Business Administration

In a remarkable demonstration of creativity and strategic marketing, two of our students, Matěj and Natálie, achieved viral success with their final project for the Guerrilla & Viral Marketing course. Tasked with creating a music video for the local band Ludens, they embraced the challenge, applying guerrilla and viral marketing tactics to captivate a wide […]

Learn how to pitch, build, and grow in today’s startup-driven economy Turn ideas into action with the BBA concentration in Entrepreneurship at UNYP. You’ll combine core business skills with an entrepreneurial mindset—learning how to spot opportunities, validate ideas, build business models, and launch or grow ventures in a competitive global market. Why Choose the Entrepreneurship […]

Learn how to measure performance, understand customers, and support strategy with data Build the skills to make smarter business decisions with the BBA concentration in Data Analytics at UNYP. This concentration combines core business knowledge with practical analytics tools—helping you learn how to interpret data, spot patterns, and turn insights into strategies that drive results. […]

Learn what really drives decisions with the BBA concentration in Behavioral Economics at UNYP. This concentration combines business fundamentals with insights from psychology and economics—helping you understand how people choose, spend, trust, follow, and change. It’s a strong fit if you’re interested in marketing, product strategy, management, consumer behavior, or policy-informed business decisions. Why Choose […]

Quick Links to Concentrations Build Targeted Skills Through a Concentration, Enhancing Your Career Prospects Concentrations allow you to customize your Business Administration degree to fit your interests and career goals within a single, accredited program. They add focused, career-relevant depth, so instead of choosing from many separate programs, you can create a more personalized pathway […]

Develop the skills to recruit, develop, and lead teams in global workplaces Build the skills to lead people and culture in international organizations with a concentration in Human Resources at UNYP. This concentration pairs a strong business foundation with specialized HR coursework—ideal if you want to work in recruitment, employee development, performance management, or people […]

Build Financial Insight and Analytical Skills for Global Business Careers Build financial expertise that drives smart decisions with the BBA concentration in Finance at UNYP. This concentration combines a strong business foundation with finance-focused coursework—ideal if you want to work in corporate finance, banking, investment support, financial planning, or risk-focused roles in an international environment. […]

Learn How to Build Campaigns, Brands, and Customer Growth With Confidence Learn how brands grow, how customers decide, and how to build campaigns that perform with the BBA concentration in Marketing at UNYP. This concentration combines a strong business foundation with modern marketing strategy—ideal if you want to work in branding, digital marketing, content, or […]

Study Business Administration in Prague — Earn Two Degrees: American & European Launch your global business career with the Bachelor of Business Administration at the University of New York in Prague. This dual-degree program allows you to earn two fully accredited degrees — an American B.S. in Business, Management & Economics from SUNY Empire State […]

Study Information Technology in Prague — Earn an American University Degree Prepare for the digital future with the Bachelor of Information Technology (B.S.) at the University of New York in Prague. Study in English in the heart of Europe, develop strong technical and business skills, and earn a respected American-accredited degree that opens doors to […]