European Bachelor of Business Administration Degree in Prague (3-Year Program)

Earn a Czech-accredited Bc. degree with a focused, practical business education in English

The European-accredited Bachelor of Business Administration offered by University of New York in Prague (UNYP) is a three-year program accredited in the Czech Republic, designed to provide you with a strong business foundation and real-world experience through a required Professional Immersion Experience (PIE).

This program follows the same academic foundation as UNYP’s American-style degree during the first three years, offering a faster, more direct path to a bachelor’s qualification.

If you decide to extend your studies, you can switch into the Dual Degree pathway early in your program. This allows you to continue into a fourth year and earn an American bachelor’s degree from SUNY Empire State University alongside your Czech qualification.

➡️ Discover the Dual Degree

Why Choose the European BBA at UNYP?

The 3-year European BBA offers a focused, practical path into business, combining academic fundamentals with real-world experience.

• Earn a fully European-accredited bachelor’s degree in business administration
• Option to continue into a dual degree and gain an American qualification
• Complete a mandatory internship (PIE) with a multinational or leading local company
• Study business in English in Prague, in a multicultural environment
• Choose a concentration aligned with your career goals
• Build practical, career-ready skills through projects, internships, and personalized support

Student Experience

“When I was deciding where to study, I wanted an education that felt international, practical, and connected to the real world. That’s what drew me to UNYP.”
– Amit G.

Hear from the Dean of the School of Business

Get an inside perspective on how the program prepares students for careers in international business.

This program is offered by the School of Business and IT at UNYP, combining expertise in business, technology, and international education.

The Dean of the School of Business at UNYP shares how the program combines practical experience with academic foundations to prepare students for global careers.

Program Overview

Build a strong foundation in key business disciplines over your three years of study while developing analytical and leadership skills.

Core Courses

Develop essential knowledge across all major business areas.

Elective Courses

Expand your interests and tailor your degree to your career goals.

Areas of Concentration

Choose one of seven concentrations to customize your Degree in Business Administration at UNYP (the European Bc. from UNYP and/or the dual degree option):

• Human Resources: Build skills in people management, talent development, and organizational culture.
• Marketing: Learn branding, digital strategy, and consumer insights to grow businesses.
• Sports Management: Explore the business of sport—events, sponsorships, and sports industry leadership.
• Entrepreneurship: Turn ideas into ventures with innovation, strategy, and startup execution.
• Finance: Focus on financial decision-making, investments, and managing business performance.
• Data Analytics: Develop data-driven thinking using analysis, reporting, and business intelligence tools.
• Behavioral Economics: Understand how people actually make decisions—and how that shapes markets and business strategy.

→ Learn more about all concentrations

Professional Immersion Experience — Your Required Internship

As part of the program, every student completes a mandatory internship through the Professional Immersion Experience (PIE). This ensures you graduate with practical business experience alongside your academic degree.

During your internship, you will:

• Apply what you’ve learned in real companies and projects
• Build confidence and professional skills
• Receive mentoring from business professionals
• Form valuable industry connections and grow your network
• Strengthen your CV with practical, relevant experience

This experience is a major advantage when entering the job market.

Considering a 4-year option?

The 3-year European program shares the same academic foundation as the 4-year American-style degree. The key difference is that the 4-year program continues with an additional year, allowing for deeper specialization, a senior thesis or project, and an American degree alongside the Czech qualification.

Comparison

The 3-year program offers a faster route to graduation, while the 4-year program provides additional depth, flexibility, and broader international opportunities.

→ Explore the 4-year American BBA program

Career Opportunities

Graduates of the European BBA program are prepared for entry-level roles such as:

Business Analyst | Marketing Coordinator | Financial Advisor | HR Specialist | Data Analyst | Entrepreneur | Sports Program Manager | Project Coordinator | Consultant

Your degree also provides a strong foundation for graduate study in business, management, finance, marketing, or related fields.

Degree Specifications

For more information about our partnership with the State University of New York, Empire State University, please visit this page.

A Math Aptitude Test is required for applicants to Business, IT, and merit scholarships. It helps determine which math course you’ll start in. It takes up to two hours, and preparation is recommended. For details, please contact the UNYP Admissions Team.

Download the Program Overview

Frequently Asked Questions

Ready to Build Your Global Business Career?

Begin with a focused 3-year program—or continue into a 4-year American degree for broader international opportunities.