UNYP collaborates with students and partners to launch new TikTok profile

UNYP strives for constant innovation with its marketing activities and promotions, a mindset that is transmitted to students in programs such as Business Administration with a concentration in Marketing or Communication & Media. Staying up-to-date with marketing strategies is a must for survival in a market as competitive as education – what worked a few months ago might seem dated today. It’s a big challenge for the marketing team at UNYP to keep up with the trends within university standards, which is why the team’s latest move is a new profile on the social media network TikTok.  

TikTok (formerly Musical.ly) has become a phenomenon in recent years, drawing young people with its simple format and endless content of short vertical videos in which young people follow “trends”. In the Czech Republic alone, TikTok has 1.5 million active users per month. The most active age group on TikTok is 15-21 years – precisely the age at which it is time to start thinking about university education – which is why UNYP is adding TikTok to its marketing mix. The TikTok platform also offers tools for creators and businesses that allow the creation and deployment of ads.  

We are lucky to have so many talented students and partners to help us create TikTok content. For instance, influencer and UNYP MBA student BeHa Stylewithme, who has almost a million followers across her platforms, has contributed her experience and ideas while creating our content calendar. Philip Pruger, who is growing rapidly on TikTok with over 100 thousand followers, brings valuable insights into the thinking of young people in the target group. UNYP bachelor students Josef Juha and Michal Pažák contribute their real-life experience of studying at UNYP to our TikTok videos.  

UNYP is currently one of the few educational institutions in the Czech Republic to use the potential of this social media platform.

The ultimate ambition is creating a community of young people on TikTok who are interested in education. We employ two content production strategies for our TikTok channel: building brand awareness via cooperation with influencers, and using trends to promote student life, degree programs and events – the latter has proved very effective for promoting UNYP’s Virtual Open Days. Thanks to this strategy, UNYP’s TikTok has drawn level with our Instagram in terms of bringing visitors to the UNYP website!