Bachelor of Business Administration



Choosing the Business Administration degree that is right for you!

The University of New York in Prague offers American and European bachelor’s degrees in Business Administration, with the unique opportunity to receive dual degrees from the State University of New York, Empire State College, and a Czech-accredited UNYP degree (bakalář, Bc.). All UNYP programs are taught entirely in English.

Whether you study for a European, American or dual degree, all UNYP bachelor’s business degree programs offer:

  • complementary coursework that strengthens, enhances, and expands your core business learning
  • an enhanced ability to think theoretically and analytically about contemporary issues in the global economy
  • advanced oral and written communication skills in English
  • proficiency in using software applications and information technology for research
  • the ability to work collaboratively in teams and in a multicultural setting

Click the Menus below for specific program information:

  • Dual Degree Option

    Students in an American bachelor’s degree program that choose to major in Business Administration, Communication & Media, International Relations, or Psychology have the option of sitting the Czech state exams upon completion of their program. Successful candidates are then awarded dual degrees consisting of both an American degree from the State University of New York, Empire State College and a European degree from UNYP.

  • American Bachelor of Science in Business Administration

    The primary aim of the four-year American Bachelor of Science in Business Administration program is to enable you to advance your career in the world of business by providing a general overview of business management topics suitable to a wide range of career paths. This degree is awarded by State University of New York, Empire State College accredited by the Middle States Commission on Higher Education, the main academic accreditation body for American colleges and universities located in the Middle States region.

    Our approach places a great deal of emphasis on international aspects of commerce, which we believe are particularly important in today's business environment. With our multinational faculty and student body, UNYP is in an especially strong position to provide this valuable international perspective. Unique to our program is the interactive and dynamic teaching style of our faculty. We recruit our professors from the EU and the USA, and most of them hold advanced degrees and professional experience in their fields of teaching. The theoretical and practical knowledge that you acquire in our program will provide you with a wide range of career options, in terms of both professional and geographical areas. The program also serves as a strong grounding for a career in the public sector, civil society, or academia.

  • European Bachelor of Business Administration (bakalář, Bc.)

    This three-year study program leads to the award of a European bachelor’s degree (bakalář, Bc.) in Business Administration awarded by UNYP and accredited by the American International Accreditation Council for Business Education (IACBE), and the Czech Ministry of Education, Youth and Sports.

    The UNYP European BBA course is designed to provide a comprehensive education in multiple aspects of international business (marketing, management, finance, accounting, economics, and law). The BBA course is aimed at high school graduates wishing to pursue a bachelor’s degree in an international environment, and is intended to suit a wide range of career paths. VOŠ graduates and holders of similar qualifications (e.g. a British HND or an American associate's degree) may be eligible for advanced standing.

    The course structure available to students in this European Business Administration Program reflects the requirement for specialist knowledge in today's job market.

    In the European program you can choose between four distinct concentrations:

  • Course Content

    All of UNYP’s Business Administration programs are designed to provide a well-rounded, in-depth core education in international business (marketing, management, finance, accounting, economics and law). Our electives allow you to deepen your interests in a variety of subject areas such as integrated marketing communications, mass media, international relations, economics, finance and accounting, literature, psychology, and many more.

    Examples of core courses in the Business Administration programs:

    • Business Policy & Strategic Management
    • Principles of Ethics
    • Financial Accounting
    • Principles of Marketing
    • Legal Environment of Business
    • Managerial Accounting
    • Microeconomics
    • Macroeconomics
    • Operations Management
    • Principles of Management
    • Statistics I
    • Statistics II
    • Reason & Argument
    • Corporate Finance
    • International Business
    • European Integration
    • Cross-Cultural Management
    • International Trade & Finance

    Examples of complementary courses in the Business Administration programs:

    • Career Management
    • Comparative International Business Law
    • Economic Policies of the EU
    • Globalization
    • HR Management
    • Money & Banking
    • International Politics
    • International Trade & Finance
    • Investment Analysis & Portfolio Management
    • Money & Banking
    • Organizational Behavior
    • Organizational Communications
    • Project Management
    • Investment Analysis & Portfolio Management
    • Social Economic Context of Globalization

    Examples of elective courses in the Business Administration programs:

    • Communication among Cultures
    • Communication Technologies
    • Comparative Economic Systems
    • Cultural Anthropology
    • External Relations of the EU
    • Group Dynamics
    • International Organizations
    • Interpersonal Communications
    • Intro to Advertising
    • Intro to Communications
    • Intro to Comparative Politics
    • Intro to Media Writing
    • Intro to Sociology
    • Labor Economics
    • Literature & Politics
    • Media & Society
    • Modern Diplomacy
    • Political Communication
    • Power & Privilege
    • Psychology of Adjustment
    • Public Relations Principles
    • Public Speaking
    • Social Psychology
  • Prospective Career Opportunities
    • Management Consultant
    • Risk Manager
    • Public Relations Manager
    • Human Resources Officer
    • Recruiting
    • Events Manager
    • Account Manager
    • Advertising/Marketing
    • Logistics and Distribution Manager
    • Analyst
    • Accountant

Do you have a question?  Are you ready to apply?

Our admissions team is ready to answer your questions or help you with your application! Our team can also arrange a campus visit to meet our students and professors or sit in on a class.  If you would like to try the UNYP experience you can even be a UNYP student for a day.

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