UNYP Entrepreneurship Center: Peter Kesch at Wayra

On Tuesday, March 11, business consultant Peter Kesch provided an hour of discussion on how to find your target customer as a contribution to the UNYP/Wayra entrepreneurship lecture series as part of UNYP’s newly formed Entrepreneurship Center.  

Mr. Kesch demonstrated data analyses of customer behavior and research that is of utmost importance to new businesses, and those launching new products.  Members of the audience included Wayra startup representatives and UNYP staff/students, both at Wayra and online.  UNYP and Wayra wish to thank Peter Keschfor his time and expertise, and bringing his ideas to the UNYP Entrepreneurship Center.