UNYP Entrepreneurship Center: Intro to Neuromarketing

Why do we buy?  The brain has reasons we’re not aware of. 

How can we impact our customers‘ brains?  What they really want is not what they say they want. 

Why is rationality a second level player in the buying process?

Dr. Davidovich will provide an introduction to some of the ideas behind his popular UNYP MBA Marketing course, „Consumer Behavior and Neuromarketing.“

Click here for more information.