Master of Science in Digital Marketing and Analytics (MSc.)

Empower your career with advanced expertise in Digital Marketing and Analytics


Awarding Body: 
Quality & Qualifications Ireland (QQI)

Award: Masters Degree
EFQ Level: 
Level 7
Award Title: Master of Science (MSc) in Digital Marketing and Analytics
Award Type: Major
Full-time: 1 year 
Part-time: 2 years
Next Intake:
September 2024

The Master of Science in Digital Marketing and Analytics programme is offered by UNYP, in collaboration with Dublin Business School (DBS), Ireland.  The MSc is delivered face-to-face in Prague, including mandatory on-demand content for students to do in their own time and place. The award is conferred by DBS and it is completed in one year full-time or two years part-time. It has been designed in accordance with the ever-increasing needs of businesses to apply digital technologies in everyday and strategic decision-making for sustainable success and profitable growth. 

Graduates of the Master of Science in Digital Marketing and Analytics will gain a thorough understanding of the core principles of digital marketing and analytics, will be able to utilise data and visualisation tools, apply appropriate marketing models at work, and make ethical business decisions. In addition, graduates of the programme will hone their critical thinking, and develop advanced writing and research skills through the completion of the Research Methods modules and the Capstone module, with the option of a Dissertation, an Applied Research Project or Placement.

Master the future: Tailor learning for digital excellence

The MSc in Digital Marketing and Analytics programme is designed to enable learners to respond with confidence to emerging industry trends and apply their knowledge and skills to real-world situations. Successful graduates of the programme will acquire knowledge and develop skills in a wide range of digital marketing and analytics topics at the postgraduate level so that they can advance in their careers or secure employment in related areas in highly demanded jobs, such as:

  • Digital Specialist
  • Digital Marketing Performance and Insights Consultant
  • Digital Marketing Specialist

Dublin Business School (DBS) is Ireland’s largest independent third-level institution, specialising in the provision of career-focused education. DBS has evolved over the years, expanding its offerings to meet the demands of various sectors. The extensive suite of programmes at DBS now includes; subjects in the areas of businesslawfinancecomputingmediaartspsychology and social science.

  • Web Marketing Management and Metrics
  • Digital Design & Development
  • Strategic Thinking in the Digital Age
  • Research Methods 1
  • Data and Digital Marketing Analytics
  • Digital Advertising and Online Marketing Communications
  • Business Intelligence and Visualisation
  • Research Methods 2
  • Applied Research Project*
  • Dissertation*
  • Placement*

* indicates the choice of the final learning objective in the Capstone module

Do you have a question? Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class.  If you would like to try the UNYP experience you can even be a UNYP student for a day.


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University of New York in Prague
Londýnská 41, 120 00 Praha

ID no: 25676598
Phone: +420 224 221 261   Skype

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