Sports Management Concentration

Turn Your Passion for Sports into a Career

If you love sports and want to turn your passion into a career, the Bachelor in Business Administration with a Concentration in Sports Management at the University of New York in Prague is the perfect choice.

This program blends a strong foundation in business with specialized courses tailored to the dynamic world of sports management. You’ll gain the skills and knowledge needed to excel in the business side of sports, giving you a competitive edge in this exciting industry.

Through advanced coursework, you’ll develop industry-specific management skills and complete your education with a thesis focused on a sports management topic. This hands-on approach ensures that you graduate ready for real-world success.

As the official Educational Supplier of the Czech Olympic Team (2022-2026) and a partner of the Dual Career program, UNYP supports elite athletes in balancing their academic and professional goals.

To earn a degree with a Concentration in Sports Management, students complete 12 credits (24 ECTS credits) in sports-related courses and focus their thesis on a relevant topic.

Want to learn more? Contact our Admissions team today (admissions@unyp.cz).

Sports Marketing and Sponsorships	Sports Psychology
Sports Law	Sports Coaching
Sports Management	Facility Management
Event Management	Nutrition and Health

Sports Marketing & Sponsorship

A billion-dollar industry with demand for professionals in branding, sponsorships, and digital marketing.
Opportunities in teams, agencies, and major brands like Nike and Adidas.

Athlete Representation & Sports Agency

Growing need for agents to handle contracts, endorsements, and public relations.
Includes roles in player development, NIL deals, and financial advising.

Event & Operations Management

Key for organizing major events (Olympics, FIFA, Super Bowl) and enhancing fan experiences.
Includes roles in stadium operations, ticketing, and hospitality.

Sports Data & Performance Analytics

Teams and leagues use data for player performance, injury prevention, and fan engagement.
Includes roles in business intelligence, sports science, and betting analytics.

Team & Athletic Program Management

Opportunities in college and professional team operations, hiring, budgeting, and recruitment.
High-level roles can lead to GM or Athletic Director positions.

Emerging fields: Esports management, sports law, and fan engagement through digital media are rapidly growing.

UNYP Alumni

Nela Sotonová

Partner & Co-founder, Clavis Partners

"Learning in English was a valuable asset for me while studying for my bachelor’s degree. I knew I wanted to attend an American university and needed to study the language. Ultimately, the English proficiency that I gained at UNYP helped me to earn my MBA at FIU in the United States. However, the presentation skills that I acquired helped me the most. We wrote a lot of essays at UNYP, and now, I am able to write articles and emails in English without thinking about them too much. The writing and presentation skills I learned are vital because they are the two essential things I use in my professional career,"