{"id":62445,"date":"2025-04-16T14:33:51","date_gmt":"2025-04-16T13:33:51","guid":{"rendered":"https:\/\/www.unyp.cz\/bachelor-of-business-administration-bba\/"},"modified":"2025-12-16T16:25:28","modified_gmt":"2025-12-16T15:25:28","slug":"bachelor-of-business-administration-bba","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bachelor-of-business-administration-bba\/","title":{"rendered":"Bachelor of\u00a0Business Administration (BBA)"},"content":{"rendered":"\n<figure class=\"wp-block-image size-large\"><img data-opt-id=990479476  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7725.jpg\" alt=\"\" class=\"wp-image-71068\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Evropsk\u00fd titul Bachelor of Business Administration (BBA) s glob\u00e1ln\u00edmi p\u0159\u00edle\u017eitostmi<\/strong><\/h2>\n\n\n\n<p><strong>Evropsky akreditovan\u00fd program BBA<\/strong> je <strong>t\u0159\u00edlet\u00fd program akreditovan\u00fd v \u010cesk\u00e9 republice<\/strong>, navr\u017een\u00fd tak, aby v\u00e1m poskytl <strong>siln\u00e9 obchodn\u00ed z\u00e1klady<\/strong> a z\u00e1rove\u0148 v\u00e1m pomohl z\u00edskat praktick\u00e9 zku\u0161enosti prost\u0159ednictv\u00edm povinn\u00e9 <strong>Professional Immersion Experience (PIE)<\/strong>, strukturovan\u00e9 st\u00e1\u017ee, kter\u00e1 p\u0159\u00edmo propojuje va\u0161e studium s re\u00e1lnou prax\u00ed v oboru.<\/p>\n\n\n\n<p>Pokud chcete sv\u00e9 kvalifikace d\u00e1le pos\u00edlit, m\u016f\u017eete se na za\u010d\u00e1tku studia vydat cestou <strong>Du\u00e1ln\u00edho titulu<\/strong>. Tato mo\u017enost v\u00e1m umo\u017en\u00ed <strong>z\u00edskat jak evropsk\u00fd titul Bc., tak americk\u00fd bakal\u00e1\u0159sk\u00fd titul z SUNY Empire State University<\/strong>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Pro\u010d si vybrat BBA na UNYP?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Z\u00edskejte <strong>pln\u011b evropsky akreditovan\u00fd bakal\u00e1\u0159sk\u00fd titul<\/strong> v oboru Business Administration.<\/li>\n\n\n\n<li><strong>P\u0159idejte americk\u00fd titul<\/strong> prost\u0159ednictv\u00edm voliteln\u00e9 cesty Du\u00e1ln\u00edho titulu.<\/li>\n\n\n\n<li>Absolvujte <strong>povinnou st\u00e1\u017e (PIE)<\/strong> v nadn\u00e1rodn\u00ed nebo v\u00fdznamn\u00e9 m\u00edstn\u00ed spole\u010dnosti, abyste z\u00edskali re\u00e1ln\u00e9 profesn\u00ed zku\u0161enosti.<\/li>\n\n\n\n<li><strong>Studujte obchod v angli\u010dtin\u011b<\/strong> v multikulturn\u00edm prost\u0159ed\u00ed v srdci Prahy.<\/li>\n\n\n\n<li><strong>Vyberte si koncentraci<\/strong>, kter\u00e1 odpov\u00edd\u00e1 va\u0161im kari\u00e9rn\u00edm c\u00edl\u016fm.<\/li>\n\n\n\n<li><strong>Vybudujte dovednosti p\u0159ipraven\u00e9 na budoucnost<\/strong> prost\u0159ednictv\u00edm mal\u00fdch t\u0159\u00edd, praktick\u00fdch projekt\u016f a personalizovan\u00e9 podpory.<\/li>\n<\/ul>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>P\u0159ehled Programu<\/strong><\/h2>\n\n\n\n<p>Vybudujte si pevn\u00e9 z\u00e1klady nap\u0159\u00ed\u010d kl\u00ed\u010dov\u00fdmi obchodn\u00edmi discipl\u00ednami a z\u00e1rove\u0148 rozv\u00edjejte analytick\u00e9 a v\u016fd\u010d\u00ed schopnosti.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Z\u00e1kladn\u00ed kurzy<\/strong><\/h3>\n\n\n\n<p>Principy managementu \u2022 Principy marketingu \u2022 Finan\u010dn\u00ed \u00fa\u010detnictv\u00ed \u2022 Podnikov\u00e9 finance \u2022 Mikroekonomie \u2022 Makroekonomie \u2022 Podnikov\u00e1 statistika a anal\u00fdza dat \u2022 Organiza\u010dn\u00ed chov\u00e1n\u00ed \u2022 Opera\u010dn\u00ed management \u2022 Mezin\u00e1rodn\u00ed obchod \u2022 Strategick\u00fd management \u2022 Personal Immersion Experience (St\u00e1\u017e)<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Voliteln\u00e9 kurzy<\/strong><\/h3>\n\n\n\n<p>Digit\u00e1ln\u00ed marketing \u2022 Business Analytics \u2022 Podnik\u00e1n\u00ed a inovace \u2022 Behavior\u00e1ln\u00ed ekonomie \u2022 \u0158\u00edzen\u00ed lidsk\u00fdch zdroj\u016f \u2022 Sportovn\u00ed management \u2022 Veden\u00ed (Leadership) \u2022 Podnikatelsk\u00e1 etika a spole\u010densk\u00e1 odpov\u011bdnost \u2022 Investi\u010dn\u00ed management \u2022 Spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the Dean of Business at UNYP | University of New York in Prague\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/43yCI--1zhU?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Professional Immersion Experience \u2014 Va\u0161e povinn\u00e1 st\u00e1\u017e<\/strong><\/h2>\n\n\n\n<p>Ka\u017ed\u00fd student BBA mus\u00ed jako sou\u010d\u00e1st programu absolvovat povinnou st\u00e1\u017e. Tato strukturovan\u00e1 <strong>Professional Immersion Experience<\/strong> zaru\u010duje, \u017ee neabsolvujete jen s akademick\u00fdmi znalostmi \u2013 z\u00edsk\u00e1te re\u00e1ln\u00e9 obchodn\u00ed zku\u0161enosti.<\/p>\n\n\n\n<p>B\u011bhem st\u00e1\u017ee budete:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Aplikovat to, co jste se nau\u010dili,<\/strong> ve <strong>skute\u010dn\u00fdch spole\u010dnostech a projektech.<\/strong><\/li>\n\n\n\n<li>Budovat <strong>sebed\u016fv\u011bru a profesn\u00ed dovednosti.<\/strong><\/li>\n\n\n\n<li>Dost\u00e1vat <strong>mentorstv\u00ed<\/strong> od obchodn\u00edch profesion\u00e1l\u016f.<\/li>\n\n\n\n<li>Navazovat cenn\u00e9 kontakty v oboru a <strong>roz\u0161i\u0159ovat svou s\u00ed\u0165.<\/strong><\/li>\n\n\n\n<li><strong>Posilovat sv\u016fj \u017eivotopis<\/strong> o praktick\u00e9 a relevantn\u00ed zku\u0161enosti.<\/li>\n<\/ul>\n\n\n\n<p>Tato zku\u0161enost je velkou v\u00fdhodou p\u0159i vstupu na trh pr\u00e1ce.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Koncentrace<\/strong><\/h2>\n\n\n\n<p>P\u0159izp\u016fsobte si sv\u016fj titul na z\u00e1klad\u011b sv\u00fdch z\u00e1jm\u016f a kari\u00e9rn\u00edch c\u00edl\u016f v\u00fdb\u011brem jedn\u00e9 z n\u00e1sleduj\u00edc\u00edch koncentrac\u00ed:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Lidsk\u00e9 zdroje (Human Resources):<\/strong> Osvojte si dovednosti v oblasti \u0159\u00edzen\u00ed lid\u00ed, rozvoje talent\u016f a organiza\u010dn\u00ed kultury.<\/li>\n\n\n\n<li><strong>Marketing:<\/strong> Nau\u010dte se branding, digit\u00e1ln\u00ed strategii a spot\u0159ebitelsk\u00e9 poznatky pro r\u016fst podnik\u00e1n\u00ed.<\/li>\n\n\n\n<li><strong>Sportovn\u00ed management (Sports Management):<\/strong> Prozkoumejte byznys sportu \u2013 eventy, sponzoring a vedouc\u00ed pozice ve sportovn\u00edm odv\u011btv\u00ed.<\/li>\n\n\n\n<li><strong>Podnik\u00e1n\u00ed (Entrepreneurship):<\/strong> P\u0159em\u011b\u0148te n\u00e1pady ve startupy pomoc\u00ed inovac\u00ed, strategie a realizace.<\/li>\n\n\n\n<li><strong>Finance:<\/strong> Zam\u011b\u0159te se na finan\u010dn\u00ed rozhodov\u00e1n\u00ed, investice a \u0159\u00edzen\u00ed v\u00fdkonnosti podniku.<\/li>\n\n\n\n<li><strong>Datov\u00e1 analytika (Data Analytics):<\/strong> Rozv\u00edjejte my\u0161len\u00ed zalo\u017een\u00e9 na datech s vyu\u017eit\u00edm anal\u00fdzy, reportingu a n\u00e1stroj\u016f Business Intelligence.<\/li>\n\n\n\n<li><strong>Behavior\u00e1ln\u00ed ekonomie (Behavioral Economics):<\/strong> Pochopte, jak se lid\u00e9 ve skute\u010dnosti rozhoduj\u00ed \u2013 a jak to utv\u00e1\u0159\u00ed trhy a obchodn\u00ed strategie.<\/li>\n<\/ul>\n\n\n\n<p>Pro prozkoum\u00e1n\u00ed v\u0161ech koncentrac\u00ed <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-business-administration-koncentrace\/\">klikn\u011bte zde<\/a>. \ud83d\udc48<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img data-opt-id=581811007  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/vlf_7858.jpg\" alt=\"\" class=\"wp-image-71071\"\/><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n<p>Absolventi programu BBA jsou p\u0159ipraveni na role jako:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Business Analyst<\/strong> (Obchodn\u00ed analytik)<\/li>\n\n\n\n<li><strong>Marketing Coordinator<\/strong> (Marketingov\u00fd koordin\u00e1tor)<\/li>\n\n\n\n<li><strong>Financial Advisor<\/strong> (Finan\u010dn\u00ed poradce)<\/li>\n\n\n\n<li><strong>HR Specialist<\/strong> (Specialista na lidsk\u00e9 zdroje)<\/li>\n\n\n\n<li><strong>Data Analyst<\/strong> (Datov\u00fd analytik)<\/li>\n\n\n\n<li><strong>Entrepreneur<\/strong> (Podnikatel)<\/li>\n\n\n\n<li><strong>Sports Program Manager<\/strong> (Mana\u017eer sportovn\u00edho programu)<\/li>\n\n\n\n<li><strong>Project Coordinator<\/strong> (Projektov\u00fd koordin\u00e1tor)<\/li>\n\n\n\n<li><strong>Consultant<\/strong> (Konzultant)<\/li>\n<\/ul>\n\n\n\n<p>V\u00e1\u0161 titul tak\u00e9 nab\u00edz\u00ed <strong>pevn\u00fd z\u00e1klad pro postgradu\u00e1ln\u00ed studium<\/strong> v oborech podnik\u00e1n\u00ed, managementu, financ\u00ed, marketingu nebo souvisej\u00edc\u00edch oblastech.<\/p>\n\n\n\n<p>Pokud si p\u0159ejete pokra\u010dovat ve studiu na UNYP po dokon\u010den\u00ed tohoto programu, nab\u00edz\u00edme <strong>\u0159adu relevantn\u00edch <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/\">navazuj\u00edc\u00edch studijn\u00edch mo\u017enost\u00ed<\/a><\/strong> na podporu va\u0161eho akademick\u00e9ho postupu.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Specifikace titulu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td><strong>Titul<\/strong><\/td><td><strong>Obor<\/strong><\/td><td><strong>Program<\/strong><\/td><\/tr><tr><td><mark>European degree<\/mark><br>Czech \u201cBakal\u00e1\u0159\u201d (Bc.)<\/td><td>Business, Management&nbsp;and Economics<\/td><td>Business Administration<\/td><\/tr><tr><td><mark>American degree<\/mark>&nbsp;(optional)<br>Bachelor of Science (B.S.)<\/td><td>Business, Management&nbsp;and Economics<\/td><td>Business Administration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p>Pro v\u00edce informac\u00ed o na\u0161em partnerstv\u00ed se <strong>State University of New York, Empire State University<\/strong>, nav\u0161tivte pros\u00edm <strong><a href=\"https:\/\/sunyempire.edu\/academics\/center-for-international-education\/prague.html\">tuto str\u00e1nku<\/a><\/strong>.<\/p>\n\n\n\n<p><strong>Test matematick\u00fdch p\u0159edpoklad\u016f<\/strong> je <strong>vy\u017eadov\u00e1n<\/strong> pro uchaze\u010de o obory Business, IT a uchaze\u010de o studijn\u00ed stipendia. Pom\u00e1h\u00e1 ur\u010dit, kter\u00fdm matematick\u00fdm kurzem za\u010dnete. Trv\u00e1 <strong>a\u017e dv\u011b hodiny<\/strong> a doporu\u010duje se p\u0159\u00edprava. Pro podrobnosti kontaktujte P\u0159ij\u00edmac\u00ed t\u00fdm UNYP.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>St\u00e1hn\u011bte si P\u0159ehled programu<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-b5417bbd-e6bf-4e07-af20-e7f64b79c595\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/suny-ba-1-scaled.jpg\">BBA Program Single Page Overview for Download (.jpg)<\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/w:auto\/h:auto\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/suny-ba-1-scaled.jpg\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-b5417bbd-e6bf-4e07-af20-e7f64b79c595\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Jste p\u0159ipraveni vybudovat svou glob\u00e1ln\u00ed obchodn\u00ed kari\u00e9ru?<\/strong><\/h2>\n\n\n\n<p>Ud\u011blejte prvn\u00ed krok sm\u011brem k <strong>titulu Bachelor of Business Administration (BBA) v Praze.<\/strong><\/p>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Evropsk\u00fd titul Bachelor of Business Administration (BBA) s glob\u00e1ln\u00edmi p\u0159\u00edle\u017eitostmi Evropsky akreditovan\u00fd program BBA je t\u0159\u00edlet\u00fd program akreditovan\u00fd v \u010cesk\u00e9 republice, navr\u017een\u00fd tak, aby v\u00e1m poskytl siln\u00e9 obchodn\u00ed z\u00e1klady a z\u00e1rove\u0148 v\u00e1m pomohl z\u00edskat praktick\u00e9 zku\u0161enosti prost\u0159ednictv\u00edm povinn\u00e9 Professional Immersion Experience (PIE), strukturovan\u00e9 st\u00e1\u017ee, kter\u00e1 p\u0159\u00edmo propojuje va\u0161e studium s re\u00e1lnou prax\u00ed v oboru. Pokud [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-62445","page","type-page","status-publish","hentry"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/csteeleunyp-cz\/","display_name":"Clark Andrew Steele"},"relative_dates":{"created":"Posted 1 year ago","modified":"Updated 4 months ago"},"absolute_dates":{"created":"Posted on April 16, 2025","modified":"Updated on December 16, 2025"},"absolute_dates_time":{"created":"Posted on April 16, 2025 2:33 PM","modified":"Updated on December 16, 2025 4:25 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/62445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=62445"}],"version-history":[{"count":12,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/62445\/revisions"}],"predecessor-version":[{"id":72549,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/62445\/revisions\/72549"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=62445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=62445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=62445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}