Research – Business

Dr. David Anthony Procházka’s recent paper highlights deceptive marketing tactics used in promoting health-related products and services. The study explores techniques like overstating benefits, cherry-picking positive study results, and misusing scientific language. It also warns against unreliable research that spreads misinformation, ultimately harming public trust, individual health, and society at large.

Doc. Ondřej Dvouletý’s latest research explores how entrepreneurship in the Czech Republic, Hungary, Poland, and Slovakia evolved after the COVID-19 pandemic. Using Eurostat data, the study found that in most areas, entrepreneurial activity actually increased compared to pre-pandemic levels. The biggest growth was seen in the information and communication sectors, reflecting the shift to digital […]

We’re proud to share that the EASE project, where UNYP participated as part of a strong European consortium, received an outstanding final score of 89 out of 100 from the National Agency. The evaluators praised the project’s clear objectives, high-quality materials, and strong European focus. They noted that the outcomes are not only relevant and well implemented, but also valuable from […]

The newest Scopus publication of Dr. MacGregor Pelikánová address the fact that the EU is aware that advancement of  sustainability via the multi-stakeholder model is feasible only with the active involvement of all stakeholders, including European consumers. Consequently, the EU policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the […]

Ms. Nataliia Bogachova, a member of Association of European Journalists, published an interview with Tanu Muino, a well-known music video director, who has become an international phenomenon creating music videos for global music stars.  Born in Odesa, Ukraine, Ms. Muino has received an MTV Video Music Award and was nominated for Grammy while working with […]

This study coauthored by V. Kotrba examines the validity of the HLTV esports ranking system used for ranking teams in Counter-Strike: Global Offensive (CS:GO). Results indicate that the HLTV ranking system effectively predicts CS:GO match outcomes, showing a reasonable level of explanatory power. Notably, as CS:GO rankings decrease, the study reveals a diminishing difference in […]

Ms. Nataliia Bogachova, who is a member of Association of European Journalists, published an interview with an acclaimed collector and fashion historian whose collection was used for an exhibition Fashion Paradox in Prague’s Museum Kampa that opened in summer 2023 and lasted until November, 15, 2023. The publication focuses on the nature of collecting, the […]

Based on the bibliometric analysis, the article coauthored by M. Šikýř aims to identify areas of scientific research in which the issue of CSR is addressed within the issue of employer branding (EB), with a focus on the wine sector. The findings confirm that the issues of CSR and EB have not been given enough […]

Karolina Machackova just published a comparative study with university students which was implemented outdoors. Work breakdown structure, the Critical Path Method, resource management, planning, manipulative business practices, and the role of team members were demonstrated in parallels with bees, ants, bumblebees, wolves, zombie mushrooms, squirrels and orangutans. Experimental intervention has led to higher points scores […]

Ondřej Dvouletý published a comprehensive study of of the drivers of job satisfaction of workers in the context of the Czech Republic. Analyzing the data of 12,699 Czech-employed individuals, as available in the Labour Force Survey (EU LFS), the study concluded that job satisfaction is significantly related to several different factors, and the highest levels of […]