Accelerate Your Career Growth with a Foundation in Marketing
A Bachelor’s in Business Administration with a Concentration in Marketing from the University of New York in Prague gives you powerful, in-demand skills that open doors across industries.
Marketing is dynamic, ever-evolving, and essential for business success. It’s the key to understanding audiences, building customer loyalty, and driving brand growth. In today’s digital and data-driven world, marketing professionals are more valuable than ever.
At UNYP, our Concentration in Marketing sets you apart. You’ll complete 12 credits (24 ECTS credits) of specialized marketing courses, all taught by experienced lecturers with real-world expertise in corporate marketing and sales. Plus, you’ll focus your bachelor’s thesis on a marketing-related topic, ensuring you graduate with practical, industry-relevant knowledge.
With these skills, you’ll be ready to thrive in a competitive and exciting career.
Why? Digital marketing continues to dominate the industry, with businesses investing heavily in online advertising, SEO, content marketing, and social media strategies.
Key Skills: SEO, PPC, content strategy, social media management, email marketing.
Growth Potential: High, as digital transformation keeps evolving and companies prioritize online engagement.
Brand Manager
Why? Every company needs a strong brand presence to differentiate itself in the market. Brand managers develop strategies to maintain a company’s image and reputation.
Growth Potential: High, especially in global companies and competitive industries like fashion, FMCG, and tech.
Market Research Analyst
Why? Data-driven decision-making is key to successful marketing campaigns. Analysts analyze consumer trends to help businesses make informed marketing and product decisions.
Key Skills: Data analysis, consumer insights, statistical software, survey design.
Growth Potential: Strong, as companies increasingly rely on data for strategic decisions.
E-commerce Manager
Why? With the rise of online shopping, businesses need experts who can optimize digital sales channels and enhance the customer experience.
"Thanks to the various topics covered in the Business Administration major at UNYP, I gained knowledge of different business fields that led me to where I am today."
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