Business and IT Programs

Welcome to the School of Business and IT

The School of Business and IT at the University of New York in Prague (UNYP) offers a dynamic portfolio of undergraduate and graduate degree programs that integrate business strategy with data analytics, digital tools, and modern leadership practices. All programs are taught in English and are designed to prepare students for successful international careers in business, finance, technology, and marketing.

Whether you are beginning your academic journey or looking to enhance your professional expertise, UNYP provides a globally focused, career-oriented education in the center of Europe.

🎓 Undergraduate Business Programs

Our undergraduate programs build a strong foundation in core business principles while offering flexibility through focused concentrations and practical experiences. Students graduate with the analytical, communication, and leadership skills needed in today’s global marketplace.

American Bachelor of Business Administration (4-year)

Offered in partnership with SUNY, Empire State University, this program features a flexible U.S.-style curriculum. Students gain a global business perspective and the skills needed to succeed in dynamic international environments.

European Bachelor of Business Administration (3-year)

This accelerated program is fully accredited by the Czech Ministry of Education. It’s ideal for students who want to complete their degree in three years, with concentration options such as:

The Dual Degree

Only UNYP offers the four-year dual-degree, which equips graduates with a European and American business degree, increasing their competitiveness in the global job market.

🎓 Graduate Programs in Business and IT

Our master’s programs are designed for graduates and working professionals looking to specialize, develop leadership capabilities, or pivot into new industries.

Master of Science in Business Analytics

This program equips students with the skills to turn complex data into actionable insights. Courses focus on:

Data visualization and interpretation
Predictive analytics
Business intelligence systems
Applied artificial intelligence in business

Graduates are prepared for careers in consulting, data strategy, operations, and decision science.

Master of Science in Digital Marketing & Analytics

This forward-thinking program blends traditional marketing knowledge with data-driven techniques. Students explore:

Omnichannel marketing strategy
Digital campaign design and performance metrics
Marketing automation tools and CRM systems
Consumer behavior and analytics

Ideal for professionals aiming to lead digital transformation in marketing.

Master of Business Administration (MBA)

The UNYP MBA offers a practical, flexible curriculum with specializations in:

Marketing
Finance
Entrepreneurship
Management
Global Business Services
Neuromanagement

It’s designed for professionals seeking to enhance their strategic thinking, leadership, and business acumen.

Why Choose UNYP?

Accredited American and European degrees
Industry-aligned curriculum with practical projects
Small class sizes and personalized faculty support
International student community and expert faculty
Central Prague location with global business connections
Programs taught fully in English

Career-Ready Graduates

UNYP graduates are prepared to thrive in international companies, start their own ventures, or pursue further academic study. Our Career Office supports students with internships, coaching, and access to leading employers.

International Faculty & Modern Learning

Our faculty includes experienced academics and professionals with global expertise. Courses are designed to foster critical thinking, problem-solving, collaboration, and communication — all essential for 21st-century business success.

Meet the Dean of the School of Business and IT

David Anthony Procházka

Dean

Ph.D. in Business Economics and Management, University of Economics, Prague (VŠE), Czech Republic
PhDr. in Strategic Management and Decision-Making, Comenius University, Bratislava, Slovak Republic
MBA, Institute of Law and Legal Science
M.Sc. in Law and Business Management, Nottingham Trent University, UK

Professor David Anthony Procházka is a university lecturer, researcher, and advocate for critical thinking and evidence-based management. His work applies…

For a full list of school instructors, click here.