School of Business and IT

Where Business Strategy Meets Digital Innovation

The School of Business and IT at the University of New York in Prague (UNYP) offers a dynamic range of undergraduate and graduate programs that combine business strategy, data analytics, and modern leadership skills. Taught entirely in English, our programs prepare students for international careers in business, finance, technology, and marketing.

Whether you’re starting your academic journey or advancing your professional path, UNYP delivers a globally focused, career-oriented education in the heart of Europe.

Undergraduate Business Programs

American Bachelor of Business Administration (4-year)

Offered in partnership with SUNY Empire State University, this program features a flexible U.S.-style curriculum. Students gain a global business perspective and the skills needed to succeed in dynamic international environments.

European Bachelor of Business Administration (3-year)

This accelerated program is fully accredited by the Czech Ministry of Education. It’s ideal for students who want to complete their degree in three years, with concentration options such as:

Human Resources, Marketing, Sports Management, Entrepreneurship, Finance, Data Analytics, Behavioral Economics

The Dual Degree

Only UNYP offers the four-year dual-degree, which equips graduates with a European and American business degree, increasing their competitiveness in the global job market.

Graduate Programs in Business and IT

Master of Science in Business Analytics

This program equips students with the skills to turn complex data into actionable insights. Courses focus on:

Data visualization and interpretation
Predictive analytics
Business intelligence systems
Applied artificial intelligence in business

Graduates are prepared for careers in consulting, data strategy, operations, and decision science.

Master of Science in Digital Marketing & Analytics

This forward-thinking program blends traditional marketing knowledge with data-driven techniques. Students explore:

Omnichannel marketing strategy
Digital campaign design and performance metrics
Marketing automation tools and CRM systems
Consumer behavior and analytics

Ideal for professionals aiming to lead digital transformation in marketing.

Master of Business Administration (MBA)

The UNYP MBA offers a practical, flexible curriculum with specializations in:

Marketing
Finance
Entrepreneurship
Management
Global Business Services
Neuromanagement

It’s designed for professionals seeking to enhance their strategic thinking, leadership, and business acumen.

Meet the Dean of the School of Business and IT

David Anthony Procházka

Dean

Ph.D. in Business Economics and Management, University of Economics, Prague (VŠE), Czech Republic
PhDr. in Strategic Management and Decision-Making, Comenius University, Bratislava, Slovak Republic
MBA, Institute of Law and Legal Science
M.Sc. in Law and Business Management, Nottingham Trent University, UK

Professor David Anthony Procházka is a university lecturer, researcher, and advocate for critical thinking and evidence-based management. His work applies…

For a full list of school instructors, click here.