New Master Degree in Digital Marketing and Analytics

UNYP, in partnership with Dublin Business School (DBS) in Ireland, is launching a new Master of Science in Digital Marketing and Analytics. The program was created to meet the needs of today’s fast-changing, digital-first business world, with a curriculum that combines up-to-date theory and real practical skills.

This international collaboration brings a global perspective to digital marketing education. The program is available in full-time and part-time formats, making it a flexible option for different schedules and career stages.

Based in Prague, the program uses a blended learning model: face-to-face classes supported by on-demand content. This approach gives students both structure and flexibility, while keeping learning engaging and rigorous. The degree is awarded by DBS, reflecting the program’s strong academic standards and international recognition.

Students will build a solid understanding of digital marketing and analytics, including how to:

• Use data and visualization tools confidently
• Apply modern marketing models in real business situations
• Make responsible and ethical decisions

The program also strengthens critical thinking, advanced writing, and research skills. In the final Capstone module, students can choose one of three options: a Dissertation, an Applied Research Project, or a Placement.

Graduates will be prepared for in-demand roles in the digital marketing and analytics field, such as:

• Digital Specialists
• Digital Marketing Performance and Insights Consultants
• Digital Marketing Specialists