Entrepreneurship Concentration

Learn how to pitch, build, and grow in today’s startup-driven economy

Turn ideas into action with the BBA concentration in Entrepreneurship at UNYP. You’ll combine core business skills with an entrepreneurial mindset—learning how to spot opportunities, validate ideas, build business models, and launch or grow ventures in a competitive global market.

Why Choose the Entrepreneurship Concentration?

Entrepreneurship is about more than starting a company—it’s about learning how to think, adapt, and build value in uncertain environments. This concentration helps you develop the strategic, creative, and practical skills to launch new ventures or drive innovation within existing organizations.

What You’ll Study

Within the Entrepreneurship concentration, you’ll focus on topics such as:

• Opportunity recognition and idea validation
• Business models and go-to-market strategy
• Startup finance and funding basics
• Innovation and product development
• Branding, pitching, and storytelling
• Growth strategy and scaling
• Leadership, decision-making, and resilience

Where It Can Take You

Startup Founder | Business Development Associate | Product or Innovation Assistant | Project Coordinator | Marketing & Growth Assistant | Venture Support / Accelerator Assistant | Junior Consultant | Account Manager (entry-level) | Small Business Manager

Explore the BBA Program

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