Bachelor in Communication and Media: Concentration in Media Marketing

Prepare for a creative career with a Bachelor in Communication and Media with a Media Marketing concentration

There are currently more forms of media than at any previous time in human history, which means that Media Marketing is a complex and multi-faceted field. Traditional print, radio and television marketing still exist, but they have been augmented by online marketing, which started with email and search engine marketing, and has subsequently evolved to encompass new forms such as social media marketing, mobile marketing, and influencer marketing.  

The Media Marketing concentration at the University of New York in Prague primes students for careers in the fast-paced, creative world of advertising, developing, and selling products, from niche audiences to mass markets. Communication and Media graduates with this concentration will find themselves qualified for many creative and strategic jobs in the communication industry.

To be eligible for the Communications and Media degree with a Media Marketing concentration, the student must be enrolled in the State University of New York, Empire State University and UNYP Dual degree program. To obtain the concentration in Media Marketing, students must obtain 12 credits (24 ECTS credits) in courses from the list of the concentration subjects; select a topic for the bachelor thesis in a topic related to the concentration focus; and succeed in the Czech State Exam and earning the UNYP bachelor’s degree. The name of the concentration will appear in the UNYP Diploma Supplement along with the specification of the Major.

UNYP Alumni

Mladen Grebo

Partner, Strategic Planner at Goodkin
"When you have more diverse people, the environment suddenly becomes livelier, and this generates a lot of new ideas. If you have only one nationality, everything tends to be stereotypical. UNYP is a good place to experience diversity; you get enriched by other cultures, other habits and points of view. When you put all that together, you become much more cultured, and you have a much broader worldview. Everybody should experience this at some point in their life. Because once you have the broader picture, you embrace the good and don’t fear the bad."

  • Introduction to Advertising
  • International Marketing Strategies
  • Social Media Marketing
  • Advertising Strategies
  • E-Commerce and Marketing Technologies

  • Market researchers
  • Copywriters
  • Account executives
  • Social media planners
  • Production managers
  • Creative directors
  • Editorial photographers

Do you have a question? Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class.  If you would like to try the UNYP experience you can even be a UNYP student for a day.

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University of New York in Prague
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Phone: +420 224 221 261   Skype

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