Sports Management Concentration

Turn Your Passion for Sports into a Career

If you love sports and want to turn your passion into a career, the Bachelor in Business Administration with a Concentration in Sports Management at the University of New York in Prague is the perfect choice.

This program blends a strong foundation in business with specialized courses tailored to the dynamic world of sports management. You’ll gain the skills and knowledge needed to excel in the business side of sports, giving you a competitive edge in this exciting industry.

Through advanced coursework, you’ll develop industry-specific management skills and complete your education with a thesis focused on a sports management topic. This hands-on approach ensures that you graduate ready for real-world success.

As the official Educational Supplier of the Czech Olympic Team (2022-2026) and a partner of the Dual Career program, UNYP supports elite athletes in balancing their academic and professional goals.

To earn a degree with a Concentration in Sports Management, students complete 12 credits (24 ECTS credits) in sports-related courses and focus their thesis on a relevant topic.

Want to learn more? Contact our Admissions team today (admissions@unyp.cz).

Sports Marketing and Sponsorships	Sports Psychology
Sports Law	Sports Coaching
Sports Management	Facility Management
Event Management	Nutrition and Health

Sports Marketing & Sponsorship

A billion-dollar industry with demand for professionals in branding, sponsorships, and digital marketing.
Opportunities in teams, agencies, and major brands like Nike and Adidas.

Athlete Representation & Sports Agency

Growing need for agents to handle contracts, endorsements, and public relations.
Includes roles in player development, NIL deals, and financial advising.

Event & Operations Management

Key for organizing major events (Olympics, FIFA, Super Bowl) and enhancing fan experiences.
Includes roles in stadium operations, ticketing, and hospitality.

Sports Data & Performance Analytics

Teams and leagues use data for player performance, injury prevention, and fan engagement.
Includes roles in business intelligence, sports science, and betting analytics.

Team & Athletic Program Management

Opportunities in college and professional team operations, hiring, budgeting, and recruitment.
High-level roles can lead to GM or Athletic Director positions.

Emerging fields: Esports management, sports law, and fan engagement through digital media are rapidly growing.

UNYP Alumni

Michaela Milkovičová

Global Foods Strategy, Innovation and Operations Manager, Unilever

"My classes were taught in small groups, my professors had a business background, and I had classmates from all over the world. I felt very humbled and honored to study at this prestigious university, so I tried to get the most out of the classes. "