{"id":42188,"date":"2024-01-09T13:06:15","date_gmt":"2024-01-09T12:06:15","guid":{"rendered":"https:\/\/www.unyp.cz\/?page_id=42188"},"modified":"2026-07-03T13:42:28","modified_gmt":"2026-07-03T12:42:28","slug":"magistersky-program-digital-marketing-and-analytics-msc","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/magistersky-program-digital-marketing-and-analytics-msc\/","title":{"rendered":"Magistersk\u00fd program Digital Marketing &amp; Analytics (MSc)"},"content":{"rendered":"\n\n\n<div class=\"msc-hero-intro\">\n  <div class=\"msc-hero-logo\">\n    <img data-opt-id=1798087549  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/05\/thumbnail_dbs_primary-logo-2.png\" alt=\"Dublin Business School\">\n  <\/div>\n\n  <div class=\"msc-hero-copy\">\n    <h2>Z\u00edskejte irsk\u00fd titul MSc<\/h2>\n\n<p>Studujte v Praze a z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS) p\u0159i rozvoji praktick\u00fdch dovednost\u00ed v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky.<\/p>\n  <\/div>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p class=\"wp-block-paragraph\" id=\"h-the-msc-in-digital-marketing-and-analytics-is-an-industry-focused-program-delivered-in-partnership-with-dublin-business-school-ireland\">Magistersk\u00fd program Digital Marketing &amp; Analytics je prakticky zam\u011b\u0159en\u00fd a realizovan\u00fd ve spolupr\u00e1ci s Dublin Business School (Irsko).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studujte v angli\u010dtin\u011b na <a href=\"https:\/\/www.unyp.cz\/cs\/\">University of New York in Prague (UNYP)<\/a> a z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd irsk\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS).<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program propojuje mezin\u00e1rodn\u00ed studijn\u00ed prost\u0159ed\u00ed UNYP s akademick\u00fdmi zku\u0161enostmi Dublin Business School a p\u0159ipravuje absolventy na kari\u00e9ru v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=689762660  fetchpriority=\"high\" decoding=\"async\" width=\"8192\" height=\"5464\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg\" alt=\"Studenti University of New York in Prague (UNYP) diskutuj\u00ed b\u011bhem v\u00fduky v Praze.\" class=\"wp-image-71183\" style=\"width:740px;height:auto\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1920\/h:1280\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg 8192w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg\" data-fancybox=\"wpcp-wp-img-71183\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a9442.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-proc-si-vybrat-tento-magistersky-program\" class=\"wp-block-heading\"><strong>Pro\u010d si vybrat tento magistersk\u00fd program?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd irsk\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS).<\/li>\n\n\n\n<li>Studujte v angli\u010dtin\u011b v Praze, dynamick\u00e9m centru technologi\u00ed, inovac\u00ed a marketingu.<\/li>\n\n\n\n<li>Propojte marketingovou strategii s analytikou a prac\u00ed s daty.<\/li>\n\n\n\n<li>Z\u00edskejte praktick\u00e9 zku\u0161enosti s re\u00e1ln\u00fdmi n\u00e1stroji, kampan\u011bmi a datov\u00fdmi sadami.<\/li>\n\n\n\n<li>Ve\u010dern\u00ed forma studia umo\u017e\u0148uje skloubit studium s profesn\u00ed kari\u00e9rou.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-co-se-naucite\" class=\"wp-block-heading\"><strong>Co se nau\u010d\u00edte<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program v\u00e1m poskytne praktick\u00e9 dovednosti v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky pro datov\u011b orientovan\u00e9 marketingov\u00e9 role. Nau\u010d\u00edte se:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pl\u00e1novat a \u0159\u00eddit integrovan\u00e9 digit\u00e1ln\u00ed marketingov\u00e9 kampan\u011b (SEO, SEM, soci\u00e1ln\u00ed s\u00edt\u011b, obsahov\u00fd marketing a e-mail marketing),<\/li>\n\n\n\n<li>analyzovat chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a jejich z\u00e1kaznickou cestu na z\u00e1klad\u011b dat,<\/li>\n\n\n\n<li>vyu\u017e\u00edvat n\u00e1stroje marketingov\u00e9 analytiky k m\u011b\u0159en\u00ed a optimalizaci v\u00fdkonnosti kampan\u00ed,<\/li>\n\n\n\n<li>vytv\u00e1\u0159et dashboardy a vizualizace dat pro podporu rozhodov\u00e1n\u00ed,<\/li>\n\n\n\n<li>prezentovat datov\u011b podlo\u017een\u00e9 poznatky klient\u016fm, managementu a dal\u0161\u00edm stakeholder\u016fm.<\/li>\n<\/ul>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=1189865735  fetchpriority=\"high\" decoding=\"async\" width=\"1400\" height=\"934\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg\" alt=\"Studenti programu Digital Marketing &amp; Analytics na University of New York in Prague (UNYP).\" class=\"wp-image-71195\" srcset=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg 1400w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg 300w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:150\/h:100\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg 150w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:768\/h:512\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg 768w, https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1536\/h:1025\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg 1536w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg\" data-fancybox=\"wpcp-wp-img-71195\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:300\/h:200\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a8460-1.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-karierni-prilezitosti\" class=\"wp-block-heading\"><strong>Kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Tento magistersk\u00fd program v\u00e1s p\u0159iprav\u00ed na kari\u00e9ru v oblasti digit\u00e1ln\u00edho marketingu, marketingov\u00e9 analytiky a datov\u011b orientovan\u00e9ho strategick\u00e9ho \u0159\u00edzen\u00ed, nap\u0159\u00edklad na pozic\u00edch:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td>Digital Marketing Manager<\/td><td>Marketing Analyst \/ Data Strategist<\/td><\/tr><tr><td>Performance Marketing Specialist<\/td><td>CRM and Retention Manager<\/td><\/tr><tr><td>SEO\/SEM Specialist<\/td><td>Social Media Strategist<\/td><\/tr><tr><td>E-commerce Manager<\/td><td>Digital Brand Manager<\/td><\/tr><tr><td>Product Marketing Specialist<\/td><td>Insights and Research Analyst<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed v marketingov\u00fdch t\u00fdmech, agentur\u00e1ch, technologick\u00fdch spole\u010dnostech, startupech i nadn\u00e1rodn\u00edch organizac\u00edch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-pro-koho-je-program-urcen\" class=\"wp-block-heading\"><strong>Pro koho je program ur\u010den?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program je ide\u00e1ln\u00ed pro uchaze\u010de, kte\u0159\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>maj\u00ed <strong>bakal\u00e1\u0159sk\u00fd titul<\/strong> v oblasti marketingu, businessu, komunikace, analytiky, IT nebo p\u0159\u00edbuzn\u00e9m oboru,<\/li>\n\n\n\n<li>cht\u011bj\u00ed se uplatnit v <strong>digit\u00e1ln\u00edm marketingu<\/strong> nebo v <strong>datov\u011b orientovan\u00fdch rol\u00edch<\/strong>,<\/li>\n\n\n\n<li>usiluj\u00ed o <strong>kari\u00e9rn\u00ed posun<\/strong> sm\u011brem ke strategick\u00fdm nebo mana\u017eersk\u00fdm pozic\u00edm,<\/li>\n\n\n\n<li>cht\u011bj\u00ed <strong>studovat v angli\u010dtin\u011b<\/strong> v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed,<\/li>\n\n\n\n<li>cht\u011bj\u00ed propojit <strong>kreativn\u00ed my\u0161len\u00ed<\/strong> s <strong>analytick\u00fdm p\u0159\u00edstupem<\/strong> a prac\u00ed s daty.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<div class=\"wp-block-group is-layout-constrained wp-block-group-is-layout-constrained\">\n<h4 id=\"h-zkusenosti-absolventu-programu-digital-marketing-amp-analytics\" class=\"wp-block-heading\"><strong>Zku\u0161enosti absolvent\u016f programu Digital Marketing &amp; Analytics<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Inside the Master&amp;apos;s in Digital Marketing and Analytics Program at UNYP: Adam \u0160iller\u2019s Perspective\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/jxEhiElh4P8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Ned\u00e1vn\u00fd absolvent programu Digital Marketing &amp; Analytics sd\u00edl\u00ed sv\u00e9 zku\u0161enosti se studiem na UNYP.<\/p>\n<\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specifikace-programu\" class=\"wp-block-heading\"><strong>Specifikace programu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th><strong>Informace<\/strong><\/th><th><strong>Detail<\/strong><\/th><\/tr><\/thead><tbody><tr><td>Ud\u011bluj\u00edc\u00ed autorita<\/td><td>Quality and Qualifications Ireland (QQI)<\/td><\/tr><tr><td>Ud\u011blovan\u00fd titul<\/td><td>Master of Science (MSc) in Digital Marketing &amp; Analytics<\/td><\/tr><tr><td>\u00darove\u0148 kvalifikace (EQF)<\/td><td>Level 7<\/td><\/tr><tr><td>D\u00e9lka studia<\/td><td>1 rok (intenzivn\u00ed ve\u010dern\u00ed forma studia)<\/td><\/tr><tr><td>Dal\u0161\u00ed n\u00e1stup<\/td><td>Z\u00e1\u0159\u00ed 2026<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f St\u00e1hn\u011bte si p\u0159ehled programu Digital Marketing &amp; Analytics (PDF).<\/p>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-2a76daa9-48b9-4f1b-a648-735aca4e2bf4\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/master-in-digital-marketing-and-analytics-1.pdf\">P\u0159ehled programu Digital Marketing &amp; Analytics (PDF)<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/master-in-digital-marketing-and-analytics-1.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-2a76daa9-48b9-4f1b-a648-735aca4e2bf4\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-casto-kladene-otazky\" class=\"wp-block-heading\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1777364308374\"><strong class=\"schema-faq-question\">Je tento titul MSc mezin\u00e1rodn\u011b uzn\u00e1van\u00fd?<\/strong> <p class=\"schema-faq-answer\">Ano. Titul je ud\u011blov\u00e1n Dublin Business School (Irsko) a je uzn\u00e1v\u00e1n v r\u00e1mci Evropsk\u00e9ho r\u00e1mce kvalifikac\u00ed (EQF Level 7).<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777364326799\"><strong class=\"schema-faq-question\">Budu studovat v Praze nebo v Irsku?<\/strong> <p class=\"schema-faq-answer\">Studium prob\u00edh\u00e1 na UNYP. Titul MSc ud\u011bluje Dublin Business School (DBS) v Irsku.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777364338474\"><strong class=\"schema-faq-question\">Je program vyu\u010dov\u00e1n v angli\u010dtin\u011b?<\/strong> <p class=\"schema-faq-answer\">Ano. Ve\u0161ker\u00e1 v\u00fduka prob\u00edh\u00e1 v angli\u010dtin\u011b.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777364352807\"><strong class=\"schema-faq-question\">Mohu studovat p\u0159i zam\u011bstn\u00e1n\u00ed?<\/strong> <p class=\"schema-faq-answer\">Ano. Program prob\u00edh\u00e1 formou intenzivn\u00ed ve\u010dern\u00ed v\u00fduky \u010dty\u0159ikr\u00e1t t\u00fddn\u011b, co\u017e umo\u017e\u0148uje skloubit studium s prac\u00ed na pln\u00fd \u00favazek.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777364368640\"><strong class=\"schema-faq-question\">Jak\u00e9 kari\u00e9rn\u00ed mo\u017enosti mi studium otev\u0159e?<\/strong> <p class=\"schema-faq-answer\">Absolventi nach\u00e1zej\u00ed uplatn\u011bn\u00ed v oblastech digit\u00e1ln\u00edho marketingu, marketingov\u00e9 analytiky, performance marketingu, SEO\/SEM, CRM a datov\u011b orientovan\u00e9ho strategick\u00e9ho marketingu nap\u0159\u00ed\u010d r\u016fzn\u00fdmi odv\u011btv\u00edmi.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1777364386375\"><strong class=\"schema-faq-question\">Pot\u0159ebuji p\u0159edchoz\u00ed zku\u0161enosti s marketingem?<\/strong> <p class=\"schema-faq-answer\">Ne. Program je ur\u010den tak\u00e9 uchaze\u010d\u016fm se vzd\u011bl\u00e1n\u00edm v oblasti businessu, komunikace, IT, analytiky a dal\u0161\u00edch p\u0159\u00edbuzn\u00fdch obor\u016f.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1782835736209\"><strong class=\"schema-faq-question\">Obsahuje program praktickou nebo aplikovanou \u010d\u00e1st?<\/strong> <p class=\"schema-faq-answer\">Ano. Studium je zakon\u010deno bu\u010f diplomovou prac\u00ed, nebo projektem aplikovan\u00e9ho v\u00fdzkumu, kter\u00fd student\u016fm umo\u017e\u0148uje \u0159e\u0161it re\u00e1ln\u00e9 marketingov\u00e9 a businessov\u00e9 v\u00fdzvy s vyu\u017eit\u00edm v\u00fdzkumn\u00fdch a analytick\u00fdch metod.<\/p> <\/div> <\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-prihlaste-se-ke-studiu-od-zari-2026\" class=\"wp-block-heading\"><strong>P\u0159ihlaste se ke studiu od z\u00e1\u0159\u00ed 2026<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studujte v Praze a z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd irsk\u00fd titul MSc<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<style class=\"advgb-styles-renderer\">\n.msc-hero-logo img {\n    width: 150px;\n    height: auto;\n    display: block;\n}\n<\/style>","protected":false},"excerpt":{"rendered":"<p>Z\u00edskejte irsk\u00fd titul MSc Studujte v Praze a z\u00edskejte mezin\u00e1rodn\u011b uzn\u00e1van\u00fd titul MSc ud\u011blovan\u00fd Dublin Business School (DBS) p\u0159i rozvoji praktick\u00fdch dovednost\u00ed v oblasti digit\u00e1ln\u00edho marketingu a marketingov\u00e9 analytiky. Magistersk\u00fd program Digital Marketing &amp; Analytics je prakticky zam\u011b\u0159en\u00fd a realizovan\u00fd ve spolupr\u00e1ci s Dublin Business School (Irsko). Studujte v angli\u010dtin\u011b na University of New York [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":77099,"parent":20171,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-42188","page","type-page","status-publish","has-post-thumbnail","hentry"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/kucera-centario\/","display_name":"kucera.centario"},"relative_dates":{"created":"Publikov\u00e1no 3 years p\u0159ed","modified":"Aktualizov\u00e1no 3 months p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no January 9, 2024","modified":"Aktualizov\u00e1no July 3, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no January 9, 2024 1:06 PM","modified":"Aktualizov\u00e1no July 3, 2026 1:42 PM"},"featured_img_caption":"","featured_img":"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/03\/660a8805-1.jpg","series_order":"","mfb_acf":[],"mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=42188"}],"version-history":[{"count":5,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188\/revisions"}],"predecessor-version":[{"id":82825,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/42188\/revisions\/82825"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20171"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media\/77099"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=42188"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=42188"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=42188"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}