{"id":83423,"date":"2022-11-25T10:31:19","date_gmt":"2022-11-25T09:31:19","guid":{"rendered":"https:\/\/www.unyp.cz\/?page_id=83423"},"modified":"2026-07-31T09:23:28","modified_gmt":"2026-07-31T08:23:28","slug":"zasady-pouzivani-souboru-cookie","status":"publish","type":"page","link":"https:\/\/www.unyp.cz\/cs\/zasady-pouzivani-souboru-cookie\/","title":{"rendered":"Z\u00e1sady pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\"><strong>Posledn\u00ed aktualizace:<\/strong> 31. \u010dervence 2026<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-co-jsou-soubory-cookie\" class=\"wp-block-heading\">Co jsou soubory cookie?<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. Pom\u00e1haj\u00ed zajistit spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webu, zapamatovat si va\u0161e nastaven\u00ed, zlep\u0161ovat jeho v\u00fdkon a v p\u0159\u00edpad\u011b pot\u0159eby m\u011b\u0159it n\u00e1v\u0161t\u011bvnost nebo podporovat marketingov\u00e9 aktivity.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Soubory cookie mohou b\u00fdt do\u010dasn\u00e9 (rela\u010dn\u00ed cookies), kter\u00e9 se po zav\u0159en\u00ed prohl\u00ed\u017ee\u010de automaticky odstran\u00ed, nebo trval\u00e9 (perzistentn\u00ed cookies), kter\u00e9 z\u016fst\u00e1vaj\u00ed ve va\u0161em za\u0159\u00edzen\u00ed, dokud nevypr\u0161\u00ed jejich platnost nebo je sami neodstran\u00edte.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-jak-pouzivame-soubory-cookie\" class=\"wp-block-heading\">Jak pou\u017e\u00edv\u00e1me soubory cookie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">UNYP pou\u017e\u00edv\u00e1 soubory cookie k tomu, aby:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>zajistila spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek;<\/li>\n\n\n\n<li>si zapamatovala va\u0161e nastaven\u00ed a preference;<\/li>\n\n\n\n<li>porozum\u011bla tomu, jak n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed na\u0161e webov\u00e9 str\u00e1nky, a mohla zlep\u0161ovat jejich v\u00fdkon a pou\u017eitelnost;<\/li>\n\n\n\n<li>m\u011b\u0159ila \u00fa\u010dinnost marketingov\u00fdch aktivit; a<\/li>\n\n\n\n<li>podporovala zobrazov\u00e1n\u00ed obsahu t\u0159et\u00edch stran, nap\u0159\u00edklad vlo\u017een\u00fdch vide\u00ed.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Pokud to vy\u017eaduj\u00ed pr\u00e1vn\u00ed p\u0159edpisy, pou\u017e\u00edv\u00e1me jin\u00e9 ne\u017e nezbytn\u011b nutn\u00e9 soubory cookie pouze s va\u0161\u00edm souhlasem.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-typy-souboru-cookie-ktere-pouzivame\" class=\"wp-block-heading\">Typy soubor\u016f cookie, kter\u00e9 pou\u017e\u00edv\u00e1me<\/h2>\n\n\n\n<h3 id=\"h-nezbytne-nutne-soubory-cookie\" class=\"wp-block-heading\">Nezbytn\u011b nutn\u00e9 soubory cookie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto soubory cookie jsou nezbytn\u00e9 pro spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webov\u00fdch str\u00e1nek a nelze je vypnout. Umo\u017e\u0148uj\u00ed z\u00e1kladn\u00ed funkce, jako je navigace na webu, zabezpe\u010den\u00ed nebo spr\u00e1vn\u00e9 zobrazen\u00ed obsahu.<\/p>\n\n\n\n<h3 id=\"h-funkcni-soubory-cookie\" class=\"wp-block-heading\">Funk\u010dn\u00ed soubory cookie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Tyto soubory cookie si pamatuj\u00ed va\u0161e nastaven\u00ed a preference, nap\u0159\u00edklad zvolen\u00fd jazyk, a p\u0159isp\u00edvaj\u00ed k pohodln\u011bj\u0161\u00edmu pou\u017e\u00edv\u00e1n\u00ed webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<h3 id=\"h-analyticke-soubory-cookie\" class=\"wp-block-heading\">Analytick\u00e9 soubory cookie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Analytick\u00e9 soubory cookie n\u00e1m pom\u00e1haj\u00ed porozum\u011bt tomu, jak n\u00e1v\u0161t\u011bvn\u00edci pou\u017e\u00edvaj\u00ed na\u0161e webov\u00e9 str\u00e1nky. Z\u00edskan\u00e9 informace vyu\u017e\u00edv\u00e1me ke zlep\u0161ov\u00e1n\u00ed obsahu, pou\u017eitelnosti a celkov\u00e9ho v\u00fdkonu webu.<\/p>\n\n\n\n<h3 id=\"h-marketingove-soubory-cookie\" class=\"wp-block-heading\">Marketingov\u00e9 soubory cookie<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Marketingov\u00e9 soubory cookie n\u00e1m pom\u00e1haj\u00ed m\u011b\u0159it \u00fa\u010dinnost reklamn\u00edch kampan\u00ed a zobrazovat relevantn\u00ed obsah na dal\u0161\u00edch webov\u00fdch str\u00e1nk\u00e1ch a platform\u00e1ch.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-sluzby-tretich-stran\" class=\"wp-block-heading\">Slu\u017eby t\u0159et\u00edch stran<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">Na\u0161e webov\u00e9 str\u00e1nky mohou pou\u017e\u00edvat soubory cookie poskytovan\u00e9 d\u016fv\u011bryhodn\u00fdmi slu\u017ebami t\u0159et\u00edch stran, v\u010detn\u011b:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Google Analytics<\/li>\n\n\n\n<li>Google Ads<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>Meta (Facebook)<\/li>\n\n\n\n<li>Mailchimp<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Tito poskytovatel\u00e9 mohou zpracov\u00e1vat \u00fadaje v souladu se sv\u00fdmi vlastn\u00edmi z\u00e1sadami ochrany osobn\u00edch \u00fadaj\u016f a z\u00e1sadami pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-sprava-nastaveni-souboru-cookie\" class=\"wp-block-heading\">Spr\u00e1va nastaven\u00ed soubor\u016f cookie<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">P\u0159i prvn\u00ed n\u00e1v\u0161t\u011bv\u011b na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch si m\u016f\u017eete zvolit, kter\u00e9 voliteln\u00e9 soubory cookie chcete povolit.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Sv\u016fj souhlas m\u016f\u017eete kdykoli zm\u011bnit nebo odvolat prost\u0159ednictv\u00edm nastaven\u00ed soubor\u016f cookie na na\u0161ich webov\u00fdch str\u00e1nk\u00e1ch. V\u011bt\u0161ina internetov\u00fdch prohl\u00ed\u017ee\u010d\u016f tak\u00e9 umo\u017e\u0148uje soubory cookie spravovat, blokovat nebo odstra\u0148ovat prost\u0159ednictv\u00edm sv\u00e9ho nastaven\u00ed. Upozor\u0148ujeme, \u017ee vypnut\u00ed n\u011bkter\u00fdch soubor\u016f cookie m\u016f\u017ee ovlivnit spr\u00e1vnou funk\u010dnost webov\u00fdch str\u00e1nek.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<h2 id=\"h-kontaktujte-nas\" class=\"wp-block-heading\">Kontaktujte n\u00e1s<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">M\u00e1te-li jak\u00e9koli dotazy t\u00fdkaj\u00edc\u00ed se pou\u017e\u00edv\u00e1n\u00ed soubor\u016f cookie, kontaktujte n\u00e1s:<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>University of New York in Prague, s.r.o.<\/strong><br>Lond\u00fdnsk\u00e1 506\/41<br>120 00 Praha 2<br>\u010cesk\u00e1 republika<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>E-mail:<\/strong> <a href=\"mailto:privacy@unyp.cz\">privacy@unyp.cz<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Posledn\u00ed aktualizace: 31. \u010dervence 2026 Co jsou soubory cookie? Soubory cookie jsou mal\u00e9 textov\u00e9 soubory, kter\u00e9 se ukl\u00e1daj\u00ed do va\u0161eho za\u0159\u00edzen\u00ed p\u0159i n\u00e1v\u0161t\u011bv\u011b webov\u00fdch str\u00e1nek. Pom\u00e1haj\u00ed zajistit spr\u00e1vn\u00e9 fungov\u00e1n\u00ed webu, zapamatovat si va\u0161e nastaven\u00ed, zlep\u0161ovat jeho v\u00fdkon a v p\u0159\u00edpad\u011b pot\u0159eby m\u011b\u0159it n\u00e1v\u0161t\u011bvnost nebo podporovat marketingov\u00e9 aktivity. Soubory cookie mohou b\u00fdt do\u010dasn\u00e9 (rela\u010dn\u00ed cookies), kter\u00e9 [&hellip;]<\/p>\n","protected":false},"author":66,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"inline_featured_image":false,"advgb_blocks_editor_width":"","advgb_blocks_columns_visual_guide":"","footnotes":""},"categories":[],"tags":[],"class_list":["post-83423","page","type-page","status-publish","hentry"],"acf":[],"mb":[],"coauthors":[],"author_meta":{"author_link":"https:\/\/www.unyp.cz\/cs\/author\/csteeleunyp-cz\/","display_name":"Clark Andrew Steele"},"relative_dates":{"created":"Publikov\u00e1no 4 years p\u0159ed","modified":"Aktualizov\u00e1no 1 hour p\u0159ed"},"absolute_dates":{"created":"Publikov\u00e1no November 25, 2022","modified":"Aktualizov\u00e1no July 31, 2026"},"absolute_dates_time":{"created":"Publikov\u00e1no November 25, 2022 10:31 AM","modified":"Aktualizov\u00e1no July 31, 2026 9:23 AM"},"featured_img_caption":"","featured_img":false,"series_order":"","mfb_rest_fields":["title","coauthors","author_meta","relative_dates","absolute_dates","absolute_dates_time","featured_img_caption","featured_img","series_order"],"_links":{"self":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/83423","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/users\/66"}],"replies":[{"embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/comments?post=83423"}],"version-history":[{"count":1,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/83423\/revisions"}],"predecessor-version":[{"id":83424,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/pages\/83423\/revisions\/83424"}],"wp:attachment":[{"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/media?parent=83423"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/categories?post=83423"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.unyp.cz\/cs\/wp-json\/wp\/v2\/tags?post=83423"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}