Bachelor (Bakalář) of Business Administration

A European Bachelor of Business Administration Degree Opens Global Opportunities

The European-accredited Bachelor of Business Administration is a three-year program accredited in the Czech Republic, designed to provide you with a strong business foundation and to help you gain practical experience through a required Professional Immersion Experience (PIE), a structured internship that directly connects your studies to real industry practice.

If you want to strengthen your credentials further, you may switch into the Dual Degree pathway near the start of your studies. This option allows you to earn both a European Bc. and an American bachelor’s degree from SUNY Empire State University.

Why Choose the European Business Bachelor’s at UNYP?

Earn a fully European-accredited bachelor’s degree in business administration.
Add an American degree through the optional Dual Degree pathway for broader global recognition.
Complete a mandatory internship (PIE) with a multinational or major local company to gain real professional experience.
Study business in English in a multicultural environment in the heart of Europe.
Choose a concentration that aligns with your career goals.
Build future-ready skills through small classes, practical projects, and personalized support.

Program Overview

Build a strong foundation across key business disciplines while developing analytical and leadership skills.

Core Courses (selection)

Principles of Management • Principles of Marketing • Financial Accounting • Corporate Finance • Microeconomics • Macroeconomics • Business Statistics & Data Analysis • Organizational Behavior • Operations Management • International Business • Strategic Management • Personal Immersion Experience (Internship)

Elective Courses (selection)

Digital Marketing • Business Analytics • Entrepreneurship & Innovation • Behavioral Economics • Human Resource Management • Sports Management • Leadership • Business Ethics & Corporate Responsibility • Investment Management • Consumer Behavior

Professional Immersion Experience — Your Required Internship

Every business student must complete a mandatory internship as part of the program. This structured Professional Immersion Experience guarantees you graduate with more than just academic knowledge—you gain real-world business experience.

During your internship, you’ll:

Apply what you’ve learned in real companies and projects.
Build confidence and professional skills.
Receive mentoring from business professionals.
Form valuable industry connections and grow your network.
Strengthen your CV with practical, relevant experience.

This experience is a major advantage when entering the job market.

Areas of Concentration

Choose one of seven concentrations to customize your Degree in Business Administration at UNYP (the European Bc. from UNYP and/or the dual degree option):

Human Resources: Build skills in people management, talent development, and organizational culture.
Marketing: Learn branding, digital strategy, and consumer insights to grow businesses.
Sports Management: Explore the business of sport—events, sponsorships, and sports industry leadership.
Entrepreneurship: Turn ideas into ventures with innovation, strategy, and startup execution.
Finance: Focus on financial decision-making, investments, and managing business performance.
Data Analytics: Develop data-driven thinking using analysis, reporting, and business intelligence tools.
Behavioral Economics: Understand how people actually make decisions—and how that shapes markets and business strategy.

To explore all concentrations (or dive deeper into each one), click here 👈

Career Opportunities

Graduates of the European Bachelor’s in Business program are prepared for roles such as:

Your degree also offers a solid foundation for graduate studies in business, management, finance, marketing, or related fields.

If you wish to continue your studies at UNYP after completing this program, we offer a range of relevant follow-up degree options to support your academic progression.

Degree Specifications

Degree	Area of Study	Concentration
European degree Czech «Bakalář» (Bc.)	Business, Management and Economics	Business Administration
American degree (optional) Bachelor of Science (B.S.)	Business, Management and Economics	Business Administration

For more information about our partnership with the State University of New York, Empire State University, please visit this page.

A Math Aptitude Test is required for applicants to Business, IT, and merit scholarships. It helps determine which math course you’ll start in. It takes up to two hours, and preparation is recommended. For details, please contact the UNYP Admissions Team.