Bachelor of Communication & Media at UNYP

Learn to create, influence, and connect in today’s communication-driven world. The Bachelor of Communication & Media at the University of New York in Prague (UNYP) offers a Communication and Media degree in Prague designed for students who want to understand how media, culture, and technology shape society, and how to apply that knowledge strategically across business, journalism, public relations, and the creative industries.

Delivered in English within an American-style academic framework, this Communication and Media degree in Prague combines theoretical depth with hands-on media practice in an international learning environment. Students earn a dual degree: an American-accredited Bachelor of Arts from SUNY Empire State University (USA) and a Czech-accredited Bakalář (Bc.) degree accredited by the Ministry of Education, Youth and Sports of the Czech Republic.

To learn more about how the American & European Dual Degree at UNYP works, visit our Dual Degree overview page.

Why Choose UNYP’s Communication & Media Program?

American Education in the Heart of Europe

Study communication and media in English within an American-style academic framework, guided by an international faculty with real-world industry experience.

Two Degrees, Global Recognition

Earn both an American-accredited bachelor’s degree from SUNY Empire State University and a Czech-accredited Bc. degree from UNYP.

Hands-On, Practice-Driven Learning

Develop practical skills in journalism, digital media, public relations, and storytelling across multiple platforms.

Career-Oriented Preparation

Build a professional portfolio and gain strategic expertise in PR, marketing communication, and media strategy.

International Learning Environment

Collaborate with classmates from more than 80 countries while studying in Prague — one of Europe’s most dynamic and creative capitals.

Communication shapes industries, institutions, and public life. At UNYP, students develop the analytical insight and practical skills needed to express ideas that matter.

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Program Highlights

The Communication & Media degree at UNYP integrates critical analysis, strategic thinking, and creative production to prepare students for leadership in the global media landscape.

Master Digital Communication Tools

Develop expertise in social media strategy, content creation, multimedia storytelling, and audience analytics.

Strengthen Persuasive Communication Skills

Craft compelling narratives for business, media organizations, NGOs, and public institutions.

Understand Global Media Systems

Analyze how international media, politics, technology, and culture intersect and influence public discourse.

Gain Professional Experience

Complete internships with PR agencies, media outlets, nonprofit organizations, broadcasters, or innovative startups.

Engage in Critical Media Analysis

Examine media ethics, propaganda, information ecosystems, and the role of communication in democratic societies.

Produce Portfolio-Ready Projects

Design and present campaigns, podcasts, documentaries, or research-based capstone projects that demonstrate your professional capabilities.

Program Overview

The program provides a rigorous foundation in communication theory, cultural analysis, and contemporary media practice. Students build both analytical depth and applied expertise to navigate complex global information environments.

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Core Courses

Introduction to Communication | Public Relations Principles | Mass Media and Society | Communication Theory | Research Methods | Journalism Workshop | Media Writing | Media Ethics | Intercultural Communication | Senior Project

These courses build analytical depth, research competence, and practical media production skills across disciplines.

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Electives

Brand Management | Advanced Public Relations | Cinema and Society | Communication for Social Change | Public Speaking | Newswriting | Digital Storytelling | Propaganda and Persuasion | Television and Culture

Electives allow students to broaden their perspective or deepen their expertise in specific areas of communication and media.

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Concentrations

Choose a concentration to develop specialized expertise aligned with your professional ambitions:

Multimedia Journalism

Report, write, and produce multimedia stories for international audiences across digital and traditional platforms.

Public Relations

Develop strategic communication expertise, media relations capabilities, and crisis communication skills to guide how organizations engage the public.

Media Marketing

Design creative and data-driven campaigns in branding, digital marketing, and advertising for global markets.

Each concentration appears on your diploma supplement and is fully integrated into the English-language curriculum.

Learn more about Communication & Media concentrations.

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Student Showcase

“For me, Communication & Media is the right choice because it combines practical skills for the digital world with creativity and self-expression. It gives me tools I can apply across many careers — from media production to marketing and beyond.”
— Nikol, Class of 2026

UNYP students regularly present photography, media, and campaign projects to peers and faculty, reinforcing collaborative learning and professional presentation skills.

Follow student projects and stories on Instagram @unyp.

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Career Opportunities

A degree in Communication & Media prepares graduates for strategic, creative, and analytical roles across industries where communication drives impact.

Graduates pursue careers such as:

• Public Relations Specialist
• Media and Communications Officer
• Digital Marketing Strategist
• Journalist or Editor
• Corporate Communications Manager
• Social Media Manager
• Content Creator or Producer
• Advertising Account Executive

UNYP alumni work at media agencies, multinational corporations, NGOs, public institutions, and innovative startups across Europe and internationally.

If you are considering a career in media, public relations, digital communication, or marketing, this program provides the academic foundation and practical experience necessary to compete in a global market.

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Program Specifications

Degree	Area of Study	Major/Concentration
American Bachelor of Arts (B.A.)	Cultural Study	Communication and New Media
European “Bakalář” (Bc.)	Cultural Study	Communication and New Media

For more information about our partnership with the State University of New York, Empire State University, please visit this page.

Program Overview for Download

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Frequently Asked Questions

Is the Communication & Media degree internationally recognized?

Yes. Students earn both an American-accredited bachelor’s degree from SUNY Empire State University and a Czech-accredited Bc. degree from UNYP.

What makes UNYP’s Communication & Media program different?

The program combines American-style education, small class sizes, international faculty, and practical media training in Prague.

Does the program include practical experience?

Yes. Students complete hands-on coursework, portfolio projects, and internship opportunities in media, PR, and digital communication.

What skills will I develop during the degree?

Students gain expertise in media analysis, strategic communication, digital storytelling, research methods, and ethical media practice.

What career paths does this degree support?

Graduates pursue roles in journalism, public relations, digital marketing, corporate communication, media production, and related fields.