Hands-On Learning with the Czech Olympic Team at UNYP

We were delighted to welcome representatives of the Czech Olympic Team and a number of their partners, highlighted by Alpine Pro, Billa, Coca-Cola, Sazka, and Toyota, to the University of New York in Prague for a project briefing with our students from the Business Administration program with a concentration in Sports Management.

As part of a project-based learning assignment led by lecturer Mike Köppe, students will work in teams to explore how each Olympic partner activates its sponsorship and connects with audiences through sports.

This collaboration gives our students a unique opportunity to engage with real brands, strategies, and professionals, gaining practical experience that bridges the gap between classroom theory and the sports industry.

We are proud to see our students collaborating with some of the leading brands that support Czech sport, and we look forward to seeing their strategic output in December.