{"id":42188,"date":"2024-01-09T13:06:15","date_gmt":"2024-01-09T12:06:15","guid":{"rendered":"https:\/\/www.unyp.cz\/?page_id=42188"},"modified":"2026-01-26T16:33:02","modified_gmt":"2026-01-26T15:33:02","slug":"magistersky-program-digital-marketing-and-analytics-msc","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/magistersky-program-digital-marketing-and-analytics-msc\/","title":{"rendered":"Magistersk\u00fd program Digital Marketing and Analytics (MSc.)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-full\"><img data-opt-id=689762660  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg\" alt=\"\" class=\"wp-image-71184\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-posunte-svou-karieru-pokrocilymi-odbornymi-znalostmi-v-oblasti-digitalniho-marketingu-a-analytiky\"><strong>Posu\u0148te svou kari\u00e9ru pokro\u010dil\u00fdmi odborn\u00fdmi znalostmi v oblasti digit\u00e1ln\u00edho marketingu a analytiky<\/strong><\/h2>\n\n\n\n<p>Pozvedn\u011bte svou kari\u00e9ru v dynamick\u00e9m oboru digit\u00e1ln\u00edho marketingu d\u00edky magistersk\u00e9mu studiu digit\u00e1ln\u00edho marketingu a analytiky, kter\u00e9 nab\u00edz\u00ed University of New York in Prague (UNYP) ve spolupr\u00e1ci s irskou Dublin Business School (DBS). <\/p>\n\n\n\n<p>Tento komplexn\u00ed program je navr\u017een tak, aby v\u00e1s vybavil nejmodern\u011bj\u0161\u00edmi dovednostmi a znalostmi a zajistil v\u00e1m n\u00e1skok v dne\u0161n\u00edm podnikatelsk\u00e9m prost\u0159ed\u00ed zalo\u017een\u00e9m na technologi\u00edch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-proc-si-vybrat-tento-program\"><strong>Pro\u010d si vybrat tento program?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Mezin\u00e1rodn\u00ed titul<\/strong> ud\u011blovan\u00fd Dublin Business School, jednou z p\u0159edn\u00edch irsk\u00fdch instituc\u00ed v oblasti obchodu a managementu.<\/li>\n\n\n\n<li>Studium v angli\u010dtin\u011b v Praze, dynamick\u00e9m evropsk\u00e9m centru pro <strong>marketing, m\u00e9dia a technologie<\/strong>.<\/li>\n\n\n\n<li>Ovl\u00e1dn\u011bte <strong>digit\u00e1ln\u00ed marketing i datovou analytiku<\/strong> a z\u00edskejte dovednosti, kter\u00e9 propojuj\u00ed kreativitu, strategii a technickou anal\u00fdzu.<\/li>\n\n\n\n<li>Pou\u017e\u00edvejte <strong>skute\u010dn\u00e9 n\u00e1stroje a datov\u00e9 sady<\/strong>, kter\u00e9 v\u00e1s p\u0159iprav\u00ed na sebev\u011bdomou pr\u00e1ci v modern\u00edm marketingov\u00e9m prost\u0159ed\u00ed zalo\u017een\u00e9m na datech.<\/li>\n\n\n\n<li><strong>Flexibiln\u011bj\u0161\u00ed form\u00e1t programu<\/strong> navr\u017een\u00fd tak, aby se p\u0159izp\u016fsobil va\u0161emu pracovn\u00edmu rozvrhu a kari\u00e9rn\u00edm z\u00e1vazk\u016fm.<\/li>\n\n\n\n<li>V\u00fduka pod veden\u00edm <strong>akademick\u00fdch expert\u016f i profesion\u00e1l\u016f z praxe<\/strong>, co\u017e zaji\u0161\u0165uje relevanci a uplatn\u011bn\u00ed v re\u00e1ln\u00e9m sv\u011bt\u011b.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-co-se-behem-studia-naucite\"><strong>Co se b\u011bhem studia nau\u010d\u00edte?<\/strong><\/h2>\n\n\n\n<p>U\u010debn\u00ed pl\u00e1n je navr\u017een tak, aby poskytoval ucelen\u00e9 znalosti digit\u00e1ln\u00edho marketingu a analytiky prost\u0159ednictv\u00edm n\u00e1sleduj\u00edc\u00edch kl\u00ed\u010dov\u00fdch modul\u016f:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>\u0158\u00edzen\u00ed webov\u00e9ho marketingu a metriky<\/strong>: Nau\u010dte se pl\u00e1novat a \u0159\u00eddit webov\u00e9 marketingov\u00e9 kampan\u011b, analyzovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f na internetu a vyhodnocovat v\u00fdkonnost pomoc\u00ed kl\u00ed\u010dov\u00fdch ukazatel\u016f.<\/li>\n\n\n\n<li><strong>Digit\u00e1ln\u00ed design a v\u00fdvoj: <\/strong>Z\u00edskejte praktick\u00e9 dovednosti p\u0159i vytv\u00e1\u0159en\u00ed digit\u00e1ln\u00edch zdroj\u016f, v\u010detn\u011b grafiky, vide\u00ed a webov\u00fdch str\u00e1nek, pomoc\u00ed platforem, jako je WordPress. Z\u00edskejte praktick\u00e9 zku\u0161enosti s vytv\u00e1\u0159en\u00edm prototyp\u016f a efektivn\u00ed spr\u00e1vou obsahu.<\/li>\n\n\n\n<li><strong>Strategick\u00e9 my\u0161len\u00ed v digit\u00e1ln\u00edm v\u011bku<\/strong>: Pochopte a aplikujte r\u00e1mce a teorie digit\u00e1ln\u00edho marketingu pro strategick\u00e9 vyu\u017eit\u00ed nov\u00fdch technologi\u00ed p\u0159i pln\u011bn\u00ed marketingov\u00fdch c\u00edl\u016f.<\/li>\n\n\n\n<li><strong>Anal\u00fdza dat a digit\u00e1ln\u00edho marketingu: <\/strong>Vyu\u017eijte s\u00edlu datov\u00e9 anal\u00fdzy pomoc\u00ed n\u00e1stroj\u016f jako Google Analytics a Social Media Insights k optimalizaci reklamn\u00edch rozpo\u010dt\u016f a zlep\u0161en\u00ed v\u00fdkonnosti kampan\u00ed.<\/li>\n\n\n\n<li><strong>Digit\u00e1ln\u00ed reklama a online marketingov\u00e1 komunikace: <\/strong>Prozkoumejte nejnov\u011bj\u0161\u00ed strategie v oblasti digit\u00e1ln\u00ed reklamy a nau\u010dte se vytv\u00e1\u0159et p\u0159esv\u011bd\u010div\u00e9 online marketingov\u00e9 komunikace, kter\u00e9 maj\u00ed ohlas u c\u00edlov\u00fdch skupin.<\/li>\n\n\n\n<li><strong>Business Intelligence a vizualizace: <\/strong>Rozv\u00edjejte schopnost transformovat data na u\u017eite\u010dn\u00e9 poznatky pomoc\u00ed pokro\u010dil\u00fdch vizualiza\u010dn\u00edch technik, kter\u00e9 usnad\u0148uj\u00ed informovan\u00e9 rozhodov\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>V\u00fdzkumn\u00e9 metody: <\/strong>Zapojte se do komplexn\u00edch v\u00fdzkumn\u00fdch metodik, abyste zlep\u0161ili sv\u00e9 analytick\u00e9 dovednosti a p\u0159isp\u011bli k rozvoji oboru digit\u00e1ln\u00edho marketingu prost\u0159ednictv\u00edm v\u011bdeck\u00e9 pr\u00e1ce.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=1189865735  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg\" alt=\"\" class=\"wp-image-71196\"\/><\/figure>\n\n\n\n<div style=\"height:25px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Struktura programu<\/strong><\/h2>\n\n\n\n<p>Kombinace akademick\u00e9 n\u00e1ro\u010dnosti a praktick\u00e9ho v\u00fdcviku, program zahrnuje:<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-hlavni-moduly\"><strong>Hlavn\u00ed moduly:<\/strong><\/h4>\n\n\n\n<p><strong>Web Marketing Management and Metrics | Digital Design &amp; Development | Strategic Thinking in the Digital Age | Research Methods 1 &amp; 2 | Data and Digital Marketing Analytics | Digital Advertising and Online Marketing Communications | Business Intelligence and Visualization<\/strong><\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-moznosti-zaverecneho-modulu\"><strong>Mo\u017enosti z\u00e1v\u011bre\u010dn\u00e9ho modulu:<\/strong> <\/h4>\n\n\n\n<p>Dokon\u010d\u00edte jednu z n\u00e1sleduj\u00edc\u00edch variant: <\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Diserta\u010dn\u00ed pr\u00e1ce<\/strong> <\/li>\n\n\n\n<li><strong>Projekt aplikovan\u00e9ho v\u00fdzkumu<\/strong><\/li>\n\n\n\n<li><strong>St\u00e1\u017e (internship)<\/strong><\/li>\n<\/ul>\n\n\n\n<p>To v\u00e1m umo\u017en\u00ed p\u0159izp\u016fsobit sv\u016fj titul MSc va\u0161im akademick\u00fdm, analytick\u00fdm nebo praktick\u00fdm kari\u00e9rn\u00edm c\u00edl\u016fm.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inside the Master&#039;s in Digital Marketing and Analytics Program at UNYP: Adam \u0160iller\u2019s Perspective\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jxEhiElh4P8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-karierni-prilezitosti\"><strong>Kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n<p>MSc v oboru Digital Marketing and Analytics v\u00e1s p\u0159iprav\u00ed na role s vysok\u00fdm r\u016fstem a popt\u00e1vkou, v\u010detn\u011b:<\/p>\n\n\n\n<p><strong>Digital Marketing Manager | Marketing Analyst \/ Data Strategist | Performance Marketing Specialist | CRM and Retention Manager | SEO\/SEM Specialist | Social Media Strategist | E-commerce Manager | Digital Brand Manager | Product Marketing Specialist | Insights and Research Analyst<\/strong><\/p>\n\n\n\n<p>Absolventi jsou skv\u011ble vybaveni pro pozice v marketingov\u00fdch t\u00fdmech, kreativn\u00edch agentur\u00e1ch, technologick\u00fdch spole\u010dnostech, nadn\u00e1rodn\u00edch korporac\u00edch, e-shopech, startupech a poradensk\u00fdch firm\u00e1ch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro koho je program ur\u010den?<\/strong><\/h2>\n\n\n\n<p>Tento program je ide\u00e1ln\u00ed, pokud:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>C\u00edl\u00edte na propojen\u00ed kreativity<\/strong> s analytick\u00fdm my\u0161len\u00edm zalo\u017een\u00fdm na datech.<\/li>\n\n\n\n<li><strong>Vlastn\u00edte bakal\u00e1\u0159sk\u00fd titul<\/strong> v oblasti marketingu, obchodu, komunikace, analytiky, IT nebo v p\u0159\u00edbuzn\u00fdch oborech.<\/li>\n\n\n\n<li><strong>Chcete p\u0159ej\u00edt<\/strong> do oblasti digit\u00e1ln\u00edho marketingu nebo rol\u00ed zam\u011b\u0159en\u00fdch na data.<\/li>\n\n\n\n<li><strong>Usilujete o zv\u00fd\u0161en\u00ed sv\u00e9 profesn\u00ed kvalifikace<\/strong> pro vedouc\u00ed nebo strategick\u00e9 pozice.<\/li>\n\n\n\n<li><strong>Chcete studovat v angli\u010dtin\u011b<\/strong> v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-specifikace-programu\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-media-text is-stacked-on-mobile\"><figure class=\"wp-block-media-text__media\"><img data-opt-id=1253088295  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"998\" src=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png\" alt=\"\" class=\"wp-image-63498 size-full\" srcset=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 1400w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 300w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 150w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 768w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 1536w, https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-3.png 1920w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/figure><div class=\"wp-block-media-text__content\">\n<p><strong>Ud\u011bluj\u00edc\u00ed subjekt:<\/strong> Quality &amp; Qualifications Ireland (QQI)<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>Ud\u011blovan\u00fd titul:<\/strong> Master of Science (MSc) in Digital Marketing and Analytics<\/p>\n\n\n\n<p class=\"has-medium-font-size\"><strong>\u00darove\u0148 Evropsk\u00e9ho r\u00e1mce kvalifikac\u00ed (EQF):<\/strong> Level 7<\/p>\n\n\n\n<p><strong>D\u00e9lka studia:<\/strong> 1 rok (full-time) nebo 2 roky (part-time)<\/p>\n\n\n\n<p><strong>Dal\u0161\u00ed term\u00edn:<\/strong> Z\u00e1\u0159\u00ed 2026<\/p>\n<\/div><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-prehled-programu-ke-stazeni\"><strong>P\u0159ehled programu ke sta\u017een\u00ed<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-fc1cb9b1-c205-45ee-a9a5-e0d01339f5c8\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/unyp_mdma.pdf\">MSc in Digital Marketing and Analytics One Page Program Overview for Download (.pdf)<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/04\/unyp_mdma.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-fc1cb9b1-c205-45ee-a9a5-e0d01339f5c8\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-nastartujte-svou-digitalni-karieru-s-magisterskym-titulem-v-oboru-digital-marketing-and-analytics\"><strong><strong>Nastartujte svou digit\u00e1ln\u00ed kari\u00e9ru s magistersk\u00fdm titulem v oboru Digital Marketing and Analytics<\/strong><\/strong><\/h2>\n\n\n\n<p id=\"h-\">A\u0165 u\u017e je va\u0161\u00edm c\u00edlem v\u00e9st t\u00fdmy, analyzovat data nebo posunout svou kari\u00e9ru v digit\u00e1ln\u00edm marketingu d\u00e1l, tento program MSc \u2013 nab\u00edzen\u00fd ve spolupr\u00e1ci s Dublin Business School v Praze \u2013 v\u00e1s vybav\u00ed dovednostmi a celosv\u011btov\u011b uzn\u00e1van\u00fdm titulem, kter\u00e9 v\u00e1m pomohou na va\u0161\u00ed \u00fasp\u011b\u0161n\u00e9 cest\u011b.<\/p>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posu\u0148te svou kari\u00e9ru pokro\u010dil\u00fdmi odborn\u00fdmi znalostmi v oblasti digit\u00e1ln\u00edho marketingu a analytiky Pozvedn\u011bte svou kari\u00e9ru v dynamick\u00e9m oboru digit\u00e1ln\u00edho marketingu d\u00edky magistersk\u00e9mu studiu digit\u00e1ln\u00edho marketingu a analytiky, kter\u00e9 nab\u00edz\u00ed University of New York in Prague (UNYP) ve spolupr\u00e1ci s irskou Dublin Business School (DBS). Tento komplexn\u00ed program je navr\u017een tak, aby v\u00e1s vybavil nejmodern\u011bj\u0161\u00edmi dovednostmi [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":59086,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-42188","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Posted 2 years ago","modified":"Updated 3 months ago"},"absolute_dates":{"created":"Posted on January 9, 2024","modified":"Updated on January 26, 2026"},"absolute_dates_time":{"created":"Posted on January 9, 2024 1:06 PM","modified":"Updated on January 26, 2026 4:33 PM"},"featured_img_caption":"","featured_img":"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/02\/unyp-profil-czechcrunch_by-veronika-rollerova-32-1-scaled.jpg","series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=42188"}],"version-history":[{"count":20,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188\/revisions"}],"predecessor-version":[{"id":74249,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188\/revisions\/74249"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media\/59086"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=42188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=42188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=42188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}