Master of Science in Digital Marketing and Analytics (MSc.)

Earn a Globally Recognized MSc — Delivered in Prague in Partnership with Dublin Business School

The Master of Science in Digital Marketing and Analytics is a contemporary, industry-oriented graduate program offered in partnership with Dublin Business School (DBS), Ireland. You will study entirely in English at the University of New York in Prague while earning an internationally recognized Irish master’s degree, issued by Dublin Business School.

This unique collaboration blends UNYP’s international environment with DBS’s academic excellence, giving you a competitive edge in a rapidly changing digital world.

Why Choose This MSc Program?

• International degree awarded by Dublin Business School, one of Ireland’s top business and management education institutions.
• Study in English in Prague, a dynamic European hub for marketing, media, and technology.
• Master both digital marketing and data analytics, gaining skills that connect creativity, strategy, and technical analysis.
• Use real tools and datasets to prepare you to confidently work in modern, data-driven marketing environments.
• A more flexible program format, designed to accommodate your work schedule and career commitments.
• Taught by a mix of academic experts and industry professionals, ensuring relevance and real-world application.

What You Will Learn

This program provides you with advanced knowledge and practical experience to excel in roles that demand both marketing skills and analytical abilities. You will learn how to:

• Build and manage integrated digital marketing campaigns, including SEO, SEM, social media, content, email, and more.
• Analyze consumer behavior and customer journeys using data insights.
• Utilize marketing analytics tools to measure, evaluate, and optimize campaign performance.
• Design dashboards and data visualizations that support business decision-making.
• Present data-driven recommendations to leadership and clients.
• Understand digital regulations, privacy frameworks, and ethical data practices.
• Conduct an applied research project, dissertation, or industry placement aligned with your professional goals.

Program Structure

A combination of academic rigor and practical training, the program includes:

Core Modules (examples):

Digital Marketing Strategy | Consumer Behavior and Customer Experience | Data Analytics for Marketing | SEO and SEM Strategy | Social Media and Content Marketing | Digital Communications and Branding | Research Methods and Data Interpretation

Final Module Options:

You will complete one of the following:

• Dissertation
• Applied Research Project
• Placement (internship)

This lets you customize your MSc for academic, analytical, or practical career goals.

Career Opportunities

The MSc in Digital Marketing and Analytics prepares you for high-growth, high-demand roles, including:

Digital Marketing Manager | Marketing Analyst / Data Strategist | Performance Marketing Specialist | CRM and Retention Manager | SEO/SEM Specialist | Social Media Strategist | E-commerce Manager | Digital Brand Manager | Product Marketing Specialist | Insights and Research Analyst

Graduates are well-equipped for roles in marketing teams, creative agencies, tech companies, multinational corporations, e-commerce businesses, startups, and consulting firms.

Who Should Apply?

This program is ideal if you:

• Hold a bachelor’s degree in marketing, business, communications, analytics, IT, or related fields.
• Want to transition into digital marketing or data-driven roles.
• Seek to upgrade your professional skills for leadership or strategic positions.
• Want to study in English within an international environment.
• Aim to combine creativity with analytical, data-driven thinking.

Program Specifications

Awarding Body: Quality and Qualifications Ireland (QQI)

Degree Awarded: Master of Science (MSc) in Digital Marketing and Analytics

European Qualifications Framework (EQF) Level: Level 7

Duration: 1 year (full-time) or 2 years (part-time)

Program Overview for Download

Accelerate Your Digital Career with a Degree from Dublin Business School — Earned in Prague

Whether you’re aiming to lead, analyze, or advance your digital marketing career, this MSc—offered with Dublin Business School—equips you with the skills and global credential to succeed.