Bachelor of Business Administration (BBA)

A European Bachelor of Business Administration (BBA) Degree With Global Opportunities

The European-accredited BBA is a three-year program accredited in the Czech Republic, designed to provide you with a strong business foundation while helping you gain practical experience through a required Professional Immersion Experience (PIE), a structured internship that directly connects your studies to real industry practice.

If you want to strengthen your credentials further, you may switch into the Dual Degree pathway near the start of your studies. This option allows you to earn both a European Bc. and an American bachelor’s degree from SUNY Empire State University.

Why Choose the BBA at UNYP?

Earn a fully European-accredited bachelor’s degree in business administration.
Add an American degree through the optional Dual Degree pathway for broader global recognition.
Complete a mandatory internship (PIE) with a multinational or major local company to gain real professional experience.
Study business in English in a multicultural environment in the heart of Europe.
Choose a concentration that aligns with your career goals.
Build future-ready skills through small classes, practical projects, and personalized support.

Program Overview

Build a strong foundation across key business disciplines while developing analytical and leadership skills.

Core Courses (selection):

Principles of Management • Principles of Marketing • Financial Accounting • Corporate Finance • Microeconomics • Macroeconomics • Business Statistics & Data Analysis • Organizational Behavior • Operations Management • International Business • Strategic Management • Personal Immersion Experience (Internship)

Elective Courses (selection):

Digital Marketing • Business Analytics • Entrepreneurship & Innovation • Behavioral Economics • Human Resource Management • Sports Management • Leadership • Business Ethics & Corporate Responsibility • Investment Management • Consumer Behavior

Professional Immersion Experience — Your Required Internship

Every BBA student must complete a mandatory internship as part of the program. This structured Professional Immersion Experience guarantees you graduate with more than just academic knowledge—you gain real-world business experience.

During your internship, you’ll:

Apply what you’ve learned in real companies and projects.
Build confidence and professional skills.
Receive mentoring from business professionals.
Form valuable industry connections and grow your network.
Strengthen your CV with practical, relevant experience.

This experience is a major advantage when entering the job market.

Areas of Concentration

Customize your degree based on your interests and career objectives by selecting one of the following concentrations:

Human Resources, Marketing, Sports Management, Entrepreneurship, Finance, Data Analytics, Behavioral Economics

Each concentration provides industry-specific skills and a clearer route toward your chosen career.

Career Opportunities

Graduates of the BBA program are prepared for roles such as:

Business Analyst
Marketing Coordinator
Financial Advisor
HR Specialist
Data Analyst
Entrepreneur
Sports Program Manager
Project Coordinator
Consultant

Your degree also offers a solid foundation for graduate studies in business, management, finance, marketing, or related fields.

If you wish to continue your studies at UNYP after completing this program, we offer a range of relevant follow-up degree options to support your academic progression.

Degree Specifications

Degree	Area of Study	Concentration
European degree Czech «Bakalář» (Bc.)	Business, Management and Economics	Business Administration
American degree (optional) Bachelor of Science (B.S.)	Business, Management and Economics	Business Administration

For more information about our partnership with the State University of New York, Empire State University, please visit this page.

A Math Aptitude Test is required for Business, IT, and merit scholarship applicants. It helps determine which math course you’ll start in. It takes up to two hours, and preparation is recommended. For details, please contact the UNYP Admissions Team.