Master (MSc.) in Digital Marketing and Analytics in Prague

Irish MSc Degree (DBS) — Delivered in Prague | September 2026 Intake Open

Study in Prague. Graduate with an Irish MSc degree. Build real-world marketing and analytics skills.

The MSc in Digital Marketing and Analytics is an industry-focused program delivered in partnership with Dublin Business School (Ireland).

You will study in English at UNYP in Prague while earning an internationally recognized Irish MSc degree awarded by DBS.

The program combines UNYP’s international environment with DBS’s academic expertise to prepare you for data-driven marketing roles.

Why Choose This MSc Program?

• Irish MSc degree awarded by Dublin Business School (DBS)
• Study in English in Prague, a growing hub for marketing and tech
• Combine marketing strategy with data and analytics skills
• Work with real tools, campaigns, and datasets
• Flexible study format (full-time or part-time)

What You Will Learn

This program equips you with practical digital marketing and analytics skills for data-driven roles. You will learn how to:

• Plan and manage integrated digital marketing campaigns (SEO, SEM, social media, content, email)
• Analyze customer behavior and customer journeys using data
• Use marketing analytics tools to measure and optimize performance
• Create dashboards and data visualizations for decision-making
• Present data-driven insights to stakeholders and clients

Program Structure

The program combines core digital marketing and analytics modules with a final project tailored to your career goals.

Career Opportunities

This MSc prepares you for roles in digital marketing, analytics, and data-driven strategy, including:

Graduates work in marketing teams, agencies, tech companies, startups, and multinational organizations.

Who Should Apply?

This program is ideal if you:

• Have a bachelor’s degree in marketing, business, communications, analytics, IT, or a related field
• Want to move into digital marketing or data-driven roles
• Are looking to advance your career into strategic or leadership positions
• Prefer to study in English in an international environment
• Want to combine creativity with analytical, data-driven thinking

Program Specifications

➡️ Download the MSc in Digital Marketing and Analytics program overview (PDF)

Frequently Asked Questions

Apply for September 2026 Intake

Study in Prague and graduate with an internationally recognized Irish MSc degree.