Bachelor of Communication & Media in Prague

Earn an American-accredited degree in English and build a professional portfolio in media, PR, and digital marketing.

Prepare for a career in media, marketing, or public relations with the Bachelor of Communication & Media at the University of New York in Prague (UNYP). The program combines strategic thinking with hands-on content creation, so you graduate ready to work across journalism, digital media, and communication roles.

Study in English in Prague and gain practical experience in writing, storytelling, digital campaigns, and multimedia production. Throughout your studies, you’ll build a portfolio of real-world projects while learning how media works in a global environment.

Graduate with two degrees: an American-accredited Bachelor of Arts from SUNY Empire State University and a Czech-accredited Bakalář (Bc.), giving you a strong advantage for international careers.

This program is offered by the School of International Relations and Media Studies at UNYP.

Why Study Communication & Media at UNYP

Earn two degrees: Graduate with an American-accredited degree and a European degree, strengthening your profile for international careers

Build a professional portfolio: Create real content across journalism, digital media, and PR while you study

Prepare for media careers: Develop practical skills for roles in marketing, communication, and content creation

Study in Prague in English: Join an international student community in one of Europe’s most creative cities

What You’ll Learn and Do

Build portfolio-ready projects: Produce campaigns, podcasts, and other professional work that demonstrate your skills

Create digital content: Work with social media, video, and multimedia storytelling

Develop communication strategies: Plan campaigns for brands, organizations, and public institutions

Understand global media: Learn how media, politics, and technology shape public opinion

Gain real-world experience: Complete internships with media, PR agencies, and startups

Program Overview

The program combines communication theory with practical media skills, preparing you to work across journalism, public relations, and digital media.

Choose Your Concentration

Choose a concentration to focus your studies and prepare for your career:

Multimedia Journalism
Report, write, and produce stories across digital and traditional media for international audiences.

Public Relations
Learn how to manage communication, build media relationships, and shape how organizations engage the public.

Media Marketing
Create campaigns in branding, digital marketing, and advertising using creative and data-driven approaches

Your chosen concentration is included on your diploma supplement and fully integrated into the English-language program.

→ Explore Communication & Media concentrations

Student Showcase

UNYP students regularly present photography, media, and campaign projects to peers and faculty, reinforcing collaborative learning and professional presentation skills.

Communication & Media is the right choice for me because it combines practical skills with creativity. It gives me tools I can apply across many careers — from media production to marketing and beyond.

— Nikol, Class of 2026

Career Opportunities

Prepare for careers in media, marketing, and public relations across global industries.

Graduates work in areas such as:

• Public relations and corporate communication: PR specialists, communications managers
• Digital marketing and media strategy: digital marketers, social media managers
• Journalism and content creation: journalists, editors, content producers
• Advertising and brand communication: account executives, campaign managers

UNYP graduates work in media agencies, multinational companies, NGOs, public institutions, and startups across Europe and internationally.

With a combination of practical experience and a professional portfolio, you graduate ready to enter the global communication and media industry.

Program Specifications

You graduate with both an American-accredited degree and a European degree, giving you a strong advantage for international careers and further study.

Program Overview for Download

Frequently Asked Questions

Is the Communication & Media degree internationally recognized?

Yes. You graduate with both an American-accredited bachelor’s degree from SUNY Empire State University and a Czech-accredited Bc. degree, recognized across Europe and internationally.

What makes the Communication & Media program at UNYP different?

The program combines small classes, hands-on media training, and an international environment in Prague, with a strong focus on building a professional portfolio.

Is the program taught in English?

Yes. The entire program is delivered in English in an international classroom environment.

Does the program include practical experience?

Yes. You will complete portfolio projects, practical coursework, and have opportunities for internships in media, public relations, and digital communication.

What skills will I develop?

You will learn how to create content, plan communication strategies, and work across digital media, while developing strong writing, storytelling, and analytical skills.

What career paths does this degree support?

Graduates work in journalism, public relations, digital marketing, corporate communication, and content creation across international industries.