{"id":62445,"date":"2025-04-16T14:33:51","date_gmt":"2025-04-16T13:33:51","guid":{"rendered":"https:\/\/www.unyp.cz\/bachelor-of-business-administration-bba\/"},"modified":"2026-09-07T16:13:59","modified_gmt":"2026-09-07T15:13:59","slug":"bachelor-of-business-administration-bba","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bachelor-of-business-administration-bba\/","title":{"rendered":"Bakal\u00e1\u0159sk\u00fd program Business Administration (BBA)"},"content":{"rendered":"\n<h2 id=\"h-mezinarodni-business-vzdelavani-v-praze-s-praktickou-profesni-zkusenosti\" class=\"wp-block-heading\"><strong>Mezin\u00e1rodn\u00ed business vzd\u011bl\u00e1v\u00e1n\u00ed v Praze s praktickou profesn\u00ed zku\u0161enost\u00ed<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">BBA na UNYP je t\u0159\u00edlet\u00e9 bakal\u00e1\u0159sk\u00e9 studium akreditovan\u00e9 v \u010cesk\u00e9 republice, kter\u00e9 kombinuje management, business a praktick\u00e9 zku\u0161enosti z mezin\u00e1rodn\u00edho prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed programu je tak\u00e9 povinn\u00e1 Professional Immersion Experience (PIE) \u2014 strukturovan\u00e1 profesn\u00ed st\u00e1\u017e, kter\u00e1 propojuje akademickou v\u00fduku s re\u00e1lnou prax\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7725.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=990479476  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7725.jpg\" alt=\"\" class=\"wp-image-71068\"\/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7725.jpg\" data-fancybox=\"wpcp-wp-img-71068\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:934\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/660a7725.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-proc-studovat-bba-na-unyp\" class=\"wp-block-heading\"><strong>Pro\u010d studovat BBA na UNYP?<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Z\u00edskejte <strong>evropsky akreditovan\u00e9 bakal\u00e1\u0159sk\u00e9 vzd\u011bl\u00e1n\u00ed<\/strong> v oblasti Business Administration.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed studia je tak\u00e9 <strong>mo\u017enost z\u00edsk\u00e1n\u00ed americk\u00e9ho titulu<\/strong> prost\u0159ednictv\u00edm programu du\u00e1ln\u00edho titulu.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Absolvujte povinnou <strong>profesn\u00ed st\u00e1\u017e (PIE)<\/strong> v mezin\u00e1rodn\u00ed nebo v\u00fdznamn\u00e9 lok\u00e1ln\u00ed spole\u010dnosti a z\u00edskejte praktick\u00e9 zku\u0161enosti z re\u00e1ln\u00e9ho pracovn\u00edho prost\u0159ed\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Studujte business v anglick\u00e9m jazyce v <strong>mezin\u00e1rodn\u00edm prost\u0159ed\u00ed v centru Prahy<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Vyberte si specializaci,<\/strong> kter\u00e1 odpov\u00edd\u00e1 va\u0161emu profesn\u00edmu zam\u011b\u0159en\u00ed a va\u0161im budouc\u00edm kari\u00e9rn\u00edm pl\u00e1n\u016fm.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Rozv\u00edjejte <strong>analytick\u00e9, komunika\u010dn\u00ed a mana\u017eersk\u00e9 dovednosti<\/strong> prost\u0159ednictv\u00edm men\u0161\u00edch studijn\u00edch skupin, praktick\u00fdch projekt\u016f a individu\u00e1ln\u00ed podpory.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-prehled-studia\" class=\"wp-block-heading\"><strong>P\u0159ehled studia<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Program BBA rozv\u00edj\u00ed znalosti nap\u0159\u00ed\u010d kl\u00ed\u010dov\u00fdmi oblastmi managementu, ekonomie a businessu a z\u00e1rove\u0148 podporuje analytick\u00e9 my\u0161len\u00ed, rozhodov\u00e1n\u00ed a praktick\u00e9 mana\u017eersk\u00e9 dovednosti.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Z\u00e1kladn\u00ed kurzy<\/th><th>Voliteln\u00e9 kurzy a specializace<\/th><\/tr><\/thead><tbody><tr><td>Principy managementu<\/td><td>Digit\u00e1ln\u00ed marketing<\/td><\/tr><tr><td>Principy marketingu<\/td><td>Business Analytics<\/td><\/tr><tr><td>Finan\u010dn\u00ed \u00fa\u010detnictv\u00ed<\/td><td>Podnik\u00e1n\u00ed a inovace<\/td><\/tr><tr><td>Podnikov\u00e9 finance<\/td><td>Behavior\u00e1ln\u00ed ekonomie<\/td><\/tr><tr><td>Mikroekonomie<\/td><td>\u0158\u00edzen\u00ed lidsk\u00fdch zdroj\u016f<\/td><\/tr><tr><td>Makroekonomie<\/td><td>Sportovn\u00ed management<\/td><\/tr><tr><td>Podnikov\u00e1 statistika a anal\u00fdza dat<\/td><td>Leadership<\/td><\/tr><tr><td>Organiza\u010dn\u00ed chov\u00e1n\u00ed<\/td><td>Podnikatelsk\u00e1 etika a spole\u010densk\u00e1 odpov\u011bdnost<\/td><\/tr><tr><td>Opera\u010dn\u00ed management<\/td><td>Investi\u010dn\u00ed management<\/td><\/tr><tr><td>Mezin\u00e1rodn\u00ed obchod<\/td><td>Spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed<\/td><\/tr><tr><td>Strategick\u00fd management<\/td><td><\/td><\/tr><tr><td>Professional Immersion Experience (PIE)<\/td><td><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 id=\"h-seznamte-se-s-dekanem-school-of-business-na-unyp\" class=\"wp-block-heading\"><strong>Seznamte se s d\u011bkanem School of Business na UNYP<\/strong><\/h4>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"Meet the Dean of Business and IT at UNYP\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/VApK3tns3A0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Poznejte School of Business na UNYP o\u010dima d\u011bkana Dr. Stefana Cavagnetta. <\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\"><br>\u201eStudenti nejsou pouze sou\u010d\u00e1st\u00ed univerzity \u2013 jsou jej\u00edm srdcem. Nem\u016f\u017eeme p\u0159edv\u00eddat, jakou profesn\u00ed dr\u00e1hu si ka\u017ed\u00fd z na\u0161ich student\u016f zvol\u00ed, ale m\u016f\u017eeme jim d\u00e1t sebev\u011bdom\u00ed, zv\u00eddavost a schopnost p\u0159izp\u016fsobit se, aby mohli utv\u00e1\u0159et svou vlastn\u00ed budoucnost.\u201c<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">\u2014 Dr. Stefano Cavagnetto, 2026<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-professional-immersion-experience-pie-povinna-profesni-staz\" class=\"wp-block-heading\"><strong>Professional Immersion Experience (PIE) \u2014 Povinn\u00e1 profesn\u00ed st\u00e1\u017e<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Sou\u010d\u00e1st\u00ed programu BBA je povinn\u00e1 profesn\u00ed st\u00e1\u017e (Professional Immersion Experience \u2013 PIE), kter\u00e1 student\u016fm umo\u017e\u0148uje z\u00edskat praktick\u00e9 zku\u0161enosti v re\u00e1ln\u00e9m pracovn\u00edm prost\u0159ed\u00ed ji\u017e b\u011bhem studia.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">V pr\u016fb\u011bhu st\u00e1\u017ee studenti:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 zapojuj\u00ed akademick\u00e9 znalosti do konkr\u00e9tn\u00edch projekt\u016f a firemn\u00ed praxe<br>\u2013 rozv\u00edjej\u00ed profesn\u00ed a komunika\u010dn\u00ed dovednosti<br>\u2013 spolupracuj\u00ed s odborn\u00edky z business prost\u0159ed\u00ed<br>\u2013 navazuj\u00ed profesn\u00ed kontakty a z\u00edsk\u00e1vaj\u00ed zku\u0161enosti z oboru<br>\u2013 roz\u0161i\u0159uj\u00ed sv\u00e9 praktick\u00e9 zku\u0161enosti pro budouc\u00ed profesn\u00ed uplatn\u011bn\u00ed<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">PIE p\u0159edstavuje d\u016fle\u017eitou sou\u010d\u00e1st studia, kter\u00e1 propojuje akademick\u00e9 vzd\u011bl\u00e1v\u00e1n\u00ed s praktick\u00fdm fungov\u00e1n\u00edm business prost\u0159ed\u00ed.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-koncentrace\" class=\"wp-block-heading\"><strong>Koncentrace<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Studenti si mohou pr\u016fb\u011bh studia p\u0159izp\u016fsobit v\u00fdb\u011brem jedn\u00e9 z n\u00e1sleduj\u00edc\u00edch koncentrac\u00ed:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Fashion Design Management:<\/strong> Z\u00edskejte specializovan\u00e9 znalosti o obchodn\u00ed i kreativn\u00ed str\u00e1nce m\u00f3dn\u00edho pr\u016fmyslu prost\u0159ednictv\u00edm partnerstv\u00ed UNYP s New York School of Design. Absolventi t\u00e9to koncentrace z\u00edskaj\u00ed tak\u00e9 certifik\u00e1t <strong>Professional Fashion Design Certificate<\/strong> od NYSD.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Marketing<\/strong><br>Oblast zam\u011b\u0159en\u00e1 na branding, digit\u00e1ln\u00ed marketing, komunikaci a spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Sportovn\u00ed management (Sports Management)<br><\/strong>P\u0159ehled businessu sportu v\u010detn\u011b event managementu, sponzoringu a fungov\u00e1n\u00ed sportovn\u00edch organizac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Podnik\u00e1n\u00ed (Entrepreneurship)<br><\/strong>Rozvoj podnikatelsk\u00e9ho my\u0161len\u00ed, inovac\u00ed a strategick\u00e9ho \u0159\u00edzen\u00ed nov\u00fdch projekt\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Finance<br><\/strong>Zam\u011b\u0159en\u00ed na finan\u010dn\u00ed rozhodov\u00e1n\u00ed, investice a \u0159\u00edzen\u00ed v\u00fdkonnosti organizac\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Datov\u00e1 analytika (Data Analytics)<br><\/strong>Pr\u00e1ce s datovou anal\u00fdzou, reportingem a n\u00e1stroji business intelligence pro podporu rozhodov\u00e1n\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Behavior\u00e1ln\u00ed ekonomie (Behavioral Economics)<br><\/strong>Zkoum\u00e1n\u00ed rozhodov\u00e1n\u00ed jednotlivc\u016f a jeho vlivu na trhy, spot\u0159ebitelsk\u00e9 chov\u00e1n\u00ed a obchodn\u00ed strategie.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u27a1\ufe0f <a href=\"https:\/\/www.unyp.cz\/cs\/bakalarske-programy\/bakalarsky-program-business-administration-koncentrace\/\">Prozkoumejte v\u0161echny koncentrace<\/a><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><div class=\"wpcp-wp-lightbox-host wpcp-advanced-image-lightbox-icon-hover\"><a class=\"wpcp-wp-lightbox-image-link\" href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/vlf_7858.jpg\" data-wpcp-wp-lb-image=\"1\"><img data-opt-id=581811007  fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/vlf_7858.jpg\" alt=\"\" class=\"wp-image-71071\"\/><\/a><a href=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/vlf_7858.jpg\" data-fancybox=\"wpcp-wp-img-71071\" class=\"wpcp-lightbox-trigger wpcp-advanced-image-lightbox-icon wpcp-position-top-right wpcp-advanced-image-lightbox-icon-hover wpcp-global-lightbox-icon wpcp-lightbox-icon--global wpcp-lb-icon-style-default\" data-wpcp-lb-icon-source=\"global\" aria-label=\"Open image in lightbox\" data-thumb-src=\"https:\/\/mlgfjgj9j0su.i.optimole.com\/cb:z0k-.f3b\/w:1400\/h:933\/q:mauto\/f:best\/https:\/\/www.unyp.cz\/wp-content\/uploads\/2025\/11\/vlf_7858.jpg\" data-wpcp-lb-single=\"1\"><span class=\"wpcp-icon-container\"><svg viewBox=\"0 0 20 20\"><path d=\"M17.6585 16.025L14.2437 12.6198C15.1716 11.3338 15.6121 9.7613 15.4871 8.1819C15.362 6.60251 14.6795 5.11847 13.5607 3.99351C12.936 3.36206 12.1916 2.86066 11.3709 2.51845C10.5502 2.17623 9.66952 2 8.77995 2C7.89039 2 7.00969 2.17623 6.18899 2.51845C5.36829 2.86066 4.62395 3.36206 3.99919 3.99351C3.36594 4.61649 2.86312 5.35871 2.51992 6.17708C2.17673 6.99545 2 7.87365 2 8.76068C2 9.64772 2.17673 10.5259 2.51992 11.3443C2.86312 12.1627 3.36594 12.9049 3.99919 13.5279C5.11957 14.6901 6.62279 15.4103 8.23285 15.5562C9.84291 15.7022 11.4517 15.2641 12.7639 14.3224L16.1788 17.7275C16.3849 17.9034 16.6473 18 16.9186 18C17.1899 18 17.4523 17.9034 17.6585 17.7275C18.1138 17.16 18.1138 16.5925 17.6585 16.025ZM5.59278 12.0523C5.16258 11.6298 4.82094 11.1263 4.58774 10.5709C4.35455 10.0156 4.23446 9.41951 4.23446 8.81744C4.23446 8.21536 4.35455 7.6193 4.58774 7.06394C4.82094 6.50859 5.16258 6.00503 5.59278 5.58257C6.01644 5.15359 6.52144 4.81292 7.07838 4.58039C7.63532 4.34786 8.23308 4.22811 8.83687 4.22811C9.44066 4.22811 10.0384 4.34786 10.5954 4.58039C11.1523 4.81292 11.6573 5.15359 12.081 5.58257C12.5112 6.00503 12.8528 6.50859 13.086 7.06394C13.3192 7.6193 13.4393 8.21536 13.4393 8.81744C13.4393 9.41951 13.3192 10.0156 13.086 10.5709C12.8528 11.1263 12.5112 11.6298 12.081 12.0523C11.6573 12.4813 11.1523 12.822 10.5954 13.0545C10.0384 13.287 9.44066 13.4068 8.83687 13.4068C8.23308 13.4068 7.63532 13.287 7.07838 13.0545C6.52144 12.822 6.01644 12.4813 5.59278 12.0523Z\" \/><\/svg><\/span><\/a><\/div><\/figure>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-karierni-prilezitosti\" class=\"wp-block-heading\"><strong>Kari\u00e9rn\u00ed p\u0159\u00edle\u017eitosti<\/strong><\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Absolventi programu BBA nach\u00e1zej\u00ed uplatn\u011bn\u00ed v oblasti managementu, marketingu, financ\u00ed, datov\u00e9 analytiky i podnik\u00e1n\u00ed, nap\u0159\u00edklad na pozic\u00edch:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 business analytik<br>\u2013 marketingov\u00fd koordin\u00e1tor<br>\u2013 finan\u010dn\u00ed poradce<br>\u2013 specialista lidsk\u00fdch zdroj\u016f<br>\u2013 datov\u00fd analytik<br>\u2013 podnikatel<br>\u2013 koordin\u00e1tor projekt\u016f<br>\u2013 konzultant<br>\u2013 mana\u017eer sportovn\u00edch program\u016f<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Program z\u00e1rove\u0148 poskytuje kvalitn\u00ed z\u00e1klad pro navazuj\u00edc\u00ed studium v oblastech businessu, managementu, financ\u00ed, marketingu a dal\u0161\u00edch p\u0159\u00edbuzn\u00fdch obor\u016f.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Absolventi mohou po dokon\u010den\u00ed programu pokra\u010dovat tak\u00e9 v <a href=\"https:\/\/www.unyp.cz\/cs\/magisterske-programy\/\">navazuj\u00edc\u00edch studijn\u00edch programech na UNYP<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-specifikace-titulu\" class=\"wp-block-heading\"><strong>Specifikace titulu<\/strong><\/h2>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><thead><tr><th>Typ titulu<\/th><th>Ud\u011blovan\u00fd titul<\/th><th>Oblast studia<\/th><th>Program<\/th><\/tr><\/thead><tbody><tr><td>Evropsk\u00fd titul<\/td><td>Bc. (Bakal\u00e1\u0159)<\/td><td>Business, Management and Economics<\/td><td>Business Administration<\/td><\/tr><tr><td>Americk\u00fd titul (voliteln\u00fd)<\/td><td>B.S. (Bachelor of Science)<\/td><td>Business, Management and Economics<\/td><td>Business Administration<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Pro v\u00edce informac\u00ed o na\u0161em partnerstv\u00ed se <strong>State University of New York, Empire State University<\/strong>, nav\u0161tivte pros\u00edm <strong><a href=\"https:\/\/sunyempire.edu\/academics\/center-for-international-education\/prague.html\">tuto str\u00e1nku<\/a><\/strong>.<\/p>\n\n\n\n<p class=\"has-small-font-size wp-block-paragraph\">Test matematick\u00fdch p\u0159edpoklad\u016f je vy\u017eadov\u00e1n u uchaze\u010d\u016f o obory Business a IT a u uchaze\u010d\u016f o studijn\u00ed stipendia. Pom\u00e1h\u00e1 ur\u010dit, s jak\u00fdm matematick\u00fdm kurzem za\u010dnete. Trv\u00e1 a\u017e 2 hodiny a doporu\u010duje se p\u0159edchoz\u00ed p\u0159\u00edprava. Pro podrobnosti kontaktujte p\u0159ij\u00edmac\u00ed t\u00fdm UNYP.<\/p>\n\n\n\n<div style=\"height:20px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 id=\"h-stahnete-si-prehled-programu\" class=\"wp-block-heading\"><strong>St\u00e1hn\u011bte si P\u0159ehled programu<\/strong><\/h2>\n\n\n\n<div class=\"wp-block-file\"><a id=\"wp-block-file--media-09d6dd62-1a31-4723-86c2-6fa4944b5be6\" href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/european-bachelor-of-business-administration-3.pdf-3.pdf\">European Bachelor of Business Administration.pdf<\/a><a href=\"https:\/\/www.unyp.cz\/wp-content\/uploads\/2026\/05\/european-bachelor-of-business-administration-3.pdf-3.pdf\" class=\"wp-block-file__button wp-element-button\" download aria-describedby=\"wp-block-file--media-09d6dd62-1a31-4723-86c2-6fa4944b5be6\">Download<\/a><\/div>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-casto-kladene-otazky\" class=\"wp-block-heading\"><strong>\u010casto kladen\u00e9 ot\u00e1zky<\/strong><\/h2>\n\n\n\n<div class=\"schema-faq wp-block-yoast-faq-block\"><div class=\"schema-faq-section\" id=\"faq-question-1779982242309\"><strong class=\"schema-faq-question\">Je program BBA vyu\u010dov\u00e1n v angli\u010dtin\u011b?<\/strong> <p class=\"schema-faq-answer\">Ano. V\u00fduka programu Business Administration (BBA) prob\u00edh\u00e1 kompletn\u011b v angli\u010dtin\u011b v mezin\u00e1rodn\u00edm akademick\u00e9m prost\u0159ed\u00ed se studenty z r\u016fzn\u00fdch zem\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779982295914\"><strong class=\"schema-faq-question\">Je titul BBA na UNYP akreditovan\u00fd?<\/strong> <p class=\"schema-faq-answer\">Ano. Program je akreditov\u00e1n v \u010cesk\u00e9 republice a realizov\u00e1n v souladu s \u010desk\u00fdmi vysoko\u0161kolsk\u00fdmi standardy.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779982307585\"><strong class=\"schema-faq-question\">Mohu b\u011bhem studia z\u00edskat tak\u00e9 americk\u00fd titul?<\/strong> <p class=\"schema-faq-answer\">Ano. Studenti mohou absolvovat cestu du\u00e1ln\u00edho titulu, kter\u00e1 umo\u017e\u0148uje z\u00edsk\u00e1n\u00ed \u010desk\u00e9ho titulu Bc. i americk\u00e9ho titulu Bachelor of Science (B.S.) ve spolupr\u00e1ci se SUNY Empire State University.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779982319895\"><strong class=\"schema-faq-question\">Je sou\u010d\u00e1st\u00ed programu profesn\u00ed st\u00e1\u017e?<\/strong> <p class=\"schema-faq-answer\">Ano. Sou\u010d\u00e1st\u00ed programu je povinn\u00e1 Professional Immersion Experience (PIE), kter\u00e1 student\u016fm umo\u017e\u0148uje z\u00edskat praktickou zku\u0161enost v re\u00e1ln\u00e9m pracovn\u00edm prost\u0159ed\u00ed ji\u017e b\u011bhem studia.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779982332631\"><strong class=\"schema-faq-question\">Jak\u00e9 oblasti mohu v r\u00e1mci programu studovat?<\/strong> <p class=\"schema-faq-answer\">Studenti si mohou zvolit koncentrace zam\u011b\u0159en\u00e9 nap\u0159\u00edklad na marketing, finance, podnik\u00e1n\u00ed, datovou analytiku, lidsk\u00e9 zdroje nebo sportovn\u00ed management.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779982347623\"><strong class=\"schema-faq-question\">Jak\u00e9 uplatn\u011bn\u00ed maj\u00ed absolventi programu BBA?<\/strong> <p class=\"schema-faq-answer\">Absolventi p\u016fsob\u00ed v oblastech managementu, marketingu, financ\u00ed, datov\u00e9 analytiky, podnik\u00e1n\u00ed a dal\u0161\u00edch business oborech v \u010cesk\u00e9 republice i v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/p> <\/div> <div class=\"schema-faq-section\" id=\"faq-question-1779982360656\"><strong class=\"schema-faq-question\">Kde se UNYP nach\u00e1z\u00ed?<\/strong> <p class=\"schema-faq-answer\">UNYP s\u00eddl\u00ed v Praze, jedn\u00e9 z hlavn\u00edch studentsk\u00fdch a business center st\u0159edn\u00ed Evropy.<br><\/p> <\/div> <\/div>\n\n\n\n<div style=\"height:21px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-group content-block content-block--message is-style-question-box has-unyp-light-blue-background-color has-background is-layout-flow wp-block-group-is-layout-flow\">\n<h3 class=\"wp-block-heading\">M\u00e1te dotaz? Chcete podat p\u0159ihl\u00e1\u0161ku?<\/h3>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.unyp.cz\/contact\/\">Kontaktujte n\u00e1s<\/a><\/div>\n\n\n\n<div class=\"wp-block-button is-style-btn-apply-online\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/application.unyp.cz\/\" target=\"_blank\" rel=\"noreferrer noopener\"><span class=\"icon-student\"><\/span> P\u0159ihlaste se online<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Mezin\u00e1rodn\u00ed business vzd\u011bl\u00e1v\u00e1n\u00ed v Praze s praktickou profesn\u00ed zku\u0161enost\u00ed BBA na UNYP je t\u0159\u00edlet\u00e9 bakal\u00e1\u0159sk\u00e9 studium akreditovan\u00e9 v \u010cesk\u00e9 republice, kter\u00e9 kombinuje management, business a praktick\u00e9 zku\u0161enosti z mezin\u00e1rodn\u00edho prost\u0159ed\u00ed. Sou\u010d\u00e1st\u00ed programu je tak\u00e9 povinn\u00e1 Professional Immersion Experience (PIE) \u2014 strukturovan\u00e1 profesn\u00ed st\u00e1\u017e, kter\u00e1 propojuje akademickou v\u00fduku s re\u00e1lnou prax\u00ed. Pro\u010d studovat BBA na UNYP? [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"parent":20443,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-62445","page","type-page","status-publish","hentry"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/authorcentario-cz\/","display_name":"author@centario.cz"},"relative_dates":{"created":"Publikov\u00e1no 1 year p\u0159ed","modified":"Aktualizov\u00e1no 1 month p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no April 16, 2025","modified":"Aktualizov\u00e1no September 7, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no April 16, 2025 2:33 PM","modified":"Aktualizov\u00e1no September 7, 2026 4:13 PM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_acf":[],"mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/62445","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=62445"}],"version-history":[{"count":4,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/62445\/revisions"}],"predecessor-version":[{"id":84976,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/62445\/revisions\/84976"}],"up":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/20443"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=62445"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=62445"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=62445"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}