Study Business Administration in Prague — Earn an American Bachelor’s Degree (4-Year Program)

Earn two degrees: an American B.S. and a Czech-accredited Bc. through UNYP’s dual degree program.

Launch your global business career with a 4-year American-style Bachelor’s degree in Business Administration in Prague. At the University of New York in Prague, this program follows the American higher education model, giving you the flexibility to explore different areas of business before choosing your specialization—while also offering the opportunity to earn a Czech-accredited degree alongside it.

Study in English at our Prague campus—located in the heart of Europe—while developing practical business skills, strategic thinking, and international experience that prepare you for leadership roles in today’s global economy.

➡️ Learn more about the Dual Degree

ℹ️ Looking ahead? You can continue your studies with a Master of Business Administration (MBA) at UNYP.

Why Choose UNYP’s Business Administration Program?

UNYP’s 4-year American-style Business Administration program combines academic depth, international perspective, and real-world experience—giving you the time and flexibility to discover your strengths and build a global career.

• Earn two degrees in one program: Graduate with an American B.S. in Business, Management & Economics and a Czech-accredited Bc.
• Professional Immersion Experience (mandatory): Gain real-world experience through internships with multinational or leading local companies
• Study business in English in Prague: Learn in one of Europe’s most dynamic business environments
• A comprehensive, career-focused curriculum: Work on real case studies, projects, and strategic challenges
• Choose your specialization after building a strong foundation: Human Resources, Data Analytics, Marketing, Entrepreneurship, and more; choose the concentration that suits you best
• Personalized learning environment: Small classes, mentoring, and individual support

What Makes This Program Different? Hear from Our Dean

Get an inside perspective on the program, its philosophy, and how it prepares students for international business careers.

This program is offered by the School of Business and IT at UNYP, combining expertise in business, technology, and international education.

Dean of the School of Business at UNYP shares how the program is built on the American education system, combines practical experience with academic depth, and prepares students for careers in international business.

Your Experience in the BBA Program

Over four years, you’ll build a strong foundation in business while developing the skills, mindset, and real-world experience needed to succeed in an international environment.

• Build a strong foundation in business
  Develop core knowledge across marketing, finance, management, operations, and economics before choosing your focus
• Develop strategic and analytical thinking
  Strengthen your ability to lead, solve problems, and make decisions in complex business environments
• Gain a global business perspective
  Learn how organizations operate across markets, cultures, and international contexts
• Apply what you learn in real-world settings
  Work on case studies, projects, and internships with multinational or leading local companies
• Graduate ready for your next step
  Whether you pursue a career, launch your own venture, or continue with graduate studies, you’ll be prepared to move forward with confidence

Student Experience

“When I was deciding where to study, I wanted an education that felt international, practical, and connected to the real world. That’s what drew me to UNYP.”
– Amit G.

Program Overview

Core Courses

Build a strong foundation across key business disciplines before moving into specialization.

Elective Courses

Expand your interests and tailor your degree with courses that match your career goals.

Dual Degree Business Concentrations

Choose one of seven concentrations to customize your Dual Degree in Business Administration at UNYP (American Bachelor’s from SUNY Empire State University + European Bc. from UNYP):

• Human Resources: Build skills in people management, talent development, and organizational culture.
• Marketing: Learn branding, digital strategy, and consumer insights to grow businesses.
• Sports Management: Explore the business of sport—events, sponsorships, and sports industry leadership.
• Entrepreneurship: Turn ideas into ventures with innovation, strategy, and startup execution.
• Finance: Focus on financial decision-making, investments, and managing business performance.
• Data Analytics: Develop data-driven thinking using analysis, reporting, and business intelligence tools.
• Behavioral Economics: Understand how people actually make decisions—and how that shapes markets and business strategy.

→ Learn more about all concentrations

Career Opportunities

Graduates of the Bachelor of Business Administration are well-prepared for a wide range of international business careers, such as:

Business Analyst | Marketing Coordinator | Financial Advisor | Human Resources Specialist | Data Analyst | Sports Program Manager | Startup Founder / Entrepreneur | Consultant in management or digital business

With an American-accredited Bachelor’s and studies in Europe, you’ll have a strong platform for both corporate roles and graduate study in business, management, or economics.

Not sure which BBA is right for you?

At UNYP, both the 4-year American-style program and the 3-year European program share the same academic foundation during the first three years. The key difference is that the 4-year program continues with an additional year, giving you more time to specialize, complete a senior thesis or project, and graduate with an American degree alongside your Czech qualification.

Comparison Table

The 4-year American program builds on the same foundation as the 3-year option, giving you additional time to specialize, complete a senior thesis or project, and graduate with an American degree—opening broader international career opportunities.

Degree Specifications

For more information about our partnership with the State University of New York, Empire State University, please visit this page.

A Math Aptitude Test is required for applicants to Business, IT, and merit scholarships. It helps determine which math course you’ll start in. It takes up to two hours, and preparation is recommended. For details, please contact the UNYP Admissions Team.

Download the Program Overview

Frequently Asked Questions

Ready to Build Your Global Business Career?

Most students choose the 4-year program for its flexibility and international career opportunities.

Take the first step toward a 4-year American business degree in Prague.