Výzkum – Business

We’re proud to share that the EASE project, where UNYP participated as part of a strong European consortium, received an outstanding final score of 89 out of 100 from the National Agency. The evaluators praised the project’s clear objectives, high-quality materials, and strong European focus. They noted that the outcomes are not only relevant and well implemented, but also valuable from […]

The newest Scopus publication of Dr. MacGregor Pelikánová address the fact that the EU is aware that advancement of  sustainability via the multi-stakeholder model is feasible only with the active involvement of all stakeholders, including European consumers. Consequently, the EU policy and law pendulum has swung from the state, government and businesses to consumers, i.e. the […]

From Odesa to International Acclaim Ms. Nataliia Bogachova, a member of the Association of European Journalists, has published an in-depth interview with internationally acclaimed music video director Tanu Muino in Vogue Czech Republic. Born in Odesa, Ukraine, Muino has become one of the most sought-after directors in the global music industry. She has worked with […]

This study coauthored by V. Kotrba examines the validity of the HLTV esports ranking system used for ranking teams in Counter-Strike: Global Offensive (CS:GO). Results indicate that the HLTV ranking system effectively predicts CS:GO match outcomes, showing a reasonable level of explanatory power. Notably, as CS:GO rankings decrease, the study reveals a diminishing difference in […]

Ms. Nataliia Bogachova, who is a member of Association of European Journalists, published an interview with an acclaimed collector and fashion historian whose collection was used for an exhibition Fashion Paradox in Prague’s Museum Kampa that opened in summer 2023 and lasted until November, 15, 2023. The publication focuses on the nature of collecting, the […]

Research Context and Academic Background Corporate social responsibility (CSR) and employer branding (EB) play an increasingly significant role in modern management. Researchers study both topics widely. Yet their intersection remains limited, especially in sector-specific contexts. This research builds on findings published by the University of New York in Prague in the article Corporate Social Responsibility […]