About the Digital Media Arts program

The Bachelor’s Degree in Digital Media Arts at the University of New York in Prague combines media and communication theory, critical thinking, and innovative technical abilities in order to develop graduates with creative skillsets for today’s technologically-focused and integrated economies.

The multidisciplinary program integrates traditional areas of Communication and Media study (including media effects, culture, political economy, linguistics, and psychology) with digital media creativity and creation in the areas of video, web, and mobile applications.

The merging of these areas results in graduates with an awareness and sensitivity to media and communication theory, and the effects of media technologies on society, but with the practical skills to engage in artistic endeavors in digital media. Combining aspects of communications, business, art, and digital media results in the possibility of applying skills and concepts to a variety of careers, from media writing, visual arts, multimedia production, entrepreneurship, and more.

UNYP Alumni

Mladen Grebo

Partner, Strategic Planner at Goodkin
"When you have more diverse people, the environment suddenly becomes livelier, and this generates a lot of new ideas. If you have only one nationality, everything tends to be stereotypical. UNYP is a good place to experience diversity; you get enriched by other cultures, other habits and points of view. When you put all that together, you become much more cultured, and you have a much broader worldview. Everybody should experience this at some point in their life. Because once you have the broader picture, you embrace the good and don’t fear the bad."

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Digital Media Arts graduates will gain a sound foundation in the social sciences. This interdisciplinary approach will provide students with a professional and comprehensive view of communication and media issues in an international context, as well as develop real-world skills with digital media using a range of tools, technologies, and techniques. 

Digital Media Arts graduates will: 

  • Gain a solid base in the theory and technology skills required for professional careers in the digital media industries 
  • Learn the critical thinking, creative, analytical, and technical skills necessary to become empowered as problem-solvers and innovators in the field of digital media 
  • Acquire foundations in media technologies, a creative background in the arts, and an understanding of media effects on society, to ensure innovative approaches with ethical sensibilities 
  • Develop well-rounded communication skills, and increased awareness of and sensitivity to the ways in which media shapes culture 

Degree: Bachelor of Arts (B.A.)

Area of Study: Cultural Studies 

Major/Concentration: Digital Media Arts

For more information about our partnership with the State University of New York, Empire State University, please visit the dedicated page for the University of New York in Prague.

Course Content

The first two years of the study program are foundational and give key background related to communication and media studies, including courses connected to the areas of media effects, culture, history of media, political economy, linguistics, and cognitive psychology. 

Upper-level classes focus more directly on digital media elements and serve to explore artistic approaches to new media.

Core courses:

  • History and Theory of New Media
  • Psychology of Technology
  • Sociolinguistics
  • Intro to Digital Art & Design
  • Digital Storytelling
  • Game Design and Development

Elective courses:

  • Image and Text in Visual Arts
  • Digital Art and Design
  • Images of Women in Western Civilization
  • Indigenous Knowledge in Art
  • Two Dimensional Design

The explosion of possibilities brought by new media to society has resulted in new and exciting employment possibilities. A few possibilities:

  • Digital media design
  • Multimedia journalist
  • Digital marketer
  • Social media manager
  • Web content developer
  • Photojournalist
  • Interactive artist
  • Digital creative manager
  • Web project manager
  • E-business consultant

Do you have a question? Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class.  If you would like to try the UNYP experience you can even be a UNYP student for a day.

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University of New York in Prague
Londýnská 41, 120 00 Praha

ID no: 25676598
Phone: +420 224 221 261   Skype
Email: unyp@unyp.cz

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