Business Administration

In a remarkable demonstration of creativity and strategic marketing, two of our students, Matěj and Natálie, achieved viral success with their final project for the Guerrilla & Viral Marketing course. Tasked with creating a music video for the local band Ludens, they embraced the challenge, applying guerrilla and viral marketing tactics to captivate a wide […]

Equip yourself with the skills to turn big ideas into successful ventures Entrepreneurship isn’t for the faint-hearted. It takes vision, resilience, and the courage to take risks. Entrepreneurs don’t just start businesses—they build them from the ground up, often with limited resources and no safety net. Success comes from learning. The best entrepreneurs study real-world […]

Turn Data into Decisions – Specialize in Data Analytics at UNYP Data Analytics is more than just numbers—it’s the power to uncover trends, predict outcomes, and drive more intelligent decisions. Mastering this skill will help businesses make informed choices, boost performance, and stay competitive. This field covers four key types of analytics: At UNYP, our […]

Understand the Psychology Behind Decision-Making Behavioral Economics is where Psychology meets Economics. It examines how people make decisions—not as perfectly rational beings but as individuals driven by emotions, biases, and instincts. At the University of New York in Prague (UNYP), students in the Bachelor of Business Administration program can specialize in Behavioral Economics with a Concentration Certificate. This program […]

Turn Your Passion for Sports into a Career If you love sports and want to turn your passion into a career, the Bachelor in Business Administration with a Concentration in Sports Management at the University of New York in Prague is the perfect choice. This program blends a strong foundation in business with specialized courses […]

Ignite Your HR Career with a Business Degree from UNYP A Bachelor’s in Business Administration with a Concentration in Human Resources from the University of New York in Prague prepares you for one of today’s most in-demand careers. HR professionals are the backbone of any organization and are responsible for attracting, recruiting, developing, and retaining […]

Build a finance foundation for a stable professional future Pursuing a Bachelor’s in Business Administration with a Concentration Certificate in Finance at the University of New York in Prague equips students with valuable business skills that are highly desirable to future employers. A strong finance background enhances a graduate’s professional profile and provides essential knowledge […]

Accelerate Your Career Growth with a Foundation in Marketing A Bachelor’s in Business Administration with a Concentration in Marketing from the University of New York in Prague gives you powerful, in-demand skills that open doors across industries. Marketing is dynamic, ever-evolving, and essential for business success. It’s the key to understanding audiences, building customer loyalty, […]

Study Business Administration in Prague — Earn Two Degrees: American & European Launch your global business career with the Bachelor of Business Administration (BBA) at the University of New York in Prague. This dual-degree program allows you to earn two fully accredited degrees — an American B.S. in Business, Management & Economics from SUNY Empire […]

Study Information Technology in Prague — Earn an American University Degree Prepare for the digital future with the Bachelor of Information Technology (B.S.) at the University of New York in Prague. Study in English in the heart of Europe, develop strong technical and business skills, and earn a respected American-accredited degree that opens doors to […]