Behavioral Economics Concentration

Understand the Psychology Behind Decision-Making

Behavioral Economics is where Psychology meets Economics. It examines how people make decisions—not as perfectly rational beings but as individuals driven by emotions, biases, and instincts.

At the University of New York in Prague (UNYP), students in the Bachelor of Business Administration program can specialize in Behavioral Economics with a Concentration Certificate. This program equips students with powerful insights into human behavior, essential for solving real-world challenges in business, finance, marketing, and policymaking.

Why does this matter? Companies, governments, and NGOs increasingly use Behavioral Economics to influence decision-making, optimize strategies, and shape policies. Graduates with this expertise stand out in corporate strategy, finance, consulting, law enforcement, and politics.

To earn the Behavioral Economics Concentration Certificate, students complete 12 credits (24 ECTS credits) in specialized courses and focus their bachelor’s thesis on a relevant topic. This targeted approach gives graduates a competitive edge in today’s job market.

For more information, please get in touch with our Admissions team at admissions@unyp.cz.

Behavioral Economics	General Psychology
Personnel and Work Psychology	Social Psychology
Evolutionary Psychology	Introduction to Neuroscience

Finance & Investment Strategy – Work in behavioral finance to analyze investor behavior, manage risk, and optimize investment strategies in hedge funds, banks, and fintech firms.
Marketing & Consumer Insights – Apply behavioral insights to influence purchasing decisions, optimize pricing, and refine marketing strategies in tech, e-commerce, and digital marketing firms.
Policy & Public Sector Consulting – Use behavioral economics to design effective policies and social programs for government agencies, NGOs, and international organizations.
UX & Product Development – Shape user behavior by improving digital experiences, app design, and engagement strategies in tech companies, SaaS firms, and fintech.
Management Consulting & Strategy – Guide corporate decision-making, improve business models, and drive organizational change in consulting firms and multinational corporations.

UNYP Alumni

Nela Sotonová

Partner & Co-founder, Clavis Partners

"Learning in English was a valuable asset for me while studying for my bachelor’s degree. I knew I wanted to attend an American university and needed to study the language. Ultimately, the English proficiency that I gained at UNYP helped me to earn my MBA at FIU in the United States. However, the presentation skills that I acquired helped me the most. We wrote a lot of essays at UNYP, and now, I am able to write articles and emails in English without thinking about them too much. The writing and presentation skills I learned are vital because they are the two essential things I use in my professional career,"