UNYP Introduces New Master’s Degree in Digital Marketing and Analytics

The University of New York in Prague (UNYP) has introduced a Master of Science in Digital Marketing and Analytics, developed in partnership with Dublin Business School (DBS), Ireland. The program allows students to study in Prague at UNYP while earning a respected Irish master’s degree awarded by Dublin Business School.

As organizations increasingly rely on digital channels and data-driven decision making, the demand for professionals who understand both digital marketing strategy and advanced analytics continues to grow. The MSc in Digital Marketing and Analytics prepares students to navigate this evolving landscape by combining strategic marketing knowledge with practical analytical skills.

Throughout the program, students explore key areas such as digital campaign strategy, marketing analytics, customer insights, data visualization, and performance measurement. The curriculum emphasizes applying analytical thinking to real marketing challenges, enabling students to interpret complex data and transform it into actionable business insights.

The program is designed for recent graduates, marketing professionals, and career changers who want to build or strengthen expertise in digital marketing and data analysis. Students can complete the degree either full-time or part-time, allowing flexibility for those balancing studies with professional commitments.

In the final stage of the program, students can choose among several capstone options—including a dissertation, an applied research project, or a professional placement—allowing them to tailor their studies toward academic research or practical industry experience.

Graduates of the MSc in Digital Marketing and Analytics are prepared for a wide range of roles in the digital economy, including digital marketing management, marketing analytics, performance marketing, CRM strategy, SEO/SEM, social media strategy, e-commerce, and marketing insights.

To learn more about the curriculum, study formats, and admission requirements, visit the MSc in Digital Marketing and Analytics program page.