European Bachelor in Business Administration - Concentration in Marketing

Reach the right audiences with a Business Administration degree with Marketing concentration

This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.

This concentration in marketing prepares students for their professional careers by offering several specialized courses in the last two semesters (the last year) of their study at UNYP. The courses are taught by skilled and experienced lecturers with proven expertise and credentials in corporate marketing and sales.

Click the Menus below for specific program information:

• Marketing Concentration Courses
  • Public Relations Principles
  • Electronic Commerce and Marketing Technologies
  • Introduction to Advertising
  • International Marketing Strategies
  • Advanced Marketing
  • Advertising Strategies
  • Consumer Behavior
  • Sales and Sales Management
  • Social Media Marketing
  • Viral and Guerilla Marketing
• Prospective Career Opportunities
  • Advertising account executive
  • Advertising account planner
  • Advertising art director
  • Advertising copywriter
  • Market researcher
  • Marketing executive
  • Media buyer
  • Media planner
  • Event organiser
  • Public affairs consultant
  • Public relations account executive
  • Public relations officer
  • Sales promotion account executive