European Business Degree in Prague

Build practical business skills through a 3-year European degree taught entirely in English.

The European Bachelor of Business Administration at the University of New York in Prague (UNYP) is a three-year Czech-accredited program that combines business fundamentals with practical professional experience in an international environment.

Built around the European higher education model, the program offers a focused and efficient path to a bachelor’s degree while preparing students for careers in business, management, marketing, finance, and entrepreneurship.

Students gain real-world experience through UNYP’s Professional Immersion Experience (PIE), working with multinational and local companies in Prague.

Students who later decide to pursue an American-style degree pathway may extend their studies into a fourth year and continue into the dual-degree program with SUNY Empire State University.

➡️ Discover the Dual Degree

Why Choose the European BBA at UNYP?

The 3-year European BBA offers a focused, career-oriented path into business, combining academic foundations with practical experience in an international environment.

• Earn a Czech-accredited European bachelor’s degree in Business Administration
• Option to continue into a dual-degree pathway and gain an American qualification
• Complete a mandatory Professional Immersion Experience (PIE) internship with multinational or leading local companies
• Study business in English in Prague within a diverse, multicultural environment
• Choose a specialization aligned with your career goals and interests
• Develop practical, career-ready skills through projects, internships, and personalized academic support

Student Experience

“When I was deciding where to study, I wanted an education that felt international, practical, and connected to the real world. That’s what drew me to UNYP.”
– Amit G.

Hear from the Dean of the School of Business

Get an inside perspective on how the program prepares students for careers in international business.

This program is offered by the School of Business and IT at UNYP, combining expertise in business, technology, and international education.

The Dean of the School of Business at UNYP shares how the program combines practical experience with academic foundations to prepare students for global careers.

Program Overview

Build a strong foundation in key business disciplines over your three years of study while developing analytical and leadership skills.

🔷 Core Courses

Develop essential knowledge across all major business areas.

🔷 Elective Courses

Expand your interests and tailor your degree to your career goals.

🔷 Areas of Concentration

Choose one of seven concentrations to customize your Degree in Business Administration at UNYP (the European Bc. from UNYP and/or the dual degree option):

• Human Resources: Build skills in people management, talent development, and organizational culture.
• Marketing: Learn branding, digital strategy, and consumer insights to grow businesses.
• Sports Management: Explore the business of sport—events, sponsorships, and sports industry leadership.
• Entrepreneurship: Turn ideas into ventures with innovation, strategy, and startup execution.
• Finance: Focus on financial decision-making, investments, and managing business performance.
• Data Analytics: Develop data-driven thinking using analysis, reporting, and business intelligence tools.
• Behavioral Economics: Understand how people actually make decisions—and how that shapes markets and business strategy.

→ Learn more about all concentrations

🔷 Professional Immersion Experience — Your Required Internship

As part of the European program, every student completes a mandatory internship through the Professional Immersion Experience (PIE). This ensures you graduate with practical business experience alongside your academic degree.

During your internship, you will:

• Apply what you’ve learned in real companies and projects
• Build confidence and professional skills
• Receive mentoring from business professionals
• Form valuable industry connections and grow your network
• Strengthen your CV with practical, relevant experience

This experience is a major advantage when entering the job market.

Considering a 4-year option?

The 3-year European program follows a focused European higher education model, designed to provide a faster and more direct path to graduation while building strong foundations in business and practical experience.

Students who choose to continue into the 4-year American-style pathway gain an additional year of study focused on broader specialization, interdisciplinary learning, and a senior thesis or project, while also earning an American degree alongside the Czech qualification.

Comparison

The 3-year program offers a faster route to graduation, while the 4-year program provides additional depth, flexibility, and broader international opportunities.

→ Explore the 4-year American BBA program

Career Opportunities

The European BBA at UNYP prepares graduates for careers across business, marketing, finance, analytics, and management in international companies, startups, and growing organizations.

The program also provides a strong foundation for master’s degrees and MBA programs in business, management, finance, marketing, entrepreneurship, and related fields.

Degree Specifications

ℹ️ For more information about our partnership with the State University of New York, Empire State University, please visit this page.

A Math Aptitude Test is required for applicants to Business, IT, and merit scholarships. It helps determine which math course you’ll start in. It takes up to two hours, and preparation is recommended. For details, please contact the UNYP Admissions Team.

Download the Program Overview

Frequently Asked Questions