UNYP: Where You Explore You

Introducing UNYP’s New Brand Campaign

The University of New York in Prague is introducing a new brand and recruitment campaign, Explore You at UNYP, designed to reflect students’ experiences of their academic journey at the university.

At its core, the campaign centers of self-discovery. Choosing a university is not only about selecting a degree program, but also about understanding personal strengths, interests, and ambitions. UNYP’s approach to education emphasizes individuality, flexibility, and personal development—values that are central to the Explore You at UNYP campaign.

The campaign primarily targets future bachelor’s students, particularly high school students deciding where and what to study. The messaging is intentionally student-focused and authentic, speaking in a tone that resonates with prospective students while clearly communicating what makes UNYP distinct: an American-style education, small class sizes, close faculty interaction, and an international academic environment in the heart of Europe.

To meet students where they are, the campaign content was produced in vertical format and optimized for mobile-first consumption across social media platforms such as Instagram, Facebook, and YouTube. Video content is supported by a set of custom-designed key visuals, ensuring consistent visual identity and strong brand recognition across digital and paid media channels.

Explore You at UNYP is not a short-term campaign, but a long-term platform that allows UNYP to evolve its messaging over time while staying grounded in its student-centric philosophy. It reflects the university’s commitment to helping students shape their own educational paths and prepare for meaningful academic and professional futures.

We invite you to explore the campaign, engage with the content, and share it with anyone who may be considering studying at UNYP. For the best viewing experience, we recommend watching the video on a mobile device.

🎥Instagram Reels

🎥YouTube Shorts