UNYP Introduces New Master’s Degree in Digital Marketing and Analytics

UNYP Expands Career-Focused Graduate Education with MSc in Digital Marketing and Analytics

The University of New York in Prague (UNYP), in partnership with Dublin Business School (DBS), Ireland, continues to offer its Master of Science in Digital Marketing and Analytics — a graduate program designed to prepare students for the realities of today’s data-driven business environment. Students study in Prague at UNYP while earning an internationally recognized Irish MSc degree awarded by Dublin Business School.

As digital transformation accelerates across industries, employers increasingly seek professionals who can combine marketing strategy with analytical thinking, performance measurement, and customer insight. The MSc in Digital Marketing and Analytics addresses this demand by integrating practical digital marketing expertise with applied data and business intelligence skills.

The program curriculum focuses on areas that are shaping modern marketing teams, including:

• Digital marketing strategy and campaign management
• Marketing analytics and performance measurement
• Customer behavior and customer journey analysis
• SEO, SEM, and digital advertising
• Data visualization and business intelligence
• Social media and online marketing communications

Students work with real-world marketing scenarios, datasets, and analytical tools to develop practical competencies relevant to contemporary marketing environments. The program emphasizes the ability to translate complex data into actionable business recommendations — a skill increasingly valued across multinational companies, agencies, startups, and technology firms.

The MSc is designed for recent graduates, working professionals, entrepreneurs, and career changers looking to strengthen their expertise in digital strategy and analytics. Courses are delivered in English in Prague, with a study structure designed to support both full-time students and professionals balancing career commitments alongside postgraduate education.

A key component of the program is its applied learning approach. In the final stage of study, students can choose between several capstone pathways, including:

• Dissertation
• Applied Research Project

This flexibility allows students to align their studies with either academic research goals or practical industry experience.

Graduates of the MSc in Digital Marketing and Analytics are prepared for careers in areas such as:

• Digital Marketing Management
• Marketing Analytics
• Performance Marketing
• CRM and Retention Strategy
• SEO/SEM
• Social Media Strategy
• E-commerce
• Marketing Insights and Research

The program reflects UNYP’s broader focus on internationally oriented, career-relevant education and its commitment to preparing students for rapidly evolving global industries.

To learn more about the curriculum, admissions requirements, study formats, and upcoming intake dates, visit the official program page →
https://www.unyp.cz/master-of-science-in-digital-marketing-and-analytics-msc/