MBA with a concentration in Marketing
A UNYP MBA with a focus in Marketing will help you target your career for the right audience
The MBA with a concentration in marketing prepares students for the complex challenges facing companies in a highly competitive environment. Marketing and marketing communications have become key factors in gaining and maintaining market share and corporate positioning. This option is ideal for grooming students for a senior marketing role. The specialist subjects build on the core subjects to provide comprehensive marketing knowledge.
Specialized marketing courses:
- Marketing Research
- Consumer Behavior & Neuromarketing
- Strategic Marketing Management
- Brand Management