Is the European consumer transformed in the homo responsabilus?

The newest Scopus publication of Dr. MacGregor Pelikánová address the fact that the EU is aware that advancement of  sustainability via the multi-stakeholder model is feasible only with the active involvement of all stakeholders, including European consumers. Consequently, the EU policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the information about the sustainability of businesses and their products cannot be reduced only to CSR and ESG reports, but has to be conveyed, with an appropriate content and in appropriate format, to consumers. Since a European consumer should be not only homo economicus and consumus but as well homo responsabilus, the European Commission has brought forth four legislative proposals changing the business-consumer landscape. This quartet targets product passports, empowering consumers for green transition, right on the repair of goods, and green claims and  is to be applied to all European businesses. Is the European consumer transformed in the homo responsabilus?

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