MSc in Business Analytics

A UNYP professor explains the business side of analytics management to a graduate class.

Transform Data Into Strategic Business Insights

Take control of your future with the MSc in Business Analytics at the University of New York in Prague (UNYP). This intensive, one-year, full-time master’s program—delivered in English and in conjunction with Dublin Business School—equips you with the tools to transform complex data into meaningful, actionable business strategies.

Designed for aspiring data professionals and future business leaders, the program blends technical depth with strategic insight, preparing you for high-impact roles in today’s rapidly evolving, data-centric economy.

What You’ll Learn

This is not a passive, lecture-based degree. The MSc in Business Analytics is built around real-world challenges, practical skills, and hands-on learning.

Key Areas of Study

Programming for Analytics
Gain hands-on experience with programming languages like Python and R to build data-driven business solutions and automate analytical workflows.

Requirements Analysis
Learn how to gather, define, and manage business requirements for data-driven projects, ensuring successful analytics implementation in organizational contexts.

Business Database Management
Understand how to design, maintain, and query relational databases for business applications, using SQL and other tools to support data integrity and accessibility.

Business Strategy
Explore the intersection of analytics and strategic management, learning how data can inform and drive long-term competitive advantage and business decision-making.

Research Methods
Develop foundational skills in research design, data collection, and analysis techniques critical for producing actionable business insights and academic research.

Business Intelligence and Visualisation
Master the tools and methodologies used to convert raw data into meaningful insights through dashboards, reporting, and data storytelling for strategic decision-making.

Applied Statistics and Machine Learning
Apply advanced statistical models and machine learning algorithms to extract patterns and make predictions from large-scale business datasets.

Project Management for Business Analytics
Learn how to lead analytics projects effectively by applying project management principles tailored to the lifecycle of data analytics initiatives.

Financial and Business Analytics
Analyze financial data and key business metrics to drive performance optimization, budgeting, forecasting, and investment decision-making.

Applied Research Methods
Enhance your ability to apply qualitative and quantitative research methods in solving complex business problems through data and evidence.

Applied Research Project – Dissertation
Conduct an independent, data-focused research project that demonstrates your ability to apply business analytics methodologies to a real-world business challenge.

Why Choose the MSc in Business Analytics at UNYP?

Future-Proof Your Career in a Data-Driven World

Analytics is no longer optional—it’s essential. This graduate business analytics program in Prague is designed to launch or accelerate your career in high-demand roles like:

Business Intelligence Analyst
Data Analyst
Strategy Consultant
Operations Analyst
Analytics Consultant

Whether you’re entering the job market or transitioning from another field, this program gives you the skills to thrive.

Learn by Doing: A Practical, Project-Based Curriculum

Forget rote memorization and end-of-year exams. This program is built around 100% continuous assessment—meaning you’re constantly applying what you learn through:

Real-world business cases
Live coding in Python and SQL
Data modeling and machine learning simulations
Visual storytelling with industry-standard BI tools

You’ll receive regular feedback from expert faculty and improve consistently across all areas of your learning journey.

Gain a Cross-Functional Skill Set Employers Want

Modern organizations are looking for data professionals who can do more than run reports—they need team members who understand the business context behind the numbers.

Our curriculum combines:

Technical capabilities in programming, machine learning, and data handling
Strategic thinking around business models and financial performance
Communication skills to turn analysis into action through clear reporting and visualization

This cross-functional approach sets UNYP’s program apart from narrowly focused analytics or computer science degrees.

Capstone Project: Turn Knowledge into Career Capital

You’ll finish the program with a substantial, career-aligned capstone project or dissertation, applying your skills to a real-world business challenge. Whether you want to work in finance, marketing, logistics, or consulting, your project becomes a professional portfolio piece, ready to showcase in interviews and job applications.

Awarding Body: Quality & Qualifications Ireland (QQI)

Degree Awarded: Master of Science (MSc) in Business Analytics

European Qualifications Framework (EQF) Level: Level 7

Duration: 1 year (full-time)

Next Intake: September 2025

Graduates of the Master of Science in Business Analytics at UNYP are prepared for a wide range of high-demand roles across industries. Whether you’re driven by numbers, strategy, or optimization, this degree equips you with the tools to succeed. Here are five top career paths to consider:

Business Analyst

Bridge the gap between data and decision-making.
Business analysts identify organizational needs and recommend data-driven solutions. They work closely with both management and technical teams to ensure business objectives are met efficiently and effectively.

Key Skills Gained from the Program:
Requirements analysis, strategic thinking, stakeholder communication, data interpretation.

Data Analyst

Turn raw data into actionable insights.
Data analysts collect, clean, and analyze large datasets to support business operations and strategy. They use tools like Python, SQL, and Excel to uncover trends and support evidence-based decisions.

Key Skills Gained from the Program:
Programming, applied statistics, data wrangling, visualization.

Business Intelligence (BI) Analyst

Deliver insights through dashboards and KPIs.
BI analysts design and manage business intelligence systems that track performance metrics. Their reports support senior decision-makers by highlighting trends, anomalies, and opportunities.

Key Skills Gained from the Program:
Business database management, BI tools, data visualization, communication.

Analytics Consultant

Advise companies on using data strategically.
Analytics consultants help organizations optimize their use of data, offering expert advice on tools, models, and implementation strategies. Often working across industries, they design customized analytics solutions that drive business performance.

Key Skills Gained from the Program:
Cross-functional analytics, client-facing communication, machine learning, project management.

Operations Analyst / Supply Chain Analyst

Optimize processes and increase efficiency.
These analysts focus on improving logistics, workflows, and resource allocation. By modeling systems and analyzing performance data, they streamline operations and reduce costs.

Key Skills Gained from the Program:
Operational analytics, financial modeling, applied research, strategic planning.