Why choose an MBA in marketing?

One of the most significant decisions that you must make when preparing to enter graduate business school is which MBA concentration most matches your career goals. Of course, MBA programs are well-known for equipping graduates with managerial skills, but they also give the opportunity to specialize in a particular industry. This is useful to students whose ambitions are more specific than simply holding senior management posts. Receiving an MBA in Marketing can give marketing professionals a winning edge by teaching them to think creatively and go beyond typical problem-solving strategies.  Marketing is a continually changing and evolving field, and an MBA with a concentration in Marketing will prepare you to work in rapidly and radically changing environments. 

A UNYP MBA with a focus in Marketing will help you claim your place in a rapidly growing field. 

The goal of this degree is to prepare students for senior marketing positions in a variety of companies, providing them with the knowledge needed to create business strategies that will meet real marketing and sales needs and handle complex marketing campaigns. This program will expose students to different concepts and theories and will teach them how to apply these concepts in a variety of possible contexts. An MBA in Marketing can open doors to the most desirable senior management and executive positions, and as a result, increase your earning power. 


The Students

Many of our MBA in Marketing Management students are already familiar with the basics of an effective marketing campaign and come to receive an in-depth knowledge in their chosen specialty. We teach professionals with management level work experience, who come from various industries and represent global and local Czech companies, including Coca-Cola, Nestle, DHL, T-Mobile, Microsoft, KPMG, Plzensky Prazdroj, Vodafone, CEZ and UPC. When you get an MBA at UNYP, you automatically join our international student & alumni network, which will become a robust professional network once you graduate.    


Career Options

Some of the most popular careers for Marketing Concentration MBAs include marketing managers, advertising managers, market research analysts, and public relations specialists. However, graduates of this program can pursue careers in a variety of different marketing-related fields and industries such as retail, banking, hospitality, media, information technology (IT) and information technology enabled services (ITES), as well as fast-moving consumer goods (FMCG). Whether your dream job is to be responsible for brand promotion, in charge of the profitability and market growth of products, to conduct market research or to develop evolutionary marketing strategies, you will be prepared to meet the ongoing challenges of this dynamic field. 


Assess Your Goals

Choosing an MBA program is a great opportunity to make an honest assessment of your career, as well as to reflect on who you are personally, professionally, and academically. What are your future goals? Who are your dream employers? What holds you back from achieving your dreams right now? Analyze your prior experience. Making a list of the things you liked and disliked about your past jobs can give you some insight into what roles may provide you with satisfaction and personal growth in the future.  Let your interests direct you, and the rest will fall into place.  While exciting career prospects and increased earnings potential are indeed factors to consider, having a passion for what you do is the most critical consideration. Finally, reach out to our MBA Program representatives at one of UNYP's Open Days and ask for an informational interview to discuss how your experiences and interests might align with each particular MBA concentration. Visiting our campus and talking to our students, professors and admissions team may also help you decide on a focus.  

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