Communication and Media (BA) – Concentrations

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• Multimedia Journalism
• Public Relations
• Media Marketing

Shape your Communication and Media degree

If you study Communication and Media at UNYP, you can choose a concentration to focus your studies on the area that best matches your interests and career goals. UNYP offers three Communication and Media concentrations: Multimedia Journalism, Public Relations, and Media Marketing. These concentrations are available to students in the UNYP and SUNY Empire State University dual-degree program and require 12 credits (24 ECTS) in relevant courses, a concentration-focused bachelor’s thesis, and passing the Czech State Exam. The concentration is recognized in your UNYP Diploma Supplement.

🔷 Multimedia Journalism

The Multimedia Journalism concentration equips students to create compelling content for today’s media landscape—from hard-hitting news to entertainment and travel writing—using both traditional and digital storytelling techniques. You’ll build proficiency across writing, video production, audio content, and social media journalism, and graduate with a portfolio that shows you can perform in fast-paced, multi-platform environments.

Selected courses

Intro to Media Writing | News Writing | Vlogging and Video reporting | Podcasting and Audio Journalism

Career opportunities

Reporter | Content Manager | News Producer | Freelance Writer | Videographer | Podcast Producer | Social Media Journalist | Digital Editor / Web Producer | Broadcast Journalist | Investigative Researcher

🔷 Public Relations

The Public Relations concentration focuses on communication, relationships, and reputation. You’ll learn how PR professionals use media and messaging to shape perception, build trust, and represent brands confidently—skills that are increasingly essential across business, nonprofit, and public sectors.

Selected courses

Principles of PR | Media Relations | Public Speaking | Event Management | Issue Management and Crisis Comms

Career opportunities

Public Relations Specialist | Corporate Communications Manager | Social Media Manager | Public Affairs / Government Relations Officer | Event Manager / Experiential Marketing Specialist

🔷 Media Marketing

The Media Marketing concentration prepares students for advertising, product promotion, and brand strategy in a world where marketing is increasingly driven by digital channels (social media, mobile, influencer collaborations, and more). You’ll develop the creative and strategic toolkit needed to run campaigns, build brands, and compete in a fast-moving communication industry.

Selected courses

Introduction to Advertising | International Marketing Strategies | Social Media Marketing | Advertising Strategies | E-Commerce and Marketing Technologies

Career opportunities

Digital Marketing Manager | Social Media Strategist | Content Marketing Specialist | Brand Manager | Marketing Communications Specialist | Media Planner / Media Buyer | Performance Marketing (PPC) Specialist

Program specifications

Degree: Bachelor of Arts (B.A.)
Field: Communication and Media
Concentration options: Multimedia Journalism | Public Relations | Media Marketing
Concentration requirement: 12 credits (24 ECTS) + thesis topic + Czech State Exam
Recognition: concentration stated in the UNYP Diploma Supplement

Not sure which concentration fits you best?

Talk to our admissions team, and we’ll help you choose the right path.