Gülden Kuru Ipek

Gulden is a digital marketing and e-commerce professional with over 10 years of experience since starting her career in 2014. She currently serves as EUBG E-commerce Manager at TCL Industries, leading her team and overseeing regional e-commerce operations. Her career spans roles in agencies, large corporations, and startups, and she has provided long-term consultancy to numerous small and medium-sized businesses. She has managed a significant number of website renovation projects and has delivered trainings, presentations, and talks at various organizations.

Gulden holds a Bachelor’s degree in PR and Public Relations and a Master’s degree in Economics and Management from CZU, where her thesis explored the impact of influencers on consumers’ purchase decisions. She combines strategic and operational expertise with academic insight to drive brands’ digital growth and performance.