma studia umo\u017e\u0148uje skloubit magistersk\u00e9 vzd\u011bl\u00e1n\u00ed s profesn\u00edm rozvojem.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image size-full\"><img data-opt-id=689762660  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg\" alt=\"\" class=\"wp-image-71184\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d si vybrat tento program?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mezin\u00e1rodn\u011b uzn\u00e1van\u00fd titul MSc.<\/strong> ud\u011blovan\u00fd Dublin Business School (DBS), jednou z p\u0159edn\u00edch irsk\u00fdch instituc\u00ed v oblasti byznysu a managementu.<\/li>\n\n\n\n<li><strong>Studium v angli\u010dtin\u011b v Praze<\/strong> \u2013 dynamick\u00e9m evropsk\u00e9m centru technologi\u00ed, inovac\u00ed a mezin\u00e1rodn\u00edho byznysu.<\/li>\n\n\n\n<li>Propojen\u00ed <strong>digit\u00e1ln\u00edho marketingu, marketingov\u00e9 analytiky, AI a strategick\u00e9ho rozhodov\u00e1n\u00ed<\/strong> v jednom interdisciplin\u00e1rn\u00edm programu.<\/li>\n\n\n\n<li>Praktick\u00e1 pr\u00e1ce s re\u00e1ln\u00fdmi marketingov\u00fdmi n\u00e1stroji, daty a analytick\u00fdmi platformami pou\u017e\u00edvan\u00fdmi v sou\u010dasn\u00e9m digit\u00e1ln\u00edm marketingu.<\/li>\n\n\n\n<li>Zam\u011b\u0159en\u00ed na <strong>data-driven marketing<\/strong>, m\u011b\u0159en\u00ed v\u00fdkonnosti kampan\u00ed a optimalizaci marketingov\u00fdch strategi\u00ed.<\/li>\n\n\n\n<li><strong>Ve\u010dern\u00ed forma studia<\/strong> umo\u017e\u0148uje skloubit magistersk\u00e9 studium s pracovn\u00edm vyt\u00ed\u017een\u00edm a profesn\u00edm rozvojem.<\/li>\n\n\n\n<li>V\u00fduka veden\u00e1 akademiky i odborn\u00edky z praxe, kter\u00e1 propojuje teoretick\u00e9 znalosti s aktu\u00e1ln\u00edmi pot\u0159ebami trhu.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro koho je program ur\u010den?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento magistersk\u00fd program je ide\u00e1ln\u00ed pro studenty a profesion\u00e1ly, kte\u0159\u00ed cht\u011bj\u00ed rozv\u00edjet sv\u00e9 znalosti v oblasti digit\u00e1ln\u00edho marketingu, analytiky a strategick\u00e9ho rozhodov\u00e1n\u00ed v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program je vhodn\u00fd zejm\u00e9na pro uchaze\u010de, kte\u0159\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">maj\u00ed bakal\u00e1\u0159sk\u00fd titul v oblasti marketingu, businessu, komunikace, analytiky, IT nebo p\u0159\u00edbuzn\u00fdch oborech,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">cht\u011bj\u00ed propojit marketingov\u00e9 strategie s prac\u00ed s daty a modern\u00edmi technologiemi,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">usiluj\u00ed o kari\u00e9ru v <strong>digit\u00e1ln\u00edm marketingu, marketingov\u00e9 analytice nebo strategick\u00e9m marketingu<\/strong>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">cht\u011bj\u00ed posunout svou profesn\u00ed kvalifikaci sm\u011brem k <strong>mana\u017eersk\u00fdm a strategick\u00fdm rol\u00edm<\/strong>,<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">hledaj\u00ed <strong>mezin\u00e1rodn\u00ed magistersk\u00e9 studium v angli\u010dtin\u011b v Praze<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f Prozkoumejte tak\u00e9 dal\u0161\u00ed magistersk\u00e9 programy UNYP, v\u010detn\u011b program\u016f <a href=\"https:\/\/www.unyp.cz\/cs\/msc-business-analytics-praha\/\">Business Analytics<\/a> a <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/mba-praha\/\">MBA<\/a>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2139\ufe0f Hled\u00e1te bakal\u00e1\u0159sk\u00fd program? Pod\u00edvejte se tak\u00e9 na programy <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-umeni-digitalnich-medii\/\">Digital Media Arts<\/a> nebo <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-komunikace-a-media\/\">Communication &amp; Media<\/a> na UNYP.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Co se b\u011bhem studia nau\u010d\u00edte?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">U\u010debn\u00ed pl\u00e1n programu propojuje <strong>digit\u00e1ln\u00ed marketing, marketingovou analytiku, AI a strategick\u00e9 \u0159\u00edzen\u00ed zna\u010dek<\/strong>. Studenti z\u00edskaj\u00ed praktick\u00e9, analytick\u00e9 a strategick\u00e9 dovednosti prost\u0159ednictv\u00edm kl\u00ed\u010dov\u00fdch modul\u016f zam\u011b\u0159en\u00fdch na modern\u00ed marketingov\u00e9 technologie, pr\u00e1ci s daty a digit\u00e1ln\u00ed strategii.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">\u0158\u00edzen\u00ed webov\u00e9ho marketingu a metriky<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nau\u010d\u00edte se pl\u00e1novat, \u0159\u00eddit a vyhodnocovat digit\u00e1ln\u00ed marketingov\u00e9 kampan\u011b, analyzovat online chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a pracovat s <strong>kl\u00ed\u010dov\u00fdmi metrikami v\u00fdkonnosti marketingu<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digit\u00e1ln\u00ed platformy a u\u017eivatelsk\u00e1 zku\u0161enost<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edsk\u00e1te praktick\u00e9 zku\u0161enosti s digit\u00e1ln\u00edmi platformami, spr\u00e1vou obsahu a optimalizac\u00ed u\u017eivatelsk\u00fdch zku\u0161enost\u00ed nap\u0159\u00ed\u010d webov\u00fdmi a marketingov\u00fdmi kan\u00e1ly. Sou\u010d\u00e1st\u00ed v\u00fduky je pr\u00e1ce s modern\u00edmi CMS n\u00e1stroji a principy digit\u00e1ln\u00ed komunikace.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Strategick\u00e9 my\u0161len\u00ed v digit\u00e1ln\u00edm prost\u0159ed\u00ed<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Porozum\u00edte strategick\u00e9mu vyu\u017eit\u00ed digit\u00e1ln\u00edch technologi\u00ed, dat a nov\u00fdch trend\u016f p\u0159i budov\u00e1n\u00ed zna\u010dek a dosahov\u00e1n\u00ed marketingov\u00fdch c\u00edl\u016f v rychle se m\u011bn\u00edc\u00edm prost\u0159ed\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Marketingov\u00e1 analytika a pr\u00e1ce s daty<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Nau\u010d\u00edte se vyu\u017e\u00edvat analytick\u00e9 n\u00e1stroje, jako jsou Google Analytics nebo Social Media Insights, k interpretaci dat, optimalizaci marketingov\u00fdch rozpo\u010dt\u016f a zvy\u0161ov\u00e1n\u00ed v\u00fdkonnosti kampan\u00ed. Sou\u010d\u00e1st\u00ed v\u00fduky je tak\u00e9 vyu\u017eit\u00ed <strong>AI a analytick\u00fdch n\u00e1stroj\u016f<\/strong> pro efektivn\u011bj\u0161\u00ed marketingov\u00e9 rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Digit\u00e1ln\u00ed reklama a online marketingov\u00e1 komunikace<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Sezn\u00e1m\u00edte se s aktu\u00e1ln\u00edmi strategiemi digit\u00e1ln\u00ed reklamy, performance marketingu a online komunikace se zam\u011b\u0159en\u00edm na efektivn\u00ed osloven\u00ed c\u00edlov\u00fdch skupin.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Business Intelligence a vizualizace dat<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Rozvinete schopnost p\u0159ev\u00e1d\u011bt komplexn\u00ed data do srozumiteln\u00fdch a vyu\u017eiteln\u00fdch insight\u016f prost\u0159ednictv\u00edm vizualizace dat a business intelligence n\u00e1stroj\u016f podporuj\u00edc\u00edch <strong>strategick\u00e9 rozhodov\u00e1n\u00ed<\/strong>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">V\u00fdzkumn\u00e9 metody<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Osvoj\u00edte si v\u00fdzkumn\u00e9 metodologie vyu\u017e\u00edvan\u00e9 v marketingu a analytice a pos\u00edl\u00edte sv\u00e9 schopnosti kritick\u00e9ho my\u0161len\u00ed, pr\u00e1ce s daty a akademick\u00e9ho v\u00fdzkumu.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1189865735  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg\" alt=\"\" class=\"wp-image-71196\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Struktura programu<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">V\u00fduka propojuje marketingov\u00e9 strategie, analytiku, digit\u00e1ln\u00ed technologie a jejich praktick\u00e9 vyu\u017eit\u00ed v byznysu.<\/p>\n\n\n\n<h3 id=\"h-hlavni-moduly-programu\" class=\"wp-block-heading\">\ud83d\udd37 Hlavn\u00ed moduly programu<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Modul<\/th><th>Zam\u011b\u0159en\u00ed<\/th><\/tr><\/thead><tbody><tr><td><strong>Web Marketing Management and Metrics<\/strong><\/td><td>\u0158\u00edzen\u00ed digit\u00e1ln\u00edch kampan\u00ed, marketingov\u00e9 metriky, m\u011b\u0159en\u00ed v\u00fdkonnosti a optimalizace marketingov\u00fdch aktivit<\/td><\/tr><tr><td><strong>Digital Design &amp; Development<\/strong><\/td><td>Digit\u00e1ln\u00ed platformy, spr\u00e1va obsahu, u\u017eivatelsk\u00e1 zku\u0161enost a efektivn\u00ed digit\u00e1ln\u00ed komunikace<\/td><\/tr><tr><td><strong>Strategic Thinking in the Digital Age<\/strong><\/td><td>Strategick\u00fd marketing, digit\u00e1ln\u00ed transformace a vyu\u017eit\u00ed nov\u00fdch technologi\u00ed v marketingu<\/td><\/tr><tr><td><strong>Data and Digital Marketing Analytics<\/strong><\/td><td>Marketingov\u00e1 analytika, interpretace dat, Google Analytics a rozhodov\u00e1n\u00ed zalo\u017een\u00e9 na datech<\/td><\/tr><tr><td><strong>Digital Advertising and Online Marketing Communications<\/strong><\/td><td>Performance marketing, digit\u00e1ln\u00ed reklama a online marketingov\u00e1 komunikace<\/td><\/tr><tr><td><strong>Business Intelligence and Visualization<\/strong><\/td><td>Vizualizace dat, business intelligence n\u00e1stroje a tvorba vyu\u017eiteln\u00fdch insight\u016f<\/td><\/tr><tr><td><strong>Research Methods 1 &amp; 2<\/strong><\/td><td>V\u00fdzkumn\u00e9 metodologie, analytick\u00e9 my\u0161len\u00ed a akademick\u00e1 pr\u00e1ce s daty<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-zaverecny-modul\" class=\"wp-block-heading\">\ud83d\udd37 Z\u00e1v\u011bre\u010dn\u00fd modul<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00e1v\u011bre\u010dn\u00e1 \u010d\u00e1st programu je zam\u011b\u0159ena na aplikovan\u00fd v\u00fdzkum a samostatnou analytickou pr\u00e1ci.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Mo\u017enost<\/th><th>Charakteristika<\/th><\/tr><\/thead><tbody><tr><td><strong>Diserta\u010dn\u00ed pr\u00e1ce<\/strong><\/td><td>Akademicky orientovan\u00fd v\u00fdzkum zam\u011b\u0159en\u00fd na vybranou oblast digit\u00e1ln\u00edho marketingu nebo analytiky<\/td><\/tr><tr><td><strong>Projekt aplikovan\u00e9ho v\u00fdzkumu<\/strong><\/td><td>Prakticky zam\u011b\u0159en\u00fd projekt \u0159e\u0161\u00edc\u00ed konkr\u00e9tn\u00ed business nebo marketingovou v\u00fdzvu<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Tento flexibiln\u00ed p\u0159\u00edstup umo\u017e\u0148uje student\u016fm p\u0159izp\u016fsobit studium jejich kari\u00e9rn\u00edm c\u00edl\u016fm \u2014 a\u0165 u\u017e sm\u011b\u0159uj\u00ed do oblasti strategick\u00e9ho marketingu, marketingov\u00e9 analytiky, business intelligence nebo digit\u00e1ln\u00edch technologi\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-nahlednete-do-programu-digital-marketing-amp-analytics\" class=\"wp-block-heading\"><strong>Nahl\u00e9dn\u011bte do programu Digital Marketing &amp; Analytics<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inside the Master&#039;s in Digital Marketing and Analytics Program at UNYP: Adam \u0160iller\u2019s Perspective\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jxEhiElh4P8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><em>Zjist\u011bte v\u00edce o programu, ve\u010dern\u00ed form\u011b studia a zku\u0161enostech student\u016f programu Digital Marketing &amp; Analytics na UNYP v Praze.<\/em><\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-karierni-prilezitosti\" class=\"wp-block-heading\"><strong>Kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program MSc. v oboru Digital Marketing &amp; Analytics p\u0159ipravuje studenty na strategick\u00e9 a analytick\u00e9 role v oblasti digit\u00e1ln\u00edho marketingu, marketingov\u00e9 analytiky a modern\u00edch marketingov\u00fdch technologi\u00ed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Mo\u017en\u00e9 kari\u00e9rn\u00ed role<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Pozice<\/th><th>Zam\u011b\u0159en\u00ed<\/th><\/tr><\/thead><tbody><tr><td><strong>Digital Marketing Manager<\/strong><\/td><td>Strategick\u00e9 \u0159\u00edzen\u00ed digit\u00e1ln\u00edch kampan\u00ed<\/td><\/tr><tr><td><strong>Marketing Analyst \/ Data Strategist<\/strong><\/td><td>Anal\u00fdza dat a data-driven marketing<\/td><\/tr><tr><td><strong>Performance Marketing Specialist<\/strong><\/td><td>PPC, optimalizace kampan\u00ed a m\u011b\u0159en\u00ed v\u00fdkonu<\/td><\/tr><tr><td><strong>CRM &amp; Retention Manager<\/strong><\/td><td>Z\u00e1kaznick\u00e1 retence a personalizace komunikace<\/td><\/tr><tr><td><strong>SEO\/SEM Specialist<\/strong><\/td><td>Vyhled\u00e1v\u00e1n\u00ed, online reklama a viditelnost zna\u010dky<\/td><\/tr><tr><td><strong>E-commerce Manager<\/strong><\/td><td>Online prodej a digit\u00e1ln\u00ed z\u00e1kaznick\u00e1 zku\u0161enost<\/td><\/tr><tr><td><strong>Digital Brand Manager<\/strong><\/td><td>Rozvoj digit\u00e1ln\u00ed identity zna\u010dek<\/td><\/tr><tr><td><strong>Insights &amp; Research Analyst<\/strong><\/td><td>Marketingov\u00fd v\u00fdzkum a interpretace dat<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed v technologick\u00fdch firm\u00e1ch, marketingov\u00fdch agentur\u00e1ch, e-commerce spole\u010dnostech, startupov\u00fdch projektech i nadn\u00e1rodn\u00edch korporac\u00edch zam\u011b\u0159en\u00fdch na digit\u00e1ln\u00ed strategii, analytiku a modern\u00ed marketingov\u00e9 technologie.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specifikace-programu\" class=\"wp-block-heading\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Informace<\/th><th>Detail<\/th><\/tr><\/thead><tbody><tr><td><strong>Ud\u011bluj\u00edc\u00ed instituce<\/strong><\/td><td>Quality &amp; Qualifications Ireland (QQI)<\/td><\/tr><tr><td><strong>Ud\u011blovan\u00fd titul<\/strong><\/td><td>Master of Science (MSc.) in Digital Marketing &amp; Analytics<\/td><\/tr><tr><td><strong>\u00darove\u0148 kvalifikace (EQF)<\/strong><\/td><td>Level 7<\/td><\/tr><tr><td><strong>D\u00e9lka studia<\/strong><\/td><td>1 rok (intenzivn\u00ed ve\u010dern\u00ed forma studia)<\/td><\/tr><tr><td><strong>Dal\u0161\u00ed n\u00e1stup<\/strong><\/td><td>Z\u00e1\u0159\u00ed 2026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:10px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-prehled-programu-ke-stazeni\" class=\"wp-block-heading\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-c2386572-f54f-4983-8a0a-2c8910429dd0\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/master-in-digital-marketing-and-analytics-2.pdf\">Master&#8217;s in Digital Marketing and Analytics<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/master-in-digital-marketing-and-analytics-2.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-c2386572-f54f-4983-8a0a-2c8910429dd0\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-casto-kladene-otazky\" class=\"wp-block-heading\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1778672703068\"><strong class=\"schema-faq-question\">Je program vyu\u010dov\u00e1n pouze v angli\u010dtin\u011b?<\/strong> <p class=\"schema-faq-answer\">Ano, cel\u00fd program Digital Marketing &amp; Analytics (MSc.) prob\u00edh\u00e1 v angli\u010dtin\u011b.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778672715337\"><strong class=\"schema-faq-question\">V jak\u00e9 form\u011b prob\u00edh\u00e1 v\u00fduka?<\/strong> <p class=\"schema-faq-answer\">Program prob\u00edh\u00e1 v intenzivn\u00ed ve\u010dern\u00ed form\u011b studia, kter\u00e1 umo\u017e\u0148uje skloubit studium s pracovn\u00edm vyt\u00ed\u017een\u00edm.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778672726556\"><strong class=\"schema-faq-question\">Pro koho je program vhodn\u00fd?<\/strong> <p class=\"schema-faq-answer\">Program je ur\u010den pro absolventy bakal\u00e1\u0159sk\u00fdch program\u016f a profesion\u00e1ly, kte\u0159\u00ed cht\u011bj\u00ed rozv\u00edjet sv\u00e9 znalosti v oblasti digit\u00e1ln\u00edho marketingu, analytiky a strategick\u00e9ho marketingu.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778672738271\"><strong class=\"schema-faq-question\">Jak\u00e9 kari\u00e9rn\u00ed mo\u017enosti program nab\u00edz\u00ed?<\/strong> <p class=\"schema-faq-answer\">Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed v oblastech digit\u00e1ln\u00edho marketingu, marketingov\u00e9 analytiky, performance marketingu, CRM, business intelligence a digit\u00e1ln\u00ed strategie.<br><\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1778672752188\"><strong class=\"schema-faq-question\">Jak dlouho studium trv\u00e1?<\/strong> <p class=\"schema-faq-answer\">Program je mo\u017en\u00e9 absolvovat b\u011bhem jednoho roku ve ve\u010dern\u00ed form\u011b studia.<br><br><br><\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mezin\u00e1rodn\u00ed magistersk\u00fd program v angli\u010dtin\u011b zam\u011b\u0159en\u00fd na digit\u00e1ln\u00ed marketing, marketingovou analytiku, AI a strategick\u00fd marketing. Pro\u010d si vybrat tento program? Pro koho je program ur\u010den? Tento magistersk\u00fd program je ide\u00e1ln\u00ed pro studenty a profesion\u00e1ly, kte\u0159\u00ed cht\u011bj\u00ed rozv\u00edjet sv\u00e9 znalosti v oblasti digit\u00e1ln\u00edho marketingu, analytiky a strategick\u00e9ho rozhodov\u00e1n\u00ed v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed. Program je vhodn\u00fd zejm\u00e9na pro [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59086,"parent":20171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-42188","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 2 years p\u0159ed","modified":"Aktualizov\u00e1no 3 weeks p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no January 9, 2024","modified":"Aktualizov\u00e1no May 26, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no January 9, 2024 1:06 PM","modified":"Aktualizov\u00e1no May 26, 2026 1:28 AM"},"featured_img_caption":"","featured_img":"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/02\/unyp-profil-czechcrunch_by-veronika-rollerova-32-1-scaled.jpg","series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=42188"}],"version-history":[{"count":37,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188\/revisions"}],"predecessor-version":[{"id":80388,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188\/revisions\/80388"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media\/59086"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=42188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=42188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=42188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}