European Bachelor in Business Administration – Concentration in Marketing

Reach the right audiences with a Business Administration degree with a Marketing concentration

The European Bachelor’s Program in Business Administration
is currently under reaccreditation and cannot accept new applications
until the reaccreditation process has been completed.

For more information contact our Admissions team at

Studying a Business Administration degree with a Marketing concentration at the University of New York in Prague will allow students to acquire high-value skills which can be used in almost any corporate career. Marketing is a field that is highly in demand; every organization needs the power and tools of marketing to understand its audience, attract and retain customers, and showcase its brand. The job roles within the sector continue to diversify, with new and lucrative career paths constantly being created, particularly in digital and data-driven marketing.

Marketing is a field that is highly in demand; every organization needs the power and tools of marketing.

This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.

There are two paths for students studying Marketing concentration within a Business Administration degree. The first path would be for students that want to enroll in the 3-year European program leading to a bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the National Accreditation Bureau for Higher Education (NAÚ). Alternatively, students that want an American degree as well as the UNYP degree must be enrolled in the State University of New York, Empire State University and UNYP Dual degree program. In either path, to obtain the concentration in Marketing, students must obtain 12 credits (24 ECTS credits) in courses from the list of the concentration subjects; select a topic for the bachelor thesis in a topic related to the concentration focus; and succeed in the Czech State Exam and earning the UNYP bachelor’s degree. The name of the concentration will appear in the UNYP Diploma Supplement along with the specification of the Major.

UNYP Alumni

Nela Sotonová

Project Manager at Komerční banka & Founder of Designeros
"Learning in English was a valuable asset for me while studying for my bachelor’s degree. I knew I wanted to attend an American university and needed to study the language. Ultimately, the English proficiency that I gained at UNYP helped me to earn my MBA at FIU in the United States. However, the presentation skills that I acquired helped me the most. We wrote a lot of essays at UNYP, and now, I am able to write articles and emails in English without thinking about them too much. The writing and presentation skills I learned are vital because they are the two essential things I use in my professional career,"

Click the Menus below for specific program information:

  • Public Relations Principles
  • Electronic Commerce and Marketing Technologies
  • Introduction to Advertising
  • International Marketing Strategies
  • Advanced Marketing
  • Advertising Strategies
  • Consumer Behavior
  • Sales and Sales Management
  • Social Media Marketing
  • Viral and Guerilla Marketing

  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Event organiser
  • Public affairs consultant
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive

Do you have a question? Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class.  If you would like to try the UNYP experience you can even be a UNYP student for a day.

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University of New York in Prague
Londýnská 41, 120 00 Praha

ID no: 25676598
Phone: +420 224 221 261   Skype

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