Data Analytics Concentration

Learn how to measure performance, understand customers, and support strategy with data

Build the skills to make smarter business decisions with the BBA concentration in Data Analytics at UNYP. This concentration combines core business knowledge with practical analytics tools—helping you learn how to interpret data, spot patterns, and turn insights into strategies that drive results.

Why Choose the Data Analytics Concentration?

Every industry is becoming data-driven. This concentration helps you bridge business and analytics so you can ask the right questions, work confidently with data, and communicate insights clearly to decision-makers. You’ll develop skills that support careers in business intelligence, performance analysis, marketing analytics, finance, and operations.

What You’ll Study

Within the Data Analytics concentration, you’ll focus on topics such as:

• Data-driven decision-making in business
• Business statistics and analytical thinking
• Data interpretation, reporting, and visualization
• Performance measurement and KPI frameworks
• Market and customer analytics
• Forecasting and trend analysis
• Using data to support strategy, planning, and operations

Where It Can Take You

Business Analyst | Data Analyst (entry-level) | Business Intelligence Assistant | Marketing Analytics Assistant | Operations Analyst | CRM / Customer Insights Assistant | Junior Reporting Specialist | Performance Analyst | Project Coordinator (data-focused)

Explore the BBA Program

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