Research Highlights

Rebranding as a “Second First Impression”

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Procházka, David Anthony; Balášová, Daniela, Bočková, Kateřina


Rethinking the “Spectacle” of Terrorism

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Záhora, Jakub

UNYP Faculty Publish New Research on the EU’s Use of “Sustainable Development”

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MacGregor Pelikánová, Radka; Zavřelová, Veronika

Green Means Go: How Eco-Friendly Marketing Builds Brand Loyalty in Czechia

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Kolodenko, Maria; Kalinová, Kateřina; Bočková, Kateřina; Procházka, David Anthony

Decoding Sustainable Development: Solving the EU’s Legal Puzzle

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Zavřelová, Veronia; MacGregor Pelikánová, Radka



Viral Sabotage of Mitochondria: An Ancient Biological Conflict Driving Cognitive Decline

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Stefano, George B.; Weissenberger, Simon; Ptacek, Radek; Anders, Martin; Raboch, Jiri; Büttiker, Pascal


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