Marketing Concentration

Learn how to build campaigns, brands, and customer growth with confidence

Learn how brands grow, how customers decide, and how to build campaigns that perform with the BBA concentration in Marketing at UNYP. This concentration combines a strong business foundation with modern marketing strategy—ideal if you want to work in branding, digital marketing, content, or market research in an international environment.

Why Choose the Marketing Concentration?

Marketing is where creativity meets strategy. This concentration helps you understand how to position products, communicate value, and make data-informed decisions across channels. You’ll build practical skills for today’s marketing world—where strong storytelling and measurable performance go hand in hand.

What You’ll Study

Within the Marketing concentration, you’ll focus on topics such as:

• Marketing strategy and planning
• Branding and positioning
• Consumer behavior and customer insights
• Digital marketing and social media strategy
• Content and campaign development
• Market research and marketing analytics
• Integrated marketing communications

Where It Can Take You

Digital Marketing Specialist | Brand Coordinator | Marketing Coordinator | Content Marketing Specialist | Social Media Strategist | Performance Marketing Assistant | Marketing Analyst | CRM / Email Marketing Specialist | Market Research Assistant

Explore the BBA Program

Want the full degree overview, core courses, and other concentrations?