Master of Business Administration (MBA) with a Concentration in Marketing

Transform Your Career with an Accredited MBA in Marketing and Strategic Communication

The University of New York in Prague (UNYP) proudly offers a prestigious Master of Business Administration (MBA) with a concentration in Marketing, accredited by the International Accreditation Council for Business Education (IACBE). Designed for forward-thinking professionals, this program equips you with cutting-edge marketing strategies, brand management skills, and global business insights essential for success in today’s digital and competitive marketplace.

If you aspire to lead marketing departments, develop innovative campaigns, or launch your brand, pursuing an MBA in Marketing at UNYP in Europe is your ideal next step.

Why Choose UNYP for Your MBA in Marketing?

At UNYP, we focus on delivering practical education with international relevance, preparing you for a leadership role in marketing across industries. Our MBA in Marketing offers:

• International Accreditation: Recognized worldwide for academic excellence.
• Weekend Study Format: Perfectly designed for busy working professionals.
• Expert Faculty: Learn from industry leaders and marketing specialists with real-world experience.
• Diverse Student Body: Connect with students from over 60 countries.
• Central European Location: Study marketing in Prague, a thriving business and cultural hub.

Our MBA program, specializing in marketing, combines creativity with analytics, teaching you to develop robust marketing strategies that drive global business growth.

Program Structure: A Real-World Approach to Marketing Excellence

The MBA in Marketing at UNYP is structured over 19 months and includes:

• Core MBA Curriculum: Build a solid foundation in finance, operations, leadership, and business ethics.
• Marketing Specialization Courses: Delve into specialized areas such as Strategic Marketing, Consumer Behavior, Digital Marketing, Integrated Marketing Communications, and International Market Research.
• Capstone Project: Apply your knowledge to a real-world marketing challenge and present strategic solutions.

All courses are delivered in English, ensuring graduates are well-prepared for global marketing careers.

Key Learning Outcomes: Your Roadmap to Marketing Leadership

By completing the UNYP MBA with a Marketing concentration, you will:

• Master Strategic Marketing: Develop innovative strategies that position brands for success in global markets.
• Understand Consumer Behavior: Analyze market data to gain a deeper understanding of customer needs and trends.
• Leverage Digital Platforms: Gain expertise in digital marketing tools, SEO, social media, and e-commerce strategies.
• Enhance Brand Management Skills: Learn how to create, position, and sustain strong brands across industries.
• Communicate Persuasively: Hone advanced communication techniques for marketing and corporate messaging.

This advanced MBA in Marketing from UNYP in Prague ensures that you graduate with a deep, practical understanding of what drives marketing success in today’s world.

Career Opportunities with an MBA in Marketing

Graduates of the UNYP MBA Marketing specialization move into exciting marketing and leadership roles, including:

• Marketing Director
• Brand Manager
• Digital Marketing Strategist
• Product Marketing Manager
• Advertising Executive
• Chief Marketing Officer (CMO)
• Marketing Consultant
• Social Media and Content Manager

With an MBA in Marketing from a top European business school, your career opportunities span various industries, including technology, consumer goods, luxury brands, healthcare, and more.

Admission Requirements for the MBA in Marketing Program

To apply for the MBA in Marketing at UNYP, candidates must provide:

• Completed application form
• Bachelor’s degree from an accredited university
• Minimum of two years of professional work experience
• Proof of English proficiency (for non-native speakers)
• Two professional recommendation letters
• Personal statement outlining career goals
• Interview with the Admissions Committee

Our selective admission process ensures you will be studying alongside a highly motivated and diverse group of future marketing leaders.

Join a Global Community of Marketing Innovators

At UNYP, your MBA journey in Marketing extends beyond the classroom. You will become part of a vibrant alumni network, connecting you with marketing professionals and business leaders across Europe, the United States, and beyond. Benefit from lifelong networking opportunities, professional events, and career development support.

Apply Now and Build a Future in Global Marketing

Are you ready to lead in the ever-evolving world of marketing?
Apply to the Master of Business Administration (MBA) with a Marketing concentration at the University of New York in Prague today and start building the expertise that will define your success.