Your Future in Digital Media Starts Here!

UNYP’s Digital Media Arts program is your gateway to a dynamic and fulfilling career in the ever-evolving world of digital media.

This comprehensive program is designed to equip you with the essential skills and knowledge to excel in various digital media fields, including graphic design, web development, video production, and more.

Why Choose UNYP’s Digital Media Arts Program?

  • Comprehensive Curriculum: Our program covers a broad spectrum of digital media disciplines, ensuring you gain versatile skills applicable across multiple industries.
  • Expert Faculty: Learn from industry professionals who bring real-world experience into the classroom, providing practical insights and mentorship to help you succeed.
  • State-of-the-Art Resources: Gain access to cutting-edge software and tools, ensuring you are well-prepared for the fast-paced digital media landscape.
  • Career Advancement: Build an impressive portfolio and resume to position yourself as a competitive candidate in the digital media industry.

Students in the B.A. Digital Media Arts program will develop expertise in emerging digital technologies, integrating theory and practice in media creation. They will critically evaluate digital content while considering ethical and societal implications.

The program covers digital storytelling, graphic design, web design, multimedia production, animation, and digital art. Students will work on hands-on projects individually and in teams.

A capstone project culminates their studies, showcasing a substantial digital portfolio. Graduates will be prepared for careers in graphic design, media writing, photography, animation, filmmaking, game development, and web design.

Media and Visual Literacy

This course introduces students to the principles of media analysis and visual communication, enhancing their ability to critically assess and create visual content.

Introduction to Drawing

Focusing on foundational drawing skills, this course develops students’ abilities in observation, representation, and creative expression through various drawing techniques.

Digital Art & Design: Introductory

Students explore the basics of digital art and design, learning to use industry-standard software and tools to create digital artworks.

Introduction to Web Publishing

This course covers the fundamentals of web design and development, teaching students how to create and manage websites using contemporary web technologies.

Advanced Drawing

Building upon introductory skills, this advanced course delves deeper into drawing techniques, encouraging students to develop a personal artistic style and conceptual approach.

Digital Art & Design: Advanced

An advanced exploration of digital art, this course challenges students to create complex digital projects, emphasizing creativity, technical proficiency, and conceptual depth.

Digital Storytelling

Combining narrative techniques with digital media, students learn to craft compelling stories using multimedia elements such as text, images, audio, and video.

Information Design

This course teaches students how to present complex information clearly and effectively through design, focusing on usability, aesthetics, and user experience.

Game Design & Development

Students explore the principles of game design, learning to develop interactive games from concept to prototype, incorporating storytelling, mechanics, and user engagement.

Capstone in Digital Media Arts

Serving as the program’s culminating experience, this course allows students to apply their accumulated knowledge and skills to a comprehensive digital media project or portfolio, demonstrating their readiness for professional practice.

Graduates of the Digital Media Arts program have a wide array of career opportunities in today’s media landscape. Here are ten in-demand professions:

Game Designer

Conceptualizes and develops the mechanics and storylines of video games, creating engaging user experiences.

Digital Marketing Specialist

Develops and executes online marketing campaigns to enhance brand visibility and engagement.

Social Media Manager

Manages and curates content across social media platforms to build and maintain a brand’s online presence.

Web Developer

Designs and creates websites, ensuring functionality, user experience, and aesthetic appeal.

Graphic Designer

Crafts visual content for various media, including advertisements, brochures, and digital platforms.

User Experience (UX) Designer

Enhances user satisfaction by improving the usability and accessibility of digital products.

Animator

Creates animations and visual effects for media such as films, video games, and online content.

Digital Content Strategist

Plans and manages content creation and distribution to effectively reach target audiences.

Videographer/Video Editor

Captures and edits video content for various platforms, ensuring high-quality production.

Art Director

Oversees the visual style and imagery in magazines, newspapers, product packaging, and movie and television productions.

Do you have any questions? Are you ready to apply?

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Contacts

University of New York in Prague
Londýnská 41, 120 00 Praha

ID no: 25676598
Phone: +420 224 221 261
Email: unyp@unyp.cz

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