Why do we buy? The brain has reasons we’re not aware of.
How can we impact our customers’ brains? What they really want is not what they say they want.
Why is rationality a second level player in the buying process?
Dr. Davidovich will provide an introduction to some of the ideas behind his popular UNYP MBA Marketing course, “Consumer Behavior and Neuromarketing.”
The e-mail address you provide will be used only to send you the newsletter. Your privacy is important to us.
For more information download our UNYP Brochure.
University of New York in Prague
Londýnská 41, 120 00 Praha
ID no: 25676598
Phone:
+420 224 221 261
Skype
Email: unyp@unyp.cz