Bachelor of Communication and Media

Study Communication and Media at UNYP in Prague

Learn to create, influence, and connect in a communication-driven world. The Bachelor of Communication and Media program at the University of New York in Prague (UNYP) equips students to understand how media, culture, and technology shape society, and how to leverage them effectively in business, public relations, and creative sectors.

Earn a dual degree, an American-accredited bachelor’s degree from SUNY Empire State University (USA) and a Czech-accredited Bc. from UNYP. Graduate prepared for an international career in journalism, public relations, marketing, or digital media.

Why Choose UNYP’s Communication and Media Program:

American education in Europe: Study communication and media in Prague, in English, with a global faculty.
Two degrees, twice the value: Earn both American and Czech-accredited bachelor’s degrees.
Learn through hands-on experience: Practice journalism, media production, and storytelling in various formats.
Career-ready focus: Develop a professional portfolio in PR, marketing, and media strategy.
Global experience: Network with classmates from over 80 countries in one of Europe’s most innovative cities.

“Communication is at the heart of every industry, and every successful career. UNYP gives you the tools to express ideas that matter.”

Program Highlights

Our Communication and Media bachelor’s degree combines critical thinking, media analysis, and creative skills, enabling you to succeed in today’s rapidly evolving media environment.

Master digital communication tools: Learn social media strategy, content creation, and analytics.
Develop strong persuasive communication skills: Create compelling stories for business, media, and nonprofit settings.
Learn about global media systems: Study how international media, politics, and culture intersect.
Gain real-world experience: Intern with PR agencies, broadcasters, NGOs, or startups in Prague.
Think critically: Examine media ethics, propaganda, and the role of communication in a democratic society.

Present your work professionally. Develop campaigns, podcasts, or documentaries as capstone projects.

Program Overview

The Communication & Media program provides a solid foundation in communication theory, cultural studies, and contemporary media practices.

Concentrations

Choose a concentration to tailor your Communication and Media degree toward your career goals and gain specialized skills for today’s global media landscape.

Multimedia Journalism: Learn to report, write, and produce multimedia stories across digital and traditional platforms for a global audience.
Public Relations: Master strategic communication, media relations, and crisis management to shape how organizations connect with the public.
Media Marketing: Develop creative and data-driven campaigns in branding, digital marketing, and advertising to engage audiences worldwide.

Each concentration is listed on your diploma supplement and aligns with the Communication & Media bachelor’s curriculum, delivered in English in Prague.

Core Courses

Introduction to Communication • Public Relations Principles • Mass Media and Society • Communication Theory • Research Methods • Journalism Workshop • Media Writing • Media Ethics • Intercultural Communication • Senior Project

Electives

Brand Management • Advanced Public Relations • Cinema and Society • Communication for Social Change • Public Speaking • Newswriting • Digital Storytelling • Propaganda and Persuasion • Television and Culture

Student Showcase

“For me, communication and media is the right choice because it combines something very practical for the digital world we live in with creativity and self-expression. I like that it also gives me skills I can use in many different careers, from media production to marketing and beyond” – Nikol, Class of 2026