Bachelor of Digital Media Arts

 

 

About the Digital Media Arts program

The Bachelor’s Degree in Digital Media Arts at the University of New York in Prague combines media and communication theory, critical thinking, and innovative technical abilities in order to develop graduates with creative skillsets for today’s technologically-focused and integrated economies.

The multidisciplinary program integrates traditional areas of Communication and Media study (including media effects, culture, political economy, linguistics, and psychology) with digital media creativity and creation in the areas of video, web, and mobile applications.

The merging of these areas results in graduates with an awareness and sensitivity to media and communication theory, and the effects of media technologies on society, but with the practical skills to engage in artistic endeavors in digital media. Combining aspects of communications, business, art, and digital media results in the possibility of applying skills and concepts to a variety of careers, from media writing, visual arts, multimedia production, entrepreneurship, and more.

Click the Menus below for specific program information:

  • American Bachelor of Arts in Digital Media Arts

    Digital Media Arts graduates will gain a sound foundation in the social sciences. This interdisciplinary approach will provide students with a professional and comprehensive view of communication and media issues in an international context, as well as develop real-world skills with digital media using a range of tools, technologies, and techniques. 

    Digital Media Arts graduates will: 

    • Gain a solid base in the theory and technology skills required for professional careers in the digital media industries 

    • Learn the critical thinking, creative, analytical, and technical skills necessary to become empowered as problem-solvers and innovators in the field of digital media 

    • Acquire foundations in media technologies, a creative background in the arts, and an understanding of media effects on society, to ensure innovative approaches with ethical sensibilities 

    • Develop well-rounded communication skills, and increased awareness of and sensitivity to the ways in which media shapes culture 

  • American Degree Specifications

    Degree: Bachelor of Arts (BA)

    Area of Study: Cultural Studies 

    Major/Concentration: Digital Media Arts

    For more information about our partnership with the State University of New York, Empire State College (SUNY, ESC) please visit the dedicated page for the University of New York in Prague.

  • Course Content

    Course Content

    The first two years of the study program are foundational and give key background related to communication and media studies, including courses connected to the areas of media effects, culture, history of media, political economy, linguistics, and cognitive psychology. 

    Upper-level classes focus more directly on digital media elements and serve to explore artistic approaches to new media.

    Core courses:

    • History and Theory of New Media
    • Psychology of Technology
    • Sociolinguistics
    • Intro to Digital Art & Design
    • Digital Storytelling
    • Game Design and Development

    Elective courses:

    • Image and Text in Visual Arts
    • Digital Art and Design
    • Images of Women in Western Civilization
    • Indigenous Knowledge in Art
    • Two Dimensional Design
  • Digital Media Career Paths

    The explosion of possibilities brought by new media to society has resulted in new and exciting employment possibilities. A few possibilities:

    • Digital media design
    • Multimedia journalist
    • Digital marketer
    • Social media manager
    • Web content developer
    • Photojournalist
    • Interactive artist
    • Digital creative manager
    • Web project manager
    • E-business consultant

 

Do you have a question? Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class.  If you would like to try the UNYP experience you can even be a UNYP student for a day.

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