Study Business in Prague in English: Bachelor of Business Administration

Study business in Prague in English with UNYP’s four-year Bachelor of Business Administration. The program combines management, marketing, finance, entrepreneurship and data-driven decision-making with small classes, international faculty and practical experience.

Through UNYP’s Dual Degree program, you can graduate with both an American B.S. degree and a Czech-accredited Bc. degree, preparing you for further study and international business careers.

BBA at a glance

ℹ️ Looking ahead? You can continue your studies with a Master of Business Administration (MBA) at UNYP.

Why Study Business in Prague?

Prague offers international students the opportunity to study in one of Central Europe’s most internationally connected cities. Its diverse economy includes multinational companies, local businesses and start-ups across sectors such as technology, finance, consulting, tourism and professional services.

At UNYP, you will study business entirely in English alongside students from more than 60 countries. Through practical projects and internship opportunities, you can connect classroom learning with the experience of working in an international business environment.

Located in central Prague, UNYP also provides students with convenient access to the city’s professional, cultural, and student communities.

Why Choose UNYP for Your Business Administration Degree?

UNYP’s four-year Bachelor of Business Administration (BBA) combines an international perspective with practical experience, giving you the flexibility to explore your strengths and prepare for a global business career.

• Earn two bachelor’s degrees – Graduate with an American B.S. in Business, Management and Economics and a Czech-accredited Bc.
• Gain real-world business experience – Complete UNYP’s Professional Immersion Experience through an internship with a company in Prague.
• Study business in Prague in English – Learn in an international academic environment alongside students from more than 60 countries.
• Build practical business skills – Apply your knowledge through case studies, business projects and strategic challenges.
• Choose a concentration that fits your goals – Study core business disciplines before specializing in areas such as Marketing, Human Resources, Data Analytics or Entrepreneurship.
• Benefit from personalized learning – Receive individual support from accessible faculty in small classes.

What Makes This Program Different? Hear from Our Dean

Get an inside perspective on the program, its philosophy, and how it prepares students for international business careers.

This program is offered by the School of Business and IT at UNYP, combining expertise in business, technology, and international education.

Dean of the School of Business at UNYP shares how the program is built on the American education system, combines practical experience with academic depth, and prepares students for careers in international business.

Student Testimonial

“When I was deciding where to study, I wanted an education that felt international, practical, and connected to the real world. That’s what drew me to UNYP.”
– Amit G.

Program Overview

Core Courses

Build a strong foundation across key business disciplines before moving into specialization.

Elective Courses

Expand your interests and tailor your degree with courses that match your career goals.

Dual Degree Business Concentrations

Choose one of seven concentrations to customize your Dual Degree in Business Administration at UNYP (American Bachelor’s from SUNY Empire State University + European Bc. from UNYP):

• Human Resources: Build skills in people management, talent development, and organizational culture.
• Marketing: Learn branding, digital strategy, and consumer insights to grow businesses.
• Sports Management: Explore the business of sport—events, sponsorships, and sports industry leadership.
• Entrepreneurship: Turn ideas into ventures with innovation, strategy, and startup execution.
• Finance: Focus on financial decision-making, investments, and managing business performance.
• Data Analytics: Develop data-driven thinking using analysis, reporting, and business intelligence tools.
• Behavioral Economics: Understand how people actually make decisions—and how that shapes markets and business strategy.

→ Learn more about all concentrations

Career Opportunities

A Bachelor of Business Administration (BBA) from UNYP prepares graduates for careers across the private, public and non-profit sectors. The program develops practical skills in management, finance, marketing, entrepreneurship and strategic decision-making.

Potential career paths include:

• Business Analyst – Analyze data and support strategic business decisions.
• Marketing Specialist – Support marketing strategies, campaigns and brand development.
• Project Coordinator – Help cross-functional teams plan and deliver business projects.
• Human Resources Specialist – Support recruitment, employee development and workplace initiatives.
• Entrepreneur – Launch or develop a new business or family enterprise.
• Financial Analyst – Evaluate financial performance and support investment decisions.

The program also provides a strong foundation for postgraduate study in business and related fields, including MBA programs.

Not sure which BBA is right for you?

At UNYP, both the 4-year American-style program and the 3-year European program share the same academic foundation during the first three years. The key difference is that the 4-year program continues with an additional year, giving you more time to specialize, complete a senior thesis or project, and graduate with an American degree alongside your Czech qualification.

Comparison Table

The 4-year American program builds on the same foundation as the 3-year option, giving you additional time to specialize, complete a senior thesis or project, and graduate with an American degree—opening broader international career opportunities.

For more information about our partnership with the State University of New York, Empire State University, please visit this page.

A Math Aptitude Test is required for applicants to Business, IT, and merit scholarships. It helps determine which math course you’ll start in. It takes up to two hours, and preparation is recommended. For details, please contact the UNYP Admissions Team.

Frequently Asked Questions